What is the average CTR for top spot in google?

18 replies
Hey,

I am raising capital for another project, and I would like to know if there is a generic average CTR for the top spot for a term. I need an average likely estimate or range of estimates (if such things even exist). *edit* Organic, NOT paid. Headline will have the search term, and the description will be clear, and relevant

I have a list of terms with 500-800 searches per day and very low competition (under 1000 for most). The market is hungry, and proven to buy. Is in the clothing niche.

Any advice MuAp

Much love,

JD
#average #ctr #google #spot #top
  • Profile picture of the author TheMagicShow
    Originally Posted by jdmitchell View Post

    Hey,

    I am raising capital for another project, and I would like to know if there is a generic average CTR for the top spot for a term. I need an average likely estimate or range of estimates (if such things even exist). *edit* Organic, NOT paid. Headline will have the search term, and the description will be clear, and relevant

    I have a list of terms with 500-800 searches per day and very low competition (under 1000 for most). The market is hungry, and proven to buy. Is in the clothing niche.

    Any advice MuAp

    Much love,

    JD
    a CTR for seo? I have never ever heard of such a thing.
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    • Profile picture of the author jdmitchell
      Yeah, I was wondering if it exists. I am sure the capability is there for tracking, but not yet harnessed.

      But anyone who has a website in the top position should know the ratio of searches per month on the search engine, and roughly how many visits to the page came from the search engine?

      I am drawing up projected cash flow statement for raising capital, and there must be a way of understanding what % of the organic traffic for a search term clicks on the first link that pops up.

      JD
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      • Profile picture of the author TheMagicShow
        Originally Posted by jdmitchell View Post

        Yeah, I was wondering if it exists. I am sure the capability is there for tracking, but not yet harnessed.

        But anyone who has a website in the top position should know the ratio of searches per month on the search engine, and roughly how many visits to the page came from the search engine?
        You want stats, tracking? Then get workin on google analytics, its free and can give you some darn good information on your visitors.
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        • Profile picture of the author jdmitchell
          I will use analytics when we launch the new business, but just wondering if there is an average for planning purposes.

          If not, I will just have to test before writing the plan and raising funds...

          Thanks Mel
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          • Profile picture of the author TheMagicShow
            Originally Posted by jdmitchell View Post

            I will use analytics when we launch the new business, but just wondering if there is an average for planning purposes.

            If not, I will just have to test before writing the plan and raising funds...

            Thanks Mel
            You want to do testing for a new business? New Niche? Then setup an adwords campaign and add an optin form and see how many people bite, use google analytics as well and get even more stats and that can help out in finding out if your idea can lead to future development of a business.

            Cheers,
            Magic
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            • Profile picture of the author jdmitchell
              Originally Posted by Magic Mel View Post

              You want to do testing for a new business? New Niche? Then setup an adwords campaign and add an optin form and see how many people bite, use google analytics as well and get even more stats and that can help out in finding out if your idea can lead to future development of a business.

              Cheers,
              Magic
              Thanks Mel. I am going to run adwords to test the market, but was hoping for something like Tenzo just said (40% of traffic average for top spot) so a guy can make some semi accurate future projections, and anticipate the ROI of my organic SEO.

              This is all mostly for financial projections to get the capital for a roll out.
              Projected and actual always turn out different, but hoped to get a ballpark.

              I appreciate all the answers, thank you

              JD
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              • Profile picture of the author David Neale
                JD this may help. In my humble opinion it is the single best article I've read this year;

                How Much Money is a Top Google Ranking Worth to Your Business?

                Grab a coffee
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                David Neale

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                • Profile picture of the author jdmitchell
                  Originally Posted by David Neale View Post

                  JD this may help. In my humble opinion it is the single best article I've read this year;

                  How Much Money is a Top Google Ranking Worth to Your Business?

                  Grab a coffee
                  Thank you David!

                  Awesome... I am sitting with some friends on Robson Street as we speak, love Vancouver.

                  In light of my thread, I have created a new term: "Organic keyword marketshare"
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                  • Profile picture of the author David Neale
                    I'm in Abbotsford these days but I spent many, many years in the West End and in both of those Starbucks. What a place it is I try to get there a few times a month, love the seawall.

                    Originally Posted by jdmitchell View Post

                    Thank you David!

                    Awesome... I am sitting with some friends on Robson Street as we speak, love Vancouver.

                    In light of my thread, I have created a new term: "Organic keyword marketshare"
                    Signature

                    David Neale

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      • Originally Posted by jdmitchell View Post

        Yeah, I was wondering if it exists. I am sure the capability is there for tracking, but not yet harnessed.

        But anyone who has a website in the top position should know the ratio of searches per month on the search engine, and roughly how many visits to the page came from the search engine?

        I am drawing up projected cash flow statement for raising capital, and there must be a way or understanding what % of the organic traffic for a search term clicks on the first link that pops up.

        JD
        there is no way to get total searches per month, if there was this tool would already exist

        google keyword tools etc. are just really lame averages of historic data
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  • Profile picture of the author sider
    Now there's nothing like CTR for SEO. Can't stop wondering what that is!
    Just hoping you didn't get it all twisted.
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  • Profile picture of the author Tenzo
    I recently read that at the number one spot toucan expect to get about 40% of the search traffic. For the life of me, I can't remember where I read it, so I can't attest to the accuracy. For what it's worth.

    Regards,
    Kevin
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  • Profile picture of the author Davegfx
    David....sweet link. Thanks for that. just reading through it now. Worth more than just a simple 'thanks".
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  • Profile picture of the author Arine Mark
    Here sweetheart. Thanks and kiss will do

    Position 1: 58.36%
    Position 2: 13.45%
    Position 3: 9.82%
    Position 4: 4.00%
    Position 5: 4.73%
    Position 6: 3.27%
    Position 7: 0.36%
    Position 8: 2.91%
    Position 9: 1.45%
    Position 10: 2.55%
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  • Profile picture of the author Chris Thompson
    I can tell you that during the 30 Day Challenge this year they used MarketSamurai, and it calculates traffic by assuming 50% CTR for the top spot in Google. I think that is about accurate.
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  • Profile picture of the author imaddict
    You could possibly deduce this by doing the following:

    1. Figure out what terms you're ranking for.
    2. Set up a PPC ad (that's on the first page of results) to show up for those terms.
    3). Link the PPC ad to a different landing page so you don't get 'duplicate' hits.

    From there, you can count the exact number of impressions through your adwords account and use your server logs to see how many hits you got from the various KWs on your organic placement.

    Then it's just a matter of simple math (divide the above latter by the above former).

    Happy Calculating!
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  • Profile picture of the author ChristianM
    Surely it is going to be affected by how the ads are placed. For some search terms they have those yellow ppc ad boxes at the top and for some they don't - I should imagine that makes quite a big difference.
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  • Profile picture of the author Arine Mark
    It'll always be estimate, each keyword has different distribution from position 1 to 10.
    If you want exact value:
    1. You can use adwords campaign as imaddict said.
    2. Dominate the first 10 and check you stats.
    3. Send mail to top 10 webmaster. Said that you're college student doing survey for final project. Wondering if you can get cooperation with them for sharing statistic result.
    How's that?

    Now my question is, why would you want the exact number anyway.
    Guess who see the first page of google result?
    Human
    ... man/women/boy/girl/gay?
    Even if you ended up in position 2/3/4. Work your brain and make "better" title and description.

    when someone search for "dog training guide", which one will they click?
    1. Dog training guide
    2. Dog training guide are wasting your time
    3...

    Treat your page as ads.
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