Domain Extensions
Here's the story: I have been busy looking for a good domain name for my sister's blossoming offline business and in the process have come across some established businesses that already have either the .com or .net extensions taken, but not both. Now while I am not advocating that my sister use a domain name that is already established and in some instances branded, it did prompt the following questions:
- What is the specific risk to an online business (currently getting decent traffic) by having a premium extension hanging out there available for purchase?
- Wouldn't purchasing the available extension (xyz.net) and a keyword of the unavailable extension (xyz.com) tap into their established traffic?
Frank
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