The value of list building

by Qamar
3 replies
We all know that list building is one of the best way to build a solid online business. Although I personally have not started it yet, i have the intention to start soon.

I always thought that a responsive list would be someone who are from outside of this forum or any other money making forums as I have this misconceptions that to build a responsive list and monetize people with some IM knowledge would be a waste of time.

However when I noticed someone prominent from WF has advertised his free report by using banner ad in this forum, this has made me a firm believer of list building strategy. There must be something behind his actions.

I mean if list building is not lucrative, why would this guy pay a fee to give a free wso at the first place? and on top of that he kept on bumping the thread many times just to get it on the front page of wso section and today I saw a banner ad in WF about the same free report! I mean why spending hundreds of dollars just to give freebies?

Seriously, I have learned some good lessons from this chap. I would have never thought of that if I did not see him doing it.

What do you guys think of this?


Qamar
#building #list
  • Profile picture of the author Zeus66
    It's called a sales funnel. When you know that adding new people to your list - even if you spend money up front to get them - will result in added income later on, it becomes an investment. With a list, one of the cool things is you get all kinds of useful metrics... data about the income you can expect to generate based on how many people are on your list. It's more complicated than just that, but it's very powerful knowing that your funnel will typically produce $XXX for every new subscriber you add.

    I would encourage you to really investigate and learn how to properly set up and market to a list. Don't go at it without this knowledge and a plan of action. Without any doubt, having a list = money in the bank... but only if you treat it seriously and learn what to do. You can't just throw people on a list and start sending them sales pitches. At least, most people can't. You need to have their trust first. Some marketers skip that step, but that will backfire on you when you're new unless you get really lucky.

    Plan ahead. Set up some autoresponder messages that give great value and awesome info. That will help convince your new subscribers that you know what you're talking about and that they can trust you. Then start working in sales pitches, but do it in a way that lets your subscribers know you're not just pushing everything you can get your hands on to them. If you show that you're looking out for them and only recommending the best stuff, they'll repay you many times over. That's why trust is the biggest key to success as a list marketer.
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  • Profile picture of the author AndrewStark
    It works the same way as the people in the supermarket who give out free samples of the product.

    Give people a taste of what you have to offer and it is easier to sell to them than someone who is seeing the product cold.

    As has been said if you know that on average you make $100 for every 100 subscribers then spending $40 on a WSO should give you a nice return on investment.

    Lastly you can also send out broadcast mailings to these new leads, so even if you only break even on the listbuiliding to begin with it should still result in long term profit if you're able to build a relationship and raport with the new leads.
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  • Profile picture of the author Derek Soto
    this is how my entire business is built, on relationships, the people that struggle the most online are those who are trying to go straight for the sale on information products.

    With information products, you NEED to build relationships and the ONLY way to do this is to have some sort of list you can constantly contact and build that trust with them, then they will reward you by being your own personal atm machine, as long as you give them greater value than what you are charging.
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