At What Point Is The High Just Not Enough?

Hi Steven,

I think Frank Kern is doing something today with a lower priced $67 product or something and I was reading free except for the shipping. But I'm not sure on that aspect. One thing I've noticed is that these guys always mix it up.

I know Kern is having fun from watching his latest video.

I was surprised when John Reese had that $397 TS2. I think it was about that price.

These guys think out of the box and probably is one reason they have done so great online and off. Frank Kern finally admits he does work a lot on his latest video. Go figure.

Cheers,
Dean

People tick to different things. This is just like every other business out there.

Obviously a $100k launch for them is chump change now, but every successful person will always have the drive for more... no matter what amount it is.

At least that's how I will continue to think.

P.S... After 1 year of just sitting back, reading the forums, and doing my own marketing, I decided to post... =)

Figured now that I have enough success and knowledge about this, that I should finally contribute to the discussions.

Its never about the money. Its always about the thrill. We do everything in life because of the way it makes us feel. We are experience collectors. Nothing more. We exist to experience. Marketing (and life lesson) 101!

We need the experiences to intensify. Otherwise they become insignificant to us.

Thus the concept of boredom. Thus the feeling of a lack of satisfaction.

If we continue to experience the same pattern of outside/in experiences we become bored.
If we continue to experience the same pattern of inside/out experiences we feel a lack of emotional satisfaction.

The level of intensity is shaped by our frame of reference.

As we move ahead in life, the frame of reference changes. The stakes are higher. The numbers may grow for example, but the intensity doesn't increase by the same proportion. We have to continually strive to find bigger and better experiences of higher intensity often in a completely different sphere to grow as human beings. To keep us stimulated. Satisfied.

When it comes to making money. It is exactly the same. The acquiring of money allows us to experience the things that we dream of. As we crave more intense and varied experiences we need more money to pay for them. However, the actual process of acquiring it can also be an exhilarating and thrilling experience.

When you released your first infoproduct I'm sure you got such a rush on your first sale. Then the next one. Then the next one. And the next one. And so on. But pretty soon you took the experience for granted. It was no longer a huge thrill.

You would go through exactly the same process if the product was priced at $7 or $7000 or even $700,000.

Thus is the change in the frame of reference these "big guys" go through.

When we refuse to allow our frame of reference to change, we become stagnant. Bored. Unfulfilled.

Bringing this back to IM.

Certain people have a seven or eight figure business because they change their frame of reference and change the things that they do in their business in order to grow. Those stuck with a six figure or less process and who do not understand that a paradigm shift is required, will never make the leap to the big numbers. They never achieve financial independence because they lack this basic insight and focus solely on striving to make the money by doing more of the same.

Thomas

I'd say... you aren't thinking like one of the 'big' guys. You are thinking like a 'little' guy looking at a 'big' guy. When you make that money, you still feel good. $100k is still good. $1 million is good. But when you get to that point, generally if you are successful you aren't doing it for the money, you are doing it because you *enjoy* it, and the money is like keeping score in a computer game. If you *only* did it for the money, it would be like playing a computer game *only* to get a high score. You basically want to get a high score of course, but you enjoy the game. Same with these guys. They do it, because it's fun, they enjoy the relationships, they enjoy the new connections they make -- they like the fact that other people like what *they* do and what *they* have to say. That is where the enjoyment is. $100k is 'cool' and fun, and helps them do more of what they love.

BTW, incidentally when you are reaching that kind of level of income, you *are* doing it for more than simply money.

On another forum I saw a screen print of one of the JV contests for one of these very recent big launches.

Basically the launcher was really acting the frat boy to try and goad his friends into emailing for him to get more sales.

I knew that these were 30/40 year old men, but the way that the marketer was trying to goad them into promoting was really rather childish. If you didn't already know the marketers involved, you'd think they were teenagers on MySpace.

On the whole, it must be about money. Secondary to that is the "who has the biggest" contest.

But, can you blame them? The market sucks up to these people and swallows whatever they are told without question. At any point they will make hundreds of thousands, if not millions from a launch, in spite of their past failings.

Example being a big launch last year where everyone had to wait several weeks for the product because the fulfilment house allegedly needed to order new CD inserts... A more cynical observer might say that the delays were caused because the product was launched before it was ready to ship

A great example that they do it for more than the is this: Remember Reese's $1mil day? What did Kern say after that? it went something like "I want to make a product so I can beat his record"..he didn't beat it then, but it was that thrill of doing $1mil+ in ONE day...that should give you a pretty good rush of adrenaline in your body when you draw the line at the end of the day.

One thing that I personally don't understand is: Why does Bill Gates still work? He aint in it for the rush anymore cus hes been doing it for 20+ years...and doing it at the HIGHEST level...he has like what 50+billion dollars? I would TOTALLY retire, not selling microsoft cus I think he loves that company...but just hire a competent team to manage it, give it to his children or something...

One example of what success in life would mean to me: Paul Allen..Co Founder of Microsoft...quit his job, bought a $200mil WWII warship, made it a yacht and started sailing around the world.

Why would I want to work over the age of 45? If lets say I have 1-3 billion dollars like Paul Allen had... I would build myself a nice home by the sea or something and just go visiting around the globe, play all kind of sports etc...

The money is an added bonus, but I do it because I LOVE what I do. In fact, I am making pretty decent money in affiliate marketing, but I just decided to start ghost writing for others because I actually love writing that much. Go figure.

Already, I have a couple of clients that want some pretty big packs of articles written, and I have started on the first. I sent the client the first article I had written, and he absolutely loved it. Now THAT is a high to me - making people happy with the work I do.

I believe if you sincerely want to help others, either by teaching them how to do something or doing something FOR them that is good work, it will all come back around.

Just my 2 cents

Marian: Actually, it's a different perspective... If you 'need' money, you approach it entirely differently than someone who already 'has' it, and 'generates' it... I'm not sure what your interests are, but let's say you like playing video games... And let's say someone paid you $1,000 each time you played a video game... Would you 'retire' from playing video games, even though you were making a crapload of cash? No, because you simply like playing video games... It's really "cool" that you would happen to be making $1,000 each game -- but you would continue to play video games...

In the same respect, I would venture to say that Bill Gates did it the same way... He was ecstatic that he made as much money as he did, but he continued to do it simply because it was 'fun'... That's one reason there is the expression 'do what you love and the money will come'...

I love what I do and I love money also. I've used the money to buy investment properties and other passive cash flow assest, so I'm pretty much set. However, I have people I'd like to take care of as well. Family members etc. After they're living comfortable, then I'll have charitable interests to keep me motivated.

The bottom line is, there is never enough money. And when it comes as easy as it does for the top guys, I can understand why they keep making it.

Once you get to that level, you can get paid for your creativity while others do all the work for you.

Plus, the $10 million a year or whatever they're trying to make is not a lot relative to what many business owners and CEOs are earning.

If the sky's the limit, don't make the limit the sky. If you have the opportunity to live like a king, don't convince yourself that anything less is satisfactory.

I am so happy to read this...in fact I just made a similar point in another thread.

I do this to make money so that I can move into more profitable and worthwhile ventures. I refuse to sell things that are not valuable and I don't feel right making money unethically. Why sell something for $1997 when it is only worth $500?

Also, I want to make money online so that eventually I can create more and more passive income vehicles. It seems to me that creating a new launch and new products all the time adds more work then it takes away. I don't know, maybe I'm not cut out to be a guru, but then again I'd prefer it that way.

I agree Steven, I think though that my high would be getting to the point where I can help others get started. Something like a grant to help newbies get started, and guide them through making money online.

IM is a whole heap of fun. I get a thrill out of helping others and I can do it in my T-Shirt from anywhere in the world.

I used to do a very high paid job but I lost the passion for it once I got a taste of the freedom, leverage and the control that working for youself doing IM brings.

I currently have no desire to scale beyond a home office as I have been able to be near my wife & four children and earn a lot more than my old job. It looks like some of them will be doing this stuff too.

Funny thing is I am achieving new records with my business KPI's even though things seem to get easier and easier. I still do more than I technically 'have to' because I love it.

Regarding the free resource site - I am increasingly adding free training videos so that I can help more people experience self empowerment...