Clickbank goes Mobile, QR Code Hop Links and more....

by Sean A McAlister 21 replies
Hey Warriors,

I'm sure some of you received this communication from Clickbank announcing more improvements and features to their marketplace

Mobile Features

The have created a system that will notice if the visitor is arriving via a mobile device or PC and automatically display the appropriate page (provided the vendor has a mobile version)

ClickBank now offers vendors the opportunity to include a mobile HopLink target URL in addition to their normal HopLink target URL. When a consumer navigates a Hop™, ClickBank will determine if that user is on a mobile browser or PC and will route the user to the mobile HopLink target URL or web-based HopLink target URL as appropriate and as defined by the vendor. This automatic device detection and routing eliminates the need for heavy software engineering on the part of vendors. Also, ClickBank will allow vendors to specify a mobile Thank You Page URL for each product. This page is displayed to the user in the event they complete their purchase on a mobile device.
They now also offer QR Code HopLinks...

I know there has been a lot of debate on the effectiveness of QR Code Marketing...and even though you could embed your affiliate link via a QR Code Generator....what are your thoughts on these Clickbank improvements....and how can they help Affiliates?
#main internet marketing discussion forum #clickbank #code #hop #links #mobile
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  • Profile picture of the author garyv
    If they could come up with a quick mobile payment system, then they'd have gold. But they're definitely headed in the right direction.
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    • Profile picture of the author Sean A McAlister
      Originally Posted by garyv View Post

      If they could come up with a quick mobile payment system, then they'd have gold. But they're definitely headed in the right direction.

      Hey Gary,

      I think they have...although I'm not 100% sure if it's what you're referring too...

      Mobile Optimized Order Form

      If a user reaches the ClickBank order form on a mobile device, ClickBank will now present a different version of the order form that includes user interface elements optimized for presentation on a smartphone. This will make it easier to enter payment details and increase conversions over today’s “pinch-zoom-scroll” experience. Here is an example of the form and the corresponding order confirmation page:
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      • Profile picture of the author garyv
        No I was thinking more of a frictionless solution, or a push button solution like Zong... Mobile payments


        Only because people on mobile devices don't like to do a lot of typing.
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        • Profile picture of the author Sean A McAlister
          Originally Posted by garyv View Post

          No I was thinking more of a frictionless solution, or a push button solution like Zong... Mobile payments


          Only because people on mobile devices don't like to do a lot of typing.

          Ahha! I'm with ya...yes that would be good and would most likely increase conversions..And thanks for the Zong Link...I had not heard of them before!
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    • Profile picture of the author paulie888
      Originally Posted by garyv View Post

      If they could come up with a quick mobile payment system, then they'd have gold. But they're definitely headed in the right direction.
      I believe that they already have a mobile version of their payment page available (I saw this just today), so they're definitely moving in the right direction with this mobile initiative. I wouldn't be surprised at all if an option to create a mobile version of a sales page was offered soon.
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  • Profile picture of the author garyv
    Originally Posted by Chris Kent View Post

    Yes I just saw that. And I also notice the QR codes in the Marketplace a few days ago.

    I wonder how I can use those QR codes....the great thing is that they don't look like affiliate links. I'm trying to think of a cool offline use....flyers, business cards? It's got to be somewhere where a lot of people own a smartphone...
    You could hire a flasher, at a highly televised event. A streaker advertising an etiquette ebook would have been great at the royal wedding.
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  • Profile picture of the author Richard Tunnah
    Hi Sean,
    It's great that clickbank are producing QR codes. I think there's a real novality around QR codes at the moment if you have a good headline people tend to scan a attached QR code. However I'm yet to have enough data to work out whether it's a novality that equals a sale or whether they convert better than a standard url.

    Rich
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  • Profile picture of the author bnwebm
    I think QR codes are great, in theory. In practice however, i'm finding that even I tend to ignore the QR codes I come across. Perhaps if there was more motivation to scan them and also more education for the public en masse about what they are and how to use them, they might fulfill their potential.
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  • Profile picture of the author celente
    I am not sure, but think these QR codes have had their day in the sun.

    Now I could be wrong. But really, isnt there an easier way to do what they do?
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    • Profile picture of the author myob
      Originally Posted by celente View Post

      I am not sure, but think these QR codes have had their day in the sun.

      Now I could be wrong. But really, isnt there an easier way to do what they do?
      What? This is hot. If you're not marketing to the smartphone market you're are missing income, bigtime. Even coffeeshops, fastfood, restaurants, hotels, automotive, and most retail chains are getting into this technology.
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      • Profile picture of the author bnwebm
        I agree that the smartphone/pad market is building quickly and your business would be lost in the rush if you don't put an app out there. Atthe same time, I don't believe QR codes are going to push this market. At least not in the way that they aren't being made appealing. The larger market of people who own smart phones and pad devices is arguably not tech-savvy but QR codes are targeting in a way that suggests the opposite. It's an easy tool to use however, it isn't being marketed that way enough and that seems to be stunting it's growth. Again, this is my opinion, not fact, purely observation.

        Originally Posted by myob View Post

        What? This is hot. If you're not marketing to the smartphone market you're are missing income, bigtime. Even coffeeshops, fastfood, restaurants, hotels, automotive, and most retail chains are getting into this technology.
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        • Profile picture of the author myob
          Well, the fact is from personal experience is that major companies are embracing this technology. I am signing up right and left; restaurants, fast food chains, hotel chains, supermarkets, real estate companies, automotive, manufacturers, major sports, transportation companies, airlines, banks, etc. It is amazing to me that the online community is so insulated as to what is happening in the offline world.
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          • Profile picture of the author garyv
            Originally Posted by myob View Post

            Well, the fact is from personal experience is that major companies are embracing this technology. I am signing up right and left; restaurants, fast food chains, hotel chains, supermarkets, real estate companies, automotive, manufacturers, major sports, transportation companies, airlines, banks, etc. It is amazing to me that the online community is so insulated as to what is happening in the offline world.

            I don't think that it's because they are "so insulated" as you put it. But it's because the QR code doesn't have the same effect for those that are strictly online. For one, the code is a physical item. It has to be away from the internet to have much effect. You can't very well scan a code on a website with your phone/tablet, if you are surfing the internet on your phone/tablet.

            I'm sure it's great if you already have a physical presence, and have a place to put it, and use it. Otherwise you have to go out of your way to find a place for it, without much proof yet that it helps the bottom line.
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          • Profile picture of the author bnwebm
            Whoa mate, I wasn't implying that companies aren't embracing QR technology. I was suggesting that consumers aren't embracing it. I doubt that is from lack of ease of use, since QR is an easy scan. I don't see a lot of explanation connected with QR codes when I see them used in advertisements and this could be where the descrepancy lies.

            Originally Posted by myob View Post

            Well, the fact is from personal experience is that major companies are embracing this technology. I am signing up contracts right and left with; restaurants, fast food chains, hotel chains, supermarkets, real estate companies, automotive, manufacturers, major sports, transportation, airlines, medical, banks, insurance, etc. It is amazing to me that the online community is so insulated as to what is happening in the offline world.
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            • Profile picture of the author myob
              @ bnwebm

              OK. It's just very much different in California where most of my market is. Besides, I do both online and offline marketing.
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              • Profile picture of the author paulie888
                Originally Posted by myob View Post

                @ bnwebm

                OK. It's just very much different in California where most of my market is. Besides, I do both online and offline marketing.
                It's amazing how many iPhone and Android users are out there, I'd imagine your mobile networks there are pretty congested and slow, especially during peak hours!
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                • Profile picture of the author myob
                  Originally Posted by paulie888 View Post

                  It's amazing how many iPhone and Android users are out there, I'd imagine your mobile networks there are pretty congested and slow, especially during peak hours!
                  This problem has already been addressed a few years ago through all the major carriers such as ATT, Verizon, TMobile, etc and they are using what is called network-edge intelligence as well as data compression, trans-coding and video optimization techniques.

                  The basis for network-edge intelligence, for example, is the ability to distribute the load of millions of smartphones, laptops and other devices to push network intelligence and management out to the edge of the network.

                  In the interim during peak load periods, they are moving data toward offloading, the practice of shifting data from wireless networks to local hotspots, portable towers, Wi-Fi, femtocells and WiMAX. In addition, large scale investments are being made in infrastructure.
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            • Profile picture of the author garyv
              Originally Posted by bnwebm View Post

              Whoa mate, I wasn't implying that companies aren't embracing QR technology. I was suggesting that consumers aren't embracing it. I doubt that is from lack of ease of use, since QR is an easy scan. I don't see a lot of explanation connected with QR codes when I see them used in advertisements and this could be where the descrepancy lies.
              I agree. These things are targeted toward the tech savvy, and yet my son, who is as tech-savvy as they come had never heard of them until I pointed one out in a music video the other day.

              These things are supposed to be "the secret marketing tool". Which to me is an oxymoron.
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              • Profile picture of the author Shazia Mirza
                I think it is good to prepare early for all this Mobile Marketing Stuff.

                Think about it, if people got in on e-mail marketing early, they would be making a lot of money.

                Who knows? One day QR Codes will be used by anyone with a cell phone... guess what? my grandma has a cell phone!

                IMHO QR Codes and Text Message Marketing is the new "venue" for a lot of cash. Best to get on it early like CB has!
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  • Profile picture of the author garyv
    I think the QR codes are going to become a necessity for some. Kind of like putting the company website address onto everything like some companies do. It probably won't stir up a lot of business in and of itself. But you might lose a few sales by not having it out there. But for some companies it's just not going to be necessary at all.
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