Nice guys finish last...
A little while back, I joined Robert Planks membership site called "Double Agent Marketing". Anyway, I thought the page was well written and I was curious to see if I could find anything of use to me.
I was pretty much up to speed with everything there, so I decided to cancel my membership - I was even refunded without asking for it!
... fast forward a few days:
Robert makes a personal, 3 minute video explaining why I should join back up, and re-pitches the whole thing to me. I know hes a speed freak, so I wouldn't be surprised if he just said everyone's names all at once, then somehow edited the rest of the pitch in, batch style.
Now this is what I call marketing!
Even though I didn't join back up, I still thought "damn... what about folks that aren't so difficult to sway!".
Aggressive? Yeah...
Does it work? I'm a tough nut to crack, and it almost got to me. But I really liked the tactic he used on me for this one, and if I was just a rookie, this would have definitely got me back in.
The lesson here? Don't be a chicken! Ask for the sale. That's what you're here to do as a marketer. I'm sure Robert didn't give a crap whether I joined back up or not
You can dance around the idea of social media 'til the cows come home, have a million and one "friends", but it doesn't make the job of asking for the sale any easier.
If you have a fear of selling, I think it's time to rethink your career as a marketer. I know I struggled with this myself (self doubt, not knowing if my products sucked, what if people didn't like me, ETC)... but eventually, I got over it. As a result my productivity and sales went through the roof!
That was a a little over a year ago (I was marketing before WF), but the lesson was priceless. Don't be a "nice guy" .
Dean
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My blog: Online Business Lifestyle
-Kevin Kimes