Econometric Analysis for online marketers
So lets say I want to analyze the effect of banner views on conversions in google adwords, or the effect of print advertising on direct to site conversions. I would have to do econometric analysis.
Does anyone here have any experience in doing this type of analysis? What tools do non Fortune 500 companies use (it would be especially good if you know something that would play nice with Omniture)?
Does anyone here have any experience in doing this type of analysis? What tools do non Fortune 500 companies use (it would be especially good if you know something that would play nice with Omniture)?