So I put his stuff into action. Here is what I did:
I wrote up a test email.
I call it my "Frank Kerns Bad News Email Test" in my email tracking account.
I phrased the email headline to indicate that I had some "Bad News" about my own product. I figured this would draw attention and give a "rubber neck" effect.
I used his 3 basic "explain what you want, what you got, what you want them to do" method.
I used some testimonials of people who were having success with my product to speak for me. I added his ideas of getting into peoples mind by answering upfront that I was not trying to sell them anything in this email. I then finished by saying that the bad news was that I forgot to give out a discount code in my last email. So, here is the code.. and a link to the site where you could learn more about the product.
I then sent the email out to my list of 68 people.
Of those 68 people:
:confused: 13.24% opened the email.
:confused: 2.9% clicked on the link (URL to my site)
:confused: 2.94% unsubscribed
:confused: 4.4% of the emails bounced back
No one has yet to use the discount code to make a purchase.
So, what do you think?
Did Frank Kerns methods fail me?
Was my mailing list size just not small enough to gauge the results?
Anyone care to JV on a larger size mailing list to test this?