Well this guy ran home as soon as he saw the news about Osama's death on Sunday night. By 3:30 AM he had his website up selling t-shirts via Zazzle (so no inventory to carry) by Tuesday he had sales of $120,000. I don't know if that's gross or net but that's still pretty nice 48 hours.
Here is his story:
Osama Bin Laden t-shirt seller Maurice Harary, 23, makes $120k in 2 days | Mail Online
His first instinct wasn't to over think what to do, he just ran home and took action.
I don't mean to post this to be disrespectful or embarrass anyone just to illustrate the importance of just doing it like Nike would say.