436 Articles Published on EZA - Now What?

35 replies
Hey guys,

When I was first introduced to IM almost 6 months ago, I dove into article marketing/bum marketing like so many newbies do.

I was lucky to choose a great converting niche right away and made my first sale within a week of my first article going live on EZA. I was hooked.

By meticulously following the advice of Travis Sago and other bum marketing pros, I was able to get my income to around 1k per month pretty quickly. I figured if I just scaled my efforts up a few notches, my income would start to rise exponentially. Nope. That didn't happen. I hit the 1k per month mark and stuck there. My best month was around $1600.

I don't want to give the impression that I'm complaining. I'm actually thrilled to be making money in IM. I know a lot of newbies struggle for months or even years before making a steady income, so I'm definitely grateful.

But I figured I'd be a lot further along, especially after 436 articles published. Several of my articles have hit the most viewed and most published for my niche on EZA. My CTR started out around 20% and has risen to around 35%. I read everything I can about article marketing, my articles are optimized for SEO, my keywords are high-search, low competition, etc.

But I can't get the vast majority of my articles to rank very high in the serps. Only about 15% of my articles are on the 1st page of google. And those are for long tailed keyword phrases that aren't very popular. If a keyword phrase has a lot of adwords displayed on google, I can't seem to get on the first page.

Since the majority of my articles are not getting ranked very high in the serps, my article views are coming almost entirely from people visiting EZA directly. That's great and all, but it also explains why I've hit a plateau with my sales. My goal was always to create residual income from articles ranking high the serps.

Yes, I've tried creating backlinks to my articles. Dozens of hours of social bookmarking and backlinks from other article directories, blogs, etc. Still, they just won't budge. Right now I'm creating backlinks using high PR sites (a service from a fellow warrior that comes highly recommended). It's too early to tell how that will work out.

Which leads me to my question:

Any suggestions on the best way to use these 436 articles, the majority of which are basically sandboxed?

I'm eager to move on to other IM methods, but I feel like I have some unfinished business with these articles. It seems like a waste not to put them to some good use.

Any feedback/suggestions are greatly appreciated!

Thanks in advance...
#436 #articles #eza #published
  • Profile picture of the author Mike Williams
    I guess you could sell PLR to them as a pack= a nice WSO.

    If you're looking to take it to the next level I would personally consider mastering paid traffic methods...I've always been dubious of how far you can actually go with free traffic. The scalability just isn't there for me in the same way.
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  • Profile picture of the author coreytucker
    Good question Matt. I have around 75 articles that are not doing crap out there also. Im in sorta in the same boat as you when it comes to article marketing, its very hit and miss for me. Sometimes im sure I can rank for a term but somehow end up on say the 5th page....its frustrating.

    However, I have used some of these articles for the purpose of building more backlinks to my site. Now im even thinking about getting these non performing articles together and creating content sites with them.

    I have heard many times that these same exact articles can bring in some organic traffic from google. Perhaps load 25-50 of them on a wordpress blog. Thats my plan anyways, after about a month you have to get some traffic from this.

    I have done this on a smaller scale actually. I took 10 of my articles from ezinearticles.com that were doing nothing and put them on a new wordpress blog. I made each article a new page and these 10 pages bring me about 10 uniques per day from organic search engine traffic.

    So that seems to be working but the site is a bit hard to organize. Im still working out the details, but im starting to see that content equals traffic. Now I just need to figure out a good backlink building system for this.

    I will say that for about 3 weeks I was getting no traffic at all from these 10 articles on my site, but in the last few weeks it has come back. So im not too sure how well it would work to load 50 of them on to a site. You should give it a try if the articles are literally doing nothing.
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  • Profile picture of the author Dennis-White
    To kep earning, you need to keep writing, just think if those 400+ articles are bringing in 1,000 avg every month how much 900 articles will bring, or 1,800 articles will bring... 2,3k

    The key now is to and I hope you have been but creating a list then coming out with your own info products to upsell your list like this

    basic product 17.00
    more advanced 37.00
    advanced 97.00
    mentorship
    then membership programs

    Now that you have income coming in start outsourcing half the workload and see your profits soar...
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    Affiliate Marketer, business builder and Content Creator >Grab My FREE Internet Marketing Profits Book Here<

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    • Profile picture of the author ripsnorta2
      How about the pages that your articles are linking to? How are they doing in the SERPS?

      I'd think about leveraging the 436 articles you already have to rank your sales pages higher.

      They're up on EZA, so submit them to a few other article directories for starters. Create a Blogger blog and use them as the posts to the blog, do the same for a Wordpress.com blog. Maybe use a few of your best articles, modify them a bit, and create a Squidoo lens or Hubpage, or even some Knol pages.

      All of these link back to your salespage or website.

      Don't do them all at once. Do it slowly over a month or two and you should build up your backlinks and get a lot more search engine traffic (depending on the niche.)
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      • Profile picture of the author coolWebsites
        One thing I might say... It's a good idea, but it seems you've forgotten a lot of other people have the same 'great' idea to make sales exponentially from article writing.

        I've made the same type of mistake in the past too. Basically, while you got the great idea to do article marketing, probably so did 1,000+ other people. So the search engines are getting saturated with articles, that would probably be part of the reason not all your articles rank well.

        Perhaps as was suggested, putting it in a WSO, or PLR article bundle might be another way to monetize your existing articles.
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  • Profile picture of the author Brad Spencer
    Matthew-

    Get these articles pointing to a squeeze page. Build a list with them and plug in a one-time offer on your back end to recoup the investment of time/money.

    Take the profits of the OTO (one time offer) and reinvest in outsourcing article marketing. That is a massive formula for success. Article marketing is great and can be effective but you should be doing a lot more with that many articles being published.

    Bum marketing is great for newbies but it plateaus after a while...list building is where the fortunes are made

    Cheers,

    Brad Spencer
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  • Profile picture of the author freudianslip27
    You have a lot of article "real estate" out there, that's fantastic.

    I would encourage you to take a closer look at what niches are performing the best for you, and start to develop sites on them. It sounds like you are doing a fantastic job at getting click throughs, why not expand that and build a list and start email marketing for the niches that are performing the best?

    Just think at the possibilities of marketing to these people multiple times, that would give you a significant boost right there.

    You are experiencing the short-term benefits of article marketing, now its time to head after the long-term ones.

    Matt
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  • Profile picture of the author Scott Million
    Now what? Outsource all your article writing and scale it up to 1000s of articles each month.

    Or...

    Get into more profitable forms or writing (like copywriting )

    I hope you're building a list with those articles...especially if you're focusing all your efforts in one niche.
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  • Profile picture of the author David
    hmm, I never ever intended for my EZA articles to make money on their own right (guess I could?), my approach to articles is because of my efforts to unseat a Juggernaut in the seo niche of moving:

    Try and SEO a local Moving company. Do a search for "move to ___"
    try any city, state, small town.

    123movers.com is #1, #2 and so on.

    I looked into it and see how they did that, it's more like a MFA site, these guys make money and they don't even care if anyone makes a 'moving quote' from the site.

    The articles I'm competing with are of this sort:

    keyword widget
    "The are the kind of widgets that widget people like to widget with"

    and it works, at best I can hope to be the only *real* moving company listed n a field of Made For Adsense sites.

    With this in mind, my interest in article writing begins and ends with what it's going to do for one of my clients websites.. the idea of having the article itself rank is way, way beyond my hopes

    (makes me think though)

    Originally Posted by Matthew Olson View Post

    Hey guys,

    When I was first introduced to IM almost 6 months ago, I dove into article marketing/bum marketing like so many newbies do.

    I was lucky to choose a great converting niche right away and made my first sale within a week of my first article going live on EZA. I was hooked.

    By meticulously following the advice of Travis Sago and other bum marketing pros, I was able to get my income to around 1k per month pretty quickly. I figured if I just scaled my efforts up a few notches, my income would start to rise exponentially. Nope. That didn't happen. I hit the 1k per month mark and stuck there. My best month was around $1600.

    I don't want to give the impression that I'm complaining. I'm actually thrilled to be making money in IM. I know a lot of newbies struggle for months or even years before making a steady income, so I'm definitely grateful.

    But I figured I'd be a lot further along, especially after 436 articles published. Several of my articles have hit the most viewed and most published for my niche on EZA. My CTR started out around 20% and has risen to around 35%. I read everything I can about article marketing, my articles are optimized for SEO, my keywords are high-search, low competition, etc.

    But I can't get the vast majority of my articles to rank very high in the serps. Only about 15% of my articles are on the 1st page of google. And those are for long tailed keyword phrases that aren't very popular. If a keyword phrase has a lot of adwords displayed on google, I can't seem to get on the first page.

    Since the majority of my articles are not getting ranked very high in the serps, my article views are coming almost entirely from people visiting EZA directly. That's great and all, but it also explains why I've hit a plateau with my sales. My goal was always to create residual income from articles ranking high the serps.

    Yes, I've tried creating backlinks to my articles. Dozens of hours of social bookmarking and backlinks from other article directories, blogs, etc. Still, they just won't budge. Right now I'm creating backlinks using high PR sites (a service from a fellow warrior that comes highly recommended). It's too early to tell how that will work out.

    Which leads me to my question:

    Any suggestions on the best way to use these 436 articles, the majority of which are basically sandboxed?

    I'm eager to move on to other IM methods, but I feel like I have some unfinished business with these articles. It seems like a waste not to put them to some good use.

    Any feedback/suggestions are greatly appreciated!

    Thanks in advance...
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  • Profile picture of the author lakshaybehl
    Buddy, one of the easiest ways to grow is to re-invest a major or at least a mighty part of your income. Are you doing that? I am sure you aren't.

    Do you have your own products out yet? If no then have some ebboks written for you. maybe buy a few PLR ebooks in your niche and get them re-organized and re-branded. this would be cheaper, any freelancer can be hired for this, experts are a dime a dozen.

    Are you a War Room member yet? try reading Allens thoughts in there... You'll be blown and you'll know how easy it is to make money online. You do not have to have a ton of knowledge about anything. Just a proper plan would do.

    The crazy reality of things is that I'd say create a plan (You could use a consultant for that) & invest 50% of your income. That is the right way to increase your income.

    -Lakshay
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  • Profile picture of the author Mark Brian
    Are the products you are promoting by any chance CB products? That may be a factor with the recent CB issue.
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  • Profile picture of the author Chiayee
    Hey Matthew:

    I have the same dilemma in one of my niche. Here's what I do:

    - Build a list with pop up;
    - load my autoresponder with bundle of useful messages (just take re-purpose my other EZA articles);

    By doing this I manage to average 5% conversoin from the list. I am tweaking my copy so that I can boost the conversion further.

    hope this helps.
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  • Profile picture of the author Neil S
    Take those articles and manually resubmit them to the top 5 directories. Then get an automated posting program and submit them to hundreds of directories. Social bookmark and make blog comments linking your best converting articles.

    Rewrite some of the material and post them on a wordpress blog. You have a ton of content already, make sure you get the most mileage out of it.
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  • Profile picture of the author Bob Monie
    If you have targeted only 2 or 3 niches, you should have posted your articles to your own blog and created an authority site in those niches. Simply submitting those articles to Ezine is a waste.

    They might rank high for a few weeks but most seem to fall out the serps. Articles posted to a blog wont rank straight away but with natural blacklink growth will rank in time. You also have full control of your blog, not like ezine articles.
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  • Profile picture of the author Daniel Scott
    Matthew,

    Getting EZA articles to rank is like getting any other page to rank.

    You need backlinks.

    If you get backlinks they should rank better. Which should increase your traffic. Which should make you more money.

    -Dan

    P.S. For those of you who send the traffic to a squeeze page - what kind of conversions of signups do you expect, and do you find this reduces your conversions on the sales page?

    -Dan
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    • Profile picture of the author Angela V. Edwards
      Originally Posted by Daniel Scott View Post

      Matthew,

      Getting EZA articles to rank is like getting any other page to rank.

      You need backlinks.

      If you get backlinks they should rank better. Which should increase your traffic. Which should make you more money.

      -Dan

      P.S. For those of you who send the traffic to a squeeze page - what kind of conversions of signups do you expect, and do you find this reduces your conversions on the sales page?

      -Dan
      Yep. This is exactly what I was going to say. If you want your articles to place well in the SERPS, you have to build backlinks to them. You have a very good chance of placing high with your articles; especially articles on High PR site like EZA. But you almost ALWAYS have to use backlinks to help "push" your articles to the top of the search engines.

      What if you had all 436 articles on Google's front page? How much money do you think you could make then? You can do it...especially since you've been doing "Bum Marketing", which capitalizes on the Long Tail Keyword. You simply need to be doing a backlink campaign using High Quality, High PR backlinks. It's not the number of backlinks that matters. It's the quality.
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      • Profile picture of the author Matthew Olson
        Originally Posted by Angela V. Edwards View Post

        Yep. This is exactly what I was going to say. If you want your articles to place well in the SERPS, you have to build backlinks to them. You have a very good chance of placing high with your articles; especially articles on High PR site like EZA. But you almost ALWAYS have to use backlinks to help "push" your articles to the top of the search engines.

        What if you had all 436 articles on Google's front page? How much money do you think you could make then? You can do it...especially since you've been doing "Bum Marketing", which capitalizes on the Long Tail Keyword. You simply need to be doing a backlink campaign using High Quality, High PR backlinks. It's not the number of backlinks that matters. It's the quality.
        If I had all 436 articles on googles's front page, I would be ecstatic!
        That's why I'm taking this backlinking approach seriously... it's worth the work even if I can get half of them up there.

        I guess that's where my uncertainty comes in. I've been heavily backlinking to around a dozen articles on EZA, but no luck even after 6 weeks. I do, however, have a much higher success rate with Goarticles (but I have way more articles with EZA than I do with GOAR).

        Angela, how long do you estimate it takes to see some upward movement in the serps if I'm using high PR backlinks? (And yes, I just started using your backlink service last week.)

        Thanks
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        • Profile picture of the author Angela V. Edwards
          Originally Posted by Matthew Olson View Post

          If I had all 436 articles on googles's front page, I would be ecstatic!
          That's why I'm taking this backlinking approach seriously... it's worth the work even if I can get half of them up there.

          I guess that's where my uncertainty comes in. I've been heavily backlinking to around a dozen articles on EZA, but no luck even after 6 weeks. I do, however, have a much higher success rate with Goarticles (but I have way more articles with EZA than I do with GOAR).

          Angela, how long do you estimate it takes to see some upward movement in the serps if I'm using high PR backlinks? (And yes, I just started using your backlink service last week.)

          Thanks
          Well, anything I say woud be an estimate. However, I did a test of my backlinks with an article that I wrote. It placed in the teens in Google out of 11 million results in less than two weeks. Of course, that type of competition is not what you would normally be targeting. I did it as a test. My article is now number 11 out of 11 million, and goes to number 10 from time to time. With super competition like that, though, the top competitors are scrambling for their own backlinks, which make placing in the top five a little trickier.

          If you are targeting a keyword with more manageable competition, you could easily place high rather quickly, I'd think. Maybe even less than two weeks. That's why Long Tail keywords are best for most marketers.

          I have seen both EZA and GoArticles place high in the SERPS and they both have the same page rank. But in my own experience, GoArticles has been a little bit easier to place with.
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          • Profile picture of the author Matthew Olson
            Originally Posted by Angela V. Edwards View Post

            Well, anything I say woud be an estimate. However, I did a test of my backlinks with an article that I wrote. It placed in the teens in Google out of 11 million results in less than two weeks. Of course, that type of competition is not what you would normally be targeting. I did it as a test. My article is now number 11 out of 11 million, and goes to number 10 from time to time. With super competition like that, though, the top competitors are scrambling for their own backlinks, which make placing in the top five a little trickier.

            If you are targeting a keyword with more manageable competition, you could easily place high rather quickly, I'd think. Maybe even less than two weeks. That's why Long Tail keywords are best for most marketers.

            I have seen both EZA and GoArticles place high in the SERPS and they both have the same page rank. But in my own experience, GoArticles has been a little bit easier to place with.
            Angela, how many backlinks did you create for your article that is ranking #11 out of 11 million?

            Also, this is off topic, but I noticed that you are from WA state.... are you snowed in too? I'm in Seattle and this has been the most snow I've seen here in 18 years
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            • Profile picture of the author Angela V. Edwards
              Originally Posted by Matthew Olson View Post

              Angela, how many backlinks did you create for your article that is ranking #11 out of 11 million?

              Also, this is off topic, but I noticed that you are from WA state.... are you snowed in too? I'm in Seattle and this has been the most snow I've seen here in 18 years
              When I got into the teens out of 11 million results right after I started my test, I had less than 100 backlinks to the article. I don't have an actual count now, but it's not hundreds or even thousands. I think it's possibly close to 200 maybe. I can't get the exact number because even in the Yahoo Site Explorer, many domains are showing up multiple times.

              Yes, we are snowed in, too. You are right; we haven't seen this much snow in many years. I personally don't remember it being this bad since I was a very young child living in Renton. We had a snow winter very similar to this one then, too.
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  • Profile picture of the author Charles Harper
    RSS your article feed to get more views.

    Charles
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    • Profile picture of the author Matthew Olson
      Thanks for the advice guys, it's definitely giving me some good ideas on how to get more mileage out of these articles...

      So far it sounds like a good direction would be to:

      - Start loading these articles on to a WP blog
      - Mass submit them to other directories
      - Start building a list (not sure why I've been procrastinating on this - I know how important it is).

      Matt
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  • Profile picture of the author borilbogoev
    Why don't you give a try to PPC marketing? You can scale by expanding to new marketing methods.

    Or pack several e-books of your articles and start selling them here or all over the internet. 400+ articles is a BIG asset for you!
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  • Profile picture of the author BizBooks
    If I were in your shoes, I would modify the page that EZA is sending the people to to capture the email addresses with a squeeze page (if you haven't done that yet).

    I would modify the page to have more links to other products, and utilize all the links pointing to that specific page to get more juice out of it...

    You should also try a nice in totally different EZA categoires so your readersinp at EZA doesn't overlap as much in the same niche...
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    • Profile picture of the author Matthew Olson
      Originally Posted by BizBooks View Post

      If I were in your shoes, I would modify the page that EZA is sending the people to to capture the email addresses with a squeeze page (if you haven't done that yet).

      I would modify the page to have more links to other products, and utilize all the links pointing to that specific page to get more juice out of it...

      You should also try a nice in totally different EZA categoires so your readersinp at EZA doesn't overlap as much in the same niche...
      That's interesting that you mention submiting to a totally different category for my niche. I've been totally focused on one category which is basically swamped with submissions from other authors lately. Great idea, I just researched a couple of other less competitive categories that could work quite well. I'm going to try that, thanks for the tip.
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  • Profile picture of the author BizBooks
    you can even modify artciles you already prepared, and modify it to fit the nich (from health to news to business health food store)
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  • Profile picture of the author Yogini
    Matthew,

    I'm curious about this too. I have done some backlinks to some ezinearticles that were just sitting there and some have moved to page 1 and others haven't. I will test and do backlinks to the goarticles ones to see if this is more successful.

    One thing I do see when I create the backlinks to the ezinearticles articles is sometimes they disappear totally from google and then re-appear. I think the problem is if someone uses same keyword phrase on ezinearticles that one usually gets ahead of yours due to freshness but that is temporary. However, it can happen over and over again.

    Debbie
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  • Profile picture of the author WinsonYeung
    Hey, i'm just curious, are you earning all these from paydotcom selling relationship related stuff ?
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  • Profile picture of the author homebizbuilder
    Hi Matthew,

    First of all, I think you have done well.

    Perhaps I will share a little bit of my own experience here.

    I have over 1000 articles in EzineArticles that pull in more than 1.4 million views over 1 year. Many of my articles are ranked within top 10. There are a few tips that will help you improve your rankings as well as pull in more traffic.

    1. Backlinking for your articles. I cannot overemphasise this. Backlinking works but will take time. It is random but the articles will rank over time.

    2. Unique, quality content. Don't go around copying and rewriting if you can. (Bum marketing focuses alot on that). It may work well for long tails but it will not for competitive terms especially now.

    3. Target a few keyword phrases. The Bum marketing method tells you to target an article on 1 keyword phrase only. Wrong! Go for at least 2 related phrases. This way, you will pull traffic for multiple keyword terms.

    4. Repeat your target keywords in your title. If your keyword phrase is "Article Marketing Techniques", use a title like "Article Marketing Techniques - How Special Techniques Can Make Marketing With Articles Work For You". Noticed how I broke up "Article Marketing Techniques" into "Article", "Marketing" and "Techniques" and repeated them.

    5. Make your content LSI-compliant.

    6. Pick the right keywords.

    If you wish, pick up my report "Article Cash Robots". It provides the A to Z in pulling cash using articles.
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  • Profile picture of the author angela99
    Hi Matthew

    But I figured I'd be a lot further along, especially after 436 articles published. Several of my articles have hit the most viewed and most published for my niche on EZA. My CTR started out around 20% and has risen to around 35%. I read everything I can about article marketing, my articles are optimized for SEO, my keywords are high-search, low competition, etc.

    But I can't get the vast majority of my articles to rank very high in the serps. Only about 15% of my articles are on the 1st page of google. And those are for long tailed keyword phrases that aren't very popular. If a keyword phrase has a lot of adwords displayed on google, I can't seem to get on the first page.
    It's been said many times before... "bum" marketing is NOT a business, it's a marketing strategy for newbies who want a taste of IM and to create start up cash to invest in their online ventures. WHY would you want to promote your own articles on EA? If you do that, you're building their business and not your own...

    Therefore, it's essential that you start building a real business now.

    I assume you're in affiliate marketing. You can turn that into a very profitable business, as hundreds of thousands of people have and continue to do every day.

    So as other posters have suggested, it's time to create your own online empire. :-) Create your own niche sites and blogs in specific niches (one niche at a time).

    Here's what's essential. Currently, you're building EA's business, and not your own. Build your own business first.

    I would never, ever EVER use article marketing until I had something to promote (products on sites and blogs). It's a dead end, as you've discovered.

    That said, now you've got a mass of articles on EA, you can use those articles for backlinks once you have your own online properties -- just edit the articles as you need to.

    I wish you much success. You've got a great work ethic, so you'll do very well.

    Cheers

    Angela
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  • Profile picture of the author sylviad
    You've received some excellent tips here that will help me, too.

    But here's one idea that no one has mentioned yet.

    If you want your articles to work for you, this is a way to get the word around about you and your business.

    Break down the articles into certain topics within your niche. Take sets of 10-20 articles and create an ebook with links back to your site. Use these books for viral marketing. Give them away to people and encourage them to pass them on.

    Go to forums in your niche and offer them to other members.

    You can create a squeeze page that gives enough info about the content that people will grab them. When they opt-in, you then have their names to send them promotional offers afterwards. And of course your books will have links to whatever you're selling as well as to your blog and site where they can find out about your latest offer or get more valuable information.

    You will use different articles on your blog. These you will not circulate anywhere else. They become your site's content only. That makes your site unique and relevant to what they're reading in your free books and on other sites.

    Find web sites in your niche or a complementary niche and offer your articles for the site owners to use in exchange for including your resource box and getting your quality free content.

    Do the same with relevant blogs.

    Find newsletters in your niche and offer the editors your articles.

    Look for top marketers in your niche and offer to provide them with your articles. The gurus will be far too busy to write articles and will welcome yours as content. This can lead to Joint Ventures as you build your list and make new contacts in the industry and your niche.

    Think outside the box!

    Sylvia
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  • Profile picture of the author Centimetro
    I'm just starting out with article marketing and site building too, and am afraid of finding myself in this same situation. I started out focusing more on site building, but got lured in by the quicker-gratification of getting a few sales from article marketing.

    I have the intention to reuse the content i'm submitting to Ezine for my own websites later, but I'm a little confused... is there a problem with this method? Do i have any hope of getting traffic from this content if the same or similar content is already on the article directories?

    So long as the content i submit to ezine is still useful later, I have no problem continuing the intense article marketing.
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  • Profile picture of the author Franck Silvestre
    First thing you need to do is to

    1. RE-invest in your business
    Now that you can earn $1000 consistently from your articles, you need to re-invest (50% is fine) in another form of traffic like PPC to start.

    You already know what is converting, so why not take this to the next level with PPC?

    You are not obliged to start with Adwords, YSM and adcenter are goods and will bring you a lot of traffic too.

    2. Automate

    You want to automate your article writing and distribution

    3. Track

    Track all your marketing efforts.

    4. Create

    Once you found that a product convert, Create a brand new product in the niche, and that way you will earn even more than $1000 per month.

    5. Leverage

    Once you created your product, contact affiliates in your niche (those submitting articles, and offer ALL the tools they need to make sales)

    Franck
    Signature
    Former Body Guard, Now REAL Traffic & List Building Coach
    >> HOT WSO: Six Figure Solo Sellers <<

    Winson Yeung said: "...Definitively A++ recommended WSO"
    Kevin Riley said: "Franck, glad to see you bringing out MORE and MORE GREAT stuff"
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