Product Launch Debate: What time of year do people have the MOST MONEY to buy?
Obviously, you can make money on product launches any time during the year....but have you sensed there are certain times of years that are better than others? Specifically for high end products around $700-$1200....kind of like the Mike Filsaime or Frank Kerns puts out?
In my opinion, February-May are THE BEST TIMES to launch a product with September-November coming in second. I've noticed (behaviorally speaking) people tend to be more optimistic during the beginning part of the year .... and are willing to put more money into "new adventures" or invest in their knowledge.
June-August are not as good as the majority of people (not from the south or warm weather climates) tend to be more outdoors and parting as Spring and Summer Fever hits (here in the US Anyway). I've noticed that August is not a good month as parents tend to be strapped for cash sending their children for school, getting books, supplies, tuition fees, sports fees ect... December and January are probably the worst months to launch a product giving the massive amounts of expenses
Thoughts/Opinions Anyone?
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