by Kimmeh
34 replies
So I'm on Clickbank looking for a product to promote and came across this with high gravity.



Would this be easy to promote/sell?
#clickbank #gravity
  • Profile picture of the author abbesnwk
    Banned
    From my experience everything that's over 50 worth trying, and over 100 go for it. Your promotion method makes the difference, the product is great to promote but beware the high competition

    Originally Posted by Kimmeh View Post

    So I'm on Clickbank looking for a product to promote and came across this with high gravity.



    Would this be easy to promote/sell?
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  • Profile picture of the author Steven Downward
    My thoughts are the same. With a gravity like that it means that the product sells and that people will buy it. BUT, you might have a lot of competition with a score that high so it would really depend upon your marketing method.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Kimmeh View Post

      What about finding a product that's half of that gravity?
      Even half of that would be WAY too high for me to look at it, myself.

      Originally Posted by Steven Downward View Post

      With a gravity like that it means that the product sells
      With apologies for sounding contentious, this simply isn't so at all.

      There isn't a correlation between gravity and numbers of sales, and there isn't a correlation between gravity and conversion rates, either.

      It's actually common for products with gravities around 5 -10 or so to outsell products with gravities over 100 - 200.

      Gravity is an indication of how much competition there is. It measures the number of affiliates who have each made one or more sales over the previous 8 weeks. Each affiliate gets, effectively, a “score” between 0.1 and 1.0 (according to when they made their last sale, but not according to the quantity they sold) and the total is the product's gravity figure. Sounds easy enough to understand? It isn’t.

      Nearly all internet marketing guides make the howling mistake of advising beginners to promote only high gravity products. This has a hugely distorting effect on the market and its observed statistics. There's a big and constant turnover of new affiliates trying to sell high gravity products, failing, dropping out and being replaced by others repeating their experiences. This of course boosts those products' gravity figures further and further, because gravity measures the number of affiliates who (eventually) make a sale, not the number of sales made.

      If there are two otherwise equivalent and equally good products, with otherwise matching statistical parameters, but one has a gravity of 15 and the other has a gravity of 150, my own instincts are to suspect very strongly that (other things being equal) both the conversion-rate and the numbers of sales are actually very likely to be higher for the lower gravity product.

      So, I actually avoid high gravity products: the day I learned that (and a few other things) and started acting on it was the day I started earning some real money through being a Clickbank affiliate

      I promote about 17 different Clickbank products at the moment, and my two best-converting products, by far, out of all those, both have single-figure gravities. Some people think that's a “coincidence”. I think they’re wrong.

      I stay away from high gravity products because (as Clickbank now, finally, advises affiliates openly on their site) the one thing you know for sure about a high gravity product is that it's going to be competitive to sell.

      Here's a little example, which might possibly clarify the issues:-

      Clickbank Product A

      - Sales-page conversion-rate 2.8%
      - Solid product from well-known marketer
      - Product has almost no refund requests
      - He has 20 affiliates of whom 10 are superaffiliates who sell huge numbers of the product
      - Product is easy to promote and sell
      - Sales numbers are therefore very high, but the gravity figure is obviously very low (maybe around 10)

      Clickbank Product B


      - Sales-page conversion-rate 0.2%
      - Dreadful product from scammy marketer
      - Refund request-rate is higher, of course
      - Product had a "professional launch" with 100 "temporary affiliates" (accounts used once each to buy one product, privately refunded, and/or the figures were massaged in one of the other "customary ways")
      - Product is obviously a complete and utter nightmare to promote and sell because the sales-page doesn't convert well
      - Gravity figure starts out at about 110, and rapidly rises to 150/200 because gullible affiliates are attracted by the gravity figure, believing wrongly that it "validates the fact that the product is selling very well", and they all struggle and waste time/money, but eventually they obviously make 1 or 2 sales each anyway, and for this reason the gravity figure rises still further to 250/300 as the inevitable consequence of its self-fulfilling prophecy for the naive.

      Obviously enough, product "B" is the high gravity product.

      Obviously enough, product "A" is the one for which I want to be an affiliate.

      These examples are in no way contrived. They're both realistic and common.

      A product with 20 affiliates each making 1,000 sales will have a far lower gravity than a product with 500 affiliates, all attracted by the high gravity and struggling to make 1 sale each because the sales page hardly converts their traffic at all. But by the time they make 1 sale each, that boosts the gravity figure still higher. This is part of the explanation for the sometimes dreadful conversion-rates of the sales pages of the products with the highest gravities.

      Key points:

      (i) there's no correlation between the gravity figure and the conversion-rate

      (ii) there's no correlation between the gravity figure and the number of sales: specifically, for various reasons, low gravity products can have enormous numbers of sales without this showing. High gravity products can (and quite often do) have comparatively low sales. This confuses a lot of people.

      Here are more little examples of how the numbers work:-

      - A product with 100 active affiliates each making steady sales will typically (but not necessarily) have a gravity score around 50 - 70

      - A product with 100 active affiliates who all made their sales very recently will have a gravity score much closer to 100

      - A product with 100 active affiliates who all made their last sale seven and a half weeks ago will typically have a gravity score of about 10

      - A product with 100 active affiliates can't have a gravity figure higher than 100, however many copies they each sell

      - If product A has 100 affiliates who each made one sale last week but have never made any other sales at all, and product B has 100 affiliates who have each made 500 sales over the last 2 months, of which in each case the most recent sale was last week, then these two products have the same gravity, though one has of course sold 500 times the number of copies of the other. (This difference will be reflected to some extent in the product's "popularity score", but not in its "gravity score").

      If the five points above make sense to you, then you know how "gravity" really works.

      But imagining that a product "must be selling well" or "must be converting well" just because its gravity is high is, frankly, living in a dream-world; sorry.
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      • Profile picture of the author Sparhawke
        Originally Posted by Alexa Smith View Post

        Even half of that would be WAY too high for me to look at it, myself.
        Snipped out all the text but I agree with you Alexa and while I don't do Clickbank at all I do follow your reasoning, way too many people in one area makes for a very one sided fight.

        Say if there are sporting products, and everyone is going after a football niche because it is high gravity therefore has people thinking wrongly that it is easy to sell, I would go straight to the golfing one because there is a great big hole for me to fill.

        Competition is good because it tells you there are buying people, but too much competition for the same people is bad...

        I would much rather compete against 5 other people selling to 100 people than be one of the 95 selling to 100 people.
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      • Profile picture of the author Charmed Life
        Originally Posted by Alexa Smith View Post

        So, I actually avoid high gravity products: the day I learned that (and a few other things) and started acting on it was the day I started earning some real money through being a Clickbank affiliate
        Yes!!! Absolutely!!! Thank you Alexa

        I know this is an old post, but it's as true today as it was when it was posted

        For anyone else not sure where to start on clickbank, follow Alexas' advice (and others who have said the same thing) and look for lower gravity products, as that's where the money is

        I would also add that people should be very selective about the type of products that they promote. Aim to grow a reputation for yourself as being someone who only promotes decent quality, high value products. This will serve you amazingly well as you grow your business
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        • Profile picture of the author Outofluck
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          • Profile picture of the author Charmed Life
            Originally Posted by Outofluck View Post

            What is considered low gravity? Some say target products between 20-50 gravity. Is a gravity of 5 or lower too low or ideal??
            Not at all, in my opinion
            A product with low gravity simply means that either no-one or not many people have started to promote that product and made 1 sale yet. For me, that's a good thing, as it means you will have very little or no competition

            You need to know your niche to know what type of products you can sell. If you believe that the product fills a need and gives value to your customers, then promote it and sell it to them.

            I suggest you read Alexa's comments in this thread to fully understand what gravity really means
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  • Profile picture of the author Kimmeh
    What about finding a product that's half of that gravity?
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  • Profile picture of the author makemoneywithben
    Anything over 20 is a good guide i use
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  • Profile picture of the author cjreynolds
    If you want a little more in-depth info on assessing clickbank competition, I have a blog post on that:

    Finding Clickbank Affiliate Programs | Money From Thin Air

    It goes beyond the "gravity" metric, using CB Trends website to assess historical data and give you a better picture.

    Hope that helps,

    joe

    PS: Please excuse the current lack of images in the post - just moved to a new webhost and I haven't cleaned things up yet


    Originally Posted by Kimmeh View Post

    So I'm on Clickbank looking for a product to promote and came across this with high gravity.



    Would this be easy to promote/sell?
    Signature

    I just added this sig so I can refer to it in my posts...

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  • Profile picture of the author Kimmeh
    Would this be better, Alexa?



    If I was to sell that product, could anybody help me find a keyword I could use to have as my domain name?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Kimmeh View Post

      Would this be better, Alexa?
      Sorry - I don't know the product (or the niche) at all, and haven't seen the sales page. Its gravity is certainly far less off-putting.

      (I sent you a p.m.)

      If you're looking round Clickbank's marketplace for a product to promote, see if this little 10-point checklist of selection criteria helps you?
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  • Profile picture of the author celente
    seriously alot of people fail online due to the niche. Ok it is not 100% of it. But I have 8 niches I sell stuff for online. yes 8!!

    Some of them are ok, but a few of them sell like gang busters. For me the best niches are health, wealth and relationships. There i thought I would give you a big tip, as you seem like you are reading and ebook and going through the find a niche scenario.

    There are many things you can sell online, just dont give up if something does not work for you. Realise that you have to find a good niche, that is what everyone is confused with these days.

    Peole getting into a niche like crochet knitting and wonder why they are not becoming rich over night. Well how many people do you think are looking for this sort of stuff?

    Hope i am not rambling, I guess my point is take time picking your niche. That is the most careful step in this process taht people do not adhere to. its important to pick a niche that people are craving for info in that area, and I mean as in TODAY.

    Good luck, to your online profits.

    Celente.
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  • Profile picture of the author DanielleLynnCopy
    Alexa,

    I enjoy your fabulously detailed posts.

    I'm not an affiliate marketer myself, but I do deal with Clickbank - and thus far this is the clearest explanation of 'gravity' that I've read.
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  • Profile picture of the author believemarketing
    Diet solution program is certainly one of the best seller in clickbank. Create a landing page to presell... the original lander/video from DSP is ugly.
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  • Profile picture of the author paintbrush4u
    Why did you chose this diet program compared to ther....

    Easy/difficult is a relative term....Its like language.... English is easy to some but very difficult to others...

    Anyway did you do the keyword and market rearch in terms of demand....

    How about comepitition? Whats competitton like? What about your IM skills? Do you have a advantage that you can play with to your own benefit?

    High gravity can be a good thing and it can also be a bad thing...its a double edged sword...I guess you can cut your teeth on this CB product.. and please if this is your first CB product....[sorry to burst your bubble]... please please set realistic expectations....i typically have to go thru 10-15 before i hit a home run product.
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  • Profile picture of the author Kai Pei
    Okay Alexa - You officially rocked my world with this post.

    In a good way.

    This post and Red Bull share something in common - They give you WINGS.

    Anyhow, this is EXACTLY what I was looking for. In fact, I Googled "clickbank gravity" and this post showed up in the top 5 results. I saw Warrior Forum in the URL and hopped right on over.

    Glad I did.

    I guess I feel like I've been following the Pied Piper like a rat to my death. It seems like every affiliate marketer that I've learned from so far bases their Clickbank product selection on Gravity.

    "The higher the better," is what they all say. The last time I heard that comment, I was in rehab. (Just joking, I've never been to rehab, nor do I plan on going.)

    Well Alexa, it certainly is over-the-top fabulous to get a fresh perspective on the matter; especially such a well articulated and thought out post as yours.

    So THANK YOU. I want to give you a virtual high-five, but unfortunately, there's no virtual high-five button on WF. (Maybe I'll drop a suggestion in the Chief Moderator's suggestion box to add one.)

    In the mean time, keep rockin' with your stellar wisdom and beautifully executed posts. You made my day
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  • Profile picture of the author amitysan
    WOW!! Thanks Alexa for such a clear explanation. I am a newbe and this is going to help me a lot.
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  • Profile picture of the author Lorne1971
    Wow, thanks Alexa first ever time here (Google search about Clickbank ) but from what Ive read already its a great forum
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  • Profile picture of the author vger596
    Alexa - I am floored with your insight explanation of gravity in Clickbank. I am just starting to promote stuff from Clickbank. And I am a bit torn between promoting a product with high gravity and low gravity.

    Great post - Alexa.
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  • Profile picture of the author internetlifer
    Alexa excellent, awesome thanks
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  • Profile picture of the author TommyGoh
    The Higher the Gravity the More marketer there are promoting thus more competition
    Lesser Gravity mean less Competition Which may be a good thing only if you have analysis the sale page to see it is about to convert. Its also important to study the Sale Funnel of the page. The better the Sale Funnel the better the conversion of your traffic.

    Hope it Helps Cheers!
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  • Profile picture of the author KristofferIM
    The Diet Solution is a well known and converting offer.

    Your problem here will be standing out from the competition.

    The solution? Niching down. Don't just go for the general "weight loss" market. Go for something like "loosing weight before your wedding" or something like that.

    Craft your message to a specific audience and ignore the rest.

    Good luck!
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    • Profile picture of the author Zak Kaz
      I know this is an old thread, but I just want to say thank you to Alexa Smith! Great explanation, and big thanks for sharing your conclusions from the explanation! Your words are still helping us newbies in 2013.
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  • Profile picture of the author themichaelcook
    Originally Posted by Kimmeh View Post

    So I'm on Clickbank looking for a product to promote and came across this with high gravity.



    Would this be easy to promote/sell?
    I agree with abbesnwk... How are you promoting it??? To your list, PPC, Media Buys???

    If you are promoting it to your list I would do a little event driven marketing!!! Set up a campaign with around 3-5 messages going out to them... I Love event driven marketing as It always works...
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by themichaelcook View Post

      If you are promoting it to your list I would do a little event driven marketing!!!
      It's over two years since Kimmeh asked ... (I'm "just saying") ...
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      • Profile picture of the author lucidzfl
        People get pissed when the same questions get asked, then they get pissed when they use the search feature. lol
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  • Profile picture of the author gknugurlu
    It would be good to consider gravity to be high when purchasing a product. But when it's high it will be hard to promote where you will have to compete with a lot of competitors.

    Make a research about the product you are to promote in your search engine. Check the reviews. Check how hard is it to compete with the other competitors. And consider more at clickbank the avg sale and rebill. The product may be sold a lot but if it has be refunded lots of times then you shouldn't promote it because it means it's a poor product.

    And thanks to Alexa for the great tips shared.
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    • Profile picture of the author lucidzfl
      Originally Posted by gknugurlu View Post

      It would be good to consider gravity to be high when purchasing a product. But when it's high it will be hard to promote where you will have to compete with a lot of competitors.
      .
      Not according to the other thread. I pointed out that there were only 95 results over a gravity of 50 and I got jumped on for being lazy and using saturation as an excuse.

      SO be careful your words bro!
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      • Profile picture of the author Eric Lovelace
        I would say as I'm sure others have said at some point in time.

        High gravity is good in my opinion and her's why: It's the way you look at it competition is always a great thing means people are promoting and making money with it. May cost a little bit to get sites ranked, traffic to, etc. You will still make money it just take more time. Up to you

        Eric
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  • Profile picture of the author Adie
    High gravity means many people are promoting it. I am promoting a product that has a 5% gravity and it sells well. Why? because it have very low competition.
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  • Profile picture of the author KyleMallory
    Make a research about the product you are to promote in your search engine. Check the reviews.
    I agree you need to research the product, but if you've ever Googled a high gravity product then you should notice that just about every page is a "fake" review by an affiliate. There are some real reviews (most likely on forums) but most I've seen are poorly assembled sales pages.

    Usually the less competition you have when making money, the better.
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  • Profile picture of the author Pedro Lopes
    I tend to stay in between the 60-100 range and when I look for products I search in the Best Gains and New Product sections. Sometimes promoting something fresh pays of big in the long run..
    I could say more about this but Alexa just wrote a WSO!
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  • Profile picture of the author ddev
    When you consider Gravity alone, you're missing a BIG thing....with how much traffic the product is getting that gravity?


    Think of this:


    Product A: Gravity of 50.
    Product B: Gravity of 40.

    Both have similar gravity, but Product "A" seems to be the winner.

    Now, add traffic to that info.....


    Product A: Got that gravity with 150,000 visitors.
    Product B: Got that gravity with 500 visitors only.

    Which one converts better (needs less traffic to make a sale)?

    See? Now, there's no precise way to know the traffic of a site but you can use
    (and should) use Alexa.com (gives some traffic estimates) to make those comparisons.

    In general, this pattern will help to pick a winner: If you have 2 products with similar gravity,
    the one that has a higher alexa is the winner. Hope it helps.

    Best of Luck!

    Diego.
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  • Profile picture of the author gluckspilz
    Stick to promoting launches. Either that or promote Clickbank products that has a gravity of 50+. Keep in mind the gravity only indicates how many people are making sales from promoting it.

    There are a lot more to just picking a product to promote.
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