Other businesses in our niche (government grants), with no solid product are able to purchase $51,000 worth of ads on Google per month (I found this through a couple of research tools) which means to me, that they must be making reasonably well above that amount ?? Right ??
And by the way, they're advertising for the same keywords, that we're naturally ranking for on the 1st page of google.
We've got good amount of Visitor to Email Signups, the ratio is like 60% optin rate. 25% optin to LEAD conversion rate (Lead being a Full Fledge Detailed Application Form filled up by the Visitor) ...
But Extremely Low .. Lead to Sale Conversion Rate !!!
I need your help.
If you can please give a quick look to our website i.e. www.MyGrants.us and scroll through the pages to get a quick feel of how we've arranged our funnel and content ... can you suggest some things that you would do, to increase lead to sales conversion rate?
Do we need to optimize certain pages .. or do a hard pitch or soft pitch somewhere .. or a sales video .. or what? I've tried several things but nothing seems to be working at that point.
Also tried $99.95 / $49.95 / $34.95 as a price but... no significant change in Conversion Rates.
If you're able to help me and suggest some good things, as a token of thanks, I'll share some REALLY valuable goodies with you for free.
I'm talking about $3000 to $5000 worth of goodies (each) I bought from John Reese, Frank Kern, Eben Pagan, Rich Scheferen, Jeff Walker, Dan Thies and who not .. you get what I mean :-)
Please help a little bit !!!