Product Creation: Perfect For Newbies or Leave To The Pros?

81 replies
Hello Warriors!


I know where I stand on this topic but was curious how some of the rest of you felt on this subject.

Do you feel that product creation for internet marketing or informational products should best be left to those who have tons of experience on the net and have earned the privilege to speak on what they are offering....

...or do you feel that this industry is so competitive that anyone with any sense at all should dive right in and get started? Get that hands on experience right away. If the first couple times out their product doesn't move and gets terrible reviews....at least they did what most others never get up the nerve to do.

Obviously distributing quality and ethical content is extremely important. Should everyone at every level of experience be expected to put their best effort forward right away and get something out there....or go through the motions and mature a bit before making the move?

Should be a fun topic!
#creation #leave #marketing #newbies #perfect #product #pros
  • Profile picture of the author travlinguy
    I think if you have something of value to offer and feel up to the challenge of putting it together and marketing the offer, then go for it. Newbies to Internet Marketing may have lots of expertise outside of the field. The challenge for them becomes learning enough about how the game is played in selling online.

    I think for someone to buy into the "Create Your Own Product In Three Hours" baloney is silly. People try that without knowledge of anything in particular except the desire to get righ quick and they end up turning out a bunch of garbage. The Internet is loaded with it. So it goes...
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    • Profile picture of the author Neil M
      I think the experts are good at making it sound so easy that anyone can just jump right in but the reality is different. I know personally the first time I got into product creation it was a lot more than I was expecting. It's one thing to wrap your head around this game, it's another to package it and teach it to other people.

      I think if you just try to slap something together and make some quick cash it's going to be glaringly obvious. As much as it sucks I think you have to take your time and learn the ropes before it will really work for you. To really make a lot of sales I think you really need to have something of value to offer and that won't happen over night. Just my thoughts.
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  • Profile picture of the author Jason Fulton
    I say go for it !!!

    The difference between you and a guru is the guru didn't sit around wondering what might happen, they took action and by doing so gained alot of experience and $$$$

    Product Creation is great fun to in my opinion and its something i really enjoy.

    Don't sit around reading forums , launch into product creation and make yourself the next big guru.

    Jason
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    • Profile picture of the author ShaneWilliams
      Love the responses! Exactly how I feel.

      I'm finally at a point after almost 2 years online to pull the trigger and get a project out there and on the market. I have been guilty of going through the stages of info overload and thinking.....I just need to learn a bit more....not quite ready yet.

      However, then you see people online that have only a few months experience and are already rockin' it big time with their name out there on their own products....because they took massive action!

      Internet marketing isn't the same as fine wine....the aging process will actually hurt you! Everything changes so quick and you need to stay on top.
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      • Profile picture of the author Giftys
        Originally Posted by ShaneWilliams View Post

        I'm finally at a point after almost 2 years online to pull the trigger and get a project out there and on the market. I have been guilty of going through the stages of info overload and thinking.....I just need to learn a bit more....not quite ready yet.
        It sounds like you've been intimidated by it and I think that keeps a lot of people from starting. But like many things, getting in there and just getting banged up is the best way to learn. If you've been swimming in this world for a couple of years now, you're probably more prepared than you think you are. Yea, it might take you some time to fine tune it and you may not see the monetary pay off right away but just as there are so many businesses on the web, there are also tons of people buying. If you do it right, you'll be able to acquire your own slice of the pie.

        One suggestion for you: Diversification works! Yes, pick a niche but remember to diversify within that niche and eventually expand to others.

        - Good luck Shane!
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        • Profile picture of the author ShaneWilliams
          Originally Posted by Giftys View Post

          It sounds like you've been intimidated by it and I think that keeps a lot of people from starting. But like many things, getting in there and just getting banged up is the best way to learn. If you've been swimming in this world for a couple of years now, you're probably more prepared than you think you are. Yea, it might take you some time to fine tune it and you may not see the monetary pay off right away but just as there are so many businesses on the web, there are also tons of people buying. If you do it right, you'll be able to acquire your own slice of the pie.

          One suggestion for you: Diversification works! Yes, pick a niche but remember to diversify within that niche and eventually expand to others.

          - Good luck Shane!

          Thanks Giftys! Couldn't agree with you more!


          I've been through the diversification for sure! I first got online almost 2 years ago to start advertising my own landscape maintenance biz. Then I transitioned into MLM, where I had average to decent results. When my results started to run stale....I knew it was because the true passion wasn't at the level it should have been.

          Things got better from there when I focused more on affiliate marketing. I think that was because I was a bit more in control in the creativity department....I had to create my own advertising (websites, ads) to really stand out from the crowd. Possibly in the back of my mind with strictly doing MLM....it felt like just being a sheep in the flock. I was using the same cookie cutter landing pages....using all the same promo stuff, of the same product, as thousands of others.

          There's nothing wrong with that....lots of people make a fabulous lengthy career from their MLM. What motivates me, is creating something that someone hasn't seen before. The technique or the idea might not be 100% original, but you can tweak it, and your own unique perspective on it, and have it reach all the right people. To sum it up.....it was a discovery process to find what really made me sweat with anticipation. That is putting out my own content. Intimidation wasn't a huge factor because I saw so many others "doing" it. I've always believed If I can't do it, then it can't be done. (Not cocky, lol....just something I tell myself to stay positive.)

          A huge credit to that has been this forum right here. Sure you either got it (the desire and motivation to get off your 'but' and do it) or you don't, however the community support here is beyond incredible.

          Tell ya what....just reading over this thread is making me get this product in gear!!!
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      • Profile picture of the author Bjarne Eldhuset
        I think you have many product seeds in your head.

        Try to write down your learning process. What problems do you face? How do you solve them? If you do not solve them, what's holding you back?

        Just from this quote, there are many possible ideas that may be turned in to cheap reports or exchanged for an opt-in:

        I'm finally at a point after almost 2 years online to pull the trigger and get a project out there and on the market (1). I have been guilty (2) of going through the stages of info overload (3) and thinking (4).....I just need to learn a bit more (5)....not quite ready yet.
        Idea (1): "700 Day Procastrinator Reveals: How I finally pulled the trigger and fired off my first information product"

        Idea (2): "The 10 Guilts Of Marketers And How To Get Rid Of Them"

        Idea (3): "How I Wandered Through The 9 Stages Of Info Overload And How I Finally Made A Profitable Escape"

        Idea (4): "How Not To Overthink Everything But Still Make The Correct Decision"

        Idea (5): "You Don't Need To Learn A Bit More - Here Is Why"

        Every time you think you have a problem, write down what you do to solve it.

        And if you don't try to solve it - write down why you don't. Maybe you will find the solution then, or another idea for an information product of some kind.

        If you write down your learning journey from A to B, you will almost always have a text that is valuable to some other person, wether it is learning the ropes of a new software, learning how to write a good title, learning how to optimize your blog post for search engines.

        I also think that teaching stuff to others is one of the fastest ways to improve your own learning.

        EDIT: I see that sentence (2) can be interpreted in different ways :-)
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        • Profile picture of the author Mark Gubuan
          You're only a newbie if you've never created a product or produced some kind of information for the general marketplace.

          We definitely need to have a large number of products in the market to fill the need for all of these hungry buyers. Even if the product is a ten page eBook, it still will teach someone something.

          Even if it sucks. It teaches people how not to suck. lol.

          Every guru was a newbie one time or another. Not everyone is born with a midas touch. I'm all for up and comers in the market place. Healthy competition creates an environment for innovation and progress.

          I'm not a guru nor a total newbie and I've written an eBook and I have a couple products coming out, so where does that leave me?
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          • Profile picture of the author SB274
            Mark made a lot of great points. Just the meer act of created a product takes your further along the learning process. Of course, nobody will create the best product ever their first time... you learn by taking action, figuring out where you went wrong, correcting it, and then not making the same mistakes the next time around.

            Originally Posted by Mark Gubuan View Post

            You're only a newbie if you've never created a product or produced some kind of information for the general marketplace.

            We definitely need to have a large number of products in the market to fill the need for all of these hungry buyers. Even if the product is a ten page eBook, it still will teach someone something.

            Even if it sucks. It teaches people how not to suck. lol.

            Every guru was a newbie one time or another. Not everyone is born with a midas touch. I'm all for up and comers in the market place. Healthy competition creates an environment for innovation and progress.

            I'm not a guru nor a total newbie and I've written an eBook and I have a couple products coming out, so where does that leave me?
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          • Profile picture of the author numbermoja
            A newbie is a person who has not experienced the process or the subject. One has to start from somewhere. I agree when one enters a new niche every problem they solve can be taught to someone else who is going through the same problem and that would save lots of time and tears.
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          • Profile picture of the author frankp57
            Originally Posted by Mark Gubuan View Post

            Even if the product is a ten page eBook, it still will teach someone something.

            Even if it sucks. It teaches people how not to suck. lol.
            Nice one Mark. Some of the books I've written (or partly written) seemed quite short in my opinion. So, the project was put to one side until such time I could/will find some more information to include. I know that's wrong and in a way, in my hardest of hearts, I sort of realise that I will probably never go back to that product (again, I know that is wrong).

            Message to myself. Stay focused, stay motivated (he said, metaphorically slapping himself across the face).

            Regards.

            Frank
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        • Profile picture of the author scrofford
          Originally Posted by Bjarne Eldhuset View Post

          I think you have many product seeds in your head.

          Try to write down your learning process. What problems do you face? How do you solve them? If you do not solve them, what's holding you back?

          Just from this quote, there are many possible ideas that may be turned in to cheap reports or exchanged for an opt-in:



          Idea (1): "700 Day Procastrinator Reveals: How I finally pulled the trigger and fired off my first information product"

          Idea (2): "The 10 Guilts Of Marketers And How To Get Rid Of Them"

          Idea (3): "How I Wandered Through The 9 Stages Of Info Overload And How I Finally Made A Profitable Escape"

          Idea (4): "How Not To Overthink Everything But Still Make The Correct Decision"

          Idea (5): "You Don't Need To Learn A Bit More - Here Is Why"

          Every time you think you have a problem, write down what you do to solve it.

          And if you don't try to solve it - write down why you don't. Maybe you will find the solution then, or another idea for an information product of some kind.

          If you write down your learning journey from A to B, you will almost always have a text that is valuable to some other person, wether it is learning the ropes of a new software, learning how to write a good title, learning how to optimize your blog post for search engines.

          I also think that teaching stuff to others is one of the fastest ways to improve your own learning.

          EDIT: I see that sentence (2) can be interpreted in different ways :-)
          This is excellent advice! Thanks for sharing that! Keeping some kind of journal sounds like a great idea and one I think I'm going to start doing!
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      • Profile picture of the author frankp57
        Originally Posted by ShaneWilliams View Post

        Love the responses! Exactly how I feel.

        I'm finally at a point after almost 2 years online to pull the trigger and get a project out there and on the market. I have been guilty of going through the stages of info overload and thinking.....I just need to learn a bit more....not quite ready yet.

        However, then you see people online that have only a few months experience and are already rockin' it big time with their name out there on their own products....because they took massive action!

        Internet marketing isn't the same as fine wine....the aging process will actually hurt you! Everything changes so quick and you need to stay on top.
        Hi Shane,

        I'm in the same boat as you. Too much information overload. I shudder to think of the number of "nearly finished", "not quite there" products I have on my hard drive.

        Good post, I will follow it closely. It may give me the "kick up the proverbial" I need.

        Best of luck in whatever product you create.

        Regards.

        Frank
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    • Profile picture of the author scrofford
      Originally Posted by Ryan Kole View Post

      I believe product creation is a very tricky subject, let me explain.

      You see, in the Warrior Forum, it is perfectly acceptable to create your own product, which is generally good. However, most of these products, due to people lacking prior experience in product creation (or lacking common sense, creativity & knowledge about the subject), these products end up as being totally useless trash.

      Now, if you were to launch the same product anywhere else, you would most certainly fail. But, here you have a crowd of inexperienced marketers (often newcomers), who will buy your product in the hopes of getting something valuable and thinking that all of these "raving reviews" (which is f**king ridiculous) can't be wrong. You'll make some money for sure, but then you end up thinking that you did a great job and will either; abort, repeat or expand the process.

      In some cases, the person will evolve, improve and get better (so, there's hope). But, again, in most cases this doesn't happen and you will be releasing more and more useless products... I don't like this and think that this whole situation we currently have on here (as a result of product creation being so accepted and promoted) is very unfair towards any newcomers, because these people will actually read you product and try it out. Now, they can often make a buck or two (if they follow the advice), but if all of these "$400/day" products were true, we'd have a lot less people posting threads about them not seeing any results and more people as full-time online marketers (like me). Then, they will someday try out product creation themselves and everything ends up in a cruel cycle.

      That's why I am against promoting product creation so freely and why I warn you of thinking that product creation is the road for making money very easily (hint, it's not).
      I 100% DISAGREE with you! First of all there are a lot of garbage products that sell like hot cakes outside the WF. There are also some very good product creators here that crank out some excellent WSO's. There are also crap WSO's.

      That being said, you have to start somewhere with product creation. What you come up with might not be the best at first, but if you aren't lying, cheating, stealing or over charging for the product, it's worth something to someone and there is always someone out there who can learn something from your knowledge.

      I would also say that the crowd of inexperienced marketers you are referring to here tend to become experienced quicker than those who don't come here. And those who don't come here outweigh statistically those who do find the Warrior Forum and learn the ropes.

      Your thinking is flawed and the fact is that it has nothing to do with launching a WSO vs. a product outside the WF. Look at Clickbank. There are thousands of garbage products there and a lot of those people AREN'T failing. So I think you need to really rethink what you are saying.
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    • Profile picture of the author SteveJohnson
      Originally Posted by Ryan Kole View Post

      That's why I am against promoting product creation so freely and why I warn you of thinking that product creation is the road for making money very easily (hint, it's not).
      I know several people who would disagree with you...
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  • Profile picture of the author Raindance
    As long as you have enough knowledge of something which people would be interested in knowing than there is no harm in creating your own product. Almost all of us is a guru in one niche or the other. It just needs some writing skills to pen them down or get it outsourced and start marketing it.
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  • Profile picture of the author paintbrush4u
    There is room for both.. newbies and experts... but what ppl mask is they prepare a newbie guide and sell it as an end-all and thats what muddles up the field.

    People are burnt not because of product creation but because of distorted product claims.
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  • Profile picture of the author craig j
    I think anyone who has something valuable to offer or share and the desire to create a product around it definitely should. You don't need to serve time online before you create a product and the product creation is the easiest part - it's the marketing and selling of the product that is the hardest part and that's where having paid your dues can make a huge difference.
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    • Profile picture of the author angela99
      There's room for everyone on the Web.

      Newbie or pro, if you have something to teach, or share, go for it.

      There are endless tools to help you.

      You can't really "fail". So what if you create a dud product or two when you're starting out? (I mean dud in the sense that you may not sell many copies.)

      You can use your duds as freebies for your lists, or as bonuses.

      That's the beauty of the Web: if you want to use your skills and creativity, there's no one at all standing in your way. And you don't need anyone's blessing or permission. It's all up to you. :-)

      Happy creating. :-)
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      • Profile picture of the author Dan C. Rinnert
        You don't need to be an expert. You just have to know more than your target audience.

        If you can make $10 a month online, you're ahead of those that can't make a dime online. Thus, you have something to teach them.

        If you haven't made a dime online, but were able to set up and run your own blog, you're ahead of those who don't know how to do that. Thus, you have something to teach them.

        What ever level you are at, there is almost certainly always going to be people a level behind you.

        And that's applicable in any niche, and not just IM. If, for example, you know how to repair drywall, you've got information others lack. So, putting together a product need not be something left to the experts. Almost everyone is knowledgeable about something that may be marketable.

        So, there's no need for people to make false claims--like "I make $1,000 a day with this product!" when they're making $5 per month--when they possess information they can legitimately offer.

        As long as the focus is on providing useful and valuable information to their customers, there's no reason why anyone can't jump right into product creation if they feel comfortable doing so.
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        • Profile picture of the author ladywriter
          Originally Posted by Dan C. Rinnert View Post

          You don't need to be an expert. You just have to know more than your target audience.

          Ding ding ding!

          This is exactly right.

          IMO successful product creation is:

          1-know more than target audience
          2-ability to convey that knowledge
          3-ability to DO IT/write it/finish it
          3-ability to locate target audience
          4-ability to make the sale

          I think #3 is where people get stuck. Myself included.
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          • Profile picture of the author SB274
            The way I see it is the main difference between the experts and everyone else actually making money online is their "Marketing." Their skills, resources, online presence, reputation and network within the Internet Marketing Industry is what really makes them stand out.

            I believe, like many others above, that if you have good information that teaches people something of value, then you should absolutely go for it and create a product.

            The experts didn't become experts by doing nothing. I often have to remind myself of that... The only way to the top is to start climbing the ladder. Product creation is definitely a step toward expert status. Just my opinion.
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      • Profile picture of the author numbermoja
        I believe that all gurus at some point started out as newbies and they have worked on their craft to the point that they are knowlegable with the material and have experienced the subject and can teach it as a product.

        I was watching a guru one day and I was just observing the things they were saying in terms of how to market online. I quickly noticed that I know more information than this particular guru person, but this guru had more experience in selling and that is why he was able make a good amount of sales.

        I believe we all know something or a subject in great details. This is an opportunity to teach others how to do certain things. Learning how to sell your products and your services is an important part of the process. A newbie may have an awesome product, but if they don't know how to market it then it's as good as not selling anything.
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        • Profile picture of the author ShaneWilliams
          Wow, everyone here has some excellent points! Your contribution to this thread has been most appreciated.

          A point I like is that a lot of so called experts can really be full of BS when it comes to their results with their product or technique, and people (the ones that aren't high) can see right through that. That kind of promotion might fly on Clickbank, but not in this forum.

          If you have something to teach, that you feel someone, somewhere can learn from you and implement it and get results....then that's the true importance. Be passionate about what you are teaching and above all be honest. Your true character (if it is indeed noble) is what wins the people anyways. We've heard it a thousand times and nothing is truer, people first buy you, then your product. So.....just be a decent person and teach away!
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  • Profile picture of the author totodeal
    i do agree with you on distributing quality and ethical content.
    but action is everything!
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  • Profile picture of the author Edie47
    Many of those so-called gurus who say they are making thousands of dollars a day have no more - and probably less - skills than you or I, they are just good at putting something out there and promoting it to death with a bunch of hype. Unfortunately, they are selling their product whether it is junk or not.

    If you have been around for a couple of years you must have learned something that you can share with those who are just coming online and are hungry to learn.

    Your first product may not be stellar, but at least you learned through the process and can then continue to create more products until you do realize your online dream.

    Sounds like you are getting hyped just from reading these posts. I wish you great success in your future.
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  • Profile picture of the author ChrisEhYoung
    Everyone has something to teach and everyone brings a different perspective and approach. Go for it.
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  • Profile picture of the author Charlotte Jay
    We all have to start somewhere right? Which is why after 18 months of "learning the ropes", I'm venturing into the world of WSO creation and product guides. The fact is I know more than I give myself credit for and I really do encourage others to put pen to paper and go for it when it comes to product creation. Even if you think you don't know your product that well, I would hedge a bet that you know more than others right?

    So that's been my thinking when it comes to product creation. It doesn't have to be fancy or have all these cool software and gimmicks. All I want to do is to teach someone what I know, and that is what I think makes product creation a fun project that you don't have to be intimidated by. Does that make any sense to anyone? lol a bit rambly here.

    Anyway, what the others have said I totally agree with also. I'm quite excited to jump in the deep end with all of this.
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  • You don't even need to be an expert to create a product as a newbie. As long as you're good researching and gathering the info and, especially, presenting that info in an orderly, neatly and well-organized manner, you can certainly make good sales as a newbie.
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    • Profile picture of the author James Clark
      Well it depends on where you are in the process or better still where you think you are. The thing is, take me for example. I’m not very good at coming with new ideas.

      So, for me, the process of buying PLR stuff is the way to go.

      I buy good PLR stuff and then add more value. You can go with this, if in fact you re-do the whole thing and add your personality.

      Now, on the other hand that is not what I see on the internet. What I see is people buying PLR stuff and publish that on their web site or blog. So, don’t follow the crowd, because the crowd is wrong.

      In all seriousness, I buy good stuff around $97.00 and if you do it correctly you can make thousands.
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      • Profile picture of the author Mark Gubuan
        Originally Posted by James Clark View Post

        Well it depends on where you are in the process or better still where you think you are. The thing is, take me for example. I'm not very good at coming with new ideas.

        So, for me, the process of buying PLR stuff is the way to go.

        I buy good PLR stuff and then add more value. You can go with this, if in fact you re-do the whole thing and add your personality.

        Now, on the other hand that is not what I see on the internet. What I see is people buying PLR stuff and publish that on their web site or blog. So, don't follow the crowd, because the crowd is wrong.

        In all seriousness, I buy good stuff around $97.00 and if you do it correctly you can make thousands.
        I agree, you definitely have to be yourself and if you buy a PLR, you have to change it up to increase your brand.
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  • Profile picture of the author sailor4528
    Depends on whether you have something worthwhile to offer, as another poster said. My first IM project was a big ebook (not on IM) on a subject I knew a fair bit about already and took me months, but it led me through the whole IM mire of starting out and learning about the business. If you have specialist knowledge from another job, profession or hobby then the answer has to be yes. Quality, unique content is valuable to people (too specialised though, and the market will be small, but perhaps command 'good' prices).

    But again, you can have the best mousetrap, but if it isn't marketed properly...
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  • Profile picture of the author cliveohagan
    I believe everyone has an expertise on something or other and I am always suprised at the amount of people who do not believe in themselves enough to show what they actually know.

    Its a matter of self belief and confidence, 99% of people in my experience has something to share or teach us, it sometimes is a matter of how we project that knowledge can be an issue for some.

    My two cents...

    Clive
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  • Profile picture of the author NikkiDelgado
    Wait to create a product until you have made a profit, developed a strong system and know for sure that it works.
    You don´t want to create a product on something you know nothing about! You will look like an idiot when people start asking you questions.
    You need to be confident about your product and able to back it 1000 percent!
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    • Profile picture of the author SB274
      I agree Nikki. It doesn't make sense for anyone to sell someone else a product on How To Make Money etc. if they haven't done it first themselves. The blind leading the blind.

      But there are many options for creating products besides teaching people how to make money etc. You could teach people certain skills. Facebook Ads, SEO, Setting up a website etc.

      But just as Nikki said, make sure you are confident and know what you are talking about.

      Originally Posted by NikkiDelgado View Post

      Wait to create a product until you have made a profit, developed a strong system and know for sure that it works.
      You don´t want to create a product on something you know nothing about! You will look like an idiot when people start asking you questions.
      You need to be confident about your product and able to back it 1000 percent!
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      • Profile picture of the author Charlotte Jay
        Originally Posted by Kevin Pojezny View Post

        I agree Nikki. It doesn't make sense for anyone to sell someone else a product on How To Make Money etc. if they haven't done it first themselves. The blind leading the blind.

        But there are many options for created products besides teaching people how to make money etc. You could teach people certain skills. Facebook Ads, SEO, Setting up a website etc.

        But just as Nikkia said, make sure you are confident and know what you are talking about.
        Well, yes that's a given. What's the saying? Don't put the cart before the horse. I don't think newbs should attempt to attack the MMO or IM niche before they've had success, but they can certainly make tutorial products for simple stuff like Wordpress setup or Facebook ads. Something like that.
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    • Profile picture of the author James Clark
      Originally Posted by NikkiDelgado View Post

      Wait to create a product until you have made a profit, developed a strong system and know for sure that it works.
      You don´t want to create a product on something you know nothing about! You will look like an idiot when people start asking you questions.
      You need to be confident about your product and able to back it 1000 percent!
      Now this gentlewomen knows what she is talking about! How clear is that?
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    • Profile picture of the author BenoitT
      Some years ago, I took a course with Russel Brunson. This guy teach how you can create a product very easily even if you don't know much about the subject. I've tested it and yes, in my opinion, it is the easiest way to make product.

      However, as everyone pointed out, you need to provite values to your customers.
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    • Profile picture of the author frankp57
      Originally Posted by NikkiDelgado View Post

      You don´t want to create a product on something you know nothing about! You will look like an idiot when people start asking you questions.
      Fair comment Nikki, which in a way brings me onto an IM opportunity that seems to make the business owners a fair deal of money. The business being PLR membership. Although the membership tips encourage that you should amend, rewrite etc etc to make any PLR package yours and unique you will still run into the problem identified by Nikki in that if you don't know enough about the PLR subject in the first place then any personal touches will not necessarily render you an expert in that particular subject.

      The point being I suppose are these PLR membership sites any good? Or are they only of value if any of the PLR packages happen to be on a subject you know a fair bit about?

      Has anyone made any decent money on the rewriting/editing of a PLR package?

      Regards.

      Frank
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      • Profile picture of the author ShaneWilliams
        Originally Posted by frankp57 View Post

        Fair comment Nikki, which in a way brings me onto an IM opportunity that seems to make the business owners a fair deal of money. The business being PLR membership. Although the membership tips encourage that you should amend, rewrite etc etc to make any PLR package yours and unique you will still run into the problem identified by Nikki in that if you don't know enough about the PLR subject in the first place then any personal touches will not necessarily render you an expert in that particular subject.

        The point being I suppose are these PLR membership sites any good? Or are they only of value if any of the PLR packages happen to be on a subject you know a fair bit about?

        Has anyone made any decent money on the rewriting/editing of a PLR package?

        Regards.

        Frank


        I've made some here and there....but honestly not really a fan. It seems weird to me. I know people are gonna find that comment nuts, but taking someone else's product and acting like it's my own just....haha....feels out of place.

        You could say it's no different than an affiliate product. As an affiliate you are promoting someone else's product. There's a place for PLR. Some of the better stuff can be given away as bonuses....it can be given away free for list building.....combined in a bundle for a quick one time offer.

        Whether it's PLR or affiliate products, the main point here is very valid. Buy the product and learn what you can. Think of some questions that others might ask you.

        If you're passionately promoting something, and can't answer simple questions on details for the product....then DON'T promote it.
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  • Profile picture of the author timpears
    Experience on the net has nothing to do with most products sold on the internet.

    If you are an expert in some subject, say panic disorders or something, then there is no reason you shouldn't put your knowledge down on a PDF or video and sell it on the net.

    Obviously you need to be an expert or at least knowledgeable in a subject. Or be very good at researching it at least, in order to produce a product that will sell on the web. So by that rule, unless you are planning on producing a product about internet marketing, no knowledge in IM is necessary.
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    • Profile picture of the author marcuslim
      I think the barrier to entry these days has never been lower. Cost of production and distribution is almost zero these days if you create and sell information products. So if you find that the niche you are targeting satisfies these three things - profit, your skills, your passions, then go for it. It is better if you already know something about the topic if you are starting out, however, these days even if you don't, a very easy way to leverage expertise is to interview experts and sell that as an audio product. So there's so many ways to go about product creation.
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  • Profile picture of the author VOnline
    If you feel like something has worked extremely well for you and you think others will benefit and might even pay for it, you can try. There are millions of techniques and even more to be found, so I think newbies shouldn't just close out from this option just because there is competition (there will be in everything), especially if they have a certain piece of knowledge.
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    • Profile picture of the author ShaneWilliams
      Looks like I ran out of "Thanks", haha...it won't let me do it anymore in here!


      Steve C. ..... I agree with your first comment on the comment you replied to. It sounded like there was a negative tone in there and most likely that came from the person not finding their own niche and seeing any profits yet.

      Nikki D. ..... For sure. Couldn't imagine trying to create a product on something I knew nothing about.....that would be some serious tomfoolery! Just like the example of building a review/informational site on dog training. Geeez has that example been beat to death or what? I love my dog...but have zero interest in dog training or care to really study up on it (anytime soon)..... so even if it may turn a profit to build a site on that, I don't have experience there so I won't do a site on it.

      When I'm putting together my own product (currently), rest assured it will be on a subject that either I have, A) Experienced first hand and know that I have more knowledge on the subject than most B) Done a ton of research on something that interests me greatly and after hours of learning and combining valuable resources....know more than most, or C) Purchased, viewed, heard, etc. so much information on a subject that I know the material hands down.

      I'm looking at my book shelf, my WSO receipts (lol), my pics from attending seminars, hours spent in mastermind sessions, trial and error ...... and it would seem almost ridiculous at this point...to NOT share the knowledge that I've already invested so much into. Maybe someone is in their first 30 days on the net and stumbles upon my product....and gee I don't know...turns out to be a rare action taker and starts profiting right away.

      There's so much material out there, and of course you have a handful of over hyped BS....but it mostly comes down to NOT taking action! Action is King.

      Should I tell my 3 yr old son not to ride a 2 wheel bike until he has at least 5-6 years walking experience in, or if he feels brave enough to let him start trying now? Which method will help him develop skills quicker in life? To always marinate and take your time....or to just get on the dang bike and take your lumps and scrapes along the way?

      Lol.....could that be the case with some 30 yr olds that still live with mommy and daddy? They're just not ready to venture out on their own yet.....haven't figured out what they want to do when they grow up? Ninja please! It's a lazy, scared attitude that they've gotten accustomed to since day 1. Someone "allowed" them to be that way.

      Wow....I could go on here....this subject is very relevant to many things. I'll take a break and let someone else jump in, lol. .... Next.......
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      • Profile picture of the author ShayB
        1. You know stuff that other people don't.

        2. People will pay to know the stuff you know.

        3. Don't take anything for granted - what you think is simple might seem very difficult/mysterious/complicated to someone else. (Just like it was the first time you tried to do it!)

        4. Life experiences can often be turned into info products.

        5. Not all info products that make money are in the MMO niche.

        Let me give an example:

        I am a mom. My oldest is almost 18. I have four kids.

        Do you think a new mom - with a crying, colicky infant who hasn't slept more than 15 minutes at a time for 4 days - would pay to know what I know about getting little ones to sleep?

        Darned skippy she would.

        That's just one example of how someone - even a newbie to online marketing - can come up with a winning info product that would be welcomed in the marketplace.
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      • Profile picture of the author NikkiDelgado
        Originally Posted by ShaneWilliams View Post


        Nikki D. ..... For sure. Couldn't imagine trying to create a product on something I knew nothing about.....that would be some serious tomfoolery! Just like the example of building a review/informational site on dog training. Geeez has that example been beat to death or what? I love my dog...but have zero interest in dog training or care to really study up on it (anytime soon)..... so even if it may turn a profit to build a site on that, I don't have experience there so I won't do a site on it.
        Always wondered what was with the dog training niche anyway lol!
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        • Profile picture of the author celente
          Originally Posted by NikkiDelgado View Post

          Always wondered what was with the dog training niche anyway lol!
          might go along with my astrology niche and it having to do with full moons and barking
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          • Profile picture of the author SB274
            Yeah, seriously... maybe its a secret attempt by the gurus to make it a dominate niche :p

            Originally Posted by celente View Post

            might go along with my astrology niche and it having to do with full moons and barking
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  • Profile picture of the author Istvan Horvath
    Personally, I think many people think of product creation as "teaching how to make money online"-type of products... be it ebook, video, any media presenting a system.

    Honestly, I am skeptical of any "system". I just don't believe in them.

    On the other hand, you can create info-products about a lot of things - even for the IM/MOO crowd. Technical how-to guides that help speeding up the routine work; clever tricks and tips to make life easier. Heck, since people are lazy to read any Help file of well-known programs (e.g. M$ Word or OpenOffice) you can create a brief tutorial how to use those specifically in creating/formatting PDF ebooks - and you have a market.

    Everybody's making videos nowadays. Quite a while ago I found a guy on the net who had 4 or 5 free videos about how to start, what equipment is needed, how to use simple video editor(s) etc. I stayed subscribed to his list because he gave me tremendous value in his free videos. Whatever he suggests to take a look at (read: recommending video related affiliate products) I am always clicking. Sometimes buying...

    And he never ever wanted to sell me an info-product about "how to make money". He just taught me how to work with videos... and I figured out the rest: how to make money with those videos once I know how to make them.

    I think one of the BIGGEST mistakes newbies make when thinking about "product creation" is to try to create/sell in the MOO (make money online) market - without real life experience of it. Instead, find that area where you are better than others and teach them what you know.
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    • Profile picture of the author BenoitT
      Here is something Istvan said that everybody should relate.

      When Russel Brunson made his Dotcom Secrets company, he didn't made a product called "How to make money". He made multiple products that were targetting very specific target audience. After that, he increased his market at a slow pace.

      His first product was "How To Make Potatoe Gun". He was able to start making money with a very tight niche and he kept building on that.

      The best part about it is you don't need to be an expert to make money in small niche. You only have to learn and by no time, you will know more than 99% of the people inside the niche.

      Just keep an open eye and you will easily see frustrations you can help your family or your friends fix. Good chance they are not alone.

      Originally Posted by Istvan Horvath View Post

      Personally, I think many people think of product creation as "teaching how to make money online"-type of products... be it ebook, video, any media presenting a system.

      Honestly, I am skeptical of any "system". I just don't believe in them.

      On the other hand, you can create info-products about a lot of things - even for the IM/MOO crowd. Technical how-to guides that help speeding up the routine work; clever tricks and tips to make life easier. Heck, since people are lazy to read any Help file of well-known programs (e.g. M$ Word or OpenOffice) you can create a brief tutorial how to use those specifically in creating/formatting PDF ebooks - and you have a market.

      Everybody's making videos nowadays. Quite a while ago I found a guy on the net who had 4 or 5 free videos about how to start, what equipment is needed, how to use simple video editor(s) etc. I stayed subscribed to his list because he gave me tremendous value in his free videos. Whatever he suggests to take a look at (read: recommending video related affiliate products) I am always clicking. Sometimes buying...

      And he never ever wanted to sell me an info-product about "how to make money". He just taught me how to work with videos... and I figured out the rest: how to make money with those videos once I know how to make them.

      I think one of the BIGGEST mistakes newbies make when thinking about "product creation" is to try to create/sell in the MOO (make money online) market - without real life experience of it. Instead, find that area where you are better than others and teach them what you know.
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  • Profile picture of the author Gengis
    I say the Newbies need to learn to take action and go and create something because i don't care if they're in internet marketing for 25 years, if you don't get off your ass and make something happen, you will be average or below average and that just doesnt cut it.

    I dont think you have to be a guru at all.. Btw i think it's ridiculous some of these so called Gurus selling their products for 1000's of dollars. Alot of the $57, $17 products are just as good.
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  • Profile picture of the author spectrefax
    I'm a relative newbie to online marketing.

    My first venture is an info product I've made, produced, published, and will soon be selling and marketing all on my own.

    Why do this instead of starting out as an affiliate?

    Because I want to build a long term, stable business that brings me hands off passive income. Meaning, once I stop pushing this product and start focusing on something else, all the work I've done on this product, it's marketing, and sales will still be there. Day after day, year after year without me having to worry about the owner of a product pulling it from shelves, stop supporting it, or decide he wants to sell the domain and product or whatever else can happen.

    I'm in complete control.

    I recommend to anyone else getting started to start thinking of their business in this way as it will likely get you started on the right foot and save you a lot of headaches later.

    I'm not saying affiliate marketing is bad, quite the contrary. Affiliate marketing is great for up-sells and cross-sales from your own products. But the foundation of your business should be something(s) you are in complete control of.

    And as for difficulty in producing products, take my example. I new basically nothing when I started on the road to producing this product. Along the way I've learned pretty much every single thing one would need to do exactly what I have done. I could easily write another info product with very detailed steps for someone to emulate what I have done and instantly I have yet another product to sell.

    Product ideas are everywhere. You just have to think outside of the box a little to see all the potential opportunities around you.
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    • Profile picture of the author OllieGo
      I see the most successful people online doing both: they produce products AND sell as an affiliate. The two together make a stable business (done right, of course).

      There's a saying, can't remember who said it, "Subject matter doesn't matter, only the vision of it does."

      Meaning, just because there are a million shows out there about cops, you can still make another one that audiences will love.

      Same with products that seem done to death: traffic, facebook, blogging, copywriting, ppc, affiliate mkting ... you can always bring a new vision to the table.
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      • Profile picture of the author Giftys
        Originally Posted by OllieGo View Post

        Meaning, just because there are a million shows out there about cops, you can still make another one that audiences will love.

        Same with products that seem done to death: traffic, facebook, blogging, copywriting, ppc, affiliate mkting ... you can always bring a new vision to the table.
        Ollie, someone once told me, "Some people don't like to sell product that appears saturated but, he said, think of that popular like a bright shiny light that attract many moths. Have you ever noticed how much room there still is for many more moths? The light shines bright."

        This just hit home with me and I never forgot it.
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  • Profile picture of the author ChrisKahler
    I feel that if you have the expertise on a certain subject, feel as if it could benefit others, and have the entrepreneurial ambition to market it correctly, that you would be doing a disfavor by not creating the product.

    Doesn't have to be in the MMO niche... anyone can write a great informational book, create a course over something, or generally offer great helpful content over any subject that others need it in!
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  • Profile picture of the author pmbrent
    The one thing that alot of people forget or fail to realize is that even the "pros" were beginners at some point. In order to become a pro you have to start your journey.
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    • Profile picture of the author ShaneWilliams
      Better to fail miserably than to have never tried at all....to live a life full of regret.

      Don't you always feel kinda sad for someone (in the pathetic sense) when you hear them say, "I could have done that....I should have done that 20 yrs ago...If I would have done that idea I'd be rich by now".....?

      You have to stretch yourself to test the limits constantly...and then break through them.

      It seems like the best way to approach product creation is to treat it like an exciting hobby, and not a dreaded math test. How you "feel" about your product during every step of the process will reflect in the final result every time.
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  • Profile picture of the author dlawhh
    If you are truly dedicated and willing to do what it takes to get the job done then yes. When you get people who are selling (or creating) a product but end up not delivering and then end up dragging an industry down, its not worth it. It wastes time and money and could very easily disrupt a great market by a few bad apples.
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  • Profile picture of the author omk
    My personal opinion is that a newbie should learn a certain amount of info first. I don't see how someone brand new to IM can really put out a decent information product. I'm not saying it can't be done. But more often than not, the product won't be worth crap.
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    • Profile picture of the author SteveJohnson
      Originally Posted by omk View Post

      My personal opinion is that a newbie should learn a certain amount of info first. I don't see how someone brand new to IM can really put out a decent information product. I'm not saying it can't be done. But more often than not, the product won't be worth crap.
      What does my knowing anything about IM or not have to do with whether I can create a good info product?

      It takes absolutely NO - zip, zilch, zero, nada - knowledge about IM to create an info product. Take a look at all the how-to vids on youtube. Some (most, probably) are jokes, but there are some good ones, and by people who don't have the first clue about IM.
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    • Profile picture of the author Istvan Horvath
      Originally Posted by omk View Post

      My personal opinion is that a newbie should learn a certain amount of info first. I don't see how someone brand new to IM can really put out a decent information product. I'm not saying it can't be done. But more often than not, the product won't be worth crap.
      That's because you are thinking very narrowly - and because you didn't read the whole thread... (like my previous post).

      You think infoproducts can be created only about and for MMO (make money online) type of "internet marketing". I am not sure that's true...
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  • Profile picture of the author rjpbseal
    I didn't know how much I already knew until I created and launched my first product.
    I didn't know how much I didn't know until I created and launched my first product.
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  • Profile picture of the author James Blair
    Originally Posted by ShaneWilliams View Post

    Hello Warriors!


    I know where I stand on this topic but was curious how some of the rest of you felt on this subject.

    Do you feel that product creation for internet marketing or informational products should best be left to those who have tons of experience on the net and have earned the privilege to speak on what they are offering....

    ...or do you feel that this industry is so competitive that anyone with any sense at all should dive right in and get started? Get that hands on experience right away. If the first couple times out their product doesn't move and gets terrible reviews....at least they did what most others never get up the nerve to do.

    Obviously distributing quality and ethical content is extremely important. Should everyone at every level of experience be expected to put their best effort forward right away and get something out there....or go through the motions and mature a bit before making the move?

    Should be a fun topic!

    Personally, I think all IM'ers should be creating and selling their own info products. In fact, I believe it is one of the best ways to get started in internet marketing and could/should be done straight out of the "gate".

    Even if they're completely new all a person needs is a bit of the right knowledge and that unlocks everything for them.

    For example, you don't have to be an expert in "xyz" field to create and sell a product in it. You don't even have to create your products yourself if you don't want to, you can outsource your ideas or even buy PLR or rights or license products from people. There's plenty of options in this field.

    Creating and selling your own products is way to easy and way to profitable to simply not do, if anything, particularly for new people because often times they're some of the people who need income the worse.

    In fact, it's my opinion/belief that owning and selling your own products should be the core of an IM'ers business, with other models mixed in.

    A note: Most people that don't create and sell their own info products actually have the knowledge to create their own products... They just DON'T take the action and do it. For whatever reasons.

    All of us experience shortfalls and failures in our businesses sometimes, and starting out it happens that much more frequently but that's just one of those things, it happens You just have to learn and see what you could/should do different and keep moving forward.

    So anyway I am kind of getting long winded lol. To summarize, my reply to the topic is this. I believe that all IM'ers should be creating and selling their own info products. Period. Creating and selling top notch, quality content, and trying to provide value to others is a given. Rather, it should be.


    That's my take on it, boiled down anyway.


    James
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  • Profile picture of the author davidfstyles
    I definitely feel you should have earned your time in the trenches doing stuff before creating and promoting it. You don't have to know everything. Just go deep into a subject and then write from your experience. That's what I do.

    Hope that helps.

    David.
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  • Profile picture of the author Coach Louisa
    I think everyone has something of value to offer, don't you. Even if it is in the same area or industry, your skills, experience and the angle from which you approach the issue may be more helpful to those in a specific situation. In other words you attract your own special crowd who finds your product or services helpful.

    Gurus go through difference stages too, and they continue to evolve into greater gurus. But how did they start off? One step at a time.

    The thing is to offer something of value an to be authentic. Hype will wear off and people in general can tell if you really know your stuff or not.

    So to do or not to do? Do and keep getting better at it and offer greater value. That's my take :-)

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  • To be actual about this, there is argument on the newbies and pro about product creation where the situation like this :

    1) Newbie who don't know anything and what to create to sell.
    2) Newbie who specialize on something (either IM-related or non related) need guidance to create product to sell.
    3) Professional who know how to create product and sell rapidly.

    Or even more.....

    From the situation like above I mentioned, as newbies, if a person specialize on some skill that can able to develop and create to share his own knowledge to everyone by selling the knowledge for those who are hungry for info. If possible, I hope there is guidance for the newbies and resources they need. About the marketing method, it could be a total hard time.

    For the professionals , I guess much more easy, but for the professionals who have never create products themselves , there is no need to be blame caused he/she might involved in some kind like CPA method, affiliate method or so on.

    Sometimes I also see in Warrior Forum quite information overloaded by the MMO niche where newbies easily get distracted by that. ( Included me as well) LOL.
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  • Profile picture of the author madison_avenue
    A "product", at the minimum, is just a long article - say 16 pages, in a PDF format. You can write the long article, covert it to PDF using free openOffice. There's your product.
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  • Profile picture of the author Keith Scott
    Learn it. Implement it. Teach it. - Most common form of product creation.

    Think it. Create it. Test it. Make it Profitable. Teach it. - The road less traveled.

    Regardless, I think if you have something to share. Then do so. Even if ONE person learns something from it then you have succeeded.

    Great Post Shane.
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    • Profile picture of the author SB274
      That is deep. Great post.

      Originally Posted by Keith Scott View Post

      Learn it. Implement it. Teach it. - Most common form of product creation.

      Think it. Create it. Test it. Make it Profitable. Teach it. - The road less traveled.

      Regardless, I think if you have something to share. Then do so. Even if ONE person learns something from it then you have succeeded.

      Great Post Shane.
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  • Profile picture of the author Gary King
    It's all about positioning.

    Everyone has SOMETHING they can do or know that others can't/don't.

    Sell to those that are one step below you on the ladder. Market it that way instead of lying and saying it's for everyone including advanced users.

    This works for any niche.

    Just make a product that answers the questions that YOU had when you were learning to do something and focus on what would have helped you get there faster. People will pay for training and convenience at all levels of expertise.

    All success,

    Gary
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by Gary King View Post

      It's all about positioning.
      Sure, come in here and give it a fancy name. Next week, there'll be a flurry of positioning WSOs. It'll become the new buzzword.
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      • Profile picture of the author Gary King
        Originally Posted by Dan C. Rinnert View Post

        Sure, come in here and give it a fancy name. Next week, there'll be a flurry of positioning WSOs. It'll become the new buzzword.
        lol, so who's going to register positioning.com? Probably already taken.
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        • Profile picture of the author Dan C. Rinnert
          Originally Posted by Gary King View Post

          lol, so who's going to register positioning.com? Probably already taken.
          It is taken. So is powerpositioning.com. And positioningpower.com.

          But, positioningking.com is available. You better grab it.
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  • Profile picture of the author Millie
    Wow! Just finished reading the complete thread. Thanks to everybody who’s contributed.

    I’m currently in the process of creating my first product. It’s the online equivalent of something that I have several years experience of in the offline world. I’ve been asking myself if that makes me qualified to produce it or if I need more online experience myself first. Having read the thread, I’m going for it!

    While on one level I understand the argument of pro over newbie, I sometimes think that this is often too simplistic. I once undertook a job which required a new production method to be used. In a subsequent review an older, more experienced member of staff criticised something saying he had been doing this for a lot more years than I had. That may have been so, but not using this method! I may have been the newbie, but in this case I was also the one with the experience. Just in the same way that all the great product creators started with their first product, all the subject matters were, at one time, new.

    Amanda
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  • Profile picture of the author kelseydeshaz
    No one can tell you "hey you are a leader" for you to be one.

    There is no specific time frame on actually becoming a leader.

    Only you can make that decision and announce it to yourself.

    So if you feel you are ready to step up and become a leader
    in any shape form or fashion then do it, do it now, not tomorrow,
    not next week but NOW.

    I think this is where people fail, they fail cause they are waiting to
    become instead of actually being successful now. Waiting on becoming
    a pro instead of being a pro.

    Of course you will need to have a certain knowledge or skill to create
    a product but how much do you need before you actually turn around
    and teach others what you know. How many books, how many tapes,
    articles, videos will you consume before it consumes you?

    To answer the question directly yes so called Noobs can create
    a product today if they wanted to. They already are pros but just don`t know it themselves. Like in the Matrix

    You have to walk through the door, nobody but
    YOU.
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  • Profile picture of the author SpikeS
    Originally Posted by ShaneWilliams View Post

    Hello Warriors!


    I know where I stand on this topic but was curious how some of the rest of you felt on this subject.

    Do you feel that product creation for internet marketing or informational products should best be left to those who have tons of experience on the net and have earned the privilege to speak on what they are offering....

    ...or do you feel that this industry is so competitive that anyone with any sense at all should dive right in and get started? Get that hands on experience right away. If the first couple times out their product doesn't move and gets terrible reviews....at least they did what most others never get up the nerve to do.

    Obviously distributing quality and ethical content is extremely important. Should everyone at every level of experience be expected to put their best effort forward right away and get something out there....or go through the motions and mature a bit before making the move?

    Should be a fun topic!
    Interesting question. As as newbie to IM I initially never thought I could create my own product. That was until I listened to Dan Kennedy's Info Marketing seminar which made me realise that you only need to know slightly more than the crowd your selling to. In most cases all the info is freely available online/in librarys so all you have to do is learn X% more than your target market and your good to go. Even if you dont want to learn you can parnter with an 'expert' and you handle the marketing. Dan Kennedy makes a very good case for the notion that it's not about the content of your product, it is how people percieve it. I guess Frank Kern proved that because didn't he reportedly make $1million with a 'teach your parrot to talk' product that was just an ebook? I watched a video with him where he said also that he knew nothing about parrots, didnt even own one. He actually stole the idea from some tapes he had that were no longer in production...Talking of Frank Kern, his first product was an IM product, way before anyone knew who he was. I very much doubt he knew much at all back then, but people percieved him to be an expert and bought his stuff.

    I will probably release my own products in the future, after I've mastered the arts of copywriting etc
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  • Profile picture of the author josephl
    My small advice is to start your own product - just dive into it. However after the first 3 chapters i like to wait for a little bit and see what more I can put in. So to speak leave the draft mature. And if the ebook does not work out - use it as a free report. To get ideas I document everything i do - it is long and boring - but believe me in the future creating How to ebooks is a snap!
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  • Profile picture of the author Alimar
    product creation is not the preserve of the so called expert if it were where would the new talant come from. Having that mindset hinders progress.








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  • Profile picture of the author GeorgeP82
    I'd go for it. You don't need to be the best in your field to write about something - you just need to be knowledgable enough and good at explaining it to others. As a useful example the best university professors are often poor teachers, whereas great teachers aren't the most knowledgable in their area
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