
WTF are you Selling Exactly?
So, what are you selling? You probably "think" you are selling - oh, let's just say - a car.
NO! You are not selling a car.
I don't want a car really. I want to save money on gas mileage, I want a cool color in a ride, I want the guys heads to all spin around when I drive by, I want to know the kids are safe in the back ( if I have them :rolleyes: ), I want to get from point A to point B in 5 minutes.
Can you see what I'm saying here?
Do you really know what you are selling?
Don't sell the product, but focus on the results of the product.
Now, I fully expect this post to just fall by the wayside, as it is so non controversial, and well, these things just don't seem to fly even though they are IMO important marketing techniques.

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