PPC Click-Through Rates?

18 replies
Hey Warriors,

I've had a small PPC campaign going on for a few days and am having what I consider to be a poor CTR.

I'm curious though, what might a good CTR be? 1:200? 1:500? 1:50?

Thanks!
#clickthrough #ppc #rates
  • Profile picture of the author imaddict
    This depends entirely on the keyword and position on the page. A 2% might be great if you're in position 8 yet horrible in position 1.
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  • Profile picture of the author Chris Ramsey
    I'm in position 4-6 right now. I'm getting about a .3% CTR right now... not so hot.

    That means I need to work on my ads.
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  • Profile picture of the author Rachel Incoll
    Yes, I'd aim for at least a 1% click through rate, but really wouldn't be even half happy with it until it was at least 2%...but that's just me .

    I have some campaigns that average just over 2.5% CTR, while others (different keywords, same ads) give a CTR of over 3.5%.
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    • Profile picture of the author Mike Bogowski
      Originally Posted by scheda View Post

      Hey Warriors,

      I've had a small PPC campaign going on for a few days and am having what I consider to be a poor CTR.

      I'm curious though, what might a good CTR be? 1:200? 1:500? 1:50?

      Thanks!
      No less than 2% on the search network
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  • Profile picture of the author dferrara
    Scheda, as everyone mentioned, you should shoot for at least 1% if you are doing adwords or google will start charging you more per click.

    Some things to try, create more focused ad groups this will help your CTR per group. If you can't get the CTR up, try changing your headline. I'm always surprised how much CTR will vary from one headline to another.
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    • Profile picture of the author Stangracer
      Is this on the search network?

      Are you split testing your ads? You can try running different ads at the same time and see which ones work better.

      Make sure you go to campaign settings and rotate your ads evenly, otherwise you won't get even traffic for each ad.

      Also make sure each ad is very different. Test to see what works then tweak from there.
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  • Profile picture of the author Alex.Blue.Green
    I just had an idea related to PPC and wondering what everyone thought.

    The problem with ppc is competition for specific keywords. So, what if you made your own keywords, i.e. your own brand name and then RAISED AWARENESS for those keywords, then start ppc campaigns with your brand keyword/words with little or no competition.

    So, by raising awareness, you can dominate on a NEW word. You would have to make some sort of interesting product and then make press release etc to bring it to the public´s awareness. Then your ppc advertising would cost next to nothing, because the words you are targeting didn´t exist before.

    And comments?
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  • Profile picture of the author Daniel Deegan
    If your on the seach network and below 1% you need to rework your campaign. That's really low for search. Now if that was the content network it would be a whole other story.
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  • Profile picture of the author NewbiesDiary
    you should grab Double Digit CTR - it's absolutely BRILLIANT and answers all your questions.

    It's written by fellow warrior James Schramko.

    I used it, followed it to the letter & got up to 25% CTR on the first campaign I tried using it. It was for halloween and I ran the campaign for a few days before halloween so it was really competitive.

    I'd had a couple of goes with PPC but got a tremendous .6% CTR hahahaha

    I know this seems like a huge plug - but i'm not giving you an affiliate link - it's just that it worked really well for me.
    doubledigitctr (.) com
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    • Profile picture of the author LivingCovers
      Originally Posted by NewbiesDiary View Post

      you should grab Double Digit CTR - it's absolutely BRILLIANT and answers all your questions.

      It's written by fellow warrior James Schramko.

      I used it, followed it to the letter & got up to 25% CTR on the first campaign I tried using it. It was for halloween and I ran the campaign for a few days before halloween so it was really competitive.
      Hmmm! Impressive, does it mention anything about 'direct linking'?
      Direct linking to test a particular keyword or niche before going
      all the way to design a website, optimize a landing page and e.t.c

      Thanks for invaluabe piece of info, newbiesdiary,

      olatunde.
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      • Profile picture of the author James Schramko
        Originally Posted by LivingCovers View Post

        Hmmm! Impressive, does it mention anything about 'direct linking'?
        Direct linking to test a particular keyword or niche before going
        all the way to design a website, optimize a landing page and e.t.c

        Thanks for invaluabe piece of info, newbiesdiary,

        olatunde.
        Hi Olatunde,

        I believe it does mention about Direct linking.
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        • Profile picture of the author Tom B
          Banned
          Originally Posted by James Schramko View Post

          Hi Olatunde,

          I believe it does mention about Direct linking.
          James, post a wso. hehe
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  • Profile picture of the author Adam Lipinski
    Originally Posted by scheda View Post

    Hey Warriors,

    I've had a small PPC campaign going on for a few days and am having what I consider to be a poor CTR.

    I'm curious though, what might a good CTR be? 1:200? 1:500? 1:50?

    Thanks!
    Where are you campaigning? Adwords? Yahoo? Different strokes for different folks.

    If adwords (my specialty) then here's a couple things to keep in mind:

    1) No content network (its a waste of impressions most of the time)
    2) Phrase and exact match only (broad is another waste of impressions)
    3) Keyword specific ads (laser focus on the keyword and the intention behind it. Never stuff keywords in the same adgroup for the sake of "hoping to make it".)
    4) Use keywords in ad content (makes it stand out = more noticeable)

    I have an avg 15% CTR with #1 position for my main keyword using this technique. The others range 10%-20%, one is 55%. (less search volume but all #1 position).

    Its all about intention. Every keyword has its own intention behind it. Tap into it, offer yourself as a solution.

    Also, Perry Marshall's Definitive guide is an excellent resource

    Hope this helps!
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  • Profile picture of the author Fabian Tan
    At the start of your campaign (the initial 2 weeks), you should have a very high CTR to get that great Quality Score.

    After that, you can lower your costs and your CTR will drop, but your positions won't drop much. Because you have got that Quality Score locked in pretty tight.

    Fabian
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    • Profile picture of the author thomasukm
      Originally Posted by Fabian Tan View Post

      At the start of your campaign (the initial 2 weeks), you should have a very high CTR to get that great Quality Score.

      After that, you can lower your costs and your CTR will drop, but your positions won't drop much. Because you have got that Quality Score locked in pretty tight.

      Fabian
      Hi Fabian,

      Good tips DO you bid high initially to get that? Or use any setting like "position preference" to achieve that?

      Thomas
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  • Profile picture of the author Mike McBride
    I wonder why Allen even bothered creating the Adsense / PPC / SEO Discussion Forum , or the review forum for that matter.
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  • Profile picture of the author Alex.Blue.Green
    Can someone say more about "intention?"

    I have had a few problems with this.

    One is, you may find some keywords that convert well, but don´t seem to be directly related to what your landing page is about. So, the idea here is that you were able to CHANGE the persons mind or at least the person that was searching for that keyword was open to what you were selling.

    Should you ever TRY to change someone´s mind, or is it better just to find people that definitely "want what you got?" I know there is no right or wrong answer to this - what works, works. But what has been the general experience here. Is it possible to GET someone to buy that was not intending to buy? And how successful is that?

    Like I have heard of people trying to target content that is related to lets say, organic farming and they are selling "solar panels." Because they figure people that are interested in organic farming have a higher probability of being interested in solar panels.

    Also, is there a way to determine peoples intention based on their keywords?

    Obviously if they say: "where can I buy a new ten speed mountain bike?" then you have a pretty good idea what they want.

    But, whatif they just type in "10 speed mountain bike" or "strong ten speed mountain bike?" Its not nearly as clear what they want or what they are INTENDING to find in their search.
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  • Profile picture of the author Steven Carl Kelly
    Quality score is important, yet some people don't understand it or pay attention to it.
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