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Data Feeds, some questions

by junkbox
4 replies
Okay so in my six years on Internet Marketing I am actually just now learning about data feeds...I was marketing online poker and other things for awhile and just didn't know about them.

I also now possess the programming knowledge necessary to really harness a data feed.

If someone gave me a feed right now with 20,000 products, I could have a site up in a day or two with all the products.

Is making sites around a data feed a viable strategy or will google just crap all over you and see that you are just "using an affiliate feed and providing no real value"

I know I could make a great site around a feed that does more than just list products, but I also want to make sure it is worth putting my time into.

What about starting a site and then within a week literally having twenty thousand product URL's on your sitemap? Will google find that strange and does it make getting indexed hard?

Any advice or tips in this area greatly appreciated!
#data #feeds #questions
  • Profile picture of the author RichardF
    Yeah don't expect to get any Google love using the product descriptions in the data feed, as there'll already be tons of sites using it. Maybe if you pulled in a bunch of related information etc, but I still don't think it's a great strategy. I'd rather have 10 product pages with excellent content than 20,000 worthless duplicate pages.
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  • Profile picture of the author Steve Peters Benn
    Originally Posted by junkbox View Post

    Okay so in my six years on Internet Marketing I am actually just now learning about data feeds...I was marketing online poker and other things for awhile and just didn't know about them.

    I also now possess the programming knowledge necessary to really harness a data feed.

    If someone gave me a feed right now with 20,000 products, I could have a site up in a day or two with all the products.

    Is making sites around a data feed a viable strategy or will google just crap all over you and see that you are just "using an affiliate feed and providing no real value"

    I know I could make a great site around a feed that does more than just list products, but I also want to make sure it is worth putting my time into.

    What about starting a site and then within a week literally having twenty thousand product URL's on your sitemap? Will google find that strange and does it make getting indexed hard?

    Any advice or tips in this area greatly appreciated!
    I've done that, and yes, Google will find it odd- particularly if your site is new. I suggest drip feeding the content over a few months
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    • Profile picture of the author junkbox
      Yeah I was wondering if the best way was to add X amount of products per week or something and make sure each group gets differentiated in some way.
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  • Profile picture of the author markowe
    I have some experience with this, am mobile now so cannot share in detail but basically you need to do something fairly unique and value-added with the data or it will just get deranked as thin or duplicate content. Trust me, I have been there a fair number of times with eBay, Amazon, CJ and others. An interesting perspective is that I had Adwords campaigns turned down because the landing pages had comparison shopping data for "less than 3 retailers" (I just had two) - I think that might tell you the sort of direction Google are thinking in.
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