38 {{ upvoteCount | shortNum }}
38 {{ upvoteCount | shortNum }}

The End of My Rope...

by joemagaro
32 replies
Hey guys, I'm kind of at the end of my rope here... I have an internet marketing business and I'm having trouble coming up with other ways of promoting our product. Unlike most IM businesses, we have a physical product... an anti-anxiety supplement. It's a great product... we've had very positive reviews from our customers. But we've kind of reached our limit as to how to advertise it effectively.

Currently, we are using Google Adwords and Microsoft Adcenter to advertise for paid search. We're seeing strong results from that. We also just recently started working on SEO to improve our organic search results on our most prized search terms. We see these two sources of traffic working consistently into the future.

Beyond paid and organic search, we have spent a good month or so e-mailing people on Clickbank and such to look for joint ventures and partnerships. Though we've made a few launches that have an extremely high conversion rate (upwards of 5% of directed traffic), we have had a very hard time finding anyone with a substantial list who is willing to promote our product. We also changed our approach and asked these potential partners about advertising instead of joint ventures, but the response rate had been pretty anemic. From what we've experienced, we just don't think that it's an effective use of our time to continue e-mailing so many different places with such a poor response rate.

We also experimented with advertising on other ad networks including Facebook, Reddit, and Plenty of Fish. Facebook is tough because it's difficult to target people who might have anxiety -- it's not something they advertise on their profile. Reddit was mildly successful, but it doesn't seem expandable as many expressed skepticism in the comments on the post. Plenty of Fish was also mildly successful, but the number of conversions didn't really justify the cost.

So, finally, my question is:

Do you guys have any other ideas for promoting our product, either online or offline, that I haven't mentioned here? We're open to any and all ideas... even re-exploring some of the old methods that we tried and didn't find particularly successful.

Any good ad networks to try out that we might have missed? Have any of you had experience with CPA networks or affiliate networks? What about list brokers?

Any advice would be appreciated to stoke the fire and help spark new ideas of our own. Thanks!!
#end #rope
  • Profile picture of the author TryBPO
    Joe, you've been at this a lot longer than the 3 minutes I've spent reading your post, so some of these may seem extremely silly to you, but maybe one or two of these might at least get you thinking in the right direction or give you some ideas? Hope it helps a little, anyway.

    - Contact local anxiety groups and offer it for free to trial? Get some reviews and ask that they tell others they know about it to boost business.

    - You tried FB and I can see why people wouldn't advertise anxiety...but did you try secondary methods of finding those people? Are there any famous authors or doctors out there on anxiety? Do they have fan pages you can target?

    - Do those same people I mentioned above have websites you can advertise on via banners, links, guest posting, etc.?

    - Commenting on YouTube videos about anxiety? Commenting on Yahoo Answers to promote your product?

    - Are you personally very familiar with and/or well known in the niche? Offer some sort of event and try to get some guest speakers to talk about their history with anxiety, bring doctors to speak, etc. Pitch it to the speakers as a great way to get their name out there for their own products? Advertise locally...pitch your product at the end?

    - Try to narrow down the niche. Maybe target towards college kids looking for worry-free exams? Target to new mothers as post-pregnancy stress relief?

    - Contact bloggers within the niche and offer various levels of samples to their readers through a contest? Some kind of contest that benefits you and the blogger, of course.
    Signature
    Website Brokers - We can help you sell businesses making $500 to $50K per month.

    Free Website Valuation - How much is your website really worth? Find out here, free.
    {{ DiscussionBoard.errors[3859917].message }}
  • Profile picture of the author HelpingYouBeAnExpert
    Have you considered the product is the problem? It's hard to sell something people don't want, if you have a good product the marketing is easy I have sold over 500 or 600 products and can tell you that no amount of marketing can sell a bad product and bad marketing that sucks can sell a good product.
    Signature

    Join Next Live Mastermind Zoominar 100% Real World Secrets to Get Up And Running. Are you Stuck? Don’t miss it www.MonthlyMastermind.org
    {{ DiscussionBoard.errors[3860509].message }}
  • Profile picture of the author Zero
    Have you tried other 2nd tier PPC websites like 7search, looksmart, adknowledge etc??
    {{ DiscussionBoard.errors[3860523].message }}
    • Profile picture of the author celente
      Originally Posted by Zero View Post

      Have you tried other 2nd tier PPC websites like 7search, looksmart, adknowledge etc??
      yes why not test this smaller scale. Dont outsource this, do it yourself smaller scale and then see if you can get it to work.

      If it does upscale.

      If not just try something different.

      marketing is really just all about testing and measuring.
      Signature
      Create a $5000 USD a month Business. 1-on-1 Coaching. By 6 figure marketer! - CLICK HERE
      {{ DiscussionBoard.errors[3875309].message }}
      • Profile picture of the author Bill Farnham
        Unlike most IM businesses, we have a physical product...
        You need to look into going to trade shows. What you're lacking is distribution. You'll find that by shaking hands not by spending all your energies online.

        If you can land a handful of distributors they will have the resources to do the selling for you.

        ~Bill
        Signature
        {{ DiscussionBoard.errors[3875428].message }}
  • Profile picture of the author BloggingPro
    How much of a commission are you offering to your potential partners? Have you tried increasing the commission to see if it gets a better response from the potential partners you are emailing?

    Giving up more of your sale as a commission can lead to more sales, and in your industry wil lead to larger brand awareness.
    Signature
    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
    {{ DiscussionBoard.errors[3860542].message }}
  • Profile picture of the author BeachDude
    That business can be taken offline and turned into an 8 figure operation. Direct mail, radio, retail, etc.
    {{ DiscussionBoard.errors[3860545].message }}
    • Profile picture of the author joemagaro
      Originally Posted by BeachDude View Post

      That business can be taken offline and turned into an 8 figure operation. Direct mail, radio, retail, etc.
      Are you talking about using list brokers and such? I heard that they were not exactly the best source to go after. Where can I find direct mail addresses or emails of people who are linked with an anxiety related product?

      I haven't tried 2nd tier ad networks like Looksmart, etc. I'll definitely have to check them out. Has anyone had any experience with Ask.com?

      Also, what about contextual advertising and PPV ad networks like TrafficVance. I heard that they're tough to optimize, but can be very powerful when done right. Anyone have any experience with them?

      P.S. Our product is definitely a good product. Our conversion rates are extremely strong -- we convert upwards of 4-5% of direct traffic from search engines and e-mail marketing traffic. Our concern is only that we typically get 30 to 40 visitors per day. So we're only seeing a little more than an order per day right now, and we're just trying to maximize the amount of targeted traffic coming to our website.
      {{ DiscussionBoard.errors[3862823].message }}
      • Profile picture of the author paulie888
        Originally Posted by joemagaro View Post

        Are you talking about using list brokers and such? I heard that they were not exactly the best source to go after. Where can I find direct mail addresses or emails of people who are linked with an anxiety related product?

        I haven't tried 2nd tier ad networks like Looksmart, etc. I'll definitely have to check them out. Has anyone had any experience with Ask.com?

        Also, what about contextual advertising and PPV ad networks like TrafficVance. I heard that they're tough to optimize, but can be very powerful when done right. Anyone have any experience with them?

        P.S. Our product is definitely a good product. Our conversion rates are extremely strong -- we convert upwards of 4-5% of direct traffic from search engines and e-mail marketing traffic. Our concern is only that we typically get 30 to 40 visitors per day. So we're only seeing a little more than an order per day right now, and we're just trying to maximize the amount of targeted traffic coming to our website.
        The premier place to buy targeted mailing lists is nextmark.com - if you can find a list that targets people seeking anti-anxiety cures, you stand to make a lot more money using this.

        Additionally, I'd focus on media buys and banner placements in addition to the PPC you're doing, as that is a vast source of extra traffic that you're overlooking at the moment.
        Signature
        >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
        {{ DiscussionBoard.errors[3864110].message }}
        • Profile picture of the author joemagaro
          Originally Posted by paulie888 View Post

          The premier place to buy targeted mailing lists is nextmark.com - if you can find a list that targets people seeking anti-anxiety cures, you stand to make a lot more money using this.

          Additionally, I'd focus on media buys and banner placements in addition to the PPC you're doing, as that is a vast source of extra traffic that you're overlooking at the moment.
          I checked into some lists about anxiety on Nextmark. There about 7 lists which seem to have about 40 million people or so on them. Pretty good.

          HOWEVER... I have read that you can't really expect more than a 0.5% response rate from a list like that. If we buy 5,000 leads for example, and only 0.5% actually come to our website, that's only 25 people. Considering our conversion rate fluctuates between 3 - 5% on targeted traffic, we'll probably only get one sale out of that!

          Have you had a much different experience with the success rate of renting lists?
          {{ DiscussionBoard.errors[3871918].message }}
  • Profile picture of the author Nickolie0990
    Most people never know just how close they are to actually seeing success, my best advice is to take a break, get some distance between you can the computer.
    {{ DiscussionBoard.errors[3860546].message }}
  • Profile picture of the author TurnkeyBusinessBlogs
    Originally Posted by joemagaro View Post

    Hey guys, I'm kind of at the end of my rope here... I have an internet marketing business and I'm having trouble coming up with other ways of promoting our product. Unlike most IM businesses, we have a physical product... an anti-anxiety supplement. It's a great product... we've had very positive reviews from our customers. But we've kind of reached our limit as to how to advertise it effectively.

    Currently, we are using Google Adwords and Microsoft Adcenter to advertise for paid search. We're seeing strong results from that. We also just recently started working on SEO to improve our organic search results on our most prized search terms. We see these two sources of traffic working consistently into the future.

    Beyond paid and organic search, we have spent a good month or so e-mailing people on Clickbank and such to look for joint ventures and partnerships. Though we've made a few launches that have an extremely high conversion rate (upwards of 5% of directed traffic), we have had a very hard time finding anyone with a substantial list who is willing to promote our product. We also changed our approach and asked these potential partners about advertising instead of joint ventures, but the response rate had been pretty anemic. From what we've experienced, we just don't think that it's an effective use of our time to continue e-mailing so many different places with such a poor response rate.

    We also experimented with advertising on other ad networks including Facebook, Reddit, and Plenty of Fish. Facebook is tough because it's difficult to target people who might have anxiety -- it's not something they advertise on their profile. Reddit was mildly successful, but it doesn't seem expandable as many expressed skepticism in the comments on the post. Plenty of Fish was also mildly successful, but the number of conversions didn't really justify the cost.

    So, finally, my question is:

    Do you guys have any other ideas for promoting our product, either online or offline, that I haven't mentioned here? We're open to any and all ideas... even re-exploring some of the old methods that we tried and didn't find particularly successful.

    Any good ad networks to try out that we might have missed? Have any of you had experience with CPA networks or affiliate networks? What about list brokers?

    Any advice would be appreciated to stoke the fire and help spark new ideas of our own. Thanks!!
    Well, ALL of traffic on one of our blogs is people looking for a way to get rid of anxiety - we get between 120-150 uniques a day and we have never found a product to promote. We use Adsense on there, but if you want to setup a commission deal for us then we could do business.

    Do a search for extreme anxiety and you will see we are in the top 3 of Google, and #1 in Yahoo and Bing. Our blog is SANEADVICE.COM (writing name is Jacob)

    PM me if you are interested in making a deal.
    Signature
    Adsense screenshots - Finally make a serious income with your own business blogs - we write your content and get you started and OUT OF THE GATE the RIGHT way! No gimmicks. Clean and safe work process.
    {{ DiscussionBoard.errors[3860565].message }}
    • Profile picture of the author prettysavvy
      Originally Posted by TurnkeyBusinessBlogs View Post

      Well, ALL of traffic on one of our blogs is people looking for a way to get rid of anxiety - we get between 120-150 uniques a day and we have never found a product to promote. We use Adsense on there, but if you want to setup a commission deal for us then we could do business.
      I wonder what you mean by "we have never found a product to promote". I know that anxiety and panic attacks is a popular niche with many marketers plus Clickbank has many compteting info prodcuts in that niche. You could promote them on your saneadvice -site.

      Cheers,

      Satu
      {{ DiscussionBoard.errors[3922567].message }}
  • Profile picture of the author KenThompson
    Hi Joe,

    If you are interested in exploring direct mail, then what you can do
    is use the SRDS to find lists to rent for mailing purposes. Some of them
    include email addresses, but typically DM businesses buy physical addresses
    for mailings.

    SRDS = Standard Rate and Data Service. This is what has been used for
    decades by professional DM businesses.

    You can find them online or go to a local library and should be able to find
    a copy of their reference volumes.

    If you want to explore that, DM, then find a good list to rent and do a test
    mailing. You'll need to have a sales letter of some kind to mail. You can try
    post card mailings to send them to your site, but find out about optimizing
    your pc mailings for best results.

    Be careful with PPV as it can be very untargeted. I have not used it. I've
    read you can find some networks that have more targeted sites, but generally
    you have to experiment and find a network that works with your product.

    You can explore banner advertising on selected sites.

    There are tons of sites related to your niche market. I believe you would have
    success with writing articles for syndication and publishing on your site, first,
    and making sure they are indexed, first, and then submit to ezinearticles.

    There are tons of threads and posts here about this. But, in a nutshell, these
    articles are longer than usual, maybe around 1000 words, and the resource
    box is straightforward and without strong calls to action like you would normally
    see in a resource box. It has to be something a webmaster would not mind
    putting on their site.

    I strongly recommend you do things to build your own email list. Are you doing
    that? If not, suggest you do.

    You can find low cost advertising on cable TV channels with unsold ad space.
    These tend to run late at night, but there is an audience.

    See about advertising on college radio stations. College = anxiety.

    Local radio stations with unsold ad space... this will be at reduced rates.

    Get interviewed by a local radio station(s).

    Run offline classified ads. You can find reputable ad brokers online, but
    do your research well.

    You can do the two step approach and put an 800 number in the ad, and
    you have a recording that is about 1-2 minutes extolling the many virtues,
    benefits, of your product with your URL in the ad. Spell it out.

    Create videos and use them to market your site.

    Create an email list... again.

    Try ads at adbrite and use their demographic targeting feature.

    Have you used banner ads at adwords? Can do that too with adbrite.

    Create podcasts and submit them to podcast directories.

    There's more... but that should keep you busy for a while.

    As one of my old copywriting mentors used to say to me... get cracking.




    Ken
    {{ DiscussionBoard.errors[3862970].message }}
  • Profile picture of the author Steve Faber
    Have you tried publicity methods like doing interviews on local TV shows in medium and large markets? Most of these markets have local shows that always feature authors and product creators touting the benefits of their new products, especially if it helps people with a common/serious problem.

    Find a high profile celebrity with an anxiety problem and comp them a copy. If it helps them, you'll get more pub from that. There was a fairly high profile NFL football player a few years ago who had anxiety attacks. I don't remember who it was, though.

    Do some well crafted press releases about your product. You could get picked up by magazines and papers (the few that are left). Also, contact feature editors of offline magazines and papers directly about writing an article on how to overcome anxiety disorders. You'll be able to leave something about your product in your byline/bio, because it establishes your credibility.

    Publicity can be far more powerful than advertising. Did you make some cool, viral youtube videos? If not, you should.
    Signature
    For Killer Marketing Tips that Will Grow Your Business Follow Me on Twitter Now
    After all, you're probably following a few hundred people already that aren't doing squat for you.....
    {{ DiscussionBoard.errors[3863021].message }}
    • Profile picture of the author bobbyp21
      I know that Earl Campbell, Hall of Fame running back for the Houson Oilers and briefly the New Orleans Saints I think, had Anxiety Disorder. I think that he eventually got better though but don't know for sure.
      {{ DiscussionBoard.errors[3894135].message }}
      • Profile picture of the author fluffythewondercat
        Everybody has stress to some degree. Stress = anxiety.

        I second everything Michael had to say, but I'm going to suggest a strategy that might sound loopy:

        A contest.

        Internet contesters are primarily women 21-55. They religiously and voraciously read sweepstakes sites. Is this highly targeted traffic? No, they're opportunity seekers. But it's also very likely some of them are in your chosen demographic. And putting on a contest is a LOT cheaper than AdWords.

        Many smaller companies put on contests without the benefit of third party agencies that oversee the rules and conditions, but to be reasonably litigation-proof you may want to hire one. Still cheaper than AdWords.

        You capture the email address of each entrant and verify it with an autoresponse. Give away an iPad 2 and a bunch of smaller prizes, including (let's say) a year's supply of your product.

        fLufF
        --
        Signature
        Fiverr is looking for freelance writers for its blog. Details here.
        Love microjobs? Work when you want and get paid in cash the same day!
        {{ DiscussionBoard.errors[3921961].message }}
  • Profile picture of the author Linda_C
    Originally Posted by joemagaro View Post

    we have spent a good month or so e-mailing people on Clickbank and such to look for joint ventures and partnerships. Though we've made a few launches that have an extremely high conversion rate (upwards of 5% of directed traffic), we have had a very hard time finding anyone with a substantial list who is willing to promote our product.
    Well, THERE'S a big part of the problem. People on Clickbank (and such) are selling downloads and digital access. They're used to getting 50-75% of the ticket price of an instant download. You simply can't offer that on a tangible.

    I have several clients with tangible products and we're using Share A Sale and doing very well. Share A Sale has more "tangible" than digital merchants and an affiliate base that is familiar/comfortable with tangibles.

    I'd suggest looking into affiliate networks that have a wider base of tangible goods merchants and don't spin your wheels pursuing the digital crowd.


    {{ DiscussionBoard.errors[3863085].message }}
  • Profile picture of the author MichaelHiles
    "People with anxiety" isn't necessarily a real marketing demographic.

    "A stay-at-home-mom with 4 kids and a husband getting ready to lose his job" is a real marketing demographic.

    Get my drift?

    Your marketing approach needs a complete overhaul.

    Who has anxiety and why?

    Those are your target segments.

    Construct a marketing story around each of those targets, complete with how your product solves their problem.

    What specific problem are you solving for what specific person?

    People with anxiety isn't a specific person.

    Not even "a person with anxiety". That's a generalism.

    "Mary Johnson, a 36 year-old mother for four kids, living in a suburban home with two mortgages, two car loans, and a husband about ready to be laid off" is a specific person.

    Talk to Mary. Sell her you product. What benefits of using your product will Mary experience?

    Then go find Mary #1, Mary #2, Mary #3.

    Any one of the marketing tactics you previously mentioned could turn your company into a multi-million dollar business. But you're not using them correctly, starting with how you're targeting your prospective customer.

    Sure, sure, there might be hundreds of different circumstances of different kinds of situations and people that experience anxiety. But you want to sell to each of them individually with a conversation tailored to speak directly to their unique circumstance.

    You don't have the money for brand marketing. You don't have the resources to market on a mass scale. The internet is a direct response vehicle, so start selling using successful direct response methods, and that starts with a very succinct prospective customer persona.
    Signature
    {{ DiscussionBoard.errors[3872205].message }}
    • Profile picture of the author joemagaro
      Originally Posted by MichaelHiles View Post

      "People with anxiety" isn't necessarily a real marketing demographic.

      "A stay-at-home-mom with 4 kids and a husband getting ready to lose his job" is a real marketing demographic.

      Get my drift?

      Your marketing approach needs a complete overhaul.

      Who has anxiety and why?

      Those are your target segments.

      Construct a marketing story around each of those targets, complete with how your product solves their problem.

      What specific problem are you solving for what specific person?

      People with anxiety isn't a specific person.

      Not even "a person with anxiety". That's a generalism.

      "Mary Johnson, a 36 year-old mother for four kids, living in a suburban home with two mortgages, two car loans, and a husband about ready to be laid off" is a specific person.

      Talk to Mary. Sell her you product. What benefits of using your product will Mary experience?

      Then go find Mary #1, Mary #2, Mary #3.

      Any one of the marketing tactics you previously mentioned could turn your company into a multi-million dollar business. But you're not using them correctly, starting with how you're targeting your prospective customer.

      Sure, sure, there might be hundreds of different circumstances of different kinds of situations and people that experience anxiety. But you want to sell to each of them individually with a conversation tailored to speak directly to their unique circumstance.

      You don't have the money for brand marketing. You don't have the resources to market on a mass scale. The internet is a direct response vehicle, so start selling using successful direct response methods, and that starts with a very succinct prospective customer persona.
      Thanks for the detailed response. I really appreciate your advice about delving deep into finding individuals who might have anxiety and speaking directly to them and their probelms rather than just blanket a bunch of people with anxiety.

      That's actually what we're doing with our launches with JV partners. We write sales copy that specifically speaks to their list and the interests of their customers, and we get a high conversion rate because of that.

      The issue we have is in finding more of these people.

      We target "people who have anxiety" only when those people indicate that they are indeed "people who have anxiety" through PPC. That is, they search "herbal anxiety remedy" or "cure for anxiety." And then BAM! we have the solution to their problem.

      If single moms with 4 kids and an imminent divorce are searching on Google to the solution to their problems, maybe "divorce help" or "babysitting" or something of the like, we can't just slap an ad on the side that says, "Need Help with Your Divorce? Maybe you're stressed out and have anxiety. We have the solution..." The CTR on that would be atrocious and Google would not be very happy.

      So your point is well-taken. I understand that we need to speak directly to that person and have a story that really uncovers what problems that they face.

      BUT... the real issue is finding those people and how to advertise to them cheaply. And that's the issue that we've been struggling with.
      {{ DiscussionBoard.errors[3875035].message }}
      • Profile picture of the author MichaelHiles
        Originally Posted by joemagaro View Post

        Thanks for the detailed response. I really appreciate your advice about delving deep into finding individuals who might have anxiety and speaking directly to them and their probelms rather than just blanket a bunch of people with anxiety.

        That's actually what we're doing with our launches with JV partners. We write sales copy that specifically speaks to their list and the interests of their customers, and we get a high conversion rate because of that.

        The issue we have is in finding more of these people.

        We target "people who have anxiety" only when those people indicate that they are indeed "people who have anxiety" through PPC. That is, they search "herbal anxiety remedy" or "cure for anxiety." And then BAM! we have the solution to their problem.

        If single moms with 4 kids and an imminent divorce are searching on Google to the solution to their problems, maybe "divorce help" or "babysitting" or something of the like, we can't just slap an ad on the side that says, "Need Help with Your Divorce? Maybe you're stressed out and have anxiety. We have the solution..." The CTR on that would be atrocious and Google would not be very happy.

        So your point is well-taken. I understand that we need to speak directly to that person and have a story that really uncovers what problems that they face.

        BUT... the real issue is finding those people and how to advertise to them cheaply. And that's the issue that we've been struggling with.

        Well if it were so easy, everyone would be a billionaire.

        Right?

        I completely understand where you're coming from, and just wanted to encourage you to narrow your rifle scope focus.
        Signature
        {{ DiscussionBoard.errors[3879960].message }}
      • Profile picture of the author prettysavvy
        Originally Posted by joemagaro View Post

        BUT... the real issue is finding those people and how to advertise to them cheaply. And that's the issue that we've been struggling with.
        Well, content marketing using SEO is *free* of course, but takes time. And I assume anxiety niche is a tough market to break into.

        What about contacting webmasters of anxiety-related websites/blogs and offering to pay a monthly fee for them to display your ad. I assume that would be cheaper than PPC (I have no exeprience of PPC).

        If you suffer from anxiety disorder, one avenue to take is to simply use anxiety and depression medication. But there are plenty of people who don't like medication and would rather use herbs and natural medicine.

        So it might be a good idea to target people intrested in natural ways to cure anxiety.
        {{ DiscussionBoard.errors[3922621].message }}
  • Profile picture of the author money bubble
    Do you have any brochures? If so, something you could try is contacting people in the medical professions & ask if they wouldn't mind placing brochures in their offices or waiting areas. Some might do it for free & some might ask for a small referral commission. You could try therapists, psychiatrists/ psychologists, even massage practitioners(you'd be surprised how many people get massage for anxiety & depression). Hope this helps & good luck!
    {{ DiscussionBoard.errors[3875451].message }}
  • Profile picture of the author Rob Howard
    Joe, I think Michael gave you everything you need...

    Just stop, reread what he has said, and then think about it for a moment. Or many moments.

    Here is a hint: It isn't just about the search engines and providing immediate solutions to persons looking to buy immediately.

    There are others, too...and other strategies to get them "in your funnel", even if they aren't direct buyers yet.

    Email list building is one of them...get in contact with big Media buy companies, find out what sites those people with demographics go too, and start running ad's on them...Then get them into a funnel...

    Rob
    {{ DiscussionBoard.errors[3875458].message }}
    • Profile picture of the author myob
      You will have a broad outreach by speaking or writing for organizations and support groups. What I have found is by writing in targeted authoritative publications such as newsletters and clinical journals you will position yourself with your prospects as an "implied" endorsement from these outlets.

      One of the largest organizations for this disorder is the the Anxiety Disorders Association of America (ADAA) at adaa.org. There are thousands of similar organizations and localized groups, depression counseling, and medical clinics that may be receptive to relevant articles and/or appearances.
      {{ DiscussionBoard.errors[3875527].message }}
  • Profile picture of the author samphillips
    Joe - usually success is just around the corner - do not quit - follow the above great marketing ideas but... for a day or so - just relax and refocus your thoughts and try to get some fresh fortitude. You will succeed by being persistent.
    {{ DiscussionBoard.errors[3875546].message }}
    • Profile picture of the author MentorTodd
      Yes, I agree with Sam. Take a little break and then re-focus.

      TB
      {{ DiscussionBoard.errors[3875591].message }}
  • Profile picture of the author M1chael
    Don't give UP! I would use Fiverr and exploit some radio station offers there. I would setup VIRAl scripting so that anyone that visits is enticed to spread this virally - this can be accomplished a NUMBER of ways.

    Once it is spread, you drive it to opt ins to get into your funnel - etc.

    You can also do youtube - it is very powerful if you use it correctly.

    In regards to Facebook - I would do something like an ad that simply says"If you 'HATE' being anxious, 'Like' this - etc stuff like that and test those - then it forms it as something most people hate rather than something that points out the lead as different.

    Hope that helps!
    Signature

    Discover total local search optimization and mobile search domination in a step by step course!

    {{ DiscussionBoard.errors[3875988].message }}
  • Profile picture of the author M1chael
    Oh and look for sites that have your target audience - I use google ad planner. Then buy ad space on there - media buying WORKS when you drive it to lead capture.
    Signature

    Discover total local search optimization and mobile search domination in a step by step course!

    {{ DiscussionBoard.errors[3875993].message }}
  • Profile picture of the author williamrs
    There are a few things that you can do...

    * Set up an offer with good CPA networks (check 600+ CPA Networks and Publisher Affiliate Networks Reviewed // AffiliatePaying.com)

    * Do direct to site media buys (use Google AdPlanner to find good placements)

    * Buy traffic inventory from platforms like AdShuffle, Pulse360, Adsonar, etc...


    W
    Signature
    Steal My Profit Strategy



    >> Download Now <<
    {{ DiscussionBoard.errors[3922640].message }}
  • Profile picture of the author Yogini
    There are a lot of good suggestions on this thread already. You can also add it to your signature file as you may get both customers as well as jv partners that way. I haven't seen the website, but be sure there is a lot of information on the about me page of the site as both customers as well as affiliates/jv partners would be hesitant about ingesting anything without knowing more background on the company.

    I have a physical booklet on stress reduction and get a good response from press releases, both from individual customers as well as massage therapists and other professionals who buy in bulk to grow their own businesses.

    Showing studies to jv partners/affiliates and giving them material they can use to inform their visitors/readers can be helpful for the partners to gain confidence in the product.

    Debbie
    Signature
    90 Quotes on Nature Pictures-Only $5
    Get Five Picture Quotes Free- Perfect for FB
    Free Kindle Marketing Tips And Books
    {{ DiscussionBoard.errors[3948557].message }}
    • Profile picture of the author wally247
      Hey Joe...you are not alone.


      To save my fingers from SOME typing, you can read a post that I hijacked about the anxiety niche here: http://www.warriorforum.com/main-int...any-value.html


      If your product converts, hit me up ASAP. I have 150+ people a day that I can send anywhere I want....and they all have anxiety pretty bad from what I can tell.


      I don't mean ANY disrespect to other warriors out there who genuinely try to offer help but I have to tell you something.


      The anxiety niche is not like other niches! It is NOT THE SAME as selling golf clubs, IM products, hemorrhoid cures and simple ebooks.


      I am freaking exhausted from trying to make sales from the anxiety niche...it has really put a damper on my life.


      Before you read what I said and decide to pick me apart though, you NEED TO READ what I say...all of it!


      When I say "trying to make sales" do not tell me that I should be "recommending" products or "building trust" or any of that generic marketing stuff.


      I'll say it again...Anxious people ARE NOT LIKE OTHER PEOPLE.


      What you do to sell an iPad does not work for them. I'm really not trying to be rude here, but a lot of people just say the same generic stuff.


      Change your headline
      Build trust
      Build a list (my personal favorite, keep reading for why that doesn't work either)
      Offer value
      "Quality content" (My 2nd favorite, like I am writing gibberish with huge BUY NOW in red text like you would see in a WSO page.
      Recommend, don't sell
      Don't use info products
      Don't use natural remedies
      Don't do this....don't do that.


      Phooey!


      I've done it ALL!


      People with anxiety buy Xanax, they DO NOT BUY OTHER THINGS!


      But wait, how could you be such a jerk to 40 million people with such a big life changing problem you ask?


      Because I HAD ANXIETY FOR 10 YEARS!


      The second that I found out that you could download a product from the magical internet that even HINTED at "curing my anxiety" I was done.


      I paid so fast it was unreal...I couldn't wait to get out of the living hell that is anxiety!


      I am clearly different though than other people with anxiety. And because of that and because people with anxiety are "my peeps" I can say what I want...and I'm telling you all that anxious people do not buy products like they do for your niches.


      Joe...I am sorry to hijack yet another thread, I am really a pretty nice dude...but marketers are spreading pure lies in rehashing the same bunk info about so-called "evergreen" niches.


      Selling/recommending/giving away trials to anxious people is NOTHING like selling someone a Kindle and sending them on their way.


      It's not even apples and oranges.....it's apples and bowling balls.



      I have a small list of 300 that I would GLADLY PROMOTE YOU WITH!


      The reason for the small list? Because I see no value in it. When people don't buy, why send traffic to a squeeze page? It's absurd.


      If I want to turn on the faucet, I can easily get 20 new subscribers every single day and promote ANY offer available.

      That can be a very big list with enough time...but again, it's a waste of my time so I don't bother with it anymore.


      I did though recently. I went the "helpful" route after some suggestions on that other thread I hijacked....


      I told people to email me and tell me what bothers them the most about their anxiety. I figured it would be great research right?


      Some email me, some don't but they all are the same. They write me again and again and again with the same questions.


      Am I dying, am I sick, I can't breathe. I take time out of my day and I answer them with compassion, and I give them tips for how to feel better...because I really do LOVE HELPING PEOPLE.


      I do not however love doing it for free, and neither would any of you....it gets old man.


      Anxious people do not take action in their lives. They like searching endlessly for lists of symptoms so they can know that they are not alone.....they have zero interest in stopping those symptoms.


      So what have I done?

      Honest product reviews
      My personal story
      Full on "salesy" style pages that would be perfect for a WSO type of offer
      Recommendations
      Herbal remedies
      Info products
      Free trials
      Scare tactics (warning them that they are never going to feel better if they don't take action)



      It's all the same. A sale about every 700 people.


      Please don't suggest that these people are not targeted too. I've seen the long tail keywords they type in to find my site....they have anxiety, trust me!


      Joe...If you want to exchange ideas, or if you just want your banner in front of people and I can be an affiliate in your program, hit me up.


      I am washing my hands of this niche for good, but like a complete moron I keep hoping that somehow there is a magical thing I can do to get people to take action in their lives....


      I really doubt it.

      W
      Signature
      Skype
      {{ DiscussionBoard.errors[5996851].message }}

Trending Topics