Buy an email list - how to not spam?

by djc225
29 replies
I see dozens of email list brokers out there, some clearly more reputable than others (infousa comes to mind)....my question is that even if i buy email lists from the most reputable brokers how can I mass mail the list without being a spammer?

Can I simply hand a list over to an email service and have them do the mailing? I dont want to get blacklisted, end up in everyones spam folder, or create a generally negative public perception of my brand.

Any suggestions
#buy #email #list #spam
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by djc225 View Post

    Can I simply hand a list over to an email service and have them do the mailing?
    Only if you can find one willing to do it on that basis, clearly.

    The big question is: if you do find one willing to do on that basis, how reliable are their deliverability-rates going to be, given what they may have been sending out on behalf of other clients they accepted on those terms. :confused:

    Reputable emailing services will want from you evidence that you're the person to whose mailings the people on the list have opted in (presumably not available at all, in this instance?) and even then may insist on your re-opting them in, before being willing to send out anything else. But of course it's because they insist on doing this with new clients with "existing lists" that their emails, collectively, have a reasonably high success-rate of getting delivered to people's in-boxes.
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    • Profile picture of the author djc225
      1) So stepping back even further - is all email list buying considered spam? - I'm looking to buy lists of people looking to buy a car...is it still spam if i buy the list and email everyone "here's our free service, check us out if you like what you hear"

      2) so if they didn't opt in directly to me its spam?

      3) if contacting the lists that I buy is spam - how could i even contact everyone and ask them to re-opt in to me directly. Isn't that action spam by itself?
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  • Profile picture of the author myob
    Infousa will email the leads you buy from them.
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  • Profile picture of the author Adrian Jock
    Originally Posted by djc225 View Post

    how can I mass mail the list without being a spammer?

    Can I simply hand a list over to an email service and have them do the mailing?
    So that they spam the people instead of you doing it yourself? I'm not 100% sure but I don't think that any reputable email marketing service will broadcast your messages to the people who never subscribed to your "whatever you call it" or to their mailing list.

    I never recommended to anyone to buy email leads so I won't recommend it to you either. However, if you do it, read once again the previous paragraph and note this keyword: to subscribe. Make your plan around it!

    Adrian
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    • Profile picture of the author djc225
      Originally Posted by ezine ads View Post

      So that they spam the people instead of you doing it yourself? I'm not 100% sure but I don't think that any reputable email marketing service will broadcast your messages to the people who never subscribed to your "whatever you call it" or to their mailing list.

      I never recommended to anyone to buy email leads so I won't recommend it to you either. However, if you do it, read once again the previous paragraph and note this keyword: to subscribe. Make your plan around it!

      Adrian

      Hi Adrian,

      If my goal from buying the list is to get them to subscribe to my emails, isnt even that first contact asking them to subscribe also spam? If i buy a list how would i then get someone to subscribe to my emails?
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      • Profile picture of the author Adrian Jock
        Originally Posted by djc225 View Post

        Hi Adrian,

        If my goal from buying the list is to get them to subscribe to my emails, isnt even that first contact asking them to subscribe also spam? If i buy a list how would i then get someone to subscribe to my emails?
        Hehe, that's why I don't recommend anyone to do it. If I receive such opt-in request I will report it as being what it is: spam.

        On the other hand, spam laws are different in different countries. Legally speaking I doubt that someone can tell you if that is spam without knowing where you leave, where is the sending server located or where is the recipient located.

        However, before analysing the legal aspect, be afraid of the thing from the first paragraph. The button "This is spam" is very close and it doesn't care of laws Oh... and the ESPs care about these reports because that's why the button exists. They don't bother to check the legal aspects for the tons of spam; there is no point for them to check whether the recipient X has right or not. They only take or don't take action based on the amount of reports and other things.
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  • Profile picture of the author Anup Mahajan
    I just did a search on infousa scam and got some interesting results. You may want to look at them before you use the service.

    Regards,
    Signature

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    • Profile picture of the author myob
      This advise is from those who have no idea what they were doing. I have been using infousa extensively for a number of years. And yes, I am a "bulk emailer" aka spammer. Just as in so many areas here in the forum, advise is given by those who don't know what they are doing and who have no knowledge of the laws, (ie Can Spam Act). Within accepable and well-defined parameters, it is a perfectly legitimate business practice to buy leads for bulk email advertising.
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      • Profile picture of the author Anup Mahajan
        Originally Posted by myob View Post

        This advise is fropm those who have no idea what they were doing. I have been using infousa extensively for a number of years. And yes, I am a "bulk emailer" aka spammer. Just as in so many areas here in the forum, advise is given by those who don't know what they are doing and who have no knowkledge of the laws, (ie Can Spam Act). Within accepable and well-defined parameters, it is a perfectly legitimate business practice to buy leads for bulk email advertising.
        Thanks Paul for sharing your experience regarding infousa
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        • Profile picture of the author myob
          The reason most commercial autoresponders and ISPs refuse to accept third party leads is that very few marketers know the law, or even care about it in regards to bulk email. Ignorance and abuse makes the legal exposure very high for these providers, so to limit these risks they will shut you down with very little tolerance. Almost all of my email is done with self-hosted software inhouse.
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          • Profile picture of the author Adrian Jock
            Originally Posted by myob View Post

            very few marketers know the law
            Paul, do YOU know the law? If you answered yes, the next question is which law? Are you sure that your unrequested email asking me to subscribe is not spam under the law from MY country? Well... Just sayin' ... Friendly There is no point to debate with me this subject because I don't want to enter into a debate, but think about my questions above

            Other thing: someone said that INFOUSA is scam. I don't know but... I honestly don't think that a company listed on NASDAQ is a scam. Just my thoughts

            Another thing: I understand from you that Infousa email the leads. If I undersood correctly then you don' buy any leads, it's like buying solo ads in someone else's newsletter. Or maybe they email the leads and ask them to subscribe to your newsletter. Both cases are fine anyway, I don't see any problem They won't email me and I won't report the email

            Adrian
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            • Profile picture of the author myob
              Originally Posted by ezine ads View Post

              Paul, do YOU know the law? If you answered yes, the next question is which law? Are you sure that your unrequested email asking me to subscribe is not spam under the law from MY country? Well... Just sayin' ... Friendly There is no point to debate with me this subject because I don't want to enter into a debate, but think about my questions above

              Other thing: someone said that INFOUSA is scam. I don't know but... I honestly don't think that a company listed on NASDAQ is a scam. Just my thoughts

              Another thing: I understand from you that Infousa email the leads. If I undersood correctly then you don' buy any leads, it's like buying solo ads in someone else's newsletter. Or maybe they email the leads and ask them to subscribe to your newsletter. Both cases are fine anyway, I don't see any problem They won't email me and I won't report the email

              Adrian
              Actually, I am very familiar with the law for bulk email in the US. That is the only market that I "spam" using the term of your highly maligned and ill-informed allegation. And I do use infousa as a source of my leads, as well as using their bulk email services for test marketing in dozens of niches at a time. It is quite apparent you neither have any idea what you're talking about, or even with whom you are discussing this with.
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              • Profile picture of the author Adrian Jock
                Originally Posted by myob View Post

                your highly maligned and ill-informed allegation. [...] It is quite apparent you neither have any idea what you're talking about, or even with whom you are discussing this with.
                Of course. I'm so sorry for bothering you with my allegations... Will you ever forgive me? I'm an evil person. And ignorant too. It's my fault that some people reply to my posts without fully understanding them. I disgraced myself and I plan to commit seppuku soon.

                Did I know who I was discussing with? Well... When someone asks anything about solo ads, ezines or ezine advertising, no matter what OP asks, there is a VIP guru who comes and gives always the same very detailed & priceless answer: DOE. I thought that it's you and that I know more than enough!

                I was so wrong... Next time, before replying I will hire a detective to make some prior investigations and let me know who is the person I am planning to discuss with. If that person is able to understand something, I will reply. If he's a guru who knows everything on anything, I won't waste his time again :rolleyes:

                I do apologize in advance if I won't respond again to your next compliments. I'll be busy spreading my evil tips. No matter your reply, you're right. You're da man!

                All my best to you and yours,
                Adrian
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      • Profile picture of the author djc225
        Originally Posted by myob View Post

        This advise is from those who have no idea what they were doing. And yes, I am a "bulk emailer" aka spammer. Just as in so many areas here in the forum, advise is given by those who don't know what they are doing and who have no knowkledge of the laws, (ie Can Spam Act). Within accepable and well-defined parameters, it is a perfectly legitimate business practice to buy leads for bulk email advertising.
        im aware of the requirements of the can spam act - but i dont think most of the general population is. they simply see an email that they arent expecting and consider it as spam. do you campaigns reflect that? or do you only get a very small percentage of spam complaints?

        also do you do the emailing yourself inhouse or do you use an email service?
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  • Profile picture of the author webmaster1742
    No, you can't! - buying email list is illegal - read aweber or getresponse terms. They will ban you instantly.

    Alex
    Clickbank Apex member ( CB top 100 affiliates )
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    • Profile picture of the author djc225
      Originally Posted by webmaster1742 View Post

      No, you can't! - buying email list is illegal - read aweber or getresponse terms. They will ban you instantly.

      Alex
      Clickbank Apex member ( CB top 100 affiliates )

      then how can a widely regarded company like info usa sell email lists?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by webmaster1742 View Post

      buying email list is illegal
      Nonsense.

      It's what you do with it after buying it that may be illegal, and even that varies from country to country as well as from list-type to list-type. Buying it is certainly not illegal. :rolleyes:

      Originally Posted by djc225 View Post

      then how can a widely regarded company like info usa sell email lists?
      It depends on the privacy terms under which people have originally joined the lists being sold. But whatever those terms are, reputable email companies may still not be willing to allow their clients to use them as they might wish to.

      Originally Posted by myob View Post

      Just as in so many areas here in the forum, advise is given by those who don't know what they are doing
      And that's putting it mildly. :rolleyes:
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      • Profile picture of the author djc225
        Originally Posted by Alexa Smith View Post

        Nonsense.

        It's what you do with it after buying it that may be illegal, and even that varies from country to country. Buying it is certainly not illegal. :rolleyes:



        It depends on the privacy terms under which people have originally joined the lists being sold. But whatever those terms are, reputable email companies may still not be willing to allow their clients to use them as they might wish to.



        And that's putting it mildly. :rolleyes:
        thanks, so what's a best practice for emailing these lists myself (as opposed to using an email service). even though ill be can spam compliant i still dont want the compaints which could potentially pose issues with my ISP
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  • Profile picture of the author briankoz
    Spamming by itself isn't illegal, nor is buying bulk e-mail leads. This is a huge misconception that it's illegal to spam -- it's not. CAN Spam basically just says that you can't have deceptive subject lines (even for an opt-in list -- a lot of marketers violate this even with double opt-in), have to have a way to opt-out, have to have an address on the e-mail, have to have proper headers, etc..

    You can buy leads and do quite well, but it's not as easy as most people think. It involves a ton of mailings, a ton of awesome offers, and a ton of knowledge of e-mail marketing. Plenty of people make millions off of LEGAL bulk mailing.

    - Brian
    Signature
    WebFire.com -- Over 25 Tools to Get Free Traffic, Rankings, Leads, and Exposure!
    MobileAutoresponder.com -- Build a Mobile List and Send Unlimited Text Messages!
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  • Profile picture of the author djc225
    so if i want to bring my email campaign in house what type of setup (software/servers/other) do I need?
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  • Profile picture of the author myob
    Originally Posted by djc225 View Post

    so if i want to bring my email campaign in house what type of setup (software/servers/other) do I need?
    My first reaction is to tell you not to do yourself in the first place. Go with infosusa. They do have an excellent service for targeted email campaigns. But unless you have a well-tested conversion funnel, you're going to fall flat on your face and join some of the others who say infousa is a scam.

    Another option (not recommended without more extensive experience) is what I do with a self-hosted autoresponder from autoresponder plus (AutoResponse Plus). You will need a dedicated server of which they can provide for a reasonable monthly cost.

    Still one more which I have found to be perhaps best of all. Buy targeted autoresponder leads which include complete mailing address and phone numbers if possible. Mail them a postacard or call with an incentivized offer to subscribe to your list. (Quite often I even get sales right from the very first mailing or phone call!)

    There many other marketing options to perhaps achieve the same or similiar results, but the upshot here is that bulk emailing does have a very steep learning curve.
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  • Profile picture of the author dtaylor
    When you are first starting out you may wish to consider joining directory of ezines or a similar service. They are a listing of ezines that will mail to their list for you.

    This puts you in the position of NOT being the actual mailer but simply a advertiser. If you purchase a solo ad, yours will be the only message they see.

    This is definitely not spam and it will help you get your feet wet for a minimal up-front cost. Many ezines will let you mail to a few hundred targeted prospects for under $100. Sometimes you can get good results for under $50.00.

    This seems like a bargain as opposed to purchasing software and server space then getting all set up for a hosted email campaign.

    Use those lists to build your own lists and you won't have to worry about it anymore. Then you can write a killer WSO on exactly how you did it.
    (I get a free review of course).

    DTaylor
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    • Profile picture of the author djc225
      Originally Posted by dtaylor View Post

      When you are first starting out you may wish to consider joining directory of ezines or a similar service. They are a listing of ezines that will mail to their list for you.


      DTaylor
      thanks, never heard of that before. i did a quick google search and since its a new area to me its hard to pick out the good services from the shady ones. Any that you can recommend?
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      • Profile picture of the author Adrian Jock
        Originally Posted by djc225 View Post

        thanks, never heard of that before. i did a quick google search and since its a new area to me its hard to pick out the good services from the shady ones. Any that you can recommend?
        In this case, this thread may help you a little bit: http://www.warriorforum.com/main-int...vertising.html

        Adrian
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  • Profile picture of the author thehypnoguy
    If you are using a list of people interested in buying a car and you have a related service it is much less spammy than if you are just shotgun broadcasting a Viagra, Cialis, Pharmacy etc. product to that list. As far as the SPAM rules go you simply need to clearly provide your contact details and the ability to opt out of your list. Though since you hare buying a list they are generally a one time shot and so they would get another email from you anyways. It is always better to build your own list of people who have double opted in as they will be more responsive.

    Remember there are lists out there of people who have said they want to receive offers but just remember they are the lowest converting lists you will ever mail to.

    Martin
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    • Profile picture of the author celente
      Originally Posted by fun8848 View Post

      you can buy some email service.
      wouldnt do that.

      I would do it the old fastion way.

      With articles, diretories, ppc and blog comments.

      Build your list slowly or leverage off someone else.

      That is the best way. Create a nice relationship with them and that is like having an atm sitting on top of your computer. Every time you need money just click send..
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  • Profile picture of the author Coby
    Originally Posted by djc225 View Post

    Buy an email list - how to to spam?
    This is like asking "how do I pay a woman to have sex with me without hiring a prostitute?"

    Sorry for the crude reference, but seriously just invest that money into solo ads instead and build a real list...

    Or better yet, create a super awesome product and offer 100% commission on it. This will build a super targeted awesome list of buyers.
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  • Profile picture of the author spiders1980
    sending email from single ip ,it cause spam and avoid to send many mails in single time
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