Great Marketing But Where's The Money?

8 replies
We all know the Tim Ferris of 4 hour work week...

After going through his site, I can't find how he try to monetize all the publicity that he gets.

Just sales from books? No way!

Am I missing something?
#great #marketing #money
  • Profile picture of the author emoneynow
    I hope you didn't miss that huge affiliate banner on the sidebar of his blog )
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    • Profile picture of the author JJOrana
      Originally Posted by emoneynow View Post

      I hope you didn't miss that huge affiliate banner on the sidebar of his blog )
      These are pennies what what he can possibly make.
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  • Profile picture of the author Ron Douglas
    Probably any way he wants to:

    - books
    - consulting
    - speaking engagements
    - endorsement deals
    - additional book deals
    - advertisers on his site, etc
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    • Profile picture of the author JJOrana
      Originally Posted by Ron Douglas View Post

      Probably anyway he wants to:

      - books
      - consulting
      - speaking engagements
      - endorsement deals
      - additional book deals
      - advertisers on his site, etc
      Yeah, maybe he's exercising true freedom.

      Do whatever you want. Work whenever you want.

      I'm just amazed how he created a market. Blue ocean strategy. Which is "lifestyle design". But as a businessman, I'm naturally looking for business model
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      • Profile picture of the author Ron Douglas
        Originally Posted by JJOrana View Post

        Yeah, maybe he's exercising true freedom.

        Do whatever you want. Work whenever you want.

        I'm just amazed how he created a market. Blue ocean strategy. Which is "lifestyle design". But as a businessman, I'm naturally looking for business model
        He has something better than a business model - he has eyeballs, attention, credibility, fame. What is the business model of someone like Perez Hilton?

        Don't think that he's not making money just because you don't see a sales funnel on his site. Internet marketing dollars are peanuts compared to what these guys can make.
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    • Profile picture of the author celente
      Originally Posted by Ron Douglas View Post

      Probably any way he wants to:

      - books
      - consulting
      - speaking engagements
      - endorsement deals
      - additional book deals
      - advertisers on his site, etc
      dont forget word of mouth.

      How do you think this forum post started.

      Yup, he is one smart dude, knows how to set things in motion and take it to the next level virally.

      Gotta love it, and you can learn heaps from not only his content but how he does things. An approach like do what I DO, and not what I SAY!

      that works well if you are trying to reverse engineer markers.
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      • Profile picture of the author JJOrana
        Im not saying he's not making money, just saying how. All i get are merely assumptions how...
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  • Profile picture of the author SB274
    Whatever Tim is doing...is certainly working. He has quite a following. As someone who has read his two books I surely say that he knows exactly what he is doing. That makes me want to go read 4 Hour Work Week again. Cheers
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