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What is a safe Conversion Rate for CPA?

by HowieM
7 replies
My overall conversion rate for advertising as a CPA publisher is about 18%, but I have some ads getting 20-40% conversion. Is this safe? I really don't want to get banned.
#conversion #cpa #rate #safe
  • Profile picture of the author LeadBoltBrian
    Originally Posted by HowieM View Post

    My overall conversion rate for advertising as a CPA publisher is about 18%, but I have some ads getting 20-40% conversion. Is this safe? I really don't want to get banned.
    What really matters is the traffic quality. As your percentage is a bit high, this may make you vulnerable to any traffic investigation. However, if the leads are legitimate then there shouldn't be any need for concern - just a good offer Best bet is to consult with your network.
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  • Profile picture of the author herb44
    talk to your aiffiliate manager about what converts best. remember we are just publishers looking at one piece of the puzzle. they see the whole thing from the inside and could direct you to offers that convert the best. so in short better offers have better conversion rates-there is no one standard rate
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  • Profile picture of the author michaelmbrown
    Originally Posted by HowieM View Post

    My overall conversion rate for advertising as a CPA publisher is about 18%, but I have some ads getting 20-40% conversion. Is this safe? I really don't want to get banned.
    Why would you get banned for having 40% ads conversions? I don't understand... You do a good job, sell a lot, earn a lot. What's the problem?
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    • Profile picture of the author Joey Babbs
      I have been hovering around 20% and have been paid over 50k in 2011 from the same advertiser - it all comes down to the quality of the leads - not the quantity....so if you are sending scammy leads you will get burned eventually...you can check with your AM and they can make sure everything is fine with the advertiser...
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    • Profile picture of the author WebRank1
      Originally Posted by michaelmbrown View Post

      Why would you get banned for having 40% ads conversions? I don't understand... You do a good job, sell a lot, earn a lot. What's the problem?
      CPA companies are often suspicious to high converting rates because of the possible use of bIackhat techniques.
      But indeed, if everything is legitimate and the leads convert ok then there should be no problem.
      Just confirm with your AM to be sure.
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      • Profile picture of the author michaelmbrown
        Originally Posted by WebRank1 View Post

        CPA companies are often suspicious to high converting rates because of the possible use of bIackhat techniques.
        But indeed, if everything is legitimate and the leads convert ok then there should be no problem.
        Just confirm with your AM to be sure.
        My point exactly. If you don't cheat you don't have a problem.
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