Press release question

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Hey everyone.

I have a question: if I have one client, and I want to provide a Press Release serviced for him, why would several press releases be needed for one business? I mean, the first one would announce the existance of the website and all that, but I don't know if press releases can be written as articles, or can serve as a good source of constant traffic.

If more than 1 press release is written for one website, what would the other press releases (adter the first one) be about?

I don't know if I'm making any sense. Thanks everyone.
#press #question #release

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