Tips on Preparing for a Product Release

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We are on the verge of releasing at least 5 new scripts that I know will be popular with webmasters and marketers. What I am not always good at ia orchestrating the "build up" to a release date, and and creating interest before the product is released so that there are strong sales when the products are finally released.

I'm sure some of you have better experience that me on this. Any advice you can provide?
(Oh, and we have a mailing list of over 40,000 previous/current customers)
#preparing #product #release #tips

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