Getting Started; Quality vs Quantity?

by 482722
32 replies
Hi, first post. I am very interested in IM, particularly affiliate marketing. I've tried the whole making money online thing in the past with a tech related blog (tough competition there, I know). It kind of left me with a bad taste in my mouth, having spent countless hours publishing quality content, generating back links, participating in the community as a whole, etc. etc.. Guess how much I made after a year of doing that? $0.26, USD. From one AdSense click. And I'm pretty sure it was me clicking it on accident.

My question is this: after the recent Panda update by Google, I realize my site might have done better had I stuck with it. I've found a new, relatively low competition niche market in the self-help arena and I feel I can produce some genuinely helpful content and get some self-help material in that area sold. Should I bother pouring a bunch of time and effort into a new blog, or try article marketing?

Again, I'm super new at this. I absolutely hate the feeling that I'm spinning my wheels. Becoming respected in a field is going to take time, and may not happen at all.
#quality #quantity #started
  • Profile picture of the author dcristo
    If you have a passion and can write good content about the niche I say go for it.

    Although becoming respected in the field helps, in order to make sales you just need to gain the trust from your visitors. You do that by being helpful and coming across as an expert in your niche.
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    • Profile picture of the author frankfihn
      You've certainly started out your process on better footing with having better competition. Make sure that before you even generate traffic that people who search your keyword would be looking to buy. I have one site that my main keyword gets 40,000 searches a month and we currently rank #4. Originally, the site only ranked for that term and I made one sale a month from it for my own product. The term was very generic. Now I have inner pages that rank for much lower search volume "buy now" keywords and I easily convert at least one per day with much less traffic. Just make sure your research makes sense before you even begin or you will experience version 2 of spinning your wheels.
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      • Profile picture of the author 482722
        Originally Posted by frankfihn View Post

        You've certainly started out your process on better footing with having better competition. Make sure that before you even generate traffic that people who search your keyword would be looking to buy. I have one site that my main keyword gets 40,000 searched a month and we currently rank #4. Originally, the site only ranked for that term and I made one sale a month from it for my own product. The term was very generic. Now I have inner pages that rank for much lower search volume "buy now" keywords and I easily convert at least one per day with much less traffic. Just make sure your research makes sense before you even begin or you will experience version 2 of spinning your wheels.
        Thanks for the quick reply. Is there a good way to test out how profitable a particular niche is without wasting too much time coming up with content for it? What I'd like to do, not sure if it's possible these days or not, is to try to sell to different audiences all at once and see which does better. But it seems like nowdays a site has to have been around for a long time and have a ton of content available to even be found. And Squidoo and article directories don't seem to be giving me ANY feedback ever since the last Google update. Where I used to rank on the first page with these "feeler" articles, I'm now nowhere to be found.
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        • Profile picture of the author frankfihn
          Originally Posted by 482722 View Post

          Thanks for the quick reply. Is there a good way to test out how profitable a particular niche is without wasting too much time coming up with content for it? What I'd like to do, not sure if it's possible these days or not, is to try to sell to different audiences all at once and see which does better. But it seems like nowdays a site has to have been around for a long time and have a ton of content available to even be found. And Squidoo and article directories don't seem to be giving me ANY feedback ever since the last Google update. Where I used to rank on the first page with these "feeler" articles, I'm now nowhere to be found.
          I just wrote a pretty lengthy reply on how to massively leverage an article which can be found here. You can do this on a brand new site and need not wait until the big G sees you as old.

          http://www.warriorforum.com/main-int...ticle-max.html

          As for testing before you begin, you can either start one of two places. The first place is to pay for Google Adwords. If you haven't yet used them, you can probably find a $75 coupon online that will give you a $75 credit without having to invest further. It's all you'll need to test out the keyword. If you see conversions from the keyword upscale your project. If you don't, dump it and hit the drawing board again. It's just an easy way to test your results before you get too deep into the project to turn around.

          The other way, is just to look for some common "buy now" keywords. Not to mention use your common sense and ask, "if I was searching this, would I be looking to buy now or just looking for more free information?"

          Here are some common buyer keywords:

          - how to
          - how can i
          - how do i
          - help me
          - help for
          - buy
          - compare
          - review
          - to cure
          - to fix
          - to reduce
          - to learn
          - recommended
          - coupon
          - code
          - bonus
          - product a vs product b-type searches

          It's not a complete list but it's a good start.
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          • Profile picture of the author hyderkhan
            The link here is broken.... Can you repost the correct link?

            Originally Posted by frankfihn View Post

            I just wrote a pretty lengthy reply on how to massively leverage an article which can be found here. You can do this on a brand new site and need not wait until the big G sees you as old.

            http://www.warriorforum.com/main-int...ticle-max.html

            As for testing before you begin, you can either start one of two places. The first place is to pay for Google Adwords. If you haven't yet used them, you can probably find a $75 coupon online that will give you a $75 credit without having to invest further. It's all you'll need to test out the keyword. If you see conversions from the keyword upscale your project. If you don't, dump it and hit the drawing board again. It's just an easy way to test your results before you get too deep into the project to turn around.

            The other way, is just to look for some common "buy now" keywords. Not to mention use your common sense and ask, "if I was searching this, would I be looking to buy now or just looking for more free information?"

            Here are some common buyer keywords:

            - how to
            - how can i
            - how do i
            - help me
            - help for
            - buy
            - compare
            - review
            - to cure
            - to fix
            - to reduce
            - to learn
            - recommended
            - coupon
            - code
            - bonus
            - product a vs product b-type searches

            It's not a complete list but it's a good start.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by 482722 View Post

    Should I bother pouring a bunch of time and effort into a new blog, or try article marketing?
    Many would suggest there's not a lot of point in doing article marketing without a blog/site, anyway.

    You need to send the traffic somewhere from the articles' resource-boxes (and surely not directly to an affiliate offer? You can't build up your own asset-based business that way - nor can you build a list, and it's going to be pretty difficult and limiting trying to make affiliate sales without a list?).

    Depending on article directories for their own traffic and/or backlinks isn't a great idea, for most people: far better to have your own site (even if it starts out as a 1-page blog) ... and if you're using article marketing, your site will grow anyway, when you publish all your articles there first, before submitting them anywhere else?
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    • Profile picture of the author dcristo
      Originally Posted by Alexa Smith View Post

      Depending on article directories for their own traffic and/or backlinks isn't a great idea, for most people: far better to have your own site (even if it starts out as a 1-page blog) ... and if you're using article marketing, your site will grow anyway, when you publish all your articles there first, before submitting them anywhere else?
      Articles you post on your blog you should not publish elsewhere on the internet.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by dcristo View Post

        Articles you post on your blog you should not publish elsewhere on the internet.
        You might care to read the thread linked to above (here it is again, for convenience), in which you'll find a whole succession of successful, experienced, professional article marketing experts explaining all their (shared) reasons for doing exactly that.

        Many of us started making a seriously good living only when we learned that the view that "articles you post on your blog you should not publish elsewhere on the internet" is one of the widespread urban myths of internet marketing, typically based on a failure to appreciate the important difference between duplicate content and syndicated content.

        It doesn't seem to bother "Associated Press" or "Reuters" that the content on their site gets syndicated all over the internet, does it? Nor does it seem to bother those syndicating it, either? Funny, that ...
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        • Profile picture of the author dcristo
          Originally Posted by Alexa Smith View Post

          You might care to read the thread linked to above (here it is again, for convenience), in which you'll find a whole succession of successful, experienced, professional article marketing experts explaining all their (shared) reasons for doing exactly that.

          Many of us started making a seriously good living only when we learned that the view that "articles you post on your blog you should not publish elsewhere on the internet" is one of the widespread urban myths of internet marketing, typically based on a failure to appreciate the important difference between duplicate content and syndicated content.

          It doesn't seem to bother "Associated Press" or "Reuters" that the content on their site gets syndicated all over the internet, does it? Nor does it seem to bother those syndicating it, either? Funny, that ...
          Before going any further... let me get this straight. Do you mean syndicating EXACTLY the same article on your site on article directories like EZA? Or do you make the article somewhat unique?
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by dcristo View Post

            Before going any further... let me get this straight. Do you mean syndicating EXACTLY the same article on your site on article directories like EZA? Or do you make the article somewhat unique?
            Like many professional article marketers here (and elsewhere), I have over 1,200 articles on EZA, all of which were originally published on my own sites in identical form. (And many of them in other articles directories, too).

            The resource-box, of course, is added to the article to create the "article directory version" (I don't need an EZA-style resource-box on my own sites because, obviously enough, the traffic is "already there").

            There's an enormous amount of confusion, especially in forums and in article marketing guidebooks, about both the meanings and the significance of terms like "original content", "unique content", "duplicate content", "syndicated content" and so on. A lot of it stems from the widespread belief in the myth of "duplicate content penalties", a term customarily used to describe an utter fabrication which isn't in any meaningful sense a "penalty" and which typically has absolutely nothing to do with "duplicate content" at all.

            For myself, I find it much more helpful to discuss these issues in terms of "previously published content" and "previously unpublished content".

            Unfortunately, two major groups of marketers have very strong incentives in perpetuating and reinforcing these myths at every opportunity. One is people with a financial incentive related to the promotion of "spinning software", "automated mass-submission software" and other tools, to whom it's clearly commercially helpful if people believe that for some reason they "must" somehow edit/amend/alter their content to make it "somewhat unique"; the other group (more honestly motivated but notoriously even more difficult to discuss such issues with) are those with an emotional investment in "what they've always believed to be so" to whom it would sometimes be (perhaps understandably) unpleasant to learn that they've for so long misunderstood the realities of "how it all works".

            Misinformation is everywhere ... truly the blind are sometimes leading the partially sighted.

            In my opinion, there's no better-informed, more cogently argued "source" for appreciating the realities of the situation than the thread mentioned above (here it is again), in which you'll find a whole succession of successful, experienced, professional article marketing experts explaining all their (shared) reasons for publishing all their articles on their own sites in the first instance, before submitting them to any article directories.

            The significance of the fundamental difference between "duplicate content" and "syndicated content" is itself coherently and accurately explained in this little thread. A little judgement is required, as so often in forum conversations of this nature, to distinguish between those who truly understand the subject and those who don't, but in this particular thread, in my opinion, one really needs comparatively little interpretation to see "which side" of the discussion is the one talking good sense based on longstanding, successful, profitable experience.
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            • Profile picture of the author dcristo
              Originally Posted by Alexa Smith View Post

              There's an enormous amount of confusion, especially in forums and in article marketing guidebooks, about both the meanings and the significance of terms like "original content", "unique content", "duplicate content", "syndicated content" and so on. A lot of it stems from the widespread belief in the myth of "duplicate content penalties", a term customarily used to describe an utter fabrication which isn't in any meaningful sense a "penalty" and which typically has absolutely nothing to do with "duplicate content" at all.
              Yeah, I realize that the duplicate content penalty is a myth which gets spread around internet marketing forums. The search engines and in particular google deal with duplicate content using filters, and like you mentioned previously in this thread, there are many legitimate reasons for syndicating duplicate articles. Google doesn't want to penalize you for this, but at the end of the day, if you are re-publishing the same content on other sites, I can foresee a problem in that you are now competing with other domains in the SERPs. For obvious reasons, Google doesn't want to display the same article, so if it feels some other site is more important then your site, which article is going to rank? I think you know where I am going with this.

              Originally Posted by Alexa Smith View Post

              For myself, I find it much more helpful to discuss these issues in terms of "previously published content" and "previously unpublished content".
              Care to elaborate on this?
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by dcristo View Post

                at the end of the day, if you are re-publishing the same content on other sites, I can foresee a problem in that you are now competing with other domains in the SERPs. For obvious reasons, Google doesn't want to display the same article, so if it feels some other site is more important then your site, which article is going to rank? I think you know where I am going with this.
                I do indeed (having had the conversation 50 times before) ... but as long as you always publish all content on your own site first and have it indexed there first, before you submit it anywhere else, you don't need to go there.

                The myth has grown and become widespread that EZA (for example) is "a high-ranking site" and that if you put your own articles there, the EZA copy will always outrank your own site. It's all nonsense. That doesn't happen to me.

                The people who believe this one are mostly those who haven't quite appreciated that websites (including articles directories, including EZA) don't "have page rank". Only pages have page rank.

                Articles submitted to EZA go on their own, new PR-0 pages, just like they do in every other article directory. It's easy to outrank an article directory, even with a small new-ish PR-0 niche site. It must be easy because even I can do it reliably and repeatedly, and I'm no SEO expert and don't like off-page SEO.

                Yes, it's true that if you put your article on your own site, have it indexed there and then submit it to EZA, the EZA copy may temporarily outrank your own site's copy. And from there, one can go one of two ways:-

                Route (i): Say to yourself, "Ooh, the damn EZA copy is outranking me, what a nuisance to be temporarily outranked by an article directory, must get some more high-quality content on my site, maybe get some relevant backlinks to my own site, and then this will happen less and less, and more briefly each time, and soon I'll easily outrank EZA for all my own keywords" (very wise thinking indeed - and people who say this will soon be building a real business!) ...

                Route (ii): Say to yourself "this is a duplicate content penalty" and "EZA is a 'high-ranking site' " and "I'm getting traffic from EZA, better build backlinks to that copy" (deeply mistaken thinking - and people who say this will either disappear or come back 6 months later and start off one of the many threads you see here with titles like "Article Marketing Doesn't Work Any More" because, of course, for them it doesn't) ... :p

                The more content you publish and get indexed on your own site first, the less this will happen.

                You only needed one decent article per day for a while, to solve this problem altogether, and that was even before the so-called Panda update, which was a real boon to article marketers by knocking the article directories about and making it much easier to rank our own sites, so it's getting easier and easier all the time, now.

                Originally Posted by dcristo View Post

                Care to elaborate on this?
                Not much to elaborate: only personal preference for the terms "previously published content" and "previously unpublished content". I find that people understand so many widely differing things from terms like "original content" without ever saying so, that conversations become pretty confusing, with many people talking at cross purposes, when those terms are used. That, together with many people here speaking English as a second language, encourages me to speak of "previously published" and "not previously published" instead - that's all.

                It's easy to explain to people that all article directories (apart from the one called "Buzzle") accept previously published content, no matter where it's been previously published, and more or less everyone understands what that means without needing to worry about exactly what you mean by "original" or "unique". They don't always believe you (depending on how many urban myths they've already swallowed wholesale), but that's their lookout - and in any case they understand what the words mean, usually without ambiguity.
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  • Profile picture of the author dcristo
    Check the keyword competition and see how you would monetize the site.

    If there are advertisers on adwords selling products in your niche you can be pretty damn sure there is money to be made.
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  • Profile picture of the author jayshankard
    Instead of launching a new venture, I think you should stic to your original first website and try some different methods because spending 1 whole year on a website without generating any profit is plain...

    It shows that your promoting methods are not at all good enough, you can get a huge traffic even if you are not on top of the search results. And as you say you have quality content then there is no reason why google won't give you a good pagerank and quality backlinks can not only bring you on top of search engines but it can also drive traffic to your site.

    If you are fed up of your methods then you should try a mixture of black hat , grey hat and white hat methods specially when you know that your website is not generating anything after a year, what do you have to loose.

    don't want to talk much on such issues...
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  • Profile picture of the author bradmarcus1
    Hello 482722.

    Create a Wordpress blog and put some articles on it. Be sure to use the keyword/keywords you're going after in the title, domain and articles...for SEO. The search engines love that. It's free advertising and it's simple.

    To Your Success,
    Brad Marcus
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    • Profile picture of the author 482722
      Originally Posted by jayshankard View Post

      Instead of launching a new venture, I think you should stic to your original first website and try some different methods because spending 1 whole year on a website without generating any profit is plain...

      It shows that your promoting methods are not at all good enough, you can get a huge traffic even if you are not on top of the search results. And as you say you have quality content then there is no reason why google won't give you a good pagerank and quality backlinks can not only bring you on top of search engines but it can also drive traffic to your site.

      If you are fed up of your methods then you should try a mixture of black hat , grey hat and white hat methods specially when you know that your website is not generating anything after a year, what do you have to loose.

      don't want to talk much on such issues...
      Therein lies the problem; I pulled the plug on that site. Shortly after, RIGHT after the last G update, I was right smack on the front page with 5 of my articles. Talk about frustrating. I guess you can't predict the future.

      Originally Posted by frankfihn View Post

      I just wrote a pretty lengthy reply on how to massively leverage an article which can be found here. You can do this on a brand new site and need not wait until the big G sees you as old.

      <can't post links>

      As for testing before you begin, you can either start one of two places. The first place is to pay for Google Adwords. If you haven't yet used them, you can probably find a $75 coupon online that will give you a $75 credit without having to invest further. It's all you'll need to test out the keyword. If you see conversions from the keyword upscale your project. If you don't, dump it and hit the drawing board again. It's just an easy way to test your results before you get too deep into the project to turn around.

      The other way, is just to look for some common "buy now" keywords. Not to mention use your common sense and ask, "if I was searching this, would I be looking to buy now or just looking for more free information?"

      Here are some common buyer keywords:

      - how to
      - how can i
      - how do i
      - help me
      - help for
      - buy
      - compare
      - review
      - to cure
      - to fix
      - to reduce
      - to learn
      - recommended
      - coupon
      - code
      - bonus
      - product a vs product b-type searches

      It's not a complete list but it's a good start.
      Very informative. I read the post you linked, too. So, I should come up with some quality content and post it on my blog... then make lots of variations of that content and push it to directories and bookmarking sites. I like that idea better than having to painstakingly create good articles from scratch and put them everywhere by hand. At the risk of sounding lazy, I'm just passionate enough about my topic to make some money off of it lol I don't want to make it my whole friggin' life.

      One last thing, landing pages. Should I at any point in this endeavor try to hard sell something? Or simply write informative and useful content while suggesting products? The people searching may or may not be looking to buy, and I'm not sure a "buy now" tone would work. My topic by the way is on controlling your emotions; there's no site as of now dedicated to that topic and I figure I can push e-books on it and mood enhancing vitamin supplements. Any opinions on that?
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      • Profile picture of the author frankfihn
        Originally Posted by 482722 View Post

        Therein lies the problem; I pulled the plug on that site. Shortly after, RIGHT after the last G update, I was right smack on the front page with 5 of my articles. Talk about frustrating. I guess you can't predict the future.



        Very informative. I read the post you linked, too. So, I should come up with some quality content and post it on my blog... then make lots of variations of that content and push it to directories and bookmarking sites. I like that idea better than having to painstakingly create good articles from scratch and put them everywhere by hand. At the risk of sounding lazy, I'm just passionate enough about my topic to make some money off of it lol I don't want to make it my whole friggin' life.

        One last thing, landing pages. Should I at any point in this endeavor try to hard sell something? Or simply write informative and useful content while suggesting products? The people searching may or may not be looking to buy, and I'm not sure a "buy now" tone would work. My topic by the way is on controlling your emotions; there's no site as of now dedicated to that topic and I figure I can push e-books on it and mood enhancing vitamin supplements. Any opinions on that?
        I would say always put your best content on your site. Use the longer leveraged post to draw attention to your post.

        It's extremely valid to say that you're just not passionate about your topic. While we'd all love to do what we love, I have a top notch investor website that is only available for investors with $50k and up. It's probably the least interesting site in the world to write for so you're not alone. I make around $20k per investment on that site though so you better believe I find a way to write on it.

        I can't say there is one answer to the "buy now" tone but I find that most readers are more intelligent than people give them credit for. I don't use a hard sell on any of my pages but they all link back to my sales pages. I generally prefer to tell a personal story that generates emotions in the reader while simultaneously making a point. If it's a great story, their emotions will do the rest. I find that if you don't oversell your product, your returns and customer service are minimal. I have one product (my own) that has not had a return in 6 months. For a digital product that sells as well as it does, I can't believe it myself. I don't even get questions from customers that often (maybe one a month). Even though it doesn't sell like one of those "make a million dollars with automated push button software" pitches, there is a value in the longterm for the customer service work being minimal.

        However, you might find a hard sell works for you so just do what comes naturally. Just make sure you that whatever you do, you're stirring emotions up in your reader. I find storytelling the easiest way to accomplish that. For example, one of my real life businesses is real estate investing so many of the articles on our sites tell a story about something that went wrong that goes wrong for a lot of people while at the same time, pointing to the obviousness of what that particular course teaches.

        Only you'll know if the niche works for sure. It sounds like people have problems with it and probably want to cure it so there's a good chance it would in fact sell and sell quite well. In either case, I would still test it with adwords first since they will give you a first time voucher to do this for free. You'd rather know before you do a lot of SEO work that your end reward is worth it. Otherwise, it can be extremely disappointing to find out that your product is a dude and/or that there just isn't enough traffic to sustain it.
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  • Profile picture of the author Evil Sniper XV
    I don't know about the others, but I've done everythign like you. And even done my own niche website, Job-interview-answers.org... and am getting horrible traffic after investing $20.00 in it. To be honest, I think Internet marketing is extremely hard.
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  • Profile picture of the author dcristo
    I appreciate you taking the time to explain it, but I am still not convinced its a good strategy. Although I still want to remain open minded about it. Sure, you can do SEO for your own site to outrank article directories. That's easily done. But in order to get much traffic from article directories, you need the EZA article or whatever to rank. You are not getting most of the traffic from visitors browsing articles on the article directory, you are getting it from search referrals. Hence the problem I am talking about.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by dcristo View Post

      in order to get much traffic from article directories, you need the EZA article or whatever to rank.
      My contention is that it's easy to imagine that you're getting your traffic from article directories when what you're actually doing is sending your traffic (i.e. generated by your backlinking campaigns) to article directories.

      Originally Posted by dcristo View Post

      You are not getting most of the traffic from visitors browsing articles on the article directory
      Sure - we agree completely about that.

      Broadly speaking, two different groups of people read EZA articles.

      (i) Potential customers: these are people who find your article by putting one of its keywords into a search engine and clicking on the SERP's. This is pretty difficult, though (and especially nowadays!) because they don't rank well - and one doesn't want potential customers finding one's articles that way, anyway - at least, I certainly don't - especially after the so-called "Panda update" has knocked the article directories about but benefitted my own sites;

      (ii) People looking not in Google but inside the directory (e.g. using EZA's internal search): these are researchers, webmasters, ezine/newsletter-compilers, and so on, but they're not potential customers.

      How one uses an article directory depends on which group one's writing for, because what each will respond to is pretty much mutually exclusive.

      In the "writing for clicks" model (this is "article directory marketing", which I used to use but will now no longer touch), one is writing for the first group - potential customers. This approach is characterised by producing a large quantity of shorter articles, typically more "salesy" in tone, with a "call to action" in the resource box (all the things that will ensure nobody much syndicates it). It's what Warriors here widely refer to as a "rinse and repeat" model, i.e. you have to keep on and on producing it over and over and over again because it doesn't really produce residual income for most people, most of the time. In my opinion, it isn't really building an asset-based income, either - it's more like creating a job for yourself. I do see that one could effectively outsource and automate quite a lot of it and try to build it up into a steady, secure income, but I strongly suspect that doing so raises, for many people, several new difficulties in addition, and that the overall success-rate of this model is very small.

      In the "writing for syndication" model (this is more like "article marketing", not just "article directory marketing"), one is writing for the second group, potential syndicators, and in contrast to the paragraph above, creating one's articles more like this. It's a radically different and (for those of us here who've tried it) a far more profitable, stable and secure approach characterised by building a real, asset-based business based on continually increasing residual income from work already done.

      In a sense, it all boils down to one essentially simple, straightforward Big Key Question:-

      When a potential customer finds your article by putting one of its keywords into a search engine, what do you want him to find: an article directory copy or the copy on your own site?
      :confused:

      To me, it's a no-brainer.

      Most people who go to an article directory don't make it to my site at all, don't opt in, don't become customers, and so on. And that was so even when I was writing for clicks. And of course it's so for most article directory marketers, most of the time. When their potential-customer-traffic goes to a directory, they lose most of it. So there's not much to think about, there. :p

      I need to be building any backlinks I build (which isn't very many, I admit, because others do that for me by syndicating my articles from directories and in other ways) to my site and NOT to article directories, otherwise, in the long run, as so many have found to their cost, I'll just be shooting my own sites in the elegantly high-heeled foot.

      This is perhaps the single biggest determinant, for the "average marketer" of whether or not s/he actually makes a living at all from article marketing. It's no coincidence that very few people who build backlinks to article directories are successful in the long term. Most of the time it's a simple case of the descending ceiling. This really is exactly how the ceiling has descended on so many people, and why for the last year or two (even before this recent Google algorithm change) there've been so many threads here commenting that "article marketing is dead".

      This is the trap into which many people fall. If they have a newish site, their article will of course be on a PR-0 page there. At EZA it'll also be on a PR-0 page (that's how all EZA articles start off), but because EZA's home page has a higher PR, that'll still make the EZA copy rank more easily (fortunately this problem is easily overcome, and people wanting to own their business and promote their own site do need to overcome it!).

      Sadly, because of this, a lot of people decide "EZA's easier to rank than my own site, so I'll send my traffic there instead of to my own site" and they then build backlinks to the EZA copy. EZA must love them. :p

      And once they start doing that, it can only get worse - not better, because the more they do that, the harder it is for them ever to rank their own site (and to own their own business, really). The outcome is that instead of getting 100% of "their traffic", they're sending it to EZA and getting back only what's left after the AdSense, other distractions and non-CTR have all taken their toll.

      As explained here, here, here, here, here, here and so on.

      Originally Posted by dcristo View Post

      I am still not convinced its a good strategy.
      I may not be able to convince you - no problem.

      It seems to me that a high proportion of people trying it are successful with it, and that they end up saying (exactly as I did) "I wish I'd known all this in the first place and not wasted so much time depending on article directories for traffic and backlinks".

      In contrast, it seems to me from reading this forum that all the people failing in article marketing (and we all know and can readily see that that's a huge number of people) are all failing in more or less the same way, and it's a way characterised by depending on article directories for traffic and backlinks.

      I used to be in that position at one time, and I'm relieved that I'm not, any more. Especially after the "Panda update", and I expect there'll be many more "updates" like that on the way (at least, I hope there will).

      One thing's clear: people who switch from "article directory marketing" to "article marketing" are not switching back.
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  • Profile picture of the author dcristo
    Thought provoking stuff, Alexa. Well really, you are not article marketing at all. You are writing for syndication. I guess thats the whole point of article directories, isn't it? LOL If you have that down pat and you have #1 rankings in google you are a well oiled machine, since dominating search has a lot of syndication power as well.
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  • Profile picture of the author arttse
    Alexa

    You have no idea how helpful your posts are - and have been for a long time. I appreciate the time and effort you put into posting on this forum.

    Can you please clarify these two questions I have:

    Are you getting more traffic directly from syndicated websites than you do directly from google?

    If you stopped syndicating any more articles, would you still receive consistent traffic into the future from those syndicated websites?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by arttse View Post

      Are you getting more traffic directly from syndicated websites than you do directly from google?
      Yes, I am.

      It's true that some of my sites have gradually done well from all the relevant high-quality backlinks arising through syndication (I even have two sites with PR-5 home pages of my own now, which came as a great surprise, not that page rank really signifies much anyway, in itself), and some do rank well in Google, though not for highly competitive keywords. I do get Google traffic too (and it can be interesting seeing the keywords for which people have searched, because occasionally they're not what I imagined/intended at all!).

      Originally Posted by arttse View Post

      If you stopped syndicating any more articles, would you still receive consistent traffic into the future from those syndicated websites?
      Well, this is the big question, isn't it?

      I started off (as most people do) trying to use article directories for backlinks and traffic, and made just about every mistake it's possible to make, and initially believed just about every urban myth it's possible to believe ... and I've only been "doing it right" for 2 years, so it's perhaps early to tell.

      But I think so, yes.

      Because some of those sites are growing, too, and traffic from them improves.

      And because I have about 1,250 articles sitting in EZA, and even some of the older ones still continue to get syndicated to new places now. So it is, genuinely, an asset-based business with gradually growing residual income.
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      • Profile picture of the author arttse
        Thanks for getting back so quickly.

        It has taken me a long time to accept that article syndication is a better model than relying purely on search engines for traffic.

        I am more convinced now, than ever. I have spent many hours researching this area and am now 100% convinced.

        Thanks once again for all your input - as well as some of the other prominent posters who also support this model.

        Originally Posted by Alexa Smith View Post

        Yes, I am.

        It's true that some of my sites have gradually done well from all the relevant high-quality backlinks arising through syndication (I even have two PR-5 sites of my own now, which came as a great surprise, not that page rank really signifies much anyway, in itself), and some do rank well in Google, though not for highly competitive keywords. I do get Google traffic too (and it can be interesting seeing the keywords for which people have searched, because occasionally they're not what I imagined/intended at all!).



        Well, this is the big question, isn't it?

        I started off (as most people do) trying to use article directories for backlinks and traffic, and made just about every mistake it's possible to make, and initially believed just about every urban myth it's possible to believe ... and I've only been "doing it right" for 2 years, so it's perhaps early to tell.

        But I think so, yes.

        Because some of those sites are growing, too, and traffic from them improves.

        And because I have about 1,250 articles sitting in EZA, and even some of the older ones still continue to get syndicated to new places now. So it is, genuinely, an asset-based business with gradually growing residual income.
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        • Profile picture of the author myob
          Consider also aggressively pursuing syndicated outlets relevant to your niche. For example ezine publishers are hungry for quality content for their subscribers. And these subscribers often number in the hundreds or even in the hundreds of thousands who in turn may have their own ezines and subscribers.
          Signature
          “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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  • Profile picture of the author pflyers
    If you're just starting out, I'd suggest putting up an adsense site. all the visitor has to do is click an ad. place the ads (medium rectangle with white background and blue links) right in the middle just below where the headline would be. Put it right in there face.

    Make your text color a dark grey (harder to read than black), they won't want to "read all this stuff" and most likely will click your ads.

    Pick a super searched for niche like something in airfare, travel, whatever...start with keywords in those kinds of niches. You'll get some traffic just because there are so many searches and with basic SEO you'll get some.

    If you're adsense ads are related to the searches you'll get clicks.
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  • Profile picture of the author majay
    could someone please shed more light on what article syndication is.I have tried writing articles for my site plus Ezine ,but im not sure how to use the EZA on my site at a later stage(to drive more traffic to my webpage)
    Signature

    Its all about Kenya ,all the time

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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by majay View Post

      could someone please shed more light on what article syndication is.I have tried writing articles for my site plus Ezine ,but im not sure how to use the EZA on my site at a later stage(to drive more traffic to my webpage)
      Hi Majay, syndication has nothing to do with using the EZA copy of the article directly to drive more traffic to your webpage. Syndication is an alternative method of article marketing which doesn't depend on using article directories for their own traffic.

      If you'll excuse the observation, this thread probably isn't quite the right place to start yet another discussion about the basics of article syndication: there are dozens of other threads on the subject, and a lot of information about syndication in the posts just above, here, too! If it helps, you might perhaps also look at this post, made earlier today (there are also many links in it which might help?).
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      • Profile picture of the author Damani Tabor
        Hi there. Sorry to hear about the rough time.
        But remember.

        What dosen't kill you will only make you stronger.

        And being able to product quality content, you may consider migrating into product reation, or creating youtube videos along the same line. (though the techniques of monetizing youtube traffic are a little different).

        Beef up on research, as I see you recognize, and all should be well in the future.

        Besides, Google is torching everyone who does not strive for quality these days. That can only be good for you!
        Signature

        For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
        - Google beware!
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        • Profile picture of the author myob
          Originally Posted by Damani Tabor View Post

          ...What dosen't kill you will only make you stronger....
          It's a rough crowd around here.
          Signature
          “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by myob View Post

            It's a rough crowd around here.
            Maybe so, but who's going to argue with a nice guy whose profile details say "Tropical paradise" and "come visit!"?
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            • Profile picture of the author myob
              I like a man who grins when he fights.

              - Winston Churchill
              Signature
              “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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