Is email marketing really that profitable?

Banned 13 years ago

Originally Posted by xtremarketer

But frankly, I don't really get it..... is really so much profitable to build a list?

To build, yes. To buy, no.

The money is in the relationships you build with the people on your lists, who have opted in because they want to hear from you, and you're the person they'll listen to and trust. It's all about trust and relationships.

Originally Posted by xtremarketer

if the average for solo ads and ad swaps it's 3%..... It should be the same for your own offers......

Any thoughts?

On the contrary: it should be radically different for your own offers - and that's where the money is.

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J Bold

13 years ago

You are killing yourself before even beginning. This can be a fatal mistake. You are giving yourself mental barriers and in the end you will have a good excuse to not do it and to just say "it doesn't work, I don't see how that can work" and then move on to something else and make the same mistakes.

I have made $120 in a month from a list of 20 people before.

You have to test for yourself and then actually do something yourself! Until you try it, it's just all theory and not reality. Everybody is going to have different numbers. It's all in the relationship with your list.

Some people say give them a bunch of free stuff and then send an email asking them to buy something. Some people say to give them value time after time with your emails and if you are doing that, you can still suggest something for them to buy every single time, because they are liking the advice you give and will be more willing to buy for you.

Test what works for you. Also, if you have a list of people who have bought something from you they are much more likely to buy in the future than a list of freebie opt-ins.

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xtremarketer

13 years ago

Thanks for your comments.

I know this is a case of analysis-paralysis.

Okay so everything is about the relationship with your subscribers.....

What would be considered a responsive list? What open rate and CTR?

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xtremarketer

13 years ago

Any ideas?

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NateRivers

13 years ago

One of the biggest mental shifts I had to overcome was expecting results too fast. You have to set things up the right way and give a lot of value to people before they trust you enough to purchase your offers.

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Coby

13 years ago

Stop Stressin and start building!

I hope you get more than a 3% open rate because that is extremely low....

Now, if 3% clicked (which is more realistic, but still low) your looking at about 300 clicks which would convert 10-30 sales easily... which would be 170-510 for your email (at 17 bux a sale)...

And those numbers are very conservative... Another thing to keep in mind is that YOUR list should be more responsive because you wont be sending them solos and ad swaps as often as the person you bought the solo from....

Just food for thought

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JamesGw

13 years ago

You should be converting higher than that with your own offers.

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Elion Makkink

13 years ago

The money is definitely in list building, caring about your list. Give, give, give and then sell.

Will definitely work ;-)

But don't simply spam them with clickbank offers etc. Write your email campaigns like you would write it to yourself, what would you actually want to read or even want to buy. Recommend products you personally use or you think are really good.

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Ross Kenny 13 years ago

There is plenty of money in list building but you really do
need to treat them right.

You can't just shoot emails out willy nilly!!!

Build a good relationship and you will prosper
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williamrs

13 years ago

The earnings will depend on the products you promote.

If you use a 10K list to generate 300 clicks a day (chances are you will do better than this) and reach an EPC around $0.50, you would be making $150 a day and $4,500 per month. If you generate 600 clicks a day or reach a better EPC it can be possible to make $1 per subscriber per month.

Some product launches, WSOs and high-ticket products may give you EPCs much better than $1, so it actually depends on what and how you promote.

W

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Elion Makkink

13 years ago

I know a guy that owns several lists and has a total of 350k subscribers. He uses a totally different approach to list building though. He's really aggressive and sends out 2-4 offers out daily! Those who don't buy after a few emails will get deleted or segmented. He averages about $1200/day and gets pissed off when he doesn't. He has about 3 OTO's from $27 to $7 and used lots of ad swaps etc. For some marketers, this may work. For others it doesn't. Find your way in monetizing your list.

Just some more food for thought ;-)

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alniches

13 years ago

Originally Posted by Elion Makkink

I know a guy that owns several lists and has a total of 350k subscribers. He uses a totally different approach to list building though. He's really aggressive and sends out 2-4 offers out daily! Those who don't buy after a few emails will get deleted or segmented. He averages about $1200/day and gets pissed off when he doesn't. He has about 3 OTO's from $27 to $7 and used lots of ad swaps etc. For some marketers, this may work. For others it doesn't. Find your way in monetizing your list.

Just some more food for thought ;-)

Is that guy John Cornettas? Coz I just read the transcript and its really awesome! Really got me pumped up!

-Al

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Elion Makkink

13 years ago

Originally Posted by alniches

Is that guy John Cornettas? Coz I just read the transcript and its really awesome! Really got me pumped up!

-Al

Yes that's him. I got his full interview and it has blown my mind away. Thinking a lot different about list building right now! I think the sky is the limit when having a list, so many different approaches and techniques can be used to make it profitable...

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thriftgirl62

13 years ago

Originally Posted by Gregg

The list is "The ATM". No lie…. I prove it every time I need cash. The key is I don't over do it and I send a TON of value in between and when it is time I usually offer a nice discount on a more expensive product and limit it to a 24 hour cutoff.

Now… I have my own products in the niche I am referring to so that makes it easier. But the point is I don't over do it so when I email and say you have 24 hours to take advantage of this discount and that will be the last time for another 3 months, I stick to it.

After a while the list starts to respond and the paydays can be huge! Just keep adding people and giving value and when it is time to promote stick to your time frame no matter what. Train your list, give them value… and they will reward you over and over guaranteed!

Voted Best Answer! This indicates that better Leaders know how to build better subscriber Lists.

If you are a bad List Builder, so what. Examine your background and find what you know better than anyone else. Why does everyone waste time doing what someone else is good at doing? The money is in THEIR list NOT EVERY list.

If you think what you like is stupid, that's good too. Stupid is very good. LADYGAGA'S "Penis Heels" - Stupid or not? Media coverage you can't even buy say's she's far from stupid. Get stupid and let people talk about you while you keep getting better and better because this time you won't quit whether you make any money or not.

If you like email marketing and list building then you already know true STORIES make great emails - Get stupid but don't lie. Stay Real or you die.

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James Clark 13 years ago

Well what every route you take at some point you will build a list. What you mentioned in the OP has not been my experience at all. Based on my experience, the relationship with your list is the real value of the whole process.

Now, what do I mean by that statement? When you have people on your list they will have questions for you. And its how you answer the questions that builds the relationship. People will have questions about everything you do once they are on your list.

Example: I had a client who received a question and it goes like this. They had a Blog and they took the blog down replaced it with a squeeze page. The person on his list asked him why the change.

I told him to tell the truth.

The blog was not working for him! He was writing blog posts and people were coming into blog and no one was signing up for his newsletter, so he put the squeeze page back up.

When he had the squeeze page up he was getting 300 subscribers a month. With the blog he was getting 100.

Just remember those are real people behind the list. Don’t try to control them, guide them gently and treat them with respect.

Lastly, do the math. If you are selling a $17.00 e-book you have to sell 30 copies to make about $500. The only way you can do that is to have a good relationship with your list. The first goal is make $500 every time you send out an email.

And everyone knows that a 17.00 products is only going to solve a small problem.
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- Niky Ray 13 years ago
  
  Building your list is one thing. Nurturing it is another. The money is definitely in your relationship with your subscribers, as mentioned earlier under your post.
  Before doing your math, consider that as you build your relationship with your subscribers you will be able to gradually promote more expensive products to them and therefore make more money while selling less.
  Another thing you could possibly consider as a better option, is building a buyers' list that is far more powerful than a subscribers' lists. The warrior forum is an excellent place to build such a list, even by giving away a valuable report, as most of the members are internet marketers that really care about their businesses and buy stuff all the time.
  Enjoy your list building and stop worrying about the math!
  
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oneplusone 13 years ago

Originally Posted by alniches

Is that guy John Cornettas? Coz I just read the transcript and its really awesome! Really got me pumped up!

-Al

Where can I get or buy the transcript please?

I've mastered lists but I'm always looking to learn more or reinforce what I already know.
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Fazal Mayar

13 years ago

It can be very profitable if you grow a following and that your subscribers are hungry for your updates and promotions

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oneplusone 13 years ago

If you build a list of a few thousand buyers in an evergreen niche, and add a few hundred people to it occasionally, you can live like a king/queen for many years.

The thing is, if you've got offers out which are at least breaking even on the front-end you're basically getting a buyer list for free.

It isn't hard to create short reports which sell for $5-$25 that people buy all day long with little resistance, low refund rates etc.

It doesn't even take very long, if you spend a few months making it your number one objective -- you'll have a list of a few thousand buyers pretty quickly.

The alternative is to build a prospect/subscriber list, but you've got to be a skilled and talented marketer to make decent money from prospect/subscriber lists.
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Emporer

13 years ago

Hey, just to add a note to your question. Email marketing is a fantastic.ic effortless way to Market and make money. Just as mentioned above it is in the relationship and trust you build up with your list is why they will buy from you again and again. I have had great success with email marketing and wish you all the best

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KennethYu

13 years ago

Email marketing is the single fastest and easiest way to make money online.

Provided it's done right.

Here's the big issue...

In the IM world, we don't have good examples of emails at all. You get people swiping willy-nilly. As a result, your mailbox is flooded with people sounding the same, of course response rates drop because you're reading the same message over and over again.

The only way to overcome that is sheer hard work. Write your own emails. Create an email account and sign up for every email list known to man and figure out what works. And give value till it hurts.

Writing emails for me take a lot out of myself. I don't like writing them because I give a lot of myself. However... I know it's worth it. I have made 5 figures off a list of a 1000 prospects (not buyers) before. Even though my list is small, what I realize is I got a ton of JVs from big time marketers because of the way I write, so that's another income stream.

Email marketing works. Plain and simple.

You just need to work really, really hard at it.

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J Bold

13 years ago

Originally Posted by KennethYu

Email marketing is the single fastest and easiest way to make money online.

Provided it's done right.

Here's the big issue...

In the IM world, we don't have good examples of emails at all. You get people swiping willy-nilly. As a result, your mailbox is flooded with people sounding the same, of course response rates drop because you're reading the same message over and over again.

The only way to overcome that is sheer hard work. Write your own emails. Create an email account and sign up for every email list known to man and figure out what works. And give value till it hurts.

Writing emails for me take a lot out of myself. I don't like writing them because I give a lot of myself. However... I know it's worth it. I have made 5 figures off a list of a 1000 prospects (not buyers) before. Even though my list is small, what I realize is I got a ton of JVs from big time marketers because of the way I write, so that's another income stream.

Email marketing works. Plain and simple.

You just need to work really, really hard at it.

Very wise words.

Writing your own emails always worked best.

Generating your own relationship with your list works best.

I've done the hammering with offers and it doesn't work in building a longer-term relationship with your list.

People will come and go, though. There will be some that will stick with you and stay on your list for a long, long time, though there is always going to be those that kind of trickle out of it after a few months. It happens. Frequent contact can help them know who you are, but if they do not want to see your name in their inbox too often, then they may unsubscribe.

Good thoughts...

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drmani

13 years ago

Originally Posted by xtremarketer

How am I going to make 10.000$ per month?

Is the average CTR different than for the solo ads? Why, you are just sending an ad to your list....

I know, I know.... it depends on the relationship with your list, your ad copy, etc, etc.....

But if the average for solo ads and ad swaps it's 3%..... It should be the same for your own offers......

Any thoughts?

There are different KINDS of lists.

The ones on which you're talking about buying solo ads
(with expected 3% clickthroughs) are different from the
lists which are nurtured carefully by caring marketers
who build relationships with their audience - where the
CTRs are in the range of 10% to 50%.

No, these lists aren't usually humungous, though some
are. Most are laser targeted lists of a few hundred
to a few thousand subscribers - but each is worth a
lot to the list owner.

While you can buy solo ads to build a list, you'll have
to focus on developing trust in your new found audience
- and that can take some time and consistent effort.
Once you've built trust with your audience, the entire
frustrating and time-consuming period of list building
begins to pay off in a big way.

So, go for it - and monitor, measure and tweak your
results as you go along.

You will NOT get it all right the first time - but as
you persist and learn, you'll get better and better.
That's when you'll join others on this thread who are
chiming in about the benefits of list building

Hope this helps

All success
Dr.Mani

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Gregg

13 years ago

The list is "The ATM". No lie…. I prove it every time I need cash. The key is I don't over do it and I send a TON of value in between and when it is time I usually offer a nice discount on a more expensive product and limit it to a 24 hour cutoff.

Now… I have my own products in the niche I am referring to so that makes it easier. But the point is I don't over do it so when I email and say you have 24 hours to take advantage of this discount and that will be the last time for another 3 months, I stick to it.

After a while the list starts to respond and the paydays can be huge! Just keep adding people and giving value and when it is time to promote stick to your time frame no matter what. Train your list, give them value… and they will reward you over and over guaranteed!

Thanks

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AverageGuy

13 years ago

come on, money is in the list, this is the conclusion from many many people's experience, so, it got be somehow true,

many casinos use some very advanced email marketing systems to generate leads. for each user, there are > 20 parameters, based on a different set of parameters, the email template/promotion is different (and there is a reason for this). how the email receivers response to the email is recorded, and is used to adjust the template. casinos spend $$$$$$$$$$$ for this, well, it must work,

do not ask why I know this, I'm just an engineer,

david

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spectrefax

13 years ago

Lots of good posts here.

I'll simplify the way I understand list marketing.

Let's say you get 300 visits to your ad page a week.

You're getting 1 shot to sell them, because most visitors don't return.

If you can get them on your list, you get 2, 3, 4, etc chances to sell them.

This makes those 300 visitors more like 1200 visitors based purely on the amount of times you get their eyes on your ad.

Pretty basic, but that's the idea of it i think.

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sujith34

13 years ago

Thanks for your comments.

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pmbrent

13 years ago

You will have better results if you know your list and they know you. Building a relationship with your list is most important. Once they know/like you they will be more inclined to open their wallet.

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webmaster1742

13 years ago

List is the king! And I agree The warrior forum is a great place to build such a list

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Zero

13 years ago

Originally Posted by xtremarketer

Based on the so many times heard advice "The money is in the list" I decided to go the list building route in my Internet Marketing efforts.

I've bought a few WSO's and have also read a lot of posts about email marketing here on the WF and also on some marketer's blogs.

But frankly, I don't really get it..... is really so much profitable to build a list?

I want to concentrate on the IM niche as it seems that using solo ads it a great way to build a list fast.

Obviously you have to know what you are doing, setup a funnel that converts, make an OTO to recoup costs, test your offer and optin page, do not buy huge clicks until you know your numbers, your visitor value, etc, etc....

But.....

When I see the average numbers, it just doesn't make sense to me.....

- It's generaly accepted that from a solo ad you, on average, will get 3% CTR. That means, if I buy an emailing to a list of 10000 people I will get on average 300 clicks (I know usually solos are sold by clicks, but anyway 3% seems to be the average).

- It's also generally accepted that about 50%, on average, will sign up for your offer. (150 Sign ups)

- If you put an OTO after the sign up, email marketers say that on average you will get 3% conversions (4-5 sales).

Until here, everything clear for me.....

But know let's say that I'm working hard and I build a 10.000 list.

It's usually said that you should get $1 per subscriber per month, so supposely I should make 10.000$ per month.

Here is where I really don't get it....

If I send an email to my 10.000 list trying to sell something, it's the same as the people that sell solos to their list, as I'm selling an ad copy, trying to convince them to buy.

If only 3% of them click to the offer and only 3% of them buy (As per the OTO numbers) I would make only 4-5 sales. I

If I'm promoting a $17 product, I would make $85 only for that email.

How am I going to make 10.000$ per month?

Is the average CTR different than for the solo ads? Why, you are just sending an ad to your list....

I know, I know.... it depends on the relationship with your list, your ad copy, etc, etc.....

But if the average for solo ads and ad swaps it's 3%..... It should be the same for your own offers......

Any thoughts?

Who says you only get a 3% CTR from solo ads?

If your ad & offer is compelling enough and people want it - plenty of people will click through.

And yes, a list is important. Its the quality of the list that matters, and the relationship you build.

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kenomen 13 years ago

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- ThinhPhanHuynh 13 years ago
  
  A Effective email marketing campaign could help you:
  - Increase Your Sales Conversion
  - Generate Repeat Sales
  - Up-sell and Cross-sell Products and Services
  - Acquire Valuable Feedback from your visitants
  - Drive Online Users to Make Offline Purchases
  
  I Really Recommended You To Build, YES.
  
  Thanks
  
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Is email marketing really that profitable?

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