Your Loss...Not Mine

Just so you know, this is not a rant. This is a pep talk to those of you
trying to build lists and feeling a bit frustrated by the process.

If that's not you, then you can just close this thread up...there's nothing
for you to see here. Okay?

Cool.

All right, what am I talking about here?

I'm talking about mindset...the wrong one will kill you in this business.

When I first started building my list, I really concentrated on providing the
best content I could for my subscribers. Those of you on any of my lists
know that to be true.

Well, when somebody would unsubscribe, I'd get all upset. What did I do
wrong? How could they not be happy with my content? I'd almost take
it personally.

But...you have to realize something.

People unsubscribe for many reasons besides the fact that they didn't like
your content, such as they just don't have the time to read it, or, they
decided that they don't need the info anymore for whatever reason.

So today, when people unsubscribe, I tell myself, not them, myself, it's
their loss, not mine. I've done all I could do to service my list the best I
know how. If they don't find my info useful, it's no reflection on me.

Now, I know this sounds damn egotistical, and it is.

But guess what?

You better have an ego in this business or it is going to eat you alive.

Why?

Because you're going to get people write to you and tell you that you suck,
that you're a crook, that your content stinks, that your prices are too
high, that they're too low, that you email too much, that you don't
email enough...and on and on.

If you let every complaint, bitch and moan fest get to you, you're going
to lose your mind...quickly.

I have 2 goals and 2 goals only as far as my business.

1. To provide quality content, goods and services to my prospects and
customers.

2. To make money.

If I let my feelings get in the way when people try to knock me or bring
me down then I am hurting nobody but ME.

I hope that last sentence has sunk in because it may have been the most
important thing I've ever realized in my life.

The people who knock you, the people who attack you, the people who
ridicule you, they don't care about you. They don't care if you fell off
the planet tomorrow. So don't give them the power to hurt you.

I have been more guilty (in the past) of letting people do that to me more
than anybody else, especially here at this forum.

But no more. I no longer am giving them the power to bring me down,
thus affecting my business.

AND NEITHER SHOULD YOU!

I strongly believe this, which is why I started this thread, which I have
NO doubt is going to bring out those who usually have nothing nice to
say about me.

Know what?

I welcome it. Because I'm not even going to give them the satisfaction
of responding to them.

Don't let people who don't give 2 rats tails about you ruin your life.

Your list? If they unsubscribe, let them and move on.

After all, it's their lose...not yours.