I need your help, I just ran a 1000 piece direct mail test for services in a Highly Targeted section of the corporate Market. I received 1 response and it's very likely this company will become a client which will more then pay for the campaign and lots of other fun stuff and heres is my question.
How does RACE play in a direct mail campaign? I'm asking because I included my picture as part of the direct mail piece and I'm finding it hard to believe that only 1 person responded to the offer. Either the post office threw the mail away or the offer sucked or other factors are in play like RACE.
I'm a Black male targeting the corporate market for some specialized services. I'm not trying to start any trouble I just need to know if I need to adjust my math for future campaigns.
Any advice stories examples would be helpful, thank you in advance