I launched my website and business Facebook fanpage a month ago and through no other advertising other than ads on Facebook I have collected over 400 fans. My ads do pretty well and I have a CTR averaging .5% and I would actually have way more fans but I have to limit my daily ad budget to around $8 and my CPC bid to $.60 or less due to budget restraints. Also according to Google analytics my bounce rate on my site is hovering at around 33%. So far I have only made 3 sales. The product I sell is a series of organic foot and body creams and the price point is between $15 - $25.
From the evidence above I would say there is a definite interest in my site and the products but I need to brainstorm ways to turn the FB fans into customers. I thought about sponsoring a give away, but being that the company is new, I don't know if I could afford that expense. Do I need to be patient? I know there is more I could do, but frankly I'm wiped out in the brainstorming department. From the website to the products to the articles and content - I've done everything myself. No rest for the weary though as I've done this on a business loan and I'm coming to the end of my finances in about 3 months. I need to get this thing generating cash ASAP. Ideas? I apologize in advance but for discretion I'm refraining from posting a link to the site.