Many people talk about Internet Marketing this... Internet Marketing that. It got me wondering is Internet Marketing a real business? By my definition I don't think it is.
I think Internet Marketing is a series of tactics that one can use on the Internet. I do not think Internet Marketing is a business.
A business to me is:
* Specific Marketing to targeted group
* Acquisition of customers
I wonder if sometimes some people focus on the "tactics" of Internet Marketing and mistake it for a business. Obviously you need the tactics to market on the internet, but the tactics in and of themselves will not create a business, anymore than learning to type, makes one an author.
So many people seem to focus on the tactics in a willy-nilly manner, without taking into consideration that they should be focusing on growing a business.
I could be totally wrong. What is your opinion?