Can someone check my math... Pleeeez!

by 41 replies
49
Hi Warriors,

You might have read in one of my posts that I don't do math. Who knows why it escapes me, but it is a constant struggle. This is where you come in.

I'm trying to figure out how many visitors I need based on these numbers:

Goal: $2500 month (minimum) from Commissions that pay $34 per sale


Here's my dilemma. The deeper I get into the numbers, the more I confuse myself.

If the least I can expect is a 1% conversion rate, this means I need to get XXX many people to my site. From that I need 1% to click to the affiliate site. From there, I need another 1% to buy the product.

Again, based on the average expected conversion of 1%. Of course, I'd like to see 5% or more.

Anyway, I need to know:

1) how many people I need to get to my own site so that
2) enough people land on the affiliate page for me to make 74 sales.

Can you do the numbers? Because I'm lost.

Appreciate your genius.

Sylvia

PS: Maybe we need to add a Math Forum for people like me. :rolleyes:
#main internet marketing discussion forum #check #math #math question #pleeeez
  • If your calculation is correct and you need 7,400 visitors on the sales page and before that only 1% of your readers go/click to the sales page, then add two more zeros and you get how many visitors you need on your site: 740,000.

    1% of 740,000 = 7,400
    1% of 7,400 = 74

    However, I doubt you need to calculate with 1% on both sites...
    • [ 1 ] Thanks
    • [2] replies
    • Yes, that's the number I came up with, too, and it seemed outrageous... 750,000 visitors per month. Can you really get that many targeted visitors in a month?

      Starting from scratch, that's quite an intimidating figure, especially when you see the numbers people put out on visitors per article, which might be 10%-15% on average.

      Sylvia
      • [1] reply
    • Banned
      I agree with Istvan that on the basis of the figures you provide, the answer is 740,000.

      I also agree with his inference that these figures may not quite be right. Ok, maybe 1% will buy after clicking on the affiliate-link (and that's probably a reasonable assumption, while quietly hoping for better), but you'll surely get a lot more than 1% to click-through from your site to the sales page? I'd hope so, anyway, otherwise you're selling to only 1/10,000th of the traffic, or 1/(100 x 100).
      • [2] replies
  • Hey Silvia,

    It might not be for you but if you use a exit pop up script you could smash those %ages through to the sales page. Your conversions may be lower but with a much higher sales page visit count you may sell more.

    As they say, test test test
    • [1] reply
    • Maybe this is one solution to my bounce rate, which sits around 80-84%.

      Sylvia
  • You can probably expect a .5-2% conversion rate on the affiliate site and a 30-60% CTR from your site to the affiliate site, depending on how well set up it is.

    74*200*3.33 = 49,248
    74*50*1.66 = 6,142

    So you'd need ~6000-50,000 visits per month to pull in that much cash. It depends on how well the product converts on the affiliate page and how well-optimized your page is.

    Edit: fixed wrong total for max.
    • [ 1 ] Thanks
    • [1] reply
    • Well, that all looks impressive, but I have no idea what that means.
      74 (x?) 200 (x?) 3.33 =
      or is that divided by?

      Because I tried 74x200x3.33 and 74x200 divided by 3.33 and couldn't get your 24,642 number.

      And what is the 3.33 and 1.66?
      I can only assume 200 represents 2% and 50 is .5%.

      See, if I knew the formula, then I can use it again and again... hopefully.
  • Sylvia, to fix your bounce rate you must test your website with people to find out what they see that is not working well and fix it. Secondly, you must get Google Analytics or some way to track metrics. If you use Google you can track different areas of your page to find out where the high bounce rate is coming from. For example, the bounce rate could be coming from your homepage, cart, product area, or anywhere on your website. The key is to find out where it is occurring and fix that issue. It could be causing you sales.
    • [1] reply
    • I already know... it's my home page.

      If I send them to an inside page, they often travel to another page. This is more with my static site than my blog site. My static home pages are too generic, that I know, but I'm not focusing on those sites at the moment. I'm working to get my 3 main blogs profiting.

      Which brings me back to the point of my thread - figuring out how many visitors I need to reach my income expectations.

      This will give me a better idea how much marketing I need to do and where and how to maximize it. I don't mind work, but I don't want to work THAT hard - like, 740,000 visitors a month worth.

      Sylvia
      • [1] reply
  • (Dollar amount you'd like to make) / (Dollar amount you get per sale) = Sales Needed

    (Sales Needed) / (Sales Conversion % i.e. .01, .015, etc.) = Number of Click to affiliate site you need

    (Number of clicks to affiliate site needed) / (Your clickthrough rate to affiliate site i.e. .20, .30, etc.) = Amount of traffic to your site needed

    (Amount of traffic to your site needed) / (Clickthrough on the SERP i.e. .4 for #1, .25 for #2, etc.) = Number of searches that need to be done per month
  • Your figures pretty much tell me exactly what's wrong with my sites - they don't get nearly that many visits. Without visits I don't get opt-ins or sales. None of my sites have ever broken the 5,000 visits per month barrier, and clearly I need AT LEAST that many per DAY.

    I'd never do AdWords - based on my past poor success rate. I've run ads and never made a dime. I couldn't get the impressions up at the price I was willing to "waste" on PPC. I say 'waste', because there's no guarantee and if you're not getting results (clicks, sales or otherwise), it's waste. It always amazes me to hear people talk about how "easy" and "fast" it is to make money with a good PPC campaign. It's been the exact opposite.

    I was making regular sales with 2 of my sites, but then almost overnight, it all stopped and I haven't been able to gain it back. A large part is my own fault for not marketing efficiently and regularly, as I discovered in reading Alexa's and other Warrior posts.

    But thank you for sharing. While I can't help feeling jealous of your figures, they also encourage me, just when I'm feeling tired of the struggle and about to give up. There may be hope for me yet.

    Sylvia
  • Hi Sylvia,

    In order to find out what your visitor are actually doing on your website , you could use the following tool:

    Pricing & Signup for ClickTale

    Their free plans should be enough for you to get a feel for what's up with your visitors.
    Disclosure: I am an affiliate of theirs, so obviously no affiliate link in the above

    best of success!
    • [ 1 ] Thanks
    • [1] reply
    • @TPFLegionaire

      Good recommendation! I LOVE Clicktale and used them in another life, but completely forgot about it! I have a need for them soon so will bookmark and get back to them...definitely a good resource.
  • What's the problem with a pop-up if they're leaving the site, aside from being a tad bit sleazy? For many of my sites I KNOW they're not going to be returning visitors (If I DID have returning visitors, I would understand the interest in not blocking their leaving the site) and so I don't see how it would be that bad of a thing.
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