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SRDS Marketing ?

by Barry Goss
4 replies
Have a few questions for anybody here who has some real-world experience / in-depth understanding of the SRDS

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Here's my wonderment / thoughts around the SRDS

#1) Can the data ONLY be gleaned via the physical books in the library ? ( i.e., use the SRDS to find list brokers )

#2) Are the lists the SRDS provides physical address-only lists or can the SRDS work in conjunction with CRM-style e-mail drops ?

#3) Say, for instance I have a client in my local town who has a rare collectibles store. He's going out of business, wants to depart with his goods and would like to mail blast ( postcard or letter ) a niche list of "collectible enthusiasts." If I remember right, before the Internet was even around, this is how direct mail folks would do it. Go to the SRDS to find a broker who handles such a niche physical list ??

But, what about email drops ?
#marketing #srds
  • Profile picture of the author imaddict
    You can get all kinds of lists from the SRDS (including Email). You have 3 options as far as going over them: library, ordering your own copies, or signing up at SRDS Media Solutions ®

    The subscription is around 600-700/year last time I checked so if this is a one-time deal for you then perhaps the library is your best option.
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    • Profile picture of the author Barry Goss
      Appreciate the info and link.... and, nope, my SRDS marketing intentions will be an ongoing activity... for our own in-house products as well as for external clients / promotions.
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  • Profile picture of the author Loren Woirhaye
    While you can look at all the available lists in the SRDS you
    will probably need to retain the services of a list broker to
    get a good list. The companies that have them won't rent them
    to just anybody - they go through brokers.

    Call a few list broker offices and I bet you will find somebody
    on staff who has experience with putting together lists for
    collectibles.
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    • Profile picture of the author jpych
      Barry,

      A friend forwarded me your question. An alternative source for mailing list information (post, email, telephone, etc.) is NextMark. You will find a free, online directory and search engine here:

      lists.nextmark.com

      (this forum did not allow me to put in full hyperlink - you will need to cut and paste to your browser address bar)

      No need to go to the library or spend $700.

      Hope that helps!
      - Joe
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