I have an email list that is a little more than 22,000. With this many subscribers my monthly fees are pretty high.
So I poked around in Aweber and realized that 13,000 of these subscribers haven't opened an email in 6 months.
It dawned on me that I should probably delete these subscribers because it would cut my Aweber fees in half.
Is there any reason not to clean out my email list?
I have this feeling as though MAYBE some of these people my open an email and buy something but its pretty doubtfull.
Looking forward to hearing your thoughts,