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Press release and Article Marketing

by dtommy79
8 replies
Hi,

What's the difference between a press release and article marketing?
#article #marketing #press #release
  • Profile picture of the author Kecia
    A press release is more of a statement made that could be considered newsworthy, whereas an article is just a document that can discuss anything. It could be informative or used to pre-sell buyers. Press releases tend to follow a more strict format, and are submitted to PR sites. Regular articles are not accepted at press release sites. It usually costs more to get a press release written than a regular article, but you could possibly have your release picked up by news sites, increasing your traffic exponentially.
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  • Profile picture of the author JamesGw
    Used properly, a press release is supposed to be newsworthy. If it's picked up, you might get some good backlinks and traffic from it. Unfortunately, a lot of people use press releases the same way they do articles, so there seems to be a little confusion about how both should be used.

    Articles are there to provide referral traffic and backlinks. If they get syndicated, you'll get some additional backlinks as well.
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    • Profile picture of the author Drez
      Also, I think of Press Releases in terms of being specifically about "entity" (you or your company). And often relate to an event of some kind. (ie: news)

      Articles are more topic or theme related and generally answer a question, solve a problem or teach something.
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  • Profile picture of the author Backlinksboy
    A press release is about the company/services which they provide while article is about general information.
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    • Profile picture of the author marianrivera
      With press releases, usually the information is time sensitive and makes some sort of announcement, whereas the content provided in an article should be timeless (ideally) and educational.
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  • Profile picture of the author Yogini
    Press releases are written in the third person and usually have a quote or two from the business owner included. They can be a company announcement, tied up with a holiday or related to a special event such as nursing appreciation week or the space launch.

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