The SANDWICH Method

Hi everyone, hope you're well.

Today I'm going to introduce you to something that you may or may not have heard of. It's a list-building technique called the sandwich method.

Now what this is in a nutshell, is a page that goes in between your squeeze page, and your download page.

Squeeze ---> Sandwich Page ----> Download page.

Now, with a sandwich page, it doesn't neccesserily have to have a link to the downlaod page. After your visitor opts-in, you could have a sandwich page that says "Thank you, please confirm your e-mail to receive the download link to your free report"

Now, most marketers will leave it at that. But I can tell you that by doing so, you're not takinf full advantage of the situation. On this sandwich page you should be making your visitor an offer of some kind (Providing that this offer is useful and related to the free report)

(This is just an example, there are many other ways of utilising a sandwich page, I personally think the best way is to offer another suprise freebie. But DO NOT overwealm your visitor with freebies. If you are going to do this, make sure that the amount of information is digestable, and related.)

As your visitor has just opted-in for a report, they're clearly in the mindset of searching for information. Meaning if you throw in another un-mentioned report for free, they're going to be very appreciative. If you can put something infront of them which matches what they're looking for, you should.

Another example, you could say, "If you take your list-building seriously, you should check this out" This would then link to an offer, or a product of your own (Which you could offer at a one-time discount as they are new subscribers to your list)

This is something you can easily play around with to gain different results.

Hope this helps.

Pope.