As time goes on I have been getting this creeping realization that I am fed up writing about subjects that I neither know nor care about just because it looks like there might be a market out there and not that much competition. This has been brought into sharp focus for me with recent Google updates suggesting that search results will favour quality content.
So I have decided to build an authority site based on a topic that I am actually genuinely interested in and monetize it in a number of ways. I am not entirely convinced that this is a buying niche, but I am giving a go anyway.
What comes first for you? Finding a non competitive buying niche or write about what you are actually interested in??