Why the high bounce rate?

13 years ago

Couple of quick thoughts:

Generally, when the bounce rate is very high, it is because the links bringing visitors to the site aren't relative to the site.

However, assuming they are, the red text at the top of your landing page would certainly leave me with some concern...

"Do You Want To Prepare Yourself for the First Certificate Grammar Without The Stress Or Any Great Expense?"

Maybe it's the late hour, but it just doesn't seem to scan, and given that the site is about selling a course to pass the first certificate in english exam, I wouldn't get a warm fuzzy feeling that the course is going to be helpful at all.

Perhaps if you had someone proofread the site and critique it for grammar and structural errors it would have better results.

Thanks
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ivana 13 years ago

It takes a long time load the page. - Using google Chrome, most people do not wait for pages to load, they move onto the next.
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christopher jon

13 years ago

For a site teaching grammar... the grammar sucked, bad.

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m30jake 13 years ago

Originally Posted by christopher jon

For a site teaching grammar... the grammar sucked, bad.

What grammar are you referring to?
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ganesh

13 years ago

I think you should hire some good proof reader to go through your sales page. I would also suggest changing the heading.

Thanks
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m30jake 13 years ago

Originally Posted by ganesh

I think you should hire some good proof reader to go through your sales page. I would also suggest changing the heading.

I'm struggling to come up with a good title.

Thanks
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ganesh

13 years ago

I am not a professional copywriter but just a simple suggestion if it can help you.

The heading:
Are you looking forward to pass the First Certificate grammar exams without any stress?

The sub-heading:

This will not be heavy on your wallet. I promise

Thanks
1 reply

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m30jake

13 years ago

Originally Posted by ganesh

I am not a professional copywriter but just a simple suggestion if it can help you.

The heading:
Are you looking forward to pass the First Certificate grammar exams without any stress?

The sub-heading:

This will not be heavy on your wallet. I promise

Thanks, however the copy can't be written in the first person.

Thanks
1 reply

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Kev Stevenson 13 years ago

Hi - a couple of thoughts...

There are quite a few mistakes and some strange sentence construction in the copy....
"nor the incurring of any great expense,"
"including many the younger generation"
etc

Also
For a site aimed at people with a very basic grasp of English - the language is too complex...
e.g. "In order to avoid such a dire panorama" not only does NOT make sense, it uses words beyond the understanding of someone who might need a 1st Cert.
e.g. "automatic assimilation of ideas and total subconscious understanding" is a phrase that might not be understood by some native English speakers!

Re-tune/adapt the copy to the level of language likely to be understood by your prospective customers - simplify, simplify, simplify!

Regards,
K

One other little tip...
Asking for a password before allowing sign-up has been shown to put a significant number of people off.
Hold off, if possible, until later in the sales process...
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christopher jon

13 years ago

What grammar are you referring to?

The copy on the page. It reads like it's been run through a spinner and what little I did read, didn't make a lot of sense.

Thanks

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WillR

13 years ago

1. As others have already mentioned, for a site claiming to help people with their English, the content of the page is very poorly written. You need someone to proof read this for you and correct all the mistakes. It just does not read very well at all. This is like a graphic designer having a poorly designed site - there's no excuse.

2. You keep trying to sell the 'benefit' of preparing them for this exam. No one cares about preparing themselves for the exam. That sounds like hard work and no one likes hard work. Your product includes "More than 72 hours of study divided into 29 units"? Who is going to sign up for that? No thanks!!

People just want to pass the darn thing. You need to focus your message instead on passing the exam and the benefits that will bring to their life - job opportunities, etc.

Thanks
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m30jake

13 years ago

Originally Posted by WillR

1. As others have already mentioned, for a site claiming to help people with their English, the content of the page is very poorly written. You need someone to proof read this for you and correct all the mistakes. It just does not read very well at all. This is like a graphic designer having a poorly designed site - there's no excuse.

2. You keep trying to sell the 'benefit' of preparing them for this exam. No one cares about preparing themselves for the exam. That sounds like hard work and no one likes hard work. Your product includes "More than 72 hours of study divided into 29 units"? Who is going to sign up for that? No thanks!!

People just want to pass the darn thing. You need to focus your message instead on passing the exam and the benefits that will bring to their life - job opportunities, etc.

Hi, everyone cares about doing the exam. It can make or break your future. Without doing the exam its unlikely you'll get a good job at all in most countries around the world. Its really important and the exam itself costs around 200USD alone to do.

Thanks
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Andy Hart

13 years ago

Originally Posted by m30jake

Hi, everyone cares about doing the exam. It can make or break your future. Without doing the exam its unlikely you'll get a good job at all in most countries around the world. Its really important and the exam itself costs around 200USD alone to do.

You just proved what @WillR was saying.

Your trying to sell the benefit of "preparing" for the exam, people dont get excited about "preparing" for the exam, they get excited about passing the exam and having the certificate.

You need to sell them the benefit of passing the exam and the benefits of having such a certificate, focus on their life after they have the certificate and not what they have to do to get it.

As @WillR said "More than 72 hours of study divided into 29 units", sounds like a lot of work, I'm not doubting this is necessary but its very off putting, it sounds like hard work.

Why not list the bullet points for each of the modules and then what completing each module will achieve (benefits of completing each module, not simply how big and overwhelming it is).

Their end goal is obviously to get the certificate but surely their ultimate goal is to become proficient in English grammar, drill that home to them by selling the benefits of being proficient in English grammar (or whatever your course is?

)

Andy

[ 1 ] Thanks
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WillR

13 years ago

Originally Posted by Andy Hart

You just proved what @WillR was saying.

Your trying to sell the benefit of "preparing" for the exam, people dont get excited about "preparing" for the exam, they get excited about passing the exam and having the certificate.

You need to sell them the benefit of passing the exam and the benefits of having such a certificate, focus on their life after they have the certificate and not what they have to do to get it.

As @WillR said "More than 72 hours of study divided into 29 units", sounds like a lot of work, I'm not doubting this is necessary but its very off putting, it sounds like hard work.

Why not list the bullet points for each of the modules and then what completing each module will achieve (benefits of completing each module, not simply how big and overwhelming it is).

Their end goal is obviously to get the certificate but surely their ultimate goal is to become proficient in English grammar, drill that home to them by selling the benefits of being proficient in English grammar (or whatever your course is?

)

Andy

Andy, you got the point. Well said!

Originally Posted by m30jake

Hi, everyone cares about doing the exam. It can make or break your future. Without doing the exam its unlikely you'll get a good job at all in most countries around the world. Its really important and the exam itself costs around 200USD alone to do.

Read what Andy said above as it explains exactly what I meant in more detail.

I am not saying people do not care if they pass the exam, of course they do. But the question you need to be answering is WHY do these people care if they pass the exam. They are the points and benefits you need to be focusing on and selling on your page NOT the act of passing the actual exam - that is not a benefit. That just reminds them of all the hard work that is involved.

Think of it like this.

Most young kids want to get their drivers license, right? They want to get it so they have freedom, so they can drive themselves up to the shops or around to their friends place, so they can drive themselves to and from parties, so they can pick up their girlfriend and drive to the movies, etc, etc.

If I were selling a course on teaching kids how to drive do you think I would do better if I were to focus my sales message on how great my course is at helping them pass their driving test and how much information my course is jam packed with OR do you think I would do better if I were to instead focus my sales message on the freedom they are going to feel after they pass the test and all the other benefits that come with it.

They don't care about the act of sitting down and studying and passing the test, all they care about is the benefits that will come as a result of passing that test.

Do you see the difference?

Before you go back and fix your copy I highly recommend you read the report I posted in the War Room here:

http://www.warriorforum.com/war-room...ore-money.html

It's 100% free, no optin or anything like that, it's not even written by me, but this report will have you writing better copy in no time. It's the most useful 13 pages I ever read on copywriting and thus why I felt I had to share it.

I hope that helps.

Thanks

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FXdarling

13 years ago

the traffic you are getting might be not relevant for your niche

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Murt@gh

13 years ago

I think the text needs to be easier to digest so that the people taking the course can expect the course to be that way as well.

Ross.

Thanks

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CyberSorcerer

13 years ago

Well there are a few issues that contribute to your high bounce rate, some mentioned above but basically it all boils down to my top list of reasons for a high bounce rate.

1. Call To Action placed badly or causing a distraction
2. Non-engaging Content
3. Broken Links
4. Site Error
5. Badly Targeted Ads
6. Bad Grammer

If you have your Google Analytics setup properly, tracking where the problem is shouldn't be a big issue. Fixing it might be though.

Thanks
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WillR 13 years ago

Originally Posted by CyberSorcerer

6. Bad Grammer

??? Oh you mean bad GrammAr. Too funny!

Sorry, couldn't resist.
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Dresden14

13 years ago

Its just a splash page and confusing. I clicked off after a few seconds of being on the site; just my opinion. I'd make it look more like a big corporate site, and maybe throwing that form on all pages with a "lets get started" approach. Thats what I did with all my sites.

Thanks
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m30jake

13 years ago

Originally Posted by Dresden14

Its just a splash page and confusing. I clicked off after a few seconds of being on the site; just my opinion. I'd make it look more like a big corporate site, and maybe throwing that form on all pages with a "lets get started" approach. Thats what I did with all my sites.

What do you mean by "it's just a splash page" ?

Thanks

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m30jake

13 years ago

bump bump

Thanks

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Why the high bounce rate?

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