Auto Responder - onclick and open next steps

11 replies
Hi - I have been scoring internet to see if such an option exists without lot of coding.

I have seen mailchimp, icontact, constantcontact, aweber etc...

I found a basic way to enroll an user into an auto responder campaign and shoot them an email ongoing but that's so old school. My messages are not being targeted - spray and pray

I need to send a pin-point message if someone has opened my first email, a different message if someone has clicked it and a different one for someone who hasn't bothered to even open (no interest at all - send them a coupon with subject line )

I was thinking if someone has a tool (preferably a drag and drop tool but that doesn't matter much) which can do this.

My web app has this need - when someone creates the first step, I want to send them congratulations... and ask him to do step 2. if he hasn't done step 2 after a few days, remind him after few days. Basically, hand-holding him for all steps.

Am I the only guy who see a value for this or are there anyone who sees the value? I have seen a jungle of newsletter providers but nothing advanced on auto responders and transactional.

I have seen marketo (forgive me, $1k/month on this is not I am subscribing) and the likes.

Thanks.
#auto #autoresponder #newsletter #onclick #open #responder #steps
  • Profile picture of the author allenjohn
    Hi,

    Nice idea. Yes, I think there's a good market. If you could do it using one of the existing big boys i.e. aweber, then all the better. Have you thought about passing a unique number i.e. ?123456 (per subscriber) with the clickable url. You could then determine, by subscriber, who has clicked and who hasn't. Not sure if the open/not open is relevant, because it's the click you're really after... all the very best, Allen
    Signature

    Make Money with Niche Blogs Auto Profit - Let us build YOUR auto blogging empire for you. BUY BACK GUARANTEE for Gold Orders! FAQ - NEW! - One Way Link Building Service

    {{ DiscussionBoard.errors[3877194].message }}
    • Profile picture of the author Coach Louisa
      It sounds like a good thing to consider. However I am afraid this may end up to be giving too much attention to something that may not be giving too much return.

      In may endeavor you will have some people slipping through the cracks. I would concentrate on the 80% and let go of the 20% unless you want to make money out of a new app this may eat into your time. Just my 0.02
      Signature

      Visit new website at http://www.LouisaChan.com
      and join me for Free Tutorial at YouTube Louisa Chan

      {{ DiscussionBoard.errors[3877229].message }}
      • Profile picture of the author Shaun OReilly
        Infusionsoft can automatically adjust the follow-up sequences
        that your subscribers receive based upon their behavior, e.g.
        if they click a link, or open an e-mail, etc.

        Marketing Automation & CRM Software | Sales & Marketing Software | Infusionsoft (no affil.)

        (In their system you can set-up rules and create actions to
        trigger follow-up sequences online and offline too).

        However, Infusionsoft have re-introduced a set-up fee that
        is now $2,000 plus the basic autoresponder costs from $199/month.

        Another alternative that doesn't have as many bells and whistles
        as Infusionsoft is ActiveCampaign. They will allow you to also create
        follow-ups that are triggered by subscriber actions, e.g. clicking on
        a link, opening an e-mail, etc.

        Email Marketing Software | Email Marketing | Email Campaign Software (no affil.)

        You can use their Automation and Trigger functionality:

        Email Marketing Automation - Triggers - Automate (no affil.)

        Here's a video on how their Subscriber Actions work:

        Email Marketing Demo | Email Marketing Video (no affil.)

        You can use these features to identify your most active
        subscribers so that you can target them more effectively.

        ActiveCampaign offer a self-hosted option and a service
        hosted by them too.

        Dedicated to mutual success,

        Shaun
        Signature

        .

        {{ DiscussionBoard.errors[3877293].message }}
        • Profile picture of the author socratesinus
          Thanks Shaun for the link. I have been to Infusionsoft but got lost into this feature.

          Infusionsoft looks to be getting there..

          Can I score a lead and search on scores?
          {{ DiscussionBoard.errors[3877322].message }}
          • Profile picture of the author Shaun OReilly
            Originally Posted by socratesinus View Post

            Thanks Shaun for the link. I have been to Infusionsoft but got lost into this feature.

            Infusionsoft looks to be getting there..

            Can I score a lead and search on scores?
            Infusionsoft is more of a CRM and you can use it to lead
            score - using some workarounds...

            Advanced Website Tracking with Infusionsoft (no affil.)

            Lead Scoring with Infusionsoft (Hack) (no affil.)

            Dedicated to mutual success,

            Shaun
            Signature

            .

            {{ DiscussionBoard.errors[3877332].message }}
            • Profile picture of the author socratesinus
              Originally Posted by Shaun OReilly View Post

              Infusionsoft is more of a CRM and you can use it to lead
              score - using some workarounds...

              Dedicated to mutual success,

              Shaun
              looks like setup is now $2000. Mucho expensive

              @Shaun - can I PM you? is that ok?
              {{ DiscussionBoard.errors[3877353].message }}
              • Profile picture of the author Shaun OReilly
                Originally Posted by socratesinus View Post

                looks like setup is now $2000. Mucho expensive

                @Shaun - can I PM you? is that ok?
                I don't think that you've got enough posts to PM.

                Do you have Skype or Gmail?

                Dedicated to mutual success,

                Shaun
                Signature

                .

                {{ DiscussionBoard.errors[3877378].message }}
      • Profile picture of the author socratesinus
        Originally Posted by Coach Louisa View Post

        It sounds like a good thing to consider. However I am afraid this may end up to be giving too much attention to something that may not be giving too much return.

        In may endeavor you will have some people slipping through the cracks. I would concentrate on the 80% and let go of the 20% unless you want to make money out of a new app this may eat into your time. Just my 0.02
        Exactly - how do you define or get to that 20% unless you know the cracks :confused: You need to know how much time they spent on site from that click and create a lead perhaps to your CRM. Remember it would be a one-time setup.

        Again, I do not have such an app but am looking to see if this can be doable
        {{ DiscussionBoard.errors[3877297].message }}
    • Profile picture of the author socratesinus
      Originally Posted by allenjohn View Post

      Hi,

      Nice idea. Yes, I think there's a good market. If you could do it using one of the existing big boys i.e. aweber, then all the better. Have you thought about passing a unique number i.e. ?123456 (per subscriber) with the clickable url. You could then determine, by subscriber, who has clicked and who hasn't. Not sure if the open/not open is relevant, because it's the click you're really after... all the very best, Allen

      John.. yes, click matters. Open/unopen also does a little to me - I can resend the same message if unopen and for open, I can send B version in A/B campaign..

      Allowing JSON to be passed on would be cool instead of just id.
      {{ DiscussionBoard.errors[3877467].message }}
      • Profile picture of the author Shaun OReilly
        Originally Posted by socratesinus View Post

        John.. yes, click matters. Open/unopen also does a little to me - I can resend the same message if unopen and for open, I can send B version in A/B campaign..

        Allowing JSON to be passed on would be cool instead of just id.
        ActiveCampaign also has API capabilities so you can
        exchange and update your database, etc:

        Email Marketing API (no affil.)

        And it allows JSON.

        Dedicated to mutual success,

        Shaun
        Signature

        .

        {{ DiscussionBoard.errors[3877502].message }}
  • Profile picture of the author socratesinus
    Thanks Shaun. I am now chatting on IM.
    {{ DiscussionBoard.errors[3877397].message }}

Trending Topics