I picked up this domain as an investment awhile ago, and I was thinking of turning the domain into a site about alternate reality games, but I'm not convinced that alternate reality games will ever become popular enough.
I'm looking to build a massive authority site, and I finally have the time and resources to put into it.
Besides Alternate Reality Games, ARG is technically the abbreviation for Argentina. I could make a massive site about everything argentina, but argentina.com would be better for something like that I would think..
On the other hand it's an easy to remember domain, it could be used for anything really.
Your ideas would be greatly appreciated!