Advertising Your Info Product in Magazines...

16 replies
I'm seriously thinking about testing some ads in guitar magazines for my info product. It's download only, not physical, so I'm wondering if you any of you lovely warriors have any experience with this. Any pitfalls to look out for? Any successes?

Thanks in advance
#advertising #info #magazines #product
  • Profile picture of the author misterkailo
    That's just going to be a waste of money. You are better off promoting in forums. Many veteran online marketers will tell you advertising in magazines will generate very little leads, and those little leads would have very little interest in what you have to offer.
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    • Profile picture of the author myob
      Test your ad in some targeted magazines. Rates have in general gone down. Alternatively, think about writing some relevant articles for these magazines with a link to your download. This is even better than the free advertising you'll get, because your article will also give you recognition in the niche. I have been advertising and writing articles for Amazon and other affiliate products quite successfully in magazines for over 11 years, so there is no reason why this could not work for you. Test your sales conversion funnel with some cheaper online ezine ads if you haven't done so already.
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  • Profile picture of the author BloggingPro
    As long as your offer is targeted to that niche you should generate some sales. People reading those magazines are probably looking for your kind of product. It seems like a no brainer for me if the price right!
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  • Profile picture of the author SEOpsychic
    i don't really see why you'd advertise an online stuff in an offline media. it's better you spend that money to advertise online. if i buy the magazine and i don't have easy access to internet to check/buy your product, what's the use? on the other hand showing your products to people online will convert more.
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    • Profile picture of the author BloggingPro
      Originally Posted by SEOpsychic View Post

      i don't really see why you'd advertise an online stuff in an offline media. it's better you spend that money to advertise online. if i buy the magazine and i don't have easy access to internet to check/buy your product, what's the use? on the other hand showing your products to people online will convert more.
      Tell that to Neflix...
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      • Profile picture of the author myob
        Originally Posted by BloggingPro View Post

        Tell that to Neflix...
        Tell that to Google too. LOL!
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  • Profile picture of the author WebRank1
    One problem with magazine ads is that their results are hard to track if you are not using a specific landing page dedicated to that particular magazine.

    Also, depending on what kind of ad you intent to run:
    • If you use an image, make DAMN sure it is perfectly clear to your prospect what you are trying to say with that image. A confused prospect is a lost prospect.
    • If you are going to run an ad with a lot of text, try to blend in with the articles. Meaning, ask the editor or sales rep if they will use the same font, font size etc for your ad text and headline. Magazine readers are programmed to spot an advert from 200miles away.
    • If you decide to run an ad with a lot of text, make it a small article. Have the prospect read it as a reader and not as a prospect.

    That's from the top of my head, hope it made a little sense.
    Keep us updated on your results!

    Regards,
    Mark
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  • Profile picture of the author coach
    This is actually worth testing if you're in a well-defined niche market. I've advertised a marketing product in a trade magazine with good results.

    Observations:

    (1) Make sure you've got a market/message match. Tailor the offer to the market.

    (2) Test a two-step offer versus selling from the page. ie send them to a landing page with an irresistible free offer, then offer on thank you page or by email.

    (3) Get an endorsement people in the niche will recognize. I got a local association president to endorse the marketing product I offered.

    (4) Know your numbers.

    (5) Test small.

    One thing I'm testing next in offline media is a free DVD, just pay shipping only.

    Hope this helps.

    P.S. A hidden benefit to advertising in offline media is that it can help position you as the expert in the niche leading to other opportunities.
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  • Profile picture of the author kellyburdes
    They must be veterans that don't know how to write an ad then because print kicks serious ass if you do it right.
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  • Profile picture of the author Roy Carter
    A couple of things to note...

    Make sure you know your conversion numbers and...

    1) NEVER pay 'Rate Card' rates for your advert.

    2) Always ask for an 'Outside Right Of Right' position on the page.

    Roy
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  • Originally Posted by chameleon View Post

    I'm seriously thinking about testing some ads in guitar magazines for my info product. It's download only, not physical, so I'm wondering if you any of you lovely warriors have any experience with this. Any pitfalls to look out for? Any successes?

    Thanks in advance
    A lot of magazines grossly inflate readership stats by giving away a LOT of copies to places, and misreporting the amount of copies printed. Then they assume vast readerships for each copy sold.

    Even when you get past that, there are some magazines that will lie and steal to get your media budget and then deliver hardly anything...

    Sad but true (from experience and friends in publishing...)
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  • Profile picture of the author Tom Lazenby
    Wow, thank you for the response guys! I'm a little apprehensive due to the costs involved but still encouraged by some of you guys. I'm just going out now to pick up a few magazines and take a look at page placements etc.

    Any idea how much you can realistically knock off cost-wise from the rate card?
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    • Profile picture of the author myob
      Originally Posted by chameleon View Post

      Any idea how much you can realistically knock off cost-wise from the rate card?
      Generally 15%, if you can convince the ad rep that you're doing some "testing" in the publication with an implication you will be a regular advertiser. Ad rates per insertion also are lower if you place your ad in multiple times per order. Often you can even get "remnant ads"; deep discounts at close to the publication date when there may be some unsold ad space. But that's a hit or miss situation. And never say or indicate that you are new at this.
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  • Profile picture of the author Mike Hill
    Make sure that your offline ads generate leads. Setup a 1-800 line and a recorded message where they can leave their name and physical address. Send them a long form sales letter package and then let them order online.

    That's what I would do anyway... You have their physical mailing address for future followup campaigns.
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  • Profile picture of the author Bruce NewMedia
    Best advice I can offer, since I have done this and am gearing up to do it again this summer:

    Start Small - Test- bargain hard for rates- do not commit for multiple insertions - go in newspapers first - do 2 step- sell a pricier package - at least $75 - $100+ - Ignore 'readership' bs as mentioned - observe whether similar offers/products are in the pub- tested copy only - set realistic goals.
    _____
    Bruce
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