Offline/Online Marketing Ideas for Restaurant?

119 replies
Hi guys,

Well, I took the advice of David Preston, Andrew Cavanagh, and Stef. I went out and talked to some Business Owners. I am close to getting a deal, and I want to present to the Owners some marketing ideas.

It's a gourmet pizza place. Fun, laid back place. The owners are young. Free WiFi. The location is not great, however.

Ok, my ideas so far:


Online

1) I have a restaurant review blog. I will feature their place on it.

2) Build Squidoo lenses targeting restaurant related keywords for San Diego.

3) Target travelers to SD with Squidoo, EZA, etc.


Offline

1) There's a Real Estate place nearby. I'm thinking of a Joint Venture with them.

2) Joint Venture with any transportation hub: train station, airport. (But, this may be expensive.)

3) JV with hotels.

4) Capture customer contact info at Point Of Sale, and then market to the list.


That's what I've come up with so far. Ready to hear your brainstorms.
#business owner #ideas #joint venture #marketing #offline and online gold #offline or online #restaurant
  • Profile picture of the author ShayB
    If it is a fun place, have them come up with an event or angle and send out a press release to the local media.

    Have them sponsor a contest - have people create a new, never-before-seen pizza and celebrate the New Year with a new pizza creation.

    Winner gets free pizza for a year.

    Announce the upcoming contest and then announce the winner - complete with photos.
    Signature
    "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
    {{ DiscussionBoard.errors[347189].message }}
    • Profile picture of the author ShayB
      Is it family-friendly? Have them sponsor a coloring contest for the kiddos.

      Kids have a blank circle - and they draw their favorite kind of pizza.

      Winner gets free pizza for a year.

      Announce the contest - then announce the winner (with photos).

      Send a periodic press release about how many free pizzas the winner has gotten so far. With pics.

      Have the event every year.
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[347192].message }}
    • Profile picture of the author ic7
      ShayRockhold - Nice. People love events and they certainly love free stuff. Thanks. Great ideas.

      Free pizza for a year? I might have to enter the contest.
      {{ DiscussionBoard.errors[347196].message }}
      • Profile picture of the author ic7
        Kids have a blank circle - and they draw their favorite kind of pizza.
        Hmm, maybe tie that in with a charity. Hmm...
        {{ DiscussionBoard.errors[347199].message }}
        • Profile picture of the author ShayB
          Originally Posted by ic7 View Post

          Hmm, maybe tie that in with a charity. Hmm...

          Sure!

          You could do a joint event and get even more publicity.

          Civic marketing pays off. :rolleyes:
          Signature
          "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
          {{ DiscussionBoard.errors[347203].message }}
          • Profile picture of the author ShayB
            Is there a hospital nearby with a children's ward?

            Is there a group home?

            A Big Brothers/Big Sisters?

            Crisis Pregnancy Center?

            Orphanage?

            Any of these would be a great charity event idea.
            Signature
            "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
            {{ DiscussionBoard.errors[347207].message }}
            • Profile picture of the author ic7
              Originally Posted by ShayRockhold View Post

              Is there a hospital nearby with a children's ward?

              Is there a group home?

              A Big Brothers/Big Sisters?

              Crisis Pregnancy Center?

              Orphanage?

              Any of these would be a great charity event idea.
              All great ideas. I'm going to do a search around their restaurant.
              {{ DiscussionBoard.errors[347223].message }}
              • Profile picture of the author ic7
                ...what IMers take for granted is often new to brick and mortar business owners.
                And I have to agree with that. I was presenting really basic IM ideas, and their eyes were popping out of their heads.
                {{ DiscussionBoard.errors[347232].message }}
                • Profile picture of the author jan roos
                  I am building alist for a restaurant and we started friday night by handing out a little card to each table saying that they should go to the website and enter a chance to win a free dinner for 2 each month plus other really cool specials etc they'll receive via email. Last night and tonight we did it and so far we have 0 subscribers and the restaurant was packed both nights.

                  I know its still too early to see any results but if it doesnt work I think I'll make cards so that people can enter their email and name right there and then and I'll just manually upload them to the list.

                  Regards
                  Signature

                  I'll teach you how to make money like a Mamba.

                  Sign up for the free money mambas newsletter!

                  {{ DiscussionBoard.errors[347242].message }}
                  • Profile picture of the author ShayB
                    Originally Posted by jan roos View Post

                    I am building alist for a restaurant and we started friday night by handing out a little card to each table saying that they should go to the website and enter a chance to win a free dinner for 2 each month plus other really cool specials etc they'll receive via email. Last night and tonight we did it and so far we have 0 subscribers and the restaurant was packed both nights.

                    I know its still too early to see any results but if it doesnt work I think I'll make cards so that people can enter their email and name right there and then and I'll just manually upload them to the list.

                    Regards
                    Instead of having them enter at home, why not collect the cards in a fishbowl when they pay?

                    Have a drawing every month, and also let them know that they will receive coupons and specials just for signing up.
                    Signature
                    "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
                    {{ DiscussionBoard.errors[347246].message }}
                  • Profile picture of the author Lance K
                    As a marketer, I think it's a great idea in theory.

                    But as a restaurant patron, I don't want Tuesday night's special clogging up my inbox. And I'm for SURE not gonna go home and sign up.

                    I would think that you would have to either collect cards at the restaurant or else have a computer set up so they could do it there. Offer to give them 20% off their bill that night or a free drink at the bar or something like that if they do it. Or have a $250 drawing each night for those who enter. Or perhaps $100 every hour.

                    And you should try to present the list as something more than a repeated sales pitch. You could provide info on how to eat healthy when eating out, etc. You could also introduce new dishes and explain the story and inspiration behind them. People like stories. Getting blasted with deal of the day type emails will turn them off rather quickly.

                    Originally Posted by jan roos View Post

                    I am building alist for a restaurant and we started friday night by handing out a little card to each table saying that they should go to the website and enter a chance to win a free dinner for 2 each month plus other really cool specials etc they'll receive via email. Last night and tonight we did it and so far we have 0 subscribers and the restaurant was packed both nights.

                    I know its still too early to see any results but if it doesnt work I think I'll make cards so that people can enter their email and name right there and then and I'll just manually upload them to the list.

                    Regards
                    Signature
                    "You can have everything in life you want if you will just help enough other people get what they want."
                    ~ Zig Ziglar
                    {{ DiscussionBoard.errors[347281].message }}
                    • Profile picture of the author ShayB
                      Originally Posted by Lance K View Post

                      As a marketer, I think it's a great idea in theory.

                      But as a restaurant patron, I don't want Tuesday night's special clogging up my inbox. And I'm for SURE not gonna go home and sign up.

                      Maybe not, but I know I have made dinner plans because of a well-timed email. :rolleyes: ("Oh! Pizza King has a buy-one-get-one-free deal! Let's do that!")
                      Signature
                      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
                      {{ DiscussionBoard.errors[347294].message }}
                    • Profile picture of the author jan roos
                      Originally Posted by Lance K View Post

                      As a marketer, I think it's a great idea in theory.

                      But as a restaurant patron, I don't want Tuesday night's special clogging up my inbox. And I'm for SURE not gonna go home and sign up.

                      I would think that you would have to either collect cards at the restaurant or else have a computer set up so they could do it there. Offer to give them 20% off their bill that night or a free drink at the bar or something like that if they do it. Or have a $250 drawing each night for those who enter. Or perhaps $100 every hour.

                      And you should try to present the list as something more than a repeated sales pitch. You could provide info on how to eat healthy when eating out, etc. You could also introduce new dishes and explain the story and inspiration behind them. People like stories. Getting blasted with deal of the day type emails will turn them off rather quickly.
                      I agree with you about being a patron and not to get bombarded with emails which isnt what I'm planning to do. I know to provide real value etc and then also market to the list. It's just to get people to opt in. i think the 10% off for signing out right there and then is a good idea which I will test in the future.

                      The restaurant was voted number 2 in CA for best beef and we run $9.99 for 14oz NY strip specials and who doesnt want an email like that?

                      Cheers
                      Signature

                      I'll teach you how to make money like a Mamba.

                      Sign up for the free money mambas newsletter!

                      {{ DiscussionBoard.errors[347366].message }}
                  • Profile picture of the author NewbiesDiary
                    Originally Posted by jan roos View Post

                    I am building alist for a restaurant and we started friday night by handing out a little card to each table saying that they should go to the website and enter a chance to win a free dinner for 2 each month plus other really cool specials etc they'll receive via email. Last night and tonight we did it and so far we have 0 subscribers and the restaurant was packed both nights.

                    I know its still too early to see any results but if it doesnt work I think I'll make cards so that people can enter their email and name right there and then and I'll just manually upload them to the list.

                    Regards
                    you could maybe have a 'puter on the front counter where they can enter their details on the spot - tell them they have to confirm when they get home to get a special bla bla bla or a 10% off their next meal

                    or have single optin & you only have to get them to enter their details.

                    when they are paying is a really good time as they are already at the counter
                    {{ DiscussionBoard.errors[351550].message }}
                    • Profile picture of the author ic7
                      when they are paying is a really good time as they are already at the counter
                      Thanks Stef. I think that's got to be the best moment to hook people. Especially if the restaurant worker tells the customer how easy it is to sign up.

                      By the way, thanks for motivating me. Good times.
                      {{ DiscussionBoard.errors[351560].message }}
                      • Profile picture of the author NewbiesDiary
                        Originally Posted by ic7 View Post

                        Thanks Stef. I think that's got to be the best moment to hook people. Especially if the restaurant worker tells the customer how easy it is to sign up.

                        By the way, thanks for motivating me. Good times.
                        yeah it could start like

                        "did you enjoy your meal tonight?"
                        "yep"
                        "how would you like to get a discount off your next meal?"
                        'yep"
                        "Great, just enter your name & email addy here and you get a 10% discount"

                        OR

                        if they dont have a puter they can put on the counter, just have a guest book where they can put their name & email addy - but the puter's better I think
                        {{ DiscussionBoard.errors[351573].message }}
                        • Profile picture of the author ic7
                          Originally Posted by NewbiesDiary View Post

                          yeah it could start like

                          "did you enjoy your meal tonight?"
                          "yep"
                          "how would you like to get a discount off your next meal?"
                          'yep"
                          "Great, just enter your name & email addy here and you get a 10% discount"

                          OR

                          if they dont have a puter they can put on the counter, just have a guest book where they can put their name & email addy - but the puter's better I think
                          I like the guest book for second best. I think what would work on me would be:

                          "Sir, would you like a gigantic, ice cold FREE BEER?"
                          {{ DiscussionBoard.errors[351581].message }}
                          • Profile picture of the author NewbiesDiary
                            Originally Posted by ic7 View Post

                            I like the guest book for second best. I think what would work on me would be:

                            "Sir, would you like a gigantic, ice cold FREE BEER?"
                            hahahaha - that'd work on my Bloke too - not sure the UK crowd'd like it but! It'd have to bee - "Sir, would you like a gigantic, room temperature FREE BEER?"

                            Please - I know I'm gonna get grilled - but I couldnt resist!
                            {{ DiscussionBoard.errors[351654].message }}
                            • Profile picture of the author ic7
                              "Sir, would you like a gigantic, room temperature FREE BEER?"
                              D'oh!

                              That's a deal breaker!
                              {{ DiscussionBoard.errors[351671].message }}
                            • Profile picture of the author AndrewCavanagh
                              Originally Posted by NewbiesDiary View Post

                              "Sir, would you like a gigantic, room temperature FREE BEER?"

                              Be cautious with any marketing idea that involves liquor and especially using free liquor as an incentive to get people into a restaurant or business.

                              In most parts of the western world there are liquor licensing laws that strictly control what you can and can't do when you promote booze.

                              Many restaurant owners understand the laws so if you come up with a cool idea involving booze you might want to present it with this line first "I'm not 100% sure if this would pass the liquor licensing regulations but..."

                              Working with restaurants I came up with a whole pile of really cool strategies that turned out to be illegal (LOL)!

                              Kindest regards,
                              Andrew Cavanagh
                              {{ DiscussionBoard.errors[351683].message }}
                              • Profile picture of the author AndrewCavanagh
                                Here's one strategy most restaurants can start using immediately.

                                # 1: Target their best, highest paying clients from each night (there may only be 2-6 a night).

                                # 2: Send those clients a hand written thank you note from the owner or a member of the staff they know well.

                                Make it REALLY personal and simple.

                                Something like

                                Dear Mike,

                                It was so great to see you and Jan in [restaurant name] tonight.

                                It's always a delight to have you here.

                                [short personal statement].

                                Michael


                                The staff or owner can write these on the night and post them that night or the next morning.

                                It's a tiny piece of work but it can help the staff think positively about their clients (they have to think up nice things to say) it costs next to nothing (the price of local postage for 3 or 4 stamps a day).

                                And it works.

                                These key clients are likely to eat more frequently at the restaurant because they feel like they're appreciated.

                                If the best clients in a restaurant come in twice a month instead of once a month the increase in profits can be substantial.

                                Simple, low cost and effective.

                                Kindest regards,
                                Andrew Cavanagh
                                {{ DiscussionBoard.errors[351712].message }}
                            • Profile picture of the author Dave Ward
                              Unless I missed it on the thread I didn't see any mention of facebook ?

                              One of the most successful things to advertise on facebook are restaurants. So easy to reach your target audience. Go where the traffic is.

                              If the owners are young, they should go for it.

                              You can set up a business page for free, and geo target users. Check out this article for more details to help you. Facebook for Restaurants | Benjamin Christie Australian Celebrity Chef.
                              Signature

                              {{ DiscussionBoard.errors[351685].message }}
                    • Profile picture of the author jan roos
                      Originally Posted by NewbiesDiary View Post

                      you could maybe have a 'puter on the front counter where they can enter their details on the spot - tell them they have to confirm when they get home to get a special bla bla bla or a 10% off their next meal

                      or have single optin & you only have to get them to enter their details.

                      when they are paying is a really good time as they are already at the counter
                      We did get people'l email addresses right away and entered it into the restaurant's computer directly with huge success until Getresponse banned the IP address. I guess they have to have each subscribers IP address by law so there went that.

                      Actually by handing out the cards we are doing pretty good with the list since the word is spreading.

                      I've also made the restaurant owner around 3K in sales so far from the list which is a great feeling. Now I have the experience and a feel for it to go and hit restaurants hard once I get back from vacation back to South Africa.

                      My advice for you is to build the list any way you can and then market to that list, Test different offers since some offers don't pull in any body and then some offers pull in 30 tables from a list of 168.

                      Cheers
                      Signature

                      I'll teach you how to make money like a Mamba.

                      Sign up for the free money mambas newsletter!

                      {{ DiscussionBoard.errors[638940].message }}
                      • Profile picture of the author ic7
                        In restaurants we use table tents just like you see for happy specials etc. Typically the ad will say something like "Sign up for our VIP club, and get a free appetizer tonight!", with the optin instructions. They can then show their confirmation message to the server, and they get their appetizer for joining!
                        Genius. Thanks Melody, I will be in touch.


                        We did get people'l email addresses right away and entered it into the restaurant's computer directly with huge success until Getresponse banned the IP address. I guess they have to have each subscribers IP address by law so there went that.
                        Yikes, thanks for the heads up.


                        Identify their U.S.P. and see if it qualifies for interviews with local TV and radio media.
                        Good point. We need a memorable angle.


                        Wendt's Pork Palace | Wendts Pork Palace
                        Thanks. Little goldmine there.

                        Paul
                        {{ DiscussionBoard.errors[639876].message }}
      • Profile picture of the author ShayB
        Originally Posted by ic7 View Post

        ShayRockhold - Nice. People love events and they certainly love free stuff. Thanks. Great ideas.

        Free pizza for a year? I might have to enter the contest.
        LOL Obviously you would need some kind of limit (can't bring in the soccer team each week), but giving away a few pizzas would certainly pay off.
        Signature
        "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
        {{ DiscussionBoard.errors[347202].message }}
  • Profile picture of the author myob
    I have a portal site for a local city listing all the major services; restaurants, auto repair, hotels, real estate, moving companies, attorneys, insurance, chiropractors, accountants, etc. I charge $75 a month per listing. What I do is contact local businesses, and show the website on my laptop computer, and propose to build their 5 page website for $2,000 and $75 a month for maintenance and promotion. Ironically, this is much easier than marketing online because what IMers take for granted is often new to brick and mortar business owners. The website is promoted by members themselves and through my own newspaper, billboard, and media (cable TV is surprisingly cheap) advertising.
    Signature
    “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
    {{ DiscussionBoard.errors[347206].message }}
    • Profile picture of the author ic7
      Originally Posted by myob View Post

      I have a portal site for a local city listing all the major services; restaurants, auto repair, hotels, real estate, moving companies, attorneys, insurance, chiropractors, accountants, etc. I charge $75 a month per listing. What I do is contact local businesses, and show the website on my laptop computer, and propose to build their 5 page website for $2,000 and $75 a month for maintenance and promotion. Ironically, this is much easier than marketing online because what IMers take for granted is often new to brick and mortar business owners. The website is promoted by members themselves and through my own newspaper, billboard, and media (cable TV is surprisingly cheap) advertising.
      I like. I did something similar. I brought my laptop and showed my review site to the Owners. Really breaks the ice.
      {{ DiscussionBoard.errors[347221].message }}
  • Profile picture of the author Lance K
    Originally Posted by ic7 View Post

    Offline

    1) There's a Real Estate place nearby. I'm thinking of a Joint Venture with them.
    Good idea. Let all their agents give both buyers and sellers a cupon for a free large pizza (dine in only) at closing. You're going to have to explain customer aquisition cost and lifetime customer value to them (as well as bumps/upsells).

    When the customers come in to redeem their cupons, chances are they'll get more than just a large pizza. And you can give them another cupon to get them to come back again. Perhaps a buy one get one free (or 1/2 off). Or free sodas or a free pitcher of beer or something like that. Anything to get them back for a second experience.

    Also, hold a free pizza party at the RE office to announce the program.
    Signature
    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
    {{ DiscussionBoard.errors[347234].message }}
    • Profile picture of the author ic7
      Originally Posted by Lance K View Post

      Good idea. Let all their agents give both buyers and sellers a cupon for a free large pizza (dine in only) at closing. You're going to have to explain customer aquisition cost and lifetime customer value to them (as well as bumps/upsells).

      Also, hold a free pizza party at the RE office to announce the program.
      Wow. I like that. A free meal and a welcome to the community. Thanks!
      {{ DiscussionBoard.errors[347240].message }}
      • Profile picture of the author ic7
        I charge $75 a month per listing.
        Paul - what's the pitch? Do you talk about traffic?
        {{ DiscussionBoard.errors[347244].message }}
        • Profile picture of the author ic7
          I'll make cards so that people can enter their email and name right there...
          Hi Jan, I was thinking of something similar. Even if I have to stand in the restaurant and write each one down. I want to jumpstart things.
          {{ DiscussionBoard.errors[347250].message }}
          • Profile picture of the author ShayB
            Originally Posted by ic7 View Post

            Hi Jan, I was thinking of something similar. Even if I have to stand in the restaurant and write each one down. I want to jumpstart things.
            Why not have an all-day event? Have a drawing every hour. Name and email is all that is required. Winner will receive the coupon via email. Publicize the heck out of it.
            Signature
            "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
            {{ DiscussionBoard.errors[347262].message }}
            • Profile picture of the author ic7
              Originally Posted by ShayRockhold View Post

              Why not have an all-day event? Have a drawing every hour. Name and email is all that is required. Winner will receive the coupon via email. Publicize the heck out of it.
              Sounds good to me!
              {{ DiscussionBoard.errors[347267].message }}
            • Profile picture of the author jan roos
              Originally Posted by ShayRockhold View Post

              Why not have an all-day event? Have a drawing every hour. Name and email is all that is required. Winner will receive the coupon via email. Publicize the heck out of it.
              That is a good idea thanks.

              I'll give it a while and see how it goes.

              regards
              Signature

              I'll teach you how to make money like a Mamba.

              Sign up for the free money mambas newsletter!

              {{ DiscussionBoard.errors[347283].message }}
        • Profile picture of the author myob
          Originally Posted by ic7 View Post

          Paul - what's the pitch? Do you talk about traffic?
          Online advertising is more cost-effective than traditional advertising. Companies are turning to online prospecting and advertising because their customers often begin their search online. I show prospects monthly hits to the website and to the category of the business. It's in a Powerpoint presentation format and the traffic segment includes traffic pattern graphics for each month over the past 18 months (since I started). The best prospects are those who have Yellow Page ads, or are doing some significant advertising. In many cases, they are already paying hundreds of dollars per month in advertising. If you have your presentation on your laptop, it adds to the awe and makes it easier to close sales. You can offer a free optin page for their customers to sign up for discounts or free samples if applicable.

          And monthly billing is easy. You will get the odd customer who doesn't pay; just disable or delete the site from the directory after a couple of months or so of non payment. They WILL come back! LOL! I guarantee results to my customers, and everyone is happily giving me $75 a month!
          Signature
          “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
          {{ DiscussionBoard.errors[347297].message }}
        • Profile picture of the author johnsamuels
          Originally Posted by ic7 View Post

          Paul - what's the pitch? Do you talk about traffic?

          I did similar things while I was building up my seo whitelabel service, and you really only need to make one point clear to any client. TRACKABILITY (may not be an actual word, but should be).

          A restaurant owner operates on quite a tight margin, and they are masters of tracking the return per dollar spent on produce, staff, rent etc. Chefs are even better at it.

          Once you show a restaurant owner how they can track the profit from each dollar spent on online advertising, then you have a lifelong customer.

          Sometimes establishing that tracking can be hard, but it is always possible. At least it is always possible to agree on a tracking mechanism with the owner, and if you have any skills as a negotiator this will be no issue.
          {{ DiscussionBoard.errors[646618].message }}
  • Profile picture of the author sevenish
    I love the ideas you've gotten so far.

    I'm not sure if their/your area is similar, but in my area (downtown NYC) there are some restaurants to which families with younger children flock at around 6pm or so because their serving hours are suitably early. These excellent artisan restaurants have special accommodations for strollers and plenty of high chairs and booster seats. In my neighborhood, these places are packed from 5:30 - closing. The families with young children provide an extra "seating" before the serious dinner crowd gets there.

    Perhaps developing a list of those sorts of local families and sending out offers appropriate to their needs might also be an option.
    Signature

    100% atrocity-free! No annihilations, assasinations, explosions, killers, crushers, massacres, bombs, skyrockets or nukes.

    {{ DiscussionBoard.errors[347292].message }}
  • Profile picture of the author jhongren
    Hi Paul,

    About the part on tying up with charity, I can share with you about my experience.

    I do work in Non-profit organisation and we had a Christmas function. The sponsor roped in a restuarant which offer food catering.

    The food was delicious and what is my point here.

    The connection is between the sponsor and the charity. Normally such events have many people participating and if the food is really delicious, people do talk about it and will visit it again.

    So again, it is seeking where there is alot of potential crowd (high traffic) and letting people talk about it (another viral mechanism = word of mouth)

    My 2 cents,
    John
    {{ DiscussionBoard.errors[347326].message }}
    • Profile picture of the author ic7
      ...if the food is really delicious, people do talk about it and will visit it again.
      Good point. That's one of the reasons I picked the food biz. Makes people happy.
      {{ DiscussionBoard.errors[347334].message }}
  • Profile picture of the author Nonny
    You don't say what the layout of the restaurant is, but what about bringing live music? Musicians are always looking for new places to play, and it could be a draw on slow nights.
    Signature

    ~ Peggy

    {{ DiscussionBoard.errors[347367].message }}
    • Profile picture of the author ic7
      Originally Posted by Nonny View Post

      You don't say what the layout of the restaurant is, but what about bringing live music? Musicians are always looking for new places to play, and it could be a draw on slow nights.
      It's narrow inside, but there's outdoor seating behind the building. Nice area out there. Good idea. We could use that outside area.

      Paul
      {{ DiscussionBoard.errors[347380].message }}
  • Profile picture of the author Mark Riddle
    Being a Former Restaurant owner AND internet marketer, I can tell you first hand the card idea for sign ups simply is too much of a disconnect to work.

    The ONE exception is if the card is stapled to the receipt.

    But still not the best option for restaurants.

    Here is what worked for ME.

    I could care less about how FEW people sign up initially, that's not were the power is.

    The Type of restaurant is vitally important for this to work effectively.

    If this is the kind of place that you ONLY go for special occasions, (Typically Higher end places) Price incentives are not all the big of deal, you plan on something special and price isn't going to get you to choose one place over another.

    For High priced places, its what goes along with the meal that counts, Dinner including Roses and VIP instant seating that is ONLY available to the VIPs, is important, the only way to be a VIP ? That's right sign up on the web.

    For Premium dining its the experience that your web promotes.
    Example:

    Only Available to our VIP Guests
    There is a limited supply of our special Veal medallions, on a bed of rice with our own special secret seasonings, with baby snow peas and a garnish of our chefs special cream sauce or rare white mushrooms ala-glaze.

    Complete with our Tiffany cream cake, topped with hand selected black walnuts rolled in imported dark cocoa.

    This is NOT available on our menu and we only can prepare a limited number of these exqusite items, please set your reservations for next wednesday, so you can enjoy this special limited delight.


    For LOW END Resturants,

    Its about price and speed,

    HELP WE GOOFED, Our order agent messed up our order but it works out to benefit YOU. You see we ordered a case of our tenderloins, these are the same plate sized tenderloins that are on our menu, but WE GOOFED, you see they couldn't read the writting on the pad so we have 10 cases~!

    So Take advantage of this goof up and come in now through wednesday with a copy of this email and you can have our tenderloin meal, grilled or breaded and deep fried for 1/2 off. PLEASE don't spread this around, just come in an show us this email and you get you meal 1/2 off no matter if one or 100, this special will run through wednesday.


    Now in both cases, do you really think anyone is going to keep the secret?

    Nope not at all, they are going to tell everyone they know to sign up for the notices and get in on the deals too.

    The key is the business sees a traffic increase, NOT THE WEBSITE SEES A TRAFFIC INCREASE.

    Read the above line again, its VERY important.


    Mark
    Signature
    Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
    {{ DiscussionBoard.errors[347381].message }}
    • Profile picture of the author ic7
      Good ideas, Mark. Thanks. And I agree with you about traffic for the business. That's the proof that I am effective.

      Paul
      {{ DiscussionBoard.errors[347392].message }}
      • Profile picture of the author ic7
        PLEASE don't spread this around, just come in and show us this email and you get you meal 1/2 off...
        Upon further pondering, I realize that this is absolutely great. May I steal it?
        {{ DiscussionBoard.errors[347402].message }}
        • Profile picture of the author Mark Riddle
          Originally Posted by ic7 View Post

          Upon further pondering, I realize that this is absolutely great. May I steal it?
          Naa ya can't steal it Its FREE

          Mark
          Signature
          Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
          {{ DiscussionBoard.errors[348878].message }}
    • Profile picture of the author jan roos
      Originally Posted by netmalls View Post

      Being a Former Restaurant owner AND internet marketer, I can tell you first hand the card idea for sign ups simply is too much of a disconnect to work.

      The ONE exception is if the card is stapled to the receipt.

      But still not the best option for restaurants.

      Here is what worked for ME.

      I could care less about how FEW people sign up initially, that's not were the power is.

      The Type of restaurant is vitally important for this to work effectively.

      If this is the kind of place that you ONLY go for special occasions, (Typically Higher end places) Price incentives are not all the big of deal, you plan on something special and price isn't going to get you to choose one place over another.

      For High priced places, its what goes along with the meal that counts, Dinner including Roses and VIP instant seating that is ONLY available to the VIPs, is important, the only way to be a VIP ? That's right sign up on the web.

      For Premium dining its the experience that your web promotes.
      Example:

      Only Available to our VIP Guests
      There is a limited supply of our special Veal medallions, on a bed of rice with our own special secret seasonings, with baby snow peas and a garnish of our chefs special cream sauce or rare white mushrooms ala-glaze.

      Complete with our Tiffany cream cake, topped with hand selected black walnuts rolled in imported dark cocoa.

      This is NOT available on our menu and we only can prepare a limited number of these exqusite items, please set your reservations for next wednesday, so you can enjoy this special limited delight.


      For LOW END Resturants,

      Its about price and speed,

      HELP WE GOOFED, Our order agent messed up our order but it works out to benefit YOU. You see we ordered a case of our tenderloins, these are the same plate sized tenderloins that are on our menu, but WE GOOFED, you see they couldn't read the writting on the pad so we have 10 cases~!

      So Take advantage of this goof up and come in now through wednesday with a copy of this email and you can have our tenderloin meal, grilled or breaded and deep fried for 1/2 off. PLEASE don't spread this around, just come in an show us this email and you get you meal 1/2 off no matter if one or 100, this special will run through wednesday.


      Now in both cases, do you really think anyone is going to keep the secret?

      Nope not at all, they are going to tell everyone they know to sign up for the notices and get in on the deals too.

      The key is the business sees a traffic increase, NOT THE WEBSITE SEES A TRAFFIC INCREASE.

      Read the above line again, its VERY important.


      Mark
      Thanks for the post Mark it makes a lot of sense. How did you capture your subscribers initially before word of mouth took over?

      Thats one thing I did mention to the business owner, I think we should work the list so that people feel exclusive and they get deals the others don't. That way people will start to scramble to get on the list as well.

      Cheers
      Signature

      I'll teach you how to make money like a Mamba.

      Sign up for the free money mambas newsletter!

      {{ DiscussionBoard.errors[347574].message }}
      • Profile picture of the author Keith Boisvert
        I like the email list idea, but I have had problems getting patrons to sign up for it.

        What I have had success with was an online survey. I put up a survey on a website made up of questions looking for the restaraunt...such as how was the service(rate 1-10), how could we make your experience better(fill in), what would you like to see on the menu that we don't have, etc.

        When the patrons would fill out the survey and clicked submit, they automatically got redirected to a page that asked them to if they would like to sign up for the email list for special 'members' only weekly discounts, and also on that page was a printable coupon good for one free meal.(it was a mexican restaraunt).

        Now the key was to train the employees to bring this up at the end of each meal to the patrons. They would say that there was no obligation, but they would appreciate the input and if they would fill out the simple survey (no more than 5-10 questions) they would get the free meal coupon automatically.

        I designed up some simple business cards with the company logo and website so that they could be handed to each customer with the bill or when they paid.

        Again, the key was training. Each employee had to understand what the goal was and to ensure they mentioned it and handed out the cards.

        This worked pretty well and now people had gone to the website, and by the stats the people were returning. I used a blog format so one of the owners was able to post the updates, daily specials etc without my assistance.

        The key is to use the offline traffic to drive online traffic. Granted, you want them ranked well so people can find them, but take advantage of the current offline traffic to retain these customers and create a buzz. The website is just one tool in the arsenal, and it is an excellent customer retention avenue.

        Anyway, that is just an experience I had, maybe it will help, maybe it wont, as each location is different.

        ~keith
        {{ DiscussionBoard.errors[347684].message }}
        • Profile picture of the author MaskedMarketer
          Maybe I missed it, but I didn't see anyone mention the most obvious answer to get your store packed full. We do it all day online....

          and thats offer them something free.. Not just offer them something free- but you should offer a Free Day of food. Maybe only between cetain hours anyone who comes in gets free food. If you're food is good then it'll work.

          When I worked on wall st. (before the crash, lol) there was a new place that opened up. I didn't know about this place because it was a few blocks away, but a friend mentioned he got a flier mentioning free food for lunch (You can use the flier idea too- it goes viral). Everyone loves free food and will come miles away for it.

          So we went to lunch at this place. It was for 2 days. Of course it took about 30 mins until we could enter the place because it was packed full and the line was down the block.

          When I got in, they had a Buffet of free food. Seconds, Thirds, as much as you want. The food was excellent. I told myself I wouldn't go back because it was too expensive.

          I lied to myself, I went back multiple times as the food was so good. I would have never went there if it wasnt free and it worked. The place wasn't even near wall st. so it wasn't getting as much traffic.

          This idea works great at a business because when at work when people want to eat, they will go to you because they remember you gave them great free food.

          Although this method 100% works and will pack the store, you have to have a good plan, excellent food, and the money to back it up.

          You can take it even futher by having press releases, in local newspapers, in local radio, in local TV. Imagine you had a free food day and it was all over the media in your area. I think that should outpull a couple online marketing tactics.

          And this is not theory. It works in the real world and worked on me personally.

          I appreciate good marketing.
          Signature

          "One Man's Ceiling is Another Man's Floor
          "


          "I Pay Less Attention to What Men Say. I Just Watch What They Do."
          {{ DiscussionBoard.errors[347697].message }}
          • Profile picture of the author jan roos
            Originally Posted by MaskedMarketer View Post

            Maybe I missed it, but I didn't see anyone mention the most obvious answer to get your store packed full. We do it all day online....

            and thats offer them something free.. Not just offer them something free- but you should offer a Free Day of food. Maybe only between cetain hours anyone who comes in gets free food. If you're food is good then it'll work.

            When I worked on wall st. (before the crash, lol) there was a new place that opened up. I didn't know about this place because it was a few blocks away, but a friend mentioned he got a flier mentioning free food for lunch (You can use the flier idea too- it goes viral). Everyone loves free food and will come miles away for it.

            So we went to lunch at this place. It was for 2 days. Of course it took about 30 mins until we could enter the place because it was packed full and the line was down the block.

            When I got in, they had a Buffet of free food. Seconds, Thirds, as much as you want. The food was excellent. I told myself I wouldn't go back because it was too expensive.

            I lied to myself, I went back multiple times as the food was so good. I would have never went there if it wasnt free and it worked. The place wasn't even near wall st. so it wasn't getting as much traffic.

            This idea works great at a business because when at work when people want to eat, they will go to you because they remember you gave them great free food.

            Although this method 100% works and will pack the store, you have to have a good plan, excellent food, and the money to back it up.

            You can take it even futher by having press releases, in local newspapers, in local radio, in local TV. Imagine you had a free food day and it was all over the media in your area. I think that should outpull a couple online marketing tactics.

            And this is not theory. It works in the real world and worked on me personally.

            I appreciate good marketing.
            Thats a pretty good idea but I'm not sure how easy it'll be to convince a restaurant owner to give free food away for a day.
            Signature

            I'll teach you how to make money like a Mamba.

            Sign up for the free money mambas newsletter!

            {{ DiscussionBoard.errors[348857].message }}
          • Profile picture of the author ic7
            a friend mentioned he got a flier mentioning free food for lunch (You can use the flier idea too- it goes viral). Everyone loves free food and will come miles away for it.
            Genius. I'm going to suggest that one to the owner.
            {{ DiscussionBoard.errors[349493].message }}
        • Profile picture of the author ic7
          Again, the key was training. Each employee had to understand what the goal was and to ensure they mentioned it and handed out the cards.
          Good info. Thanks.
          {{ DiscussionBoard.errors[349488].message }}
        • Profile picture of the author Chris Lagarde
          Kevin - great idea. Lots of people understand the give-and-take of filling out a survey and getting something in return. The survey gets them online and thinking about the restaurant---the offer to join the email list immediately after filling out the survey is brilliant.
          {{ DiscussionBoard.errors[634668].message }}
      • Profile picture of the author Mark Riddle
        It has to be something that they WANT to take home with them, Or some type of incentive.

        As David has said and I think Andrew has also mentioned, what worked for me was the charge card receipt.

        Nothing fancy just:

        Join our VIP Club whoeverwhatever.com

        Cash register receipts are supposed to work as well, but I didn't use one so I don't have personal experience with that.

        Mark


        Originally Posted by jan roos View Post

        Thanks for the post Mark it makes a lot of sense. How did you capture your subscribers initially before word of mouth took over?

        Thats one thing I did mention to the business owner, I think we should work the list so that people feel exclusive and they get deals the others don't. That way people will start to scramble to get on the list as well.

        Cheers
        Signature
        Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
        {{ DiscussionBoard.errors[348893].message }}
        • Profile picture of the author ic7
          Originally Posted by oneandonly View Post

          Viral Marketing and backlinks is a good choice for building traffic
          Thanks. Will definitely start a backlinks campaign.
          {{ DiscussionBoard.errors[349500].message }}
          • Profile picture of the author JohnMcCabe
            Originally Posted by jan roos View Post

            I am building alist for a restaurant and we started friday night by handing out a little card to each table saying that they should go to the website and enter a chance to win a free dinner for 2 each month plus other really cool specials etc they'll receive via email. Last night and tonight we did it and so far we have 0 subscribers and the restaurant was packed both nights.

            I know its still too early to see any results but if it doesnt work I think I'll make cards so that people can enter their email and name right there and then and I'll just manually upload them to the list.

            Regards
            Depending on the way the tickets are produced (thermal printer, hand written on a pad, etc.), I would put the sign-up form right on the ticket itself. "Join our email club tonight and we'll take 10% off your tab just to say thanks."

            If that isn't practical, I'd have some cards made up with basically the same message and include them in the folder with the check...

            Another (kinda sneaky) way to drive subscribers is to make sure the restaurant is listed on the review sites like TripAdvisor. Post a review (glowing, of course), then throw in a comment about (saving money or special holiday promotion or whatever) people can get by joining the email club on the website (include the url).
            {{ DiscussionBoard.errors[350429].message }}
            • Profile picture of the author MaskedMarketer
              Originally Posted by jan roos View Post

              Thats a pretty good idea but I'm not sure how easy it'll be to convince a restaurant owner to give free food away for a day.
              They gave food away for 2 days for 2 hours each day or something like that.

              If you could get hundreds of loyal, repeat customers, then its worth it. Thats what they did. Do you realize how much competition there is near Wall St. for a new business? What they did was daring and it worked...

              If the business owner can't realize that then it probably won't work for his business anyways because it takes planning and work to make successful... and money...
              Signature

              "One Man's Ceiling is Another Man's Floor
              "


              "I Pay Less Attention to What Men Say. I Just Watch What They Do."
              {{ DiscussionBoard.errors[350446].message }}
              • Profile picture of the author ic7
                Another (kinda sneaky) way to drive subscribers is to make sure the restaurant is listed on the review sites like TripAdvisor. Post a review (glowing, of course), then throw in a comment about (saving money or special holiday promotion or whatever) people can get by joining the email club on the website (include the url).
                Love it.

                Have you tried Pay Per Click to a Geo Targeted area? You can drive traffic and customers through Yahoo or Google pay per click from the people in only that area of the restaurant.
                Thanks. I'll look into it.

                Take a laptop in, set it up by the register with their new web site on display to brag about it. As people pay, tell them, "Here's our new web site. Isn't it great? And if you click right here to sign up for our free ezine, I'll give you a coupon for __% off next time you come in."
                Wow. That is brilliant. And the workers could say: "It's just name and email and you're done." Great ideas, thanks.

                Read Dan Kennedy's "No B.S. Direct Marketing For Non
                Direct Marketing Businesses" - and the master of restaurant
                promotion is Rory Fatt - Restaurant Marketing Systems

                Check out his stuff. You can be a marketing magician for
                your clients just copping his stuff.
                Thanks Loren. Looks like a goldmine there.

                Paul
                {{ DiscussionBoard.errors[351464].message }}
              • Profile picture of the author AndrewCavanagh
                My basic suggestion would be to talk to some MORE business owners.

                There are more than enough good marketing ideas for the restaurant to get you started.

                It's unhealthy to become overly focused on trying to land just one business as a client.

                If you have 2 or 3 looking like they want to hire you your attitude is different, you negotiate better and you know that it's not important if you end up walking away from one of the businesses.

                No client will make or break your business.

                You don't need any particular client...you have more businesses that need your help than you could ever get to in a lifetime.

                Kindest regards,
                Andrew Cavanagh
                {{ DiscussionBoard.errors[351618].message }}
                • Profile picture of the author ic7
                  If you have 2 or 3 looking like they want to hire you your attitude is different, you negotiate better and you know that it's not important if you end up walking away from one of the businesses.
                  Thanks Andrew. My next move is to branch out to other businesses. It's a tourist area, so it is packed with all kinds of businesses.

                  Thanks for all your help. The owners are actually really easy to talk to.

                  Paul
                  {{ DiscussionBoard.errors[351635].message }}
              • Profile picture of the author kurtgeer
                Originally Posted by MaskedMarketer View Post

                They gave food away for 2 days for 2 hours each day or something like that.

                If you could get hundreds of loyal, repeat customers, then its worth it. Thats what they did. Do you realize how much competition there is near Wall St. for a new business? What they did was daring and it worked...

                If the business owner can't realize that then it probably won't work for his business anyways because it takes planning and work to make successful... and money...
                Owning "Cherry Hill Drive In Ice Cream" in a small rural market and having a mailing list, which was built on giving away "Free Ice Cream" when you sign up for my list on my website, I though I would like to add this at the bottom of this long post.

                I have used this to build loyalty, or repeat business.
                I also used the "buy 8 ice cream cones and get the 9th one free"
                cards this past year and it went over like gang busters.

                It all depends on the owner or you Paul.
                What do they want to "give to get".
                Loyal repeat customers or a quick hit.

                I sent out a PR and got blasted from up to 50 MILES just to get one of my
                "Best Chesseburgers in town" a few years back and I still have folks coming back now and then, because they REMEMBER us.

                Best of luck on your venture
                Signature

                Over 8000 graphics
                http://www.salesclipart.com

                {{ DiscussionBoard.errors[352067].message }}
                • Profile picture of the author JohnMcCabe
                  Originally Posted by kurtgeer View Post

                  Owning "Cherry Hill Drive In Ice Cream" in a small rural market and having a mailing list, which was built on giving away "Free Ice Cream" when you sign up for my list on my website, I though I would like to add this at the bottom of this long post.

                  I have used this to build loyalty, or repeat business.
                  I also used the "buy 8 ice cream cones and get the 9th one free"
                  cards this past year and it went over like gang busters.

                  It all depends on the owner or you Paul.
                  What do they want to "give to get".
                  Loyal repeat customers or a quick hit.

                  I sent out a PR and got blasted from up to 50 MILES just to get one of my
                  "Best Chesseburgers in town" a few years back and I still have folks coming back now and then, because they REMEMBER us.

                  Best of luck on your venture
                  There's a way you can go one better than the loyalty card idea. Once they get the ninth one free, they have to start over, just like someone who just walked in for the first time.

                  Instead, you could think about letting them trade in that filled punch card for a permanent VIP card giving them a discount on every purchase. You could time-limit it if you like or make it a lifetime membership.

                  It could be a laminated card with a bar code or such, or even a fancy embossed card with a magnetic strip...
                  {{ DiscussionBoard.errors[352133].message }}
                  • Profile picture of the author kurtgeer
                    Originally Posted by JohnMcCabe View Post

                    There's a way you can go one better than the loyalty card idea. Once they get the ninth one free, they have to start over, just like someone who just walked in for the first time.

                    Instead, you could think about letting them trade in that filled punch card for a permanent VIP card giving them a discount on every purchase. You could time-limit it if you like or make it a lifetime membership.

                    It could be a laminated card with a bar code or such, or even a fancy embossed card with a magnetic strip...
                    Hey John

                    Thanks for the idea.
                    Most of the folks who come in with their cards ready for the free cone get a new one to begin again.
                    I only set aside the 10% discount for special promos and certain VIP's
                    Signature

                    Over 8000 graphics
                    http://www.salesclipart.com

                    {{ DiscussionBoard.errors[353875].message }}
                    • Profile picture of the author ic7
                      I sent out a PR and got blasted from up to 50 MILES just to get one of my
                      "Best Chesseburgers in town" a few years back and I still have folks coming back now and then, because they REMEMBER us.
                      Thanks Kurt. I really want to use the press release to get the bigger local papers involved.

                      Yeah I aree with ShayRockHold on throwing a contest. Contests are a great way to build exposure for your business and give your customers a chance to win something while collecting a list to market to at the same time.
                      Absolutely. I think a contest would get the momentum going.

                      Great ideas guys!
                      {{ DiscussionBoard.errors[354622].message }}
  • Profile picture of the author Daniel Deegan
    There is a course by a student of Dan Kennedy designed for restaurant owners and consultants. It could be a big help and make you look good...It's by Rory Fatt - Restaurant Marketing Systems
    Signature

    ****************************************
    Spy & Track Winning Facebook Ads

    Spy & Track
    Winning Google Content Network Ads
    Spy & Track Winning Bing & Google PPC Search Ads
    â„¢ACP - Click Here For Details
    ****************************************

    {{ DiscussionBoard.errors[348891].message }}
    • Profile picture of the author ic7
      Originally Posted by Gorilla Writer View Post

      There is a course by a student of Dan Kennedy designed for restaurant owners and consultants. It could be a big help and make you look good...It's by Rory Fatt - Restaurant Marketing Systems
      Thanks. Will check that out.
      {{ DiscussionBoard.errors[349497].message }}
    • Profile picture of the author Nightengale
      Ditto. This was going to be my contribution. Look up Rory Fatt. He was trained by Dan Kennedy and knows what he's doing.

      Michelle

      Originally Posted by Gorilla Writer View Post

      There is a course by a student of Dan Kennedy designed for restaurant owners and consultants. It could be a big help and make you look good...It's by Rory Fatt - Restaurant Marketing Systems
      Signature
      "You can't market here. This is a marketing discussion forum!"
      {{ DiscussionBoard.errors[350903].message }}
      • Profile picture of the author ic7
        Originally Posted by Nightengale View Post

        Ditto. This was going to be my contribution. Look up Rory Fatt. He was trained by Dan Kennedy and knows what he's doing.

        Michelle
        Thanks Michelle. That's going to be my training manual.
        {{ DiscussionBoard.errors[351466].message }}
        • Profile picture of the author Nightengale
          I second what Loren said. I have 4 of Dan Kennedy's "No B.S." books, including "No B.S. Direct Marketing for Non-Direct Marketing Businesses." EXCELLENT stuff and I highly recommend you get it. It's only about $10 and change. Get ALL of he "No. B.S." books.

          Actually, I highly recommend ALL of Dan's stuff, but if you can't afford to get it AND get Rory Fatt's stuff, get Rory's stuff. It's the same thing but customized for restaurants which is what you want.

          Good luck!

          Michelle
          Signature
          "You can't market here. This is a marketing discussion forum!"
          {{ DiscussionBoard.errors[351486].message }}
  • Profile picture of the author sjames23
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[350447].message }}
    • Profile picture of the author NewbiesDiary
      Originally Posted by sjames23 View Post

      Have you tried Pay Per Click to a Geo Targeted area? You can drive traffic and customers through Yahoo or Google pay per click from the people in only that area of the restaurant.

      Postcards as a source of offline marketing work well also.
      Mate - you need to fix you signature (speaking from experience here)
      {{ DiscussionBoard.errors[351557].message }}
  • Profile picture of the author Jillian Slack
    Get their email address IMMEDIATELY and give them an immediate reason to WANT to sign up for the ezine. Otherwise, if you give them a card or something asking them to go online and sign up for the ezine later, you've put the ball in their court and given control to them. You might end up with a lot of people who never sign up.

    Give them something RIGHT THEN in exchange for their email address.

    "... and if you sign up for our ezine tonight, your drinks are on us."

    Something like that.

    Take a laptop in, set it up by the register with their new web site on display to brag about it. As people pay, tell them, "Here's our new web site. Isn't it great? And if you click right here to sign up for our free ezine, I'll give you a coupon for __% off next time you come in."
    {{ DiscussionBoard.errors[350663].message }}
    • Profile picture of the author NewbiesDiary
      Originally Posted by Jillian Slack View Post

      Get their email address IMMEDIATELY and give them an immediate reason to WANT to sign up for the ezine. Otherwise, if you give them a card or something asking them to go online and sign up for the ezine later, you've put the ball in their court and given control to them. You might end up with a lot of people who never sign up.

      Give them something RIGHT THEN in exchange for their email address.

      "... and if you sign up for our ezine tonight, your drinks are on us."

      Something like that.

      Take a laptop in, set it up by the register with their new web site on display to brag about it. As people pay, tell them, "Here's our new web site. Isn't it great? And if you click right here to sign up for our free ezine, I'll give you a coupon for __% off next time you come in."

      Hey Jillian

      I just posted that too - sorry Mate, that's what i get for replying to page one when there's a page 2! hahahaha
      {{ DiscussionBoard.errors[351576].message }}
    • Profile picture of the author Frank Bruno
      Originally Posted by Jillian Slack View Post

      Get their email address IMMEDIATELY and give them an immediate reason to WANT to sign up for the ezine. Otherwise, if you give them a card or something asking them to go online and sign up for the ezine later, you've put the ball in their court and given control to them. You might end up with a lot of people who never sign up.

      Give them something RIGHT THEN in exchange for their email address.

      "... and if you sign up for our ezine tonight, your drinks are on us."

      Something like that.

      Take a laptop in, set it up by the register with their new web site on display to brag about it. As people pay, tell them, "Here's our new web site. Isn't it great? And if you click right here to sign up for our free ezine, I'll give you a coupon for __% off next time you come in."

      Thats a good idea and I support the idea in theory. But in reality the customer still has to verify their e-mail address to complete the process to get them on the list if your using any kind of legitament AR script or service.

      The customer can't or won't login to their e-mail account to verify their e-mail address using your in store laptop. Just not going to happen.

      I'm using a small 1/4-1/2 page flyer to give to customers with every order for my local clients to get a free food coupon for signing up to their list and it seems to work well so far.

      Frank Bruno
      {{ DiscussionBoard.errors[635257].message }}
  • Profile picture of the author Jillian Slack
    One of the Dan Kennedy event sets that I have talks about a Kennedy client with a pizza restaurant.

    They've had lots of luck with a fabulous idea.

    They sell sort of a VIP membership.

    The members are automatically charged $__ at the beginning of each month, so the restaurant starts off each month with a significant profit without having ever served a single pizza.

    For that membership fee, the customer gets certificates for a certain dollar amount of pizza.

    When they come in, of course they'll get other stuff to go with it, like drinks, salads, desserts.

    The membership makes them more likely to come in because they've already paid for it and don't want to waste it.

    With the membership, there were other perks these customers received like special VIP seating. If the clients come in and the restaurant is busy, the owners always have a few of their best tables in reserve so the VIPs can walk in and be taken care of quickly.

    The VIPs also got some other perks that I can't remember, but the point is that the VIPs got even better customer service than the regular customers.

    And the beauty of the whole thing is being able to ding their credit card at the beginning of each month and knowing you've got that guaranteed sale. Plus you've got regular customers coming in and you're keeping them happy.
    {{ DiscussionBoard.errors[350694].message }}
  • Profile picture of the author Loren Woirhaye
    Read Dan Kennedy's "No B.S. Direct Marketing For Non
    Direct Marketing Businesses" - and the master of restaurant
    promotion is Rory Fatt - Restaurant Marketing Systems

    Check out his stuff. You can be a marketing magician for
    your clients just copping his stuff.
    {{ DiscussionBoard.errors[350703].message }}
  • Profile picture of the author NewbiesDiary
    you could also find accomodation places in your area & cross promote.

    If you're in a touristy kinda area you could hook up accomodation, weddings, restaurants, hair & beauty etc etc
    {{ DiscussionBoard.errors[351578].message }}
    • Profile picture of the author ic7
      Originally Posted by NewbiesDiary View Post

      you could also find accomodation places in your area & cross promote.

      If you're in a touristy kinda area you could hook up accomodation, weddings, restaurants, hair & beauty etc etc
      The area is really touristy. Walked all around the restaurant and found a real estate office. There's also a supermarket across form the restaurant.

      So I'm thinking some kind of free meal deal with the real estate office. And some JV with the supermarket.

      Paul
      {{ DiscussionBoard.errors[351593].message }}
  • Profile picture of the author JordanFrancis
    I looked into specializing in the restaurant niche, focusing on
    list building, and offering incentives to that list to go out and
    eat more often.

    Some thing about it put me off for now. But while I was chewing
    it over, I came up with the following loose plan for capturing
    customers. The focus was on a system that could be implemented
    quickly and without fuss.

    1. Provide opt-in forms which can be placed on tables. A simple
    but attractively laid-out design can be done easily. I made a sample
    which had space for 4 customers details to be entered, laid out on
    A5 paper. Have a headline, provide clear instructions with space for
    the details you want. I included "month of birthday" on my sample,
    for possibility of sending birthday-themed specials. I also had a tick
    box that clearly stated that this person gives permission to receive
    emails from the restaurant. No tick, no sign up.

    2. Educate the staff. Tell them to point out the form(s) on the table
    and give the compelling reason-why for joining their VIP membership,
    or whatever they want to call it. For this, I felt they should make it
    as much a no-brainer as they could. For example, the waiter could
    inform them that IF they sign up NOW, they will get 10% off the
    very meal they are about to order. Then, when they take the order,
    they can add "...and did Sir wish to receive our VIP join-up discount
    today?" and then confirm that they have filled in the form. They can
    simply mark that order as such, and include the discount as promised.

    3. Get the customers details entered into the system. For this, I would
    personally not use a double opt-in system. This is why I include a tick
    box in step 1 along with relevant wording which states that person
    understands what they are signing up for. Just ensure the "welcome"
    email they receive reconfirms what they are getting, and gives clear
    instructions on how to remove themselves if they wish. Naturally, you
    might wish to retain the original forms in case you ever needed to
    provide proof.

    The restaurant could do this themselves with an opt-in form you
    provide on-line. Or they could fax it to you. Or they could post it,
    or you could collect it... this part might be the most arkward part
    of the process. Just charge accordingly for any involvement from
    you on this part. The sooner the sign-ups are entered into the
    system, the better. This is partly why I wouldn't go double opt-
    in for this, as the next time they check their email it may well
    have slipped their mind.

    I had a geek inspired moment while thinking about this. An option
    that may work, though not too convinced... is to charge enough
    that you can easily throw in a "net book" style laptop, like an Asus
    Eee pc, which are small, and then they can simply let the customers
    sign-up on their site while they wait for the food to arrive...

    Just some thoughts.
    {{ DiscussionBoard.errors[351696].message }}
    • Profile picture of the author ic7
      Be cautious with any marketing idea that involves liquor and especially using free liquor as an incentive to get people into a restaurant or business.
      Party's over!

      Good point, though. Don't want to get the owner in trouble.
      {{ DiscussionBoard.errors[351744].message }}
      • Profile picture of the author ic7
        ...simply let the customers
        sign-up on their site while they wait for the food to arrive...
        That's the method I like the most. Seems foolproof.

        These key clients are likely to eat more frequently at the restaurant because they feel like they're appreciated.

        If the best clients in a restaurant come in twice a month instead of once a month the increase in profits can be substantial.
        That is great. Keep customers "in the family."

        VIPs are spending $25/month and getting certificates for $35/month in food and drink, don't look at it like they're getting $10 in free stuff each month.
        That monthly stream is a great idea. I think owners will eat that up.

        You can set up a business page for free, and geo target users. Check out this article for more details to help you. Facebook for Restaurants | Benjamin Christie Australian Celebrity Chef.
        Good stuff. Thanks for that, Dave.

        Paul
        {{ DiscussionBoard.errors[351790].message }}
  • Profile picture of the author Jillian Slack
    Also, be sure to keep track of birthdays of the family members so you can send a postcard and/or email so he or she can come in for their free dessert. (Or reserve this for your VIP members.)

    Another thing that I just remembered about the pizza restaurant client/student of Dan Kennedy's (the one with the VIP program for customers to have a membership where they pay each month) --

    Sit down with a calculator and pencil to figure out a strategy like, "If you join our VIP program, it's $25 per month, and you receive $35 worth of cerrificates to spend with us each month. Plus you get freebies like..." (and then throw in the stuff like free dessert for the birthday boy/girl/man/woman, and any other specials you can think of to bring them in and make them feel so special that they'll want to keep coming back).

    Depending on how your client's regular prices on their menu, even if their VIPs are spending $25/month and getting certificates for $35/month in food and drink, don't look at it like they're getting $10 in free stuff each month. Look at it like they're getting extra value and they're still going to spend $__ on top of that most months (based on your prices, the average amount people spend when they're in, etc.).
    {{ DiscussionBoard.errors[351737].message }}
  • Profile picture of the author Tony M.
    Ideas from my own offline business :

    - Google Maps : change the name of your business to include the keywords you are targeting. this way google might just feature you, and you alone on the first quarter of the page.

    - Run Adwords ads. If you're clever about it you can target a lot of keywords that no one is bidding on.

    - Use video (I use Traffic geyser and it has been bringing a lot of traffic my way)

    - pick all of the "competing" restaurants one by one, look for them on the web, and get listed on EVERY place they are mentioned.

    Tony
    Signature

    Mass Control users might want to read this :
    How you can multiply the results of the 4 day Cash Machine

    {{ DiscussionBoard.errors[351939].message }}
  • Profile picture of the author Jamie Boyle
    Yeah I aree with ShayRockHold on throwing a contest. Contests are a great way to build exposure for your business and give your customers a chance to win something while collecting a list to market to at the same time.

    Good luck with the restaurant marketing!
    Signature
    Learn The Secret To Making Money Online www.MakingMoneyForLife.com
    Make $3905 A Month Online - Making Money From Home Has Never Been So Easy
    Make Money Off People Paying Their Phone Bills, Cell Phones, Satelite TV, Hotels, Air Travel, Car Rentals Each and Every Month In Residual Income! www.FHTMFreedomCanada.com
    Want Cheap Web Hosting? www.hostingwebsitesworldwide.com
    {{ DiscussionBoard.errors[352074].message }}
  • Profile picture of the author haridasz
    I know you asked for ideas.
    But please allow me to stray.

    It seems like you are offering to many services at one fixed price.
    A better way to do it (IMHO) will be to categorise your services.
    for eg 1. Gather Leads 2. SEO etc

    Gives you to get everything organized and upsell step by step.

    cheers
    hari
    {{ DiscussionBoard.errors[460129].message }}
    • Profile picture of the author ic7
      Hi Hari,

      Good point. I like the idea of a base service per month, and then offer different packages of promotion on top of that. One could be a Press Release Package, one is an SEO Package, etc.

      Paul
      {{ DiscussionBoard.errors[460508].message }}
      • Profile picture of the author donhutchinson
        Paul,

        Wondering how your restaurant program/programme is working for you.

        What ideas have been implemented? What's working best so far?

        Don
        {{ DiscussionBoard.errors[634089].message }}
        • Profile picture of the author ic7
          Hi Don,

          Well, I took the advice in this thread and decided to build a business portal. It will be a kind of home base to sell marketing services to every different kind of business. I am still building the portal because I've been super busy with online IM.

          I went out and talked to three business owners, and two are interested. I don't do any selling, I really just chat about the web. I can already see that this Offline Gold stuff works. So I'm going to get the portal complete and launch out there.

          Paul
          {{ DiscussionBoard.errors[634108].message }}
          • Profile picture of the author donhutchinson
            Originally Posted by ic7 View Post

            Hi Don,

            Well, I took the advice in this thread and decided to build a business portal. It will be a kind of home base to sell marketing services to every different kind of business. I am still building the portal because I've been super busy with online IM.

            I went out and talked to three business owners, and two are interested. I don't do any selling, I really just chat about the web. I can already see that this Offline Gold stuff works. So I'm going to get the portal complete and launch out there.

            Paul
            Hey Paul, glad you're making progress.
            Great idea to have all your services accessible in one portal.

            Interesting that you say "I don't do any selling".
            Just one business owner talking to another.
            Cool.

            Don
            {{ DiscussionBoard.errors[641841].message }}
  • Profile picture of the author Chris Lagarde
    Hi Paul,

    I too have segmented my offline offerings (email marketing, website design, seo, etc). Recently I held my first offline seminar. Afterwards my buddy (who attended) told me I should have started off with a chart showing the following:

    SEO Email Social Media Video Marketing (etc.)

    and then highlight the segment I was planning on discussing (email marketing along the lines of David Preston's Stupidly Simple Cash Cow method). By doing this, it opens the attendees eyes to other services I provide without me making a blatant sales pitch.

    Well, I was getting ready to create the above slide to my Offline powerpoint seminar presentation, when I came across Maria Gudelis' recent WSO "How the HECK did Maria Gudelis generate $50,000 her FIRST WEEK in Offline Consulting?!?".

    She's done it already AND expanded on the idea! She's only charging $5.00 for it which is ridiculously cheap. Frankly, I don't care if she's using the low price as an inducement to get me on her email list...it's great information, and it's easy enough to unsubscribe, if I so choose.

    What she provides is a Mindmap which outlines all the ways an offline business can be helped with online marketing. It's a great tool to show Offline clients. It can also be adopted for my Offline seminar as a starting slide.

    With the stong interest in Offline Consulting lately there has been a deluge of subpar WSOs on the subject. It's nice to see a quality Offline consulting product among the many mediocre, to outright scam offerings. WSO link below if you're interested.

    How the HECK did Maria Gudelis generate $50,000 her FIRST WEEK in Offline Consulting?!?
    {{ DiscussionBoard.errors[634721].message }}
    • Profile picture of the author Maria Gudelis
      Originally Posted by kingcatdaddy View Post

      Hi Paul,

      I too have segmented my offline offerings (email marketing, website design, seo, etc). Recently I held my first offline seminar. Afterwards my buddy (who attended) told me I should have started off with a chart showing the following:

      SEO Email Social Media Video Marketing (etc.)

      and then highlight the segment I was planning on discussing (email marketing along the lines of David Preston's Stupidly Simple Cash Cow method). By doing this, it opens the attendees eyes to other services I provide without me making a blatant sales pitch.

      Well, I was getting ready to create the above slide to my Offline powerpoint seminar presentation, when I came across Maria Gudelis' recent WSO "How the HECK did Maria Gudelis generate $50,000 her FIRST WEEK in Offline Consulting?!?".

      She's done it already AND expanded on the idea! She's only charging $5.00 for it which is ridiculously cheap. Frankly, I don't care if she's using the low price as an inducement to get me on her email list...it's great information, and it's easy enough to unsubscribe, if I so choose.

      What she provides is a Mindmap which outlines all the ways an offline business can be helped with online marketing. It's a great tool to show Offline clients. It can also be adopted for my Offline seminar as a starting slide.

      With the stong interest in Offline Consulting lately there has been a deluge of subpar WSOs on the subject. It's nice to see a quality Offline consulting product among the many mediocre, to outright scam offerings. WSO link below if you're interested.

      How the HECK did Maria Gudelis generate $50,000 her FIRST WEEK in Offline Consulting?!?

      Wow - thanks kingcatdaddy! I am 'blushing'

      The advice in this thread is incredible and I have almost every Dan Kennedy product/book - powerful stuff (you can even pick up some of his older stuff yet CLASSIC on ebay!)

      Yes 'social media marketing' is hot for the offline clients - I even changed my 'title' to V.P. Social Media Marketing in my company as it strikes interest to everyone, even reporters! (got featured on a radio show 2 weeks ago!)

      For the pizza restaurant - go after repeat biz for them and 'social media spread the word".

      Another thing that would make it 'fun' for the owner and the customers...is actually taking 'fun video ' of them - nothing sells better than appealing to their 'ego' and offering their "moment in fame"

      One reason why lots of us as 'customers' of restaurants don't return to same restaurant after a while is it gets boring, same old same old and frankly, we dont' feel 'appreciated' as customers!

      so If it were me, I'd get the pizza owner to

      1. Get a flip video camera (the non-hd one) - anyone can use it - I even taught a 61 year old biz owner who was a total non-techie, non-youtube user...and she got 10 videos up in 2 weeks for her business!

      2. Get a YOUTube channel, charge for a cool background on their profile/channel - cool pics of pizza and the owner or something

      3. Get the owner / trusted/fun employees to take video of

      - the owner telling his/her story - why I started my pizza biz for 'you' the local community
      - video how pizza is made in the kitchen...secrets to making delicious pizza's
      - video a beautiful pizza steaming hot being delivered to your customers table and everyone excited..then video after when they are finished showing the empty plate and testimonials from the customers how much they enjoyed it!
      (note - you are selling the 'lifestyle, fun" aspect of going to x pizza place for a night out, a break, a time to relax and simply enjoy the good ol'times!)

      ...so you see where you are going here with your client...making something they can 'brag' about...heck - this could even get them free publicity as well...

      ..Imagine the pizza restaurant customers bragging the next day at work- did you see me on Youtube last night at x pizza restaurant? ....

      Now hit them up with a 'social media package' to buy from you so you also create the twitter page for them - , a blog with the vids as well embedded from youtube, they can 'twitter' about each new video and customer. or secrets to making a great pizza video series...you get the drift of this -

      I charge $1,500 for the social media package and depending on what they need monthly - my monthly fee ranges from $100 to $2,000 per month.

      HOpe that helps!!!

      Cheers, Maria
      Signature

      Brand NEW: How To Dominate Facebook SEO - LIVE Coaching - Closes SOON! Get In Now Click Here


      {{ DiscussionBoard.errors[634897].message }}
      • Profile picture of the author donhutchinson
        Originally Posted by Maria Gudelis View Post


        1. Get a flip video camera (the non-hd one) - anyone can use it - I even taught a 61 year old biz owner who was a total non-techie, non-youtube user...and she got 10 videos up in 2 weeks for her business!

        2. Get a YOUTube channel, charge for a cool background on their profile/channel - cool pics of pizza and the owner or something

        Cheers, Maria
        Hi Maria,
        Thanks for all your incredible info on this forum.

        I have a couple of questions... maybe you could help me out?

        1 - I'm looking at getting a video camera and was considering the flip. Why do you recommend the non-hd one?
        2 - How do you get a new YouTube channel? Got mine but want to set up others on my PC for clients...

        Many thanks,
        Don
        {{ DiscussionBoard.errors[641863].message }}
  • Profile picture of the author Adaptive
    Hi Paul,

    Fun, laid back, free WiFi... sounds like an enjoyable gig!

    San Diego is a travel center. How can you get hip, young, WiFi enthusiast travellers to check out the pizza place? Something at the airport, train station, youth hostel? Do Lonely Planet or Rough Guides have web sites where you can run ads?

    Also, how about the local college market?

    The single best pizza place invention I've seen is TV's at each booth playing cartoons to keep the kiddies entertained.

    Regards,
    Allen
    Signature

    Success only requires four words. http://www.warriorforum.com/blogs/ad...our-words.html

    {{ DiscussionBoard.errors[635641].message }}
    • Profile picture of the author ic7
      Well, I was getting ready to create the above slide to my Offline powerpoint seminar presentation, when I came across Maria Gudelis' recent WSO "How the HECK did Maria Gudelis generate $50,000 her FIRST WEEK in Offline Consulting?!?".
      Thanks for the tip. Purchased! That is a great idea for an overview.


      Maria, great tips. I especially like the idea of fun videos. I think everyone would get involved. Good times.


      Fun, laid back, free WiFi... sounds like an enjoyable gig!
      Yep, I lucked out on this one. The owner is awesome. Very good points about the youth crowd.


      UPDATE: Maria, just looked at the mind map. Wow! I now officially work for NASA. Anyone who presents this will instantly be considered an expert. Good stuff.


      Thanks, you guys are amazing!

      Paul
      {{ DiscussionBoard.errors[635988].message }}
  • Profile picture of the author Melody
    How about letting them try out mobile marketing? You mentioned building a list of customers - they can do the same thing by letting their current customers optin to a mobile subscriber list. Rather than sending out emails or snail mail - they can send out lunch specials and happy specials to their customers mobile phones. All double optin - all CAN-spam compliant.

    Send me a PM - I would be happy to give you a free account for your customer to test for 90 days - and yes, there is ongoing residual if they decide to sign on

    Melody
    Signature
    Our first "Digital Yard Sale"! A massive PLR Blowout Sale to help a friend pay medical expenses.
    {{ DiscussionBoard.errors[636139].message }}
    • Profile picture of the author ic7
      Hi Melody,

      How does the opt-in work for Mobile Marketing? Sounds like powerful stuff.

      Paul
      {{ DiscussionBoard.errors[637302].message }}
      • Profile picture of the author Melody
        Originally Posted by ic7 View Post

        Hi Melody,

        How does the opt-in work for Mobile Marketing? Sounds like powerful stuff.

        Paul
        It's powerful but really very simple - thanks to a new technology, our platform allows an unlimited number of text ads sent for one flat monthly rate, using a shared shortcode (368 638) and specific keywords assigned to each merchant.

        For example, txtr1 is rapidly becoming the most popular of our 'keywords' because it is short and easy to remember. The business name (or keyword) is added to 'txtr1' to create the unique optin for each business, so a pizza restaurant might use 'txtr1 pizza" for their optin list. To subscribe to the restaurant's list, the customer would simply text 'txtr1 pizza' to 368 638, and would then receive a message back asking them to confirm that they wanted to join the list. Customer hits the number '1' then 'send' and they are added to the list. They can opt out at any time.

        In restaurants we use table tents just like you see for happy specials etc. Typically the ad will say something like "Sign up for our VIP club, and get a free appetizer tonight!", with the optin instructions. They can then show their confirmation message to the server, and they get their appetizer for joining!

        If you are interested - let me know!

        And anyone else working with offline businesses - I will be happy to extend the same offer!

        Melody
        Signature
        Our first "Digital Yard Sale"! A massive PLR Blowout Sale to help a friend pay medical expenses.
        {{ DiscussionBoard.errors[638885].message }}
    • Profile picture of the author Maria Gudelis
      Originally Posted by ic7 View Post


      UPDATE: Maria, just looked at the mind map. Wow! I now officially work for NASA. Anyone who presents this will instantly be considered an expert. Good stuff.
      Paul
      Originally Posted by Melody View Post

      How about letting them try out mobile marketing? You mentioned building a list of customers - they can do the same thing by letting their current customers optin to a mobile subscriber list. Rather than sending out emails or snail mail - they can send out lunch specials and happy specials to their customers mobile phones. All double optin - all CAN-spam compliant.

      Send me a PM - I would be happy to give you a free account for your customer to test for 90 days - and yes, there is ongoing residual if they decide to sign on

      Melody
      Paul - glad to get you that expert status!!!

      Melody - I can't wait to interview you on the blog talk radio show about your mobile marketing solutions and how it can relate to our offline clients.......can u extend that test trial for one of my clients as well....AND...does the messages - can they be mp4s / mobile vids as well??

      Cheers, M
      Signature

      Brand NEW: How To Dominate Facebook SEO - LIVE Coaching - Closes SOON! Get In Now Click Here


      {{ DiscussionBoard.errors[637314].message }}
      • Profile picture of the author Melody
        Originally Posted by ic7 View Post

        Hi Melody,

        How does the opt-in work for Mobile Marketing? Sounds like powerful stuff.

        Paul
        Originally Posted by Maria Gudelis View Post

        Paul - glad to get you that expert status!!!

        Melody - I can't wait to interview you on the blog talk radio show about your mobile marketing solutions and how it can relate to our offline clients.......can u extend that test trial for one of my clients as well....AND...does the messages - can they be mp4s / mobile vids as well??

        Cheers, M
        Hi Maria!

        Yes, this will be fun! I have been in sales and marketing for almost 30 years and this is definitely one of the more fun projects we've put together. We just signed up a Lexus dealership this week, here in Cincinnati, and the local Arby's group is doing a trial at several locations - the first location they are testing is their WORST store - they were hoping it would bring in 10 customers last week - it brought in 25, so they are thrilled.

        As to a trial for your client - just PM me the keyword you want and it will be done - and of course - your radio show listeners will get a very special deal ;-) as well.

        This is a real 'bare bones' service - strictly text and only broadcast - no special features - it is really best for restaurants, bars, auto services (think lube places!) and internet marketers - any business that wants to send out a fast message to a big group frequently....at minimal cost. It's not the perfect solution for all businesses - but it is perfect for the group it's aimed at!

        Melody
        Signature
        Our first "Digital Yard Sale"! A massive PLR Blowout Sale to help a friend pay medical expenses.
        {{ DiscussionBoard.errors[638918].message }}
  • Profile picture of the author hotlinkz
    Identify their U.S.P. and see if it qualifies for interviews with local TV and radio media.
    Signature
    {{ DiscussionBoard.errors[638998].message }}
  • Profile picture of the author BizBooks
    I'd try something not as costly.

    "give us your card for free extra cheese on your slice"

    IF I'd be convinced that the card idea would work.

    as a general pizza place things, you might consider offering "free curbside delivery", "call in your order and it'll be ready when you arrive" and "we accept credit cards" as things which can have a positive impact without costing any money.
    {{ DiscussionBoard.errors[639353].message }}
  • Profile picture of the author BizBooks
    here is a website of a Rory client

    Wendt's Pork Palace | Wendts Pork Palace

    see what you can get out of it...... see the guarantee too!
    {{ DiscussionBoard.errors[639365].message }}
  • {{ DiscussionBoard.errors[640595].message }}
  • Profile picture of the author AndrewCavanagh
    Capture the email addressses of people who eat there and follow up with special offers.

    If you capture their birthdays too you can send them a special gift on the month of their birthday...no one eats alone on their birthday.

    Kindest regards,
    Andrew Cavanagh
    {{ DiscussionBoard.errors[640900].message }}
  • Profile picture of the author Adaptive
    Paul, I'm curious what your strategy is for sharing all of these techniques with the pizza place. Are you going to give them a huge menu of a hundred different options? Put them into your idea of the week club? Or something different?

    Regards,
    Allen
    Signature

    Success only requires four words. http://www.warriorforum.com/blogs/ad...our-words.html

    {{ DiscussionBoard.errors[641854].message }}
  • Profile picture of the author jack_turner
    Hi Paul,

    Just a quick post, and forgive me if its already been talked about, its such a long thread I may have missed it.

    One thing that works very effectively for an upmarket restaurant near mine is that when I first went there they had me fill out a 'review' card with my bill and promised competitions and stuff.

    I went home and hadn't heard a thing from them for months. However on my birthday they sent me a card through the post and a £10 off voucher.

    They also send me details of events like a valentines day set menu they did with live band and gave me a voucher for £5 and did the same for their new years eve party.

    I think the vouchers were valid for about a month as well which I guess enables them to recoup the spend on the mail shot fairly quickly.

    Jack
    {{ DiscussionBoard.errors[641999].message }}
    • Profile picture of the author ic7
      If you capture their birthdays too you can send them a special gift on the month of their birthday...no one eats alone on their birthday.
      Thanks, Andrew. You are Offline Royalty.


      Interesting that you say "I don't do any selling".
      Just one business owner talking to another.
      Cool.
      Thanks, Don. It is actually fun talking to Owners because it pulls me away from the computer! And Warriors love talking about the web and tech stuff. Smooth sailing.


      Paul, I'm curious what your strategy is for sharing all of these techniques with the pizza place. Are you going to give them a huge menu of a hundred different options? Put them into your idea of the week club? Or something different?
      Hi Allen. I basically just follow Andrew Cavanagh's advice. First, let the Owner speak. Listen, listen, listen. Then brainstorm IM solutions until one makes their eyes bug out. Then sell them that one.


      I went home and hadn't heard a thing from them for months. However on my birthday they sent me a card through the post and a £10 off voucher.
      Jack, I love it. Noted.


      Thanks all,

      Paul
      {{ DiscussionBoard.errors[643200].message }}
      • Profile picture of the author W.P. Allen
        Try Adwords. Link your adwords ads to a page with printable coupons that way you can track the effectiveness of the Adwords campaign.

        Plus you won't have that much competition for local based keywords so your campaign shouldn't be too expensive.

        I'm running an adwords campaign for a local business in my hometown and it is working really well.

        I think I read that something like 60% of all internet searches are local searches.
        {{ DiscussionBoard.errors[643339].message }}
  • Profile picture of the author Adaptive
    I basically just follow Andrew Cavanagh's advice. First, let the Owner speak. Listen, listen, listen. Then brainstorm IM solutions until one makes their eyes bug out. Then sell them that one.
    I hadn't seen that one before. That sounds like a brilliant technique. I should try it with some offline businesses near me!

    Regards,
    Allen
    Signature

    Success only requires four words. http://www.warriorforum.com/blogs/ad...our-words.html

    {{ DiscussionBoard.errors[644217].message }}
    • Profile picture of the author ic7
      Try Adwords. Link your adwords ads to a page with printable coupons that way you can track the effectiveness of the Adwords campaign.
      Excellent. Maybe I could sell that as the "Adwords Package".


      Absolutely, Allen. Plus you will learn a ton about their biz from listening. They will immediately tell you their biggest business challenges. As you say, Owner to Owner.
      {{ DiscussionBoard.errors[645033].message }}
  • I don't know if this has been suggested to you yet, but getting customers on an email list can be painless!

    Create a flyer, handout or coupon that instructs people to send a BLANK email to the client's autoresponder addy, e.g. pizzasandiego@getresponse.com. Then walk them through the next step -- opting in.

    They do this at home, so no IP address problems should crop up...
    Signature
    "The will to prepare to win is more important than the will to win." -- misquoting Coach Vince Lombardi
    {{ DiscussionBoard.errors[646669].message }}
    • Profile picture of the author ic7
      Once you show a restaurant owner how they can track the profit from each dollar spent on online advertising, then you have a lifelong customer.
      Really good point. Thanks. I will put that front and center.


      Create a flyer, handout or coupon that instructs people to send a BLANK email to the client's autoresponder addy, e.g. pizzasandiego@getresponse.com. Then walk them through the next step -- opting in.
      Hey Vince, good workaround. Thanks.
      {{ DiscussionBoard.errors[647941].message }}
  • {{ DiscussionBoard.errors[659980].message }}

Trending Topics