I got really tripped up on the domain name. I wanted an exact match domain with just the first two words, which had 1000 exact local searches, but nothing was available. So, following the advice I've seen from several people, I added the word "reviews" to my keyword phrase. But all that that accomplished was that I'm ranking on the second page of Google for the three word phrase that only gets a little more than 100 local searches. I'm not ranking at all for the first two words, which had been my intention...my site is nowhere to be seen.
Another problem is that I have a very high bounce rate - 97% - which means that the few people who come here don't stay at all and I don't know why. To my eyes, the site looks nice. But what do I know? Obviously, not very much.
I'm wondering now if I should just forget about this site, or change it somehow (how?) and make a bigger effort to get traffic. Or should I take the content (all of which I wrote myself) and use it to create a few Squidoo lens or something like that?
I would appreciate some advice from successful marketers, because frankly I don't think I have the competence to make a smart decision.