Anyone selling to world market in non-USD?

39 replies
I know this pops up from time to time, but with the USD constantly falling, and currencies like the AUD strengthening day after day, it's starting to have a pretty huge impact.

While it is safe to say currencies will rise and fall, and you take the good with the bad and it all evens out in the end, but unfortunatly with the US economy the way it is, it conversion rates haven't evened out for a long time, and it doesn't look like they will anytime soon.

To put it in perspective:

If you price your product at $100, you expect a 5% swing either side. So one week you'll take $95, the next you take $105. Everyone is happy.

The problem is with the AUD/USD, it's been about a 35% swing one way, and it's only getting worse.

So instead of taking $95 one week, $105 the next week, you're taking $65 each week, consistantly, with no light at the end of the tunnel.

Offline businesses have it easier here - they simply adjust their prices with currency fluctuations, but it gets a little trickier with online businesses.

I'd love to hear other peoples' thoughts on this!

cheers
Sam
#market #nonusd #selling #world
  • Profile picture of the author Thaddeus
    I switched over to selling in pounds sterling (££) about, oh, 18 months back. I noticed no drop in sales, the accounting is way more simple, and the sums coming in every month are a lot more predictable.

    T
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    • Profile picture of the author samstephens
      That's quite interesting Thaddeus.

      Just out of curiosity, what kind of share do you have between US, UK, and EU customers?

      Are your customers mostly UK and EU, or do you have a large chunk of US customers too?

      That's the bit I'm worried about - how charging in a different currency will affect US sales.

      When you made the switch, did you work out the Pound Sterling equivalent, or did you just change the currently from USD to Sterling, and then keep the figure the same?

      Thanks for the insight!

      cheers
      Sam
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      • Profile picture of the author Thaddeus
        I'm afraid business on the internet is only a sideline for me, so I only take about $1k a month, hence I've never sat down and worked out how to get Paypal to divulge the locations of the customers. Basically I don't know where they live!

        I know my site visitors are about 40% US, 30% UK, a chunk of Canada and OZ, then the rest of the world - but of course visitors is different to customers.

        The price in USD was $47, I just went to a comparable price point that was roughly the same amount of money that felt right and ended up with £29.

        Very unscientific! But, as I mentioned, income stayed just the same.

        Thaddeus.
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  • Profile picture of the author samstephens
    Sounds like it went well, Thaddeus - nicely done!

    Has anyone else tried a similar thing? I'm curious as to the results!

    cheers
    Sam
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  • Profile picture of the author samstephens
    Hi Herb,

    I've heard the Aussie dollar is currently one of the most stable currencies, or one of the most stabiliy growing currencies in the world at the moment? I don't remember which.

    Either way, the only way I benefit from that is buying guitar strings are now 3 bucks cheaper. Not a great balance there

    cheers
    Sam
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  • Profile picture of the author samstephens
    Hi James!

    I'd love to hear how it goes - would you mind keeping me posted? I'm curious...

    cheers
    Sam
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  • Profile picture of the author Istvan Horvath
    Yes, I was also contemplating to switch my prices to Canadian dollars because I am in the same situation: I am getting less and less for a long time... however, the consumer prices (from imported food to cars) are not going lower.
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  • Profile picture of the author shadowboxa
    I am feeling the drop of the USD big time here in OZ. Once upon a time, I was making 25% on ever sale in the US and its a shock to the system to be above their dollar now.
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  • Profile picture of the author seasoned
    Don't ask me why, maybe it is because the US is SO big and isolated. Canada, for example, has ties to britain, and mexico obviously has people doing things in the US, etc... but I would think US sales would suffer a bit if you don't price in dollars.

    The US is pretty resistant to change. We might be the ONLY country still using imperial standards, and many natives speak only one language. GRANTED, it is required that we study another language, but that is usually just a couple years.

    For what it is worth, EVEN if I am right, everyone ELSE deals with it, and some americans WILL understand and most that are likely to buy will certainly understand if you explain that the price went up, etc... And if you put the AUD at the end you are in the right, legal, and it is THEIR fault if they don't understand. One of my pet peeves is foreign sites that specify a TYPE of currency, but don't specify which one. AGAIN, with the US, the call the dollar ther dollar, and use the $ sign EVERYWHERE with NO explanation.

    With that program I worked on before, you know the one, I had currency selectable. SOME americans may even see the $ and assume USD! Appending the TYPE, like you are doing here with AUD makes it to where at least people like US, you and I, will understand that you mean AUSTRALIAN dollars.

    As for stabily growing? That would be the DOLLAR, if you mean AMOUNT! If you mean popularity, that won't happen UNLESS it is recognized as being stable, or the national currency of a LARGE country, so I expect that you are right in BOTH cases if any.

    Steve
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  • Profile picture of the author allenjohn
    Hi,

    I think the US$ is, for now, still the currency of the net. I used to have two payment options, 1 in £STG and 1 in US$, but now I only have US$. I just add a small link to a currency converter and there's an example of that here:

    .:: A Gift Of Poetry -- Pricing ::.

    All the best, Allen
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  • Profile picture of the author James Schramko
    For my USA markets I am keeping USD because they are very
    insular.
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  • Profile picture of the author seasoned
    Originally Posted by Chris Kent View Post

    Just because the USD has fallen a lot recently does not mean that it will continue to do so.

    Something that the regular Joe on the street does not understand about currencies is that the current market price represents consensus opinion on where it will go i.e. future price.
    In order for the worth of the US to stay the same, the currency HAS to drop! That has been true actually FOREVER, but became even MORE true about 97 years ago! WHY? Because there are MORE dollars NOW than there were 2 years ago. A LOT more! If you double the currency, the value is cut in half. That is true of ANY bond or stock. And these are basically bonds. It is called INFLATION!

    If it really was so obvious it had further to go then the price would go down even further. Otherwise you could sell now and lock in a guaranteed profit by buying back later.
    It isn't quite that easy! FIRST, citizens, and certainly foreigners, aren't told how much it drops. What has happened, and has ALWAYS happened, is that the seller sees profits drop, etc... and they raise prices. Surely you MUST have seen this before! Look at GAS now! Walmart recently warned the US that THEY can't contain prices, and they are going up FAST!

    To the best of my knowledge, australian banks deal only in australian dollars. MAYBE I am wrong, but I think so. In any event, they would likely charge more for other accounts. If sam didn't have such an account, he would likely have to CONVERT the currency to keep it. That costs money. And as long as he kept it, it could fall relative to the australian dollar.

    There is a lot of fear among marketers right now but the USD could go either way. Frankly, I think EUR is more likely to devalue in the short to medium term.
    NOPE, the dollar is. The dollar has dropped 10% over the euro this year, as I recall, as of a couple days ago!

    Steve
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  • Profile picture of the author SuspectZero
    I have been selling on my site in USD as I always have but about 3 months ago I increased the prices of most items and services I offer to cover the difference. I went that way instead of selling in AUD to US customers as I thought the psychology of a US buyer paying in AUD may have an negative affect on sales. After increasing the prices I haven't really seen much of a decrease in sales so I am going to leave it as is for now. I am also interested to see how other have tackled this one and if selling in AUD to US customer has has any affect, good or bad, on sales. Good post Sam
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    • Profile picture of the author DWolfe
      The US dollar is currently in trouble. Last week the S&P said Treasuries may be down graded from AAA status, it sent a warning aroun the world.

      Low interest rates in the US does not keep inflation in check. Their is an effort to have another reserve currency. China is moving away from the Dollar. So it might be time to try using other currencies for payment methods. If and when anothr currency gains reserve status. The dollar will be worth even less. Some thing you should really consider.
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      • Profile picture of the author seasoned
        Originally Posted by DWolfe View Post

        The US dollar is currently in trouble. Last week the S&P said Treasuries may be down graded from AAA status, it sent a warning aroun the world.

        Low interest rates in the US does not keep inflation in check. Their is an effort to have another reserve currency. China is moving away from the Dollar. So it might be time to try using other currencies for payment methods. If and when anothr currency gains reserve status. The dollar will be worth even less. Some thing you should really consider.
        Yeah, I predicted this over a decade ago. They NEED to raise the rate to help strengthen the dollar, but they CAN'T raise the rate, especially now, because it would hurt financing, etc... So they have worked themselves into a corner. Check it out, the first thing contries generally do when the currency gets weaker is RAISE the rate. But with housing hurt as much as it is, raising the rate would KILL IT! It is INCREDIBLE that I am now refinancing AGAIN to lower my rate ANOTHER 1.5%! I wouldn't have even bought a house if I knew the US government was so STUPID! I figured it would go back up. HECK, if they were private, I would SUE THEM to get my closing costs back!

        Steve
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        • Profile picture of the author seasoned
          Originally Posted by Chris Kent View Post

          Most analysts and economists believe that rates will have to go up again in the long term. You are right though, they cannot simply do that right away for a number of reasons.

          I'm not sure why you regret your purchasing decision though? Unless you believe that house prices have futher to drop, in which case you can always sell now before they dive completely.
          Well, I bought because it looked like inflation was going to occur THEN. I trusted someone and didn't check. 8-( And they DID do the US, and the WORLD a disservice!

          Steve
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  • Profile picture of the author ladywriter
    I find it interesting that this thread was started by a nonAmerican--what you are all are doing, in terms of IM overseas is what I would LOVE to do.

    I am extremely interested in making pounds but there is very little on the subject that I've found. I don't know if the only option is to get a co.uk and market on uk sites (but I can't even find that kind of information?) or what.

    I found *one* writing site similar to textbrokers etc. that pays in pounds.

    Anyone have any ideas?
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    • Profile picture of the author seasoned
      Originally Posted by rosegrower76 View Post

      I find it interesting that this thread was started by a nonAmerican--what you are all are doing, in terms of IM overseas is what I would LOVE to do.

      I am extremely interested in making pounds but there is very little on the subject that I've found. I don't know if the only option is to get a co.uk and market on uk sites (but I can't even find that kind of information?) or what.

      I found *one* writing site similar to textbrokers etc. that pays in pounds.

      Anyone have any ideas?
      Most US banks, at least from what I have seen, only accept US DOLLARS! Accepting in pounds means you must CONVERT at some point. HECK, I have a wells fargo branch here that balked at a CANADIAN check! I mean GIVE ME A BREAK! They are on the same continent and their coins OFTEN get mixed with US! And wellsfargo WAS one of the first US banks, and is one of the largest. It is the 4th largest in the US and I think one of only TWO that are VERY old on that list.

      BTW new york is a special case because they have a LOT of foreign bank branches there because THEY want to do business in the US!

      Steve
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      • Profile picture of the author ladywriter
        Originally Posted by seasoned View Post

        Most US banks, at least from what I have seen, only accept US DOLLARS! Accepting in pounds means you must CONVERT at some point. HECK, I have a wells fargo branch here that balked at a CANADIAN check! I mean GIVE ME A BREAK! They are on the same continent and their coins OFTEN get mixed with US! And wellsfargo WAS one of the first US banks, and is one of the largest. It is the 4th largest in the US and I think one of only TWO that are VERY old on that list.

        Steve
        Is that the case with Paypal as well?? I know they aren't a bank so....?

        I wasn't aware that US banks did that (*NEWB*)--it would seem to me that converting is fairly simple for financial institutions since they....handle....money.....

        Very strange.

        Thank you for the info Steve, that does shed light on why there's so little info.
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        • Profile picture of the author John Trader
          Paypal will accept and convert in many currencies, but of course you're subject to the current exchange rates.
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        • Profile picture of the author seasoned
          Originally Posted by rosegrower76 View Post

          Is that the case with Paypal as well?? I know they aren't a bank so....?

          I wasn't aware that US banks did that (*NEWB*)--it would seem to me that converting is fairly simple for financial institutions since they....handle....money.....

          Very strange.

          Thank you for the info Steve, that does shed light on why there's so little info.
          Paypal DOES charge a fee for converting. And such charges CAN be, and often in part ARE, hidden. They just offer a less favorable exchange rate, and take the spread. https://www.paypal.com/be/cgi-bin/we...onvert-outside

          And YEAH, I went to europe, and it seemed like EVERYONE provided currency exchange! I opened up a foreign bank account, and one of the FIRST questions they asked was WHICH CURRENCY! I actually have an accoiunt with FOREIGN currency, and I deposited US dollars. NEAT! I could have had it in ANOTHER foreign currency, or US dollars, etc... I talked to US banks, and they said they wouldn't do it. And I told you about wells fargo! Of course, you go to a US hotel, and they take ONLY dollars. Go to a german one and they will take like german marks, austrian marks, french francs, swiss francs, us dollars, etc.... It is one of the ways the US is BEHIND the rest of the world.

          One of my little anecdotes is about a person I met in Denmark that was from texas, USA.
          1. He made fun of the way they had a navy ship out in the open that could have been destroyed. A DUMB statement! That would have been an act of war, and they are a NATO nation. Such an act could mean SEVERE repurcussions, and one of the countries coming to their aid would be the US!

          2. He bragged about how they LOVE US dollars, so he pays for everything in US dollars. I informed him that the rates at non-banks are usually not as good, so they could get dollars if they wanted, and he was overpaying!

          Steve
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          • Profile picture of the author John Trader
            Originally Posted by seasoned View Post

            Paypal DOES charge a fee for converting. And such charges CAN be, and often in part ARE, hidden. They just offer a less favorable exchange rate, and take the spread. https://www.paypal.com/be/cgi-bin/we...onvert-outside
            That's very true. What I've noticed lately that's very odd is when I get paid in AUD, I accept Paypal's conversion and I end up getting paid more money than I did before when the dollar was stronger. I have been trying for days to figure out why this is the case, and I'm really stumped. Happy -- but stumped.
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            • Profile picture of the author seasoned
              Originally Posted by John Trader View Post

              That's very true. What I've noticed lately that's very odd is when I get paid in AUD, I accept Paypal's conversion and I end up getting paid more money than I did before when the dollar was stronger. I have been trying for days to figure out why this is the case, and I'm really stumped. Happy -- but stumped.
              WOW, that is wierd. Maybe they are getting a better deal or something. What was your exchange rate today? Or can you give a date and an exchange rate on that date? I want to compare it to what I have.
              Maybe they earlier simply charged more and they got a better rate that overcame some of the loss.

              Steve
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              • Profile picture of the author John Trader
                Originally Posted by seasoned View Post

                WOW, that is wierd. Maybe they are getting a better deal or something. What was your exchange rate today? Or can you give a date and an exchange rate on that date? I want to compare it to what I have.
                Maybe they earlier simply charged more and they got a better rate that overcame some of the loss.

                Steve
                Hi Steve, here are the transaction details:
                Related Transactions
                Date Type Status Details Gross Fee Net
                Apr 14, 2011 Currency Conversion Completed ... -$432.15 AUD $0.00 AUD -$432.15 AUD
                Apr 14, 2011 Currency Conversion Completed Details $443.83 USD $0.00 USD $443.83 USD

                Conversion:
                To U.S. Dollar


                Conversion from:
                -$432.15 AUD
                Conversion to:
                $443.83 USD
                Exchange rate:
                1 Australian Dollar = 1.02705 U.S. Dollars

                Date:
                Apr 14, 2011
                Time:
                23:21:18 PDT
                Status:
                Completed

                Subject:
                Conversion From Australian Dollar To U.S. Dollar with Paypal
                This begs the question -- we Americans who are getting paid in AUD or other currencies that are stronger than the dollar, would we benefit from NOT converting the currencies to USD and just keeping them in AUD? We would need to keep them in our Paypal accounts, since they're not accepted here in our U.S. banks... but would we effectively be giving our selves a "raise" in income?
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          • Profile picture of the author ladywriter
            Originally Posted by seasoned View Post

            Paypal DOES charge a fee for converting. And such charges CAN be, and often in part ARE, hidden. They just offer a less favorable exchange rate, and take the spread. https://www.paypal.com/be/cgi-bin/we...onvert-outside
            Thanks for this.

            I don't know why Americans are so reluctant to join the rest of the world sometimes!
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  • Profile picture of the author jiantastic
    yes. I sell to every currency out there. I've been doing it since 2006. very lucrative.
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  • Profile picture of the author John Trader
    Originally Posted by Chris Kent View Post

    Just because the USD has fallen a lot recently does not mean that it will continue to do so.

    Something that the regular Joe on the street does not understand about currencies is that the current market price represents consensus opinion on where it will go i.e. future price.

    If it really was so obvious it had further to go then the price would go down even further. Otherwise you could sell now and lock in a guaranteed profit by buying back later.

    There is a lot of fear among marketers right now but the USD could go either way. Frankly, I think EUR is more likely to devalue in the short to medium term.
    WSJ MarketWatch just reported the IMF made an *official* announcement about the dollar's decline - IMF bombshell: Age of America nears end Brett Arends' ROI - MarketWatch

    For anyone solely in the US market, time to look to other currencies and economies.
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  • Profile picture of the author Neil Morgan
    Hey Sam

    How're you doing mate?

    I once tried pricing in UK pounds with the USD price automatically calculated and shown beside it. That way I got my UKP price while the USD price fluctuated. There was no effort required on the part of the customer to convert.

    Sales bombed.

    That was a few years ago but it's not an experiment I plan on repeating any time soon.

    Cheers,

    Neil
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  • Profile picture of the author tehnolife
    Banned
    Ok, but if we consider to take payments in AUD or canadian dollars, the same amount that was in american dollars. Let's say I sell a product for 17$ , and I want to sell it for 17$ AUD.

    If more people will take payments in AUD , I think will be a trend, and sales won't drop hard.

    I don't know if it's right, my opinion only.
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  • Profile picture of the author samstephens
    Hi Steve,

    You're pretty much right about Aussie banks - we have about 4 main banks here, and only one of them allows merchant accounts in non-AUD currencies. I'm not sure why this is, but you're right!



    Hi Mike,

    That's really interesting about the Euro - I've always assumed (yes, assumed, because while I know a bit about currencies, I'm by no means an expert) that since the EUR is spread over so many countries that it'd all be relatively stable.

    But I've seen the drops when just 1 EU country get's into financial trouble.



    Hi Neil,

    Thanks for the results! I just remembered you talking about that awhile ago. I guess that USD is the way to go for now?



    Speaking in general terms, I would American's accept rising prices due to currency fluctuations?

    To bring my income back to what it previously was, counter-balancing the exchange rates, I'd have to raise DLGuard prices from $147 to $197, and I don't think the market would take it.

    So I guess it's about not compensating for the exchange rate, just doing something to take a bit of the sting off...

    cheers
    Sam
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    • Profile picture of the author James Schramko
      Originally Posted by samstephens View Post


      Speaking in general terms, I would American's accept rising prices due to currency fluctuations?

      To bring my income back to what it previously was, counter-balancing the exchange rates, I'd have to raise DLGuard prices from $147 to $197, and I don't think the market would take it.

      So I guess it's about not compensating for the exchange rate, just doing something to take a bit of the sting off...

      cheers
      Sam
      Increase the value proposition to match.

      Create new products, create information products, add coaching, services etc... build more affiliates sites, do more anyway!!
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    • Profile picture of the author seasoned
      Originally Posted by samstephens View Post

      Hi Mike,

      That's really interesting about the Euro - I've always assumed (yes, assumed, because while I know a bit about currencies, I'm by no means an expert) that since the EUR is spread over so many countries that it'd all be relatively stable.

      But I've seen the drops when just 1 EU country get's into financial trouble.
      Yeah, the Euro has the same inherent problems as the dollar. The EU had an answer for that. They didn't let countries in with a bad history. They obviously changed their minds! They ended up having their worst fears happen. 8-( Still, they have a number of STRONG countries to help mitigate the effects.

      Speaking in general terms, I would American's accept rising prices due to currency fluctuations?
      Reluctantly, they HAVE to! Explain the problem on your website and that the price may change later. Who knows? people with a REAL need may be MORE likely to buy because they fear the price INCREASING!

      To bring my income back to what it previously was, counter-balancing the exchange rates, I'd have to raise DLGuard prices from $147 to $197, and I don't think the market would take it.

      So I guess it's about not compensating for the exchange rate, just doing something to take a bit of the sting off...
      Yeah. 8-( Americans are going to see a LOT of things increase in price. So they won't have trouble believing YOUR plight!

      Steve
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  • Profile picture of the author Moneyerr
    You can try search more about this in any world market sites.
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  • Profile picture of the author Zero
    I'm considering ditching dollars. I don't like the idea of constantly making less and less with each sale, though on the other hand - though its very nice for me that the dollar keeps falling against the £. Assuming my understanding is correct, advertising costs on any paid campaigns are alot less for me
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    • Profile picture of the author seasoned
      Originally Posted by Zero View Post

      Assuming my understanding is correct, advertising costs on any paid campaigns are alot less for me
      Unfortunately, that IS generally correct.
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  • Profile picture of the author seasoned
    Originally Posted by Chris Kent View Post

    What you would do is offer local pricing to the country affected by devaluation (I guess you'd have to discriminate on IP or something). This way, they can still purchase at an affordable price so you'd still make sales from them, albeit for less money.

    No huge devaluations in major world currencies (EUR, GBP, USD) has ever happened since internet commerce began but I imagine that this would be the solution.
    Why use the COMPLICATED, UNRELIABLE, HUGE, MEANINGLESS IP address? Use the ISO code! MY code, for example, is en-us! WOW! You know I probably speak english, and am in the US! BTW the IP address is tied to the ISP! It has NO tie to the person. The ISO code is tied to the computer, so it is often tied to the person. If I were comfortable with another language, I would probably have others listed, and in the appropriate order. Go under tools/languages, to see them all in IE. This has been around since almost the beginning. The first 2 characters are the language, the last two are the country. For GERMAN, for example:

    first two
    de=german

    last two
    at=austria
    de=germany
    li=lichtenstein
    lu=luxembourg
    ch=switzerland

    So de-ch means they speak german, and are in switzerland.

    And huge devaluations have been happening for several years now. People have reported some of them HERE.

    Steve
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