Do you ever write articles on topics you're not much of an authority on?

by uleesgold Banned
51 replies
I sometimes do.

For example, I wrote this hub page called Frugal but safe traveling in Los Angeles. I have yet to get a complaint on the accuracy of it. I don't live in LA, and I've only taken two trips there. Does it sound like I have much business writing such an article?

I once wrote a hub page called 'There needs to be TALL wheel chairs' (so people in wheelchairs could speak to non-handicapped eye to eye and feel better about themselves.) I am not in a wheelchair, I don't know anyone who's like that, nor do I have a degree in anything like psychology. Yet, I wrote it anyways because it gives me something to write about.


Bonus: Do you ever market affiliate products which you have no interest in yourself / have never tried / never would?
#articles #authority #topics #write
  • Profile picture of the author David Lamb
    Of course.

    As long as you know where to find accurate information on what you're writing about, there's no reason you can't write a quality article on a subject you're unfamiliar with.

    Still, you can write much faster if it's something you know.
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  • I'd very rarely write about things I know little about. That just produces regurgitated articles with little originality to them.

    I prefer writing about things I know well. When you think about it, you pick up a lot just in your day-to-day life, which can form the basis for articles.

    Otherwise, I'll make an effort to learn about the topic, rather than just rewriting something. I'm the kind of person that feels you should always be learning something new, so that bit's easy.

    If it's something I really can't stomach learning, then that's where outsourcing elements of writing comes in.

    Thom
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    • Profile picture of the author myob
      Do you ever write articles on topics you're not much of an authority on?
      If you're like me and write topics only for which you're knowledgeable, you may be severly restricting your income. That's precisely why I've also hired a team of full-time professional writers and research specialists.

      Do you ever market affiliate products which you have no interest in yourself / have never tried / never would?
      Rarely even used any of the affiliate products I promote, for almost all of them I never will, and none of them really interest me anyway.
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      • Profile picture of the author Astron
        Originally Posted by myob View Post

        That's precisely why I've also hired a team of full-time professional writers and research specialists.
        Paul,

        Do you think that it`s necessary to hire "specialists" on every niche, or you just have some talented article writers who can write on any kind of topics if you provide them with the researched infos? Would you mind to share some details about your outsourcing process? For example what do you tell to your researchers, what are your requirements?
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        • Profile picture of the author myob
          Originally Posted by Astron View Post

          Paul,

          Do you think that it`s necessary to hire "specialists" on every niche, or you just have some talented article writers who can write on any kind of topics if you provide them with the researched infos? Would you mind to share some details about your outsourcing process? For example what do you tell to your researchers, what are your requirements?
          Yes I do hire specialists for most of the heavily competitive niches I'm in. One niche for example is selling medical diagnostic equipment and books on mesothelioma.

          My writers/researchers for this niche are pre-med students from local universities. I have never even read the books or tried any of the products myself, but it seems there are a lot of sick people who really do enjoy reading books on cancer and also get all jazzed up about new types of medical diagnostic products.
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          • Profile picture of the author danej
            As long as your research is accurate, you can write about whatever you want. That why we did essays in school, to teach you how to write on a topic you don't know and cite all of the sources you used.
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  • Profile picture of the author ladywriter
    That's why "writing articles" can be really hard for a newbie. When the client wants 500 words on isotropic carbon, you actually have to take time to look it up so you don't give them a junk article. That cuts productivity, and you're looking at 40 minutes for $2.50 or some really low number.

    I think it can be done, it just takes time. If you have the time, go for it. Plus you've learned something.
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  • Profile picture of the author TryBPO
    I've wondered this too...seems really disingenuous to recommend something you've never used, seen, or read yourself, doesn't it? I think that's kind of the "slimy" side of our business....
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    • Profile picture of the author myob
      Originally Posted by TryBPO View Post

      I've wondered this too...seems really disingenuous to recommend something you've never used, seen, or read yourself, doesn't it? I think that's kind of the "slimy" side of our business....
      Why is marketing in this way "slimy"? Almost nothing of what I sell particularly interests me, and I would never even use most of that stuff myself. People buy because they need and want these products, and all I do is sell it to them. What is so wrong or "slimy" about that? :confused:
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      • Profile picture of the author Tina Golden
        If you are an excellent researcher and know how to find real authority sources for your research, then you can write about topics you know absolutely nothing about. However, it does take some time to do real research so if you're charging low rates for your work, doing this doesn't make financial sense.
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        • Profile picture of the author Zabrina
          Originally Posted by Tina Golden View Post

          If you are an excellent researcher and know how to find real authority sources for your research, then you can write about topics you know absolutely nothing about. However, it does take some time to do real research so if you're charging low rates for your work, doing this doesn't make financial sense.
          This answer should get the ringing bells, streams of confetti, and shiny prize in my opinion.

          Through being a geek since childhood, I've learned how to use Google to find just about anything I need to know. I've had people tell me I sound like an expert on really obscure topics, which is one of the best compliments you can get as a writer. It's not from being superhuman -- it's just from learning how to research accurate information fast.

          The unfortunate side-effect? All my friends come to me when they need to find something online. (sigh... :p )

          Originally Posted by dadamson View Post

          What you write doesn't necessarily need to be politically correct, but it does need to be correct to you. - If you feel people in wheelchairs should be able to speak eye to eye with non-handicapped people and definitely think this opinion should be expressed online, whether you are handicapped or not, it's a great argument.
          I'm still trying to figure out what this even means. :p You're proposing everyone's legs get lopped off at the knees, or elevated wheelchairs with monster rims?
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          • Profile picture of the author uleesgold
            Banned
            Originally Posted by Zabrina View Post




            I'm still trying to figure out what this even means. :p You're proposing everyone's legs get lopped off at the knees, or elevated wheelchairs with monster rims?
            I guess either one would work.


            to those people who take it more seriously - I'm a casual writer, and I'm more open to having errors in my writings than some of you. I have unpublished articles when in doubt, I'm guessing some of you have done the same thing.

            A little P.I.ness is fine, and I'd confidently put my articles on a resume.
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        • Profile picture of the author celente
          Originally Posted by Tina Golden View Post

          If you are an excellent researcher and know how to find real authority sources for your research, then you can write about topics you know absolutely nothing about. However, it does take some time to do real research so if you're charging low rates for your work, doing this doesn't make financial sense.
          It is all about the research. If you dont do this yourself, its better to find someone to do this for you.

          I once paid like $90 for an article, a few years back. WHY? well that articles is years old, top quality, ever green and still brings me subscribers and sales to this day. Say no more
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      • Profile picture of the author uleesgold
        Banned
        Originally Posted by myob View Post

        Why is marketing in this way "slimy"? Almost nothing of what I sell particularly interests me, and I would never even use most of that stuff myself. People buy because they need and want these products, and all I do is sell it to them. What is so wrong or "slimy" about that? :confused:
        It COULD be slimy if its a garbage product, and you're saying good things about it just to make a sale (not caring that they're wasting money on something that won't work just so you can make money; selfishness).
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        • Profile picture of the author myob
          I sell books I've never even read (hell, I can't even understand them), and products absolutely useless to me personally. But me and the boys can sure spin a really good yarn about them, and you would be surprised about the kind of folks (seemingly otherwise quite intelligent) and all the sorts of things they buy just from reading my articles . The power of well-written words can make you appear to be authoritative even if you ain't.
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        • Profile picture of the author TryBPO
          Originally Posted by myob View Post

          Why is marketing in this way "slimy"? Almost nothing of what I sell particularly interests me, and I would never even use most of that stuff myself. People buy because they need and want these products, and all I do is sell it to them. What is so wrong or "slimy" about that? :confused:
          Example:
          I'm marketing a product that helps parents discipline their children. I've never read the book, don't have any kids, etc...but give a fairly glowing review of the product and tout the benefits without having used the product myself or being familiar with the particular niche. Who knows, I could be steering parents in a pretty negative direction...I wouldn't know.

          That being said, our writers write about subjects that neither I nor they are intimately familiar with...so I don't necessarily have a problem with it in general. But do you see from the above example how it just feels...well...slimy/icky?


          Originally Posted by uleesgold View Post

          It COULD be slimy if its a garbage product, and you're saying good things about it just to make a sale (not caring that they're wasting money on something that won't work just so you can make money; selfishness).
          Definitely, but unless you've personally tried the product out and have some understanding of that niche, how would you know?
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          • Profile picture of the author uleesgold
            Banned
            [QUOTE=TryBPO;3779112



            Definitely, but unless you've personally tried the product out and have some understanding of that niche, how would you know?[/QUOTE]

            I was just trying to answer someone's question about why the practice of selling a product you wouldn't buy COULD be slimy - IF you've read bad reviews on it yet you decide to market it anyways for an extra buck - that would be selfish.
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            • Profile picture of the author TryBPO
              Originally Posted by uleesgold View Post

              I was just trying to answer someone's question about why the practice of selling a product you wouldn't buy COULD be slimy - IF you've read bad reviews on it yet you decide to market it anyways for an extra buck - that would be selfish.
              No, I get that...my follow-up question wasn't really aimed at you, it was meant more generally...sorry about that.
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  • Profile picture of the author Allen Graves
    It is dangerous to do this, uleesgold, because one tiny mistake and you can lose 100% of the credibility and momentum you've built to that point.

    For instance, if you didn't know anything about SEO and you wrote an article about it saying that backlinks don't count in Google's ranking algorithms, then nobody here would ever listen to anything you'd have to say again - much less buy anything from you.

    It seems like a crazy example - but it happens all the time. It's easy to put blinders on when you're writing about something you're unfamiliar with!

    Just be careful.

    Like someone said above, it's so much easier to write about something you really know - and you can write passionately about it too!

    Good luck!
    Allen Graves
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  • Profile picture of the author J R Salem
    IMO and experience, it is okay to write on something you're not familar with IF you know what you're talking about.

    If you are just talking "theory" then it is useless. But if you have experience, have seen someone with experience, or can find some stories with people experience, I think you can bring something to the table.

    Just don't go preaching about Offline Business when you focus on Adsense.
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  • Profile picture of the author dadamson
    It is absolutely fine to write like this.

    These days, everyone reads something and realises that it is just someones opinion and more and more people are skeptical and opinionated about things they read online.

    What you write doesn't necessarily need to be politically correct, but it does need to be correct to you. - If you feel people in wheelchairs should be able to speak eye to eye with non-handicapped people and definitely think this opinion should be expressed online, whether you are handicapped or not, it's a great argument.

    As long as you don't BS for the purpose of content-filling you will be fine.

    Cheers,
    Dave
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  • Profile picture of the author mikeroosa
    All the time. I actually very rarely write articles about topics I know. Just do some basic research and try to get your info from reputable sites.
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  • Profile picture of the author Agep_flippo
    Banned
    Yes I have, and it took so long time before I finish it. Bu t now I just want to write on topics that I love and have a proper knowledgeabout it really well.
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  • Profile picture of the author Amrutg
    Yes. Many a times. Many of the people do it easily. It is not very difficult, if you have good grasp, ability and time to spare for research and properly arranging the material and putting it in your own words- that is required for it. It is not very difficult You can try it and rather find it enjoyable.
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  • Profile picture of the author Ian Varnava
    Kind of off topic... Uleesgold, seems like your trip to LA turned out to be pretty dull man. No nice hotels, no chillin' or mingling, no nada. Unless, of course, you left out the real details.

    I'd be mad if that was my trip.

    :::

    what went wrong man?? :confused:
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    • Profile picture of the author myob
      Originally Posted by Ian Varnava View Post

      Kind of off topic... Uleesgold, seems like your trip to LA turned out to be pretty dull man. No nice hotels, no chillin' or mingling, no nada. Unless, of course, you left out the real details.

      I'd be mad if that was my trip.

      :::

      what went wrong man?? :confused:
      Yeah, shoulda hooked up with me for places to go and write home about. You really didn't see anything.
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      • Profile picture of the author uleesgold
        Banned
        Originally Posted by myob View Post

        Yeah, shoulda hooked up with me for places to go and write home about. You really didn't see anything.
        The point of the article was to let people know they can stay there for cheap.

        Also, I went there looking for work rather than trying to have fun.

        But mentions of fun would have made the article more interesting. Too bad there wasn't any fun to speak of.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Tina Golden View Post

          If you are an excellent researcher and know how to find real authority sources for your research, then you can write about topics you know absolutely nothing about. However, it does take some time to do real research so if you're charging low rates for your work, doing this doesn't make financial sense.
          Originally Posted by mikeroosa View Post

          All the time. I actually very rarely write articles about topics I know. Just do some basic research and try to get your info from reputable sites.
          This is the key to writing about things you know little about. You don't have to have true expertise, you simply have to recognize it and be able to tap into it.

          Originally Posted by DanMurray View Post

          I think once you have a good template to follow for your articles, 5 minutes of research on google and EZA i can write on anything!!
          Articles is a numbers game and once you get good at writing articles on anything you can easily create product on anything.

          Danny
          And if it's based on "5 minutes of research on Google and EZA", the odds of that article/product being factually accurate are about the same as me winning the Mr. Universe contest.
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  • Profile picture of the author windso0
    Sometimes I very want to attempt me not to attempt, but I am afraid the defeat
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  • Profile picture of the author allenjohn
    Blimey! It's obvious most of the article writers I use have no REAL knowledge of the subject matter. It's a real shame because real added value does actually work...but you do need to know what you are writing about...that's why it's often best to stay within a niche that you know... regards Allen
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  • Profile picture of the author mglw
    Yes, I have been writing on topics that I don't know of most of the time.

    By the time I finish writing them, I get to know much more about them as I normally will research on the topics and find out what others say about them before re-writing in my own words and opinion.

    As for affiliate products, I may not have used them or will ever but I also research to find out what others say before promoting them so at least they are of some good quality/standard.
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  • Profile picture of the author DanMurray
    I think once you have a good template to follow for your articles, 5 minutes of research on google and EZA i can write on anything!!
    Articles is a numbers game and once you get good at writing articles on anything you can easily create product on anything.

    Danny
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  • Profile picture of the author JamesGw
    I try to avoid doing so. I write my articles because I want them to be both useful to me (in regard to backlinks) and also informative for my readers. If you're writing on a topic about which you know little, your article will be of lower quality and less likely to provide new information.
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  • Profile picture of the author Jacob Hargreave
    Originally Posted by uleesgold View Post

    I sometimes do.

    Does it sound like I have much business writing such an article?

    Bonus: Do you ever market affiliate products which you have no interest in yourself / have never tried / never would?
    While I don't agree with those that create articles about things they have no real experience on, I do encourage writing articles about personal experiences. Your L.A article was sound and you gave your insights based upon your actual experience which is key. People that read articles are usually if not always looking for the "inside" point of view, not a hyped up over view.

    I do recommend that when you are writing an article that you share personal experience, opinion, or expertise on the topic. Providing an insiders look is a gold mine as any article marketer will tell you.

    As for promoting products, services, etc that you have never used or have interest in I can not recommend. In my experiences the efforts of promoting such goods usually end up in lack luster effort and usually die off weeks later. However there are some that can successfully market in such a way but I have seen very few who can.
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  • Profile picture of the author travlinguy
    It depends. I've written sales copy for unfamiliar markets and it's done very well. The thing is, you need to understand the customers first and the product second. A while back I wrote copy for a comprehensive video course on how to use a piece of database management software.

    I didn't know squat about the software but asked the course creator about his market. Basicly he told me they were frustrated because the software is so hard to figure out and the technical manual that comes with the software was pretty much useless. I was immediately able to relate to his audience.

    I spent a couple of hours reading about the features of both the software and the video course and wrote the letter easily. The guy was blown away with the results. At first he was reluctant to hire me because I had no tech. experience. I told him it wasn't necessary and proved it. With that said, there are plenty of assignments I wouldn't touch because the learning curve would be way too steep.

    As Dirty Harry said all throuth Magnum Force, "A man's got to know his limitations."
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  • Profile picture of the author bluewaterk
    For sure! It takes a lot of talent to take what others say and distill it into a great original article. These are the best kind! Take CS Lewis: His talent was in saying what others had already said but saying it simply and clearly.
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  • Profile picture of the author Wills
    I have wrote articles in the past, with no real prior knowledge. By the end of the articles, I certainly knew a good bit more, so it can be done with some good research.

    It takes far longer to write this way though and my interest levels dropped very quickly. Don't think I will be doing it again any time soon.
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  • How does anyone become knowledgeable on something they know nothing about?

    By doing, using other people's findings, or researching it.

    Doing could be sports, fat loss, or anything else physically involving. If that takes too long, get in-touch with either a trainer, or a success story. Those 2 can be found locally I'm sure, and if not you can find a good success story online.

    When it comes to info products, growing tomatoes, learning spanish, acne and so forth... There are dozens of authority sites that explain how you can do each of those.

    You just collect the who, what, why, where and how; then package it into a product so others can learn.

    Just make sure to cross-reference everything you find out so that you aren't speaking garbage.

    I'm pretty sure you can learn anything for free on the internet, but it either requires a lot of searching, either digging through forum posts, or the search engines.

    People don't want to do that, so you position your product infront of those people and provide them the answer in one easy to digest ebook; several videos or audio, or any other format.
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  • Why any writer or marketer would ever say that you shouldn't write about a topic you don't know about is beyond me. What do you think journalists do? Any journalist who's ever written or reported on anything probably didn't know much about the topic until they chased or were given the story. Of course, many journalists specialize in certain fields, but they got that specialized job by being able to write authoritatively about ANYTHING.

    As others have said, it's all about research. And that means using more than just Google: there are lots of other sources of information out there that you can use to establish yourself as an expert in any field that you have the time, intellect and retention skills to research properly.

    Therefore, if you're writing for anything less than $40 per hour, stick to what you know or be willing to sacrifice cost of productivity in favor of learning new subjects.
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  • Profile picture of the author ahnalia
    I can't write about anything I don't know anything about, or the words just will not come out right.
    I don't think I could effectively sell any affiliate product I wouldn't use or was interested in, either, I don't think I could sound convincing enough
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  • Profile picture of the author Karen Keyes
    Being resourceful and honing that ability could truly be my most important asset when dealing with researching for articles or even troubleshooting a software bug. I might not know "everything", nor have expertise in all topics, but I surely can research and tap into unique and original sources for fresh perspectives and accurate solutions.

    I worked as a software programmer for 14+ years at my last company, and probably my most important skill I could fall back on time and time again was my resourcefulness.

    Cheers!
    Karen
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  • Profile picture of the author marketingva
    I always write on subjects I know nothing about. My clients hire me to write on their topics. I always refuse to write a review about something that I have not personally experienced but writing about lots of subjects is easy for me.

    Bonnie
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  • Profile picture of the author TiffLee
    I do quite often.

    ...there is nothing that some researching cannot teach me.
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  • Profile picture of the author Allen Graves
    I'm wondering now - how many niches do you people write for!!! Seems like you would have learned about them by now. Either you don't write many articles about your industry or you are just starting out????

    Of course, this goes for those who are writing for their own websites.

    Allen
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  • Profile picture of the author omk
    If you know just 5% more info than the next person, then in their eyes, you are an authority. Of course, the more you know the better. But you don't have to be an expert to write articles.
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  • Profile picture of the author Tom Johnston
    Hell yes! My favorite method is to copy & paste a published article on the subject, and re-write it MUCH BETTER. Across the line, 90% of articles out there have horrible grammar, so all I do is find the articles on EZA and rewrite them using good english and way improved sales copy.
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  • Profile picture of the author Brian Clark
    John Carlton touched on the subject of becoming an expert in "Kick Ass Copywriting Secrets of a Marketing Rebel".

    His assertion was that if you took a day to scan through books on the topic you were researching and took notes while reading, you would know more than 99% of the rest of the world regarding that topic.

    He backed up his point by using the example of Howard Cosell. Howard never played football in his life, but he became one of the most famous announcers of all time because he had a ton of knowledge about the game.

    Google is great, but being able to sit down with an actual book is really helpful as well. I tend to trust a library book more than some random blog post I stumble across.
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  • Profile picture of the author Mark Jordan
    Yes, you can always research about it.
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  • Profile picture of the author Vera10
    There are times when it is very necessary to be an "expert" of things you are not really an expert. anyway, with the help of good information from search engines, it is maybe just a matter of shifting the necessary bits of details and put an article together.
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  • Profile picture of the author mekap04
    I do write articles about things I know nothing about. In most cases though, I end up writing them after wanting to learn more about the topic. It is a great learning experience for me.
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  • Profile picture of the author Moneyerr
    Yes and everybody needs try to write articles on topics that have authority and unique.
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