Seems like parking domains must be the best way to monitize a site.

27 replies
I've noticed this for awhile now - incredible domains, that the owner must have paid hundreds of thousands of dollars for, sitting with a standard parking page and nothing more.

Take whitehouse.com.

This site has a Pagerank of five and thousands of type-ins daily. Millions of people accidentally link to it.

The owner of this domain didn't build an adsense-optimized minisite, didn't make a squeeze page for selling a product, or didn't include a form to generate leads or build a list.

They didn't even edit the template on the parking script they dumped on it.

Is there anyone here who owns a "blue chip" domain who's experimented with different methods of monetization? Is a plain, ugly parking page REALLY the best?
#domains #monitize #parking #site
  • Profile picture of the author Diane S
    Well it is a PR5 but that doesn't guarantee it is making tons of money. A customer has to click twice to generate any income for the site owner, since all the adsense is on deeper pages. That seems strange, doesn't it? Plenty of parked pages have adsense on the index page. If you park a domain at godaddy, they will put adsense on the front page of the parked page.

    Hope others with more experience will chime in. Very interesting observations.
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  • Profile picture of the author MarathonMan
    If whitehouse.com wasn't enough, sex.net (which I know for a fact sold for over half a mil some time ago) has the exact same parking page installed.
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  • Profile picture of the author Taruru
    been wanting to domain flip, and still can't figure out a great domain name..not as good as whitehouse.com. he's probably just binding his time.
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  • Profile picture of the author Gene Pimentel
    With ANY standard parking page, you're splitting the profits with the parking company that hosts the page. You can earn MUCH more (double or more) your revenue by creating your own "parked" page. Also, most standard parked pages do not get indexed in search engines easily. But put up your own hosted parked page with adsense and a single page of content, and you'll be miles ahead. Why these high-traffic sites don't do it is beyond me.
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  • Profile picture of the author Mike Hlatky
    whitehouse.com use to be a porn site (I'm guessing sex.net was as well :p).

    Maybe someone just bought it to take the site down?
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  • Profile picture of the author MarathonMan
    I've seen dozens of these high-value sites parked, and they're owned by highly successful internet marketers or corporations.

    I find it HIGHLY unlikely that they would drop thousands of dollars a month in profits just because they didn't feel like building a site for the domain, which is why I posted this. They have to know what they're earning and like it.
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  • Profile picture of the author Gene Pimentel
    In some cases, the domain is owned by the parking company, so it makes perfect sense. In other cases, the two parties may have a unique agreement (give us the full amount, and your parking company gains credibility by hosting our high-value domain).
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  • Profile picture of the author MarathonMan
    Even without the issue of splitting profits with a parking company, is a parking page seriously the most efficient way of monetizing traffic?
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  • Profile picture of the author JamesGw
    I don't think it's the most effective way to monetize traffic. Gene basically hit the nail on the head; you could just create your own parked page for better conversions and maybe some legitimate search engine traffic.
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    • Profile picture of the author MarathonMan
      Originally Posted by JamesGw View Post

      I don't think it's the most effective way to monetize traffic. Gene basically hit the nail on the head; you could just create your own parked page for better conversions and maybe some legitimate search engine traffic.
      If so, then why are domains valued at $1,000,000 and more, owned by savvy IMs, left parked? It doesn't add up.
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      • Profile picture of the author celente
        Originally Posted by MarathonMan View Post

        If so, then why are domains valued at $1,000,000 and more, owned by savvy IMs, left parked? It doesn't add up.
        those were exactly my thoughts on this matter.

        This is an old game.
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      • Profile picture of the author Gene Pimentel
        Originally Posted by MarathonMan View Post

        If so, then why are domains valued at $1,000,000 and more, owned by savvy IMs, left parked? It doesn't add up.
        Like I said earlier - they most likely have a special arrangement.
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        • Profile picture of the author MarathonMan
          Originally Posted by Gene Pimentel View Post

          Like I said earlier - they most likely have a special arrangement.
          So this insinuates that, assuming you get 100% profit share on any given type of monetization, a standard parking page is still the best.
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          • Profile picture of the author mgallone
            I'd consider the idea that they're probably not looking to make the kind of income you'd expect from a regular website, or any of the hassle involved with setting anything up.
            Rather, these ultra-premium domains are probably seen as an investment like any other, and are simply parked whilst waiting for a time to sell for a price higher than they paid for it. Any residual income earned as a result of the ads is probably a (relatively tiny) bonus.
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          • Profile picture of the author Gene Pimentel
            Originally Posted by MarathonMan View Post

            So this insinuates that, assuming you get 100% profit share on any given type of monetization, a standard parking page is still the best.
            Or it means what we perceive as an extremely valuable domain is just a drop in the bucket to them. It's all about perspective. From our point of view, it's a waste of money to not monetize the domain to the max. From their point of view it could be that its not worth the bother. But whatever the case, it certainly can't be concluded from their action or lack of action that parking is the best way to monetize.
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  • Profile picture of the author MarathonMan
    I know sex.com makes millions a year for its owner - he set up a crappy site, and he sells banner ads directly to porn sites.

    Something like that takes relatively little effort, and I'm sure that there are hundreds of people who would love to pay premiums to get featured on a domain like these.

    Somehow this seems like owning a multi-million dollar mansion and renting it out to hobos.
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  • Profile picture of the author bonk12
    People bought these domains years ago when web hosting and making your own website wasn't as easy as it is today. Now these people who stepped up and bought these domains before premium domains, etc. were available are now sitting on a pile of domains that they are in turn selling for a lot of money in some cases.
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  • Profile picture of the author tpw
    I don't think the guy at whitehouse.com was ever able to make money with the site.

    I tend to believe that, because he changed the format several times. The fact that it is inactive now suggests to me that he just gave up.
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    • Profile picture of the author MarathonMan
      Originally Posted by tpw View Post

      I don't think the guy at whitehouse.com was ever able to make money with the site.

      I tend to believe that, because he changed the format several times. The fact that it is inactive now suggests to me that he just gave up.
      According to an article I read, he was bringing in 1M a year back when it was a porn site.
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  • Profile picture of the author ciel
    If a domain name gets organic / direct traffic & has been parked on adsense, you will make money by impressions as well as result search page impressions on that domain. Obviously, it pays good & I am loving it.
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    • Profile picture of the author MarathonMan
      Originally Posted by ciel View Post

      If a domain name gets organic / direct traffic & has been parked on adsense, you will make money by impressions as well as result search page impressions on that domain. Obviously, it pays good & I am loving it.
      Have you found that a parking page is better monetizaton for a site with df=irect traffic then an adsense minisite, for example?
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      • Profile picture of the author ciel
        Originally Posted by MarathonMan View Post

        Have you found that a parking page is better monetizaton for a site with df=irect traffic then an adsense minisite, for example?
        Obviously, if your site has enough direct traffic you can make much more parking that domain than working on it but yes if you have plans to make it even bigger, working on the minisite will prove a better option with some good traffic & ad optimization techniques.

        Hope this helped

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        • Profile picture of the author Maxim Ross
          As my very first foray into online activities, i am thinking of registering 10 .com domain names all related to a single popular topic.

          Researching this site extensively the last month or so, I have of course many ideas on how they can be monetized. However I can see it taking 6 months to properly develop the sites with good content, nice layouts, posts, comments, original articles, etc, etc.

          In the meantime, i am interested in getting the domains "parked", and see if the parking provider can generate any income at all either with google or yahoo ads, or whatever else they use.

          godadddy charges $4.99 and up to park the domain, another company like Parked does not charge, but gives you a lower percentage of profits sharing. Now the question is, if you have 10-20 domains that need parking, would people suggest going with a free parking service but getting lower revenue share, or paying for parking but getting higher revenue share?

          Has anyone had direct experiences with generating some income with this method? Is $1 or $10 or $100 per domain per month likely? Or perhaps $0. As long as its not -$.

          Thanks...
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  • Profile picture of the author Gene Pimentel
    "Has anyone had direct experiences with generating some income with this method? Is $1 or $10 or $100 per domain per month likely? Or perhaps $0."

    There is no such thing as "likely". Each domain will have it's own individual strengths. I have thousands of domains parked. Most don't generate enough to even pay the registration fee. Some generate more than registration fee. And some (very few) are off the charts, and produce well. I have one domain that generated $700 in ONE DAY from parking, but just that one day. Must have been a news item that day. So, it all depends on how many people type in the exact keyword as a .COM into their browser, and how much advertisers are paying for that keyword.
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    • Profile picture of the author avimcg
      Hey Bud,

      Interesting thread here about Parked domains, really interesting topic - was wondering if you ever came to any conclusions about parking as a monetization method....also might want to check this out:


      > Do a title search on BHW for "method make 50 day domain parking"



      ...might be onto something? Very high EPC seems to be a theme here...I think...?

      thoughts?
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by MarathonMan View Post

    I've noticed this for awhile now - incredible domains, that the owner must have paid hundreds of thousands of dollars for, sitting with a standard parking page and nothing more.

    Take whitehouse.com.

    This site has a Pagerank of five and thousands of type-ins daily. Millions of people accidentally link to it.

    The owner of this domain didn't build an adsense-optimized minisite, didn't make a squeeze page for selling a product, or didn't include a form to generate leads or build a list.

    They didn't even edit the template on the parking script they dumped on it.

    Is there anyone here who owns a "blue chip" domain who's experimented with different methods of monetization? Is a plain, ugly parking page REALLY the best?
    People who park premium domains don't necessarily make a boatload of money from them. I know very few people who make anything more than pennies from parking domains. It may be that they're too lazy to build something on it until they resell it. It's a way to get traffic and indexing to a domain while you are holding it, but as a method of monetization ... not usually. It's better to build at least a minisite on it and go for Adsense income... at least it used to be pre-Penguin.
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