15 replies
I have a review site that I am currently working on that will be wordpress based and will have several pages each with SEO optimized articles on targetting a particular keyword on each page. Now, as I have a little time on my hands, I decided to go against my usual solution (outsource), save a few dollars and write the articles/content myself. After reading various products I have, articles online and checking out various threads here on the forum there seems to be a lot of variation in peoples opinions as to how exactly an SEO optimized article should be written with respect to keyword density, LSI keywords, placement of keywords in copy etc.

Could someone please tell me the best way to structure a solid SEO article so that I can get to work and stop twiddling my thumbs?!? =D
#articles #seo
  • Profile picture of the author GeorgeP82
    You're kind of asking the million dollar question but generally speaking 350-450 words with 2 keyword links. This has stood the test of time for me well.

    More generally Joseph Archibald (Affordable SEO Tips and Tricks) did a great 40 day challenge on here where he laid out exactly how he got to the top of Google. He's recently published an e-book on it all I believe too.
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  • Profile picture of the author GeorgeP82
    P.S. One more thing - quality of link (ie domain it's coming from) is a greater factor nowdays than a realistic looking article (that's not to say the article can be gibberish though)
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  • Profile picture of the author Alexa Smith
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    Originally Posted by Neil Ellis View Post

    Could someone please tell me the best way to structure a solid SEO article
    No ... nobody can tell you "the best way", but many different people can give you their own recommendations. So I'll do that, too ...

    Use your main keyword at the start of the title (not "5 ways to keyword keyword" - that's no good, as EZA's editorial guidelines wisely explain - and the same's true on your own site, for the same reasons).

    Use your main keyword again once in the first paragraph and somewhere near the end, and apart from that, don't overdo it. Anything above 2% "keyword density" is automatically rejected by EZA, without even going in front of an editor, and you should reject it for your own site, too. If you must measure it, then 1% - 1.5% is good.

    Apart from that, just make your article readable and interesting.

    Be entertaining; be provocative; tell people something they really didn't know; challenge their preconceptions; write plenty. These are the main ground-rules.

    "LSI keywords" you can ignore altogether. LSI is just a "techie" way of saying "those other terms that tend to come up often in discussions of your keywords". And if you write intelligently, and readably, and know your subject, you won't be able to avoid using some of them anyway - so it's not worth your time and attention to write out a list of them and try to "work them in": that's not really "writing", and if you make a habit of it, your readers will think it isn't really "reading", either - and you might lose them.

    The less you think about the "scientific structure" of your writing, the better your writing will be. The more you think about what a search engine wants/exects to see, the worse your writing will be.

    High quality content can even attract its own backlinks (to some extent).
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    • Profile picture of the author Kurt
      Originally Posted by Alexa Smith View Post

      No ... nobody can tell you "the best way", but many different people can give you their own recommendations. So I'll do that, too ...

      Use your main keyword at the start of the title (not "5 ways to keyword keyword" - that's no good, as EZA's editorial guidelines wisely explain - and the same's true on your own site, for the same reasons).
      Please don't tell me you are using EZA as your source for SEO "widsom"? :rolleyes:


      In your example, in SEO terms you are speaking of "prominence" and "proximity", and I brought up density above.

      I suggest mixing it up, changing orders, density, prominence and proximity...The key is being able to create content fast enough to do so.


      Use your main keyword again once in the first paragraph and somewhere near the end, and apart from that, don't overdo it. Anything above 2% "keyword density" is automatically rejected by EZA, without even going in front of an editor, and you should reject it for your own site, too. If you must measure it, then 1% - 1.5% is good.
      Ummmm....The question is about SEO, not getting accepted to EZA. I suggest creating different articles with different keyword densities and let Google figure out which is best.



      Apart from that, just make your article readable and interesting.

      Be entertaining; be provocative; tell people something they really didn't know; challenge their preconceptions; write plenty. These are the main ground-rules.
      This is NOT SEO advice, it freelance writer advice. I've written plenty of pages that are "high quality" that never got a bit of traffic.

      "LSI keywords" you can ignore altogether. LSI is just a "techie" way of saying "those other terms that tend to come up often in discussions of your keywords". And if you write intelligently, and readably, and know your subject, you won't be able to avoid using some of them anyway - so it's not worth your time and attention to write out a list of them and try to "work them in": that's not really "writing", and if you make a habit of it, your readers will think it isn't really "reading", either - and you might lose them.
      Again, I disagree. I prefer to write an article for real people, then go back and check my list of secondary keywords and buying words, then work them into my content whenever and whereever they fit.

      For example, let's take this sentence of Alexa's:
      Use your main keyword again once in the first paragraph and somewhere near the end, and apart from that, don't overdo it.
      And let's SEO it up a bit:

      When perfoming SEO on your articles, use your main keyword again once in the first paragraph and somewhere near the end, and apart from that, don't overdo it and your SEO strategy for article marketing will greatly improve.
      IMO, my additions didn't detract from the message. However, they do seem to add a bunch of relevance and SEO to this very thread, which is titled "SEO articles?".



      The less you think about the "scientific structure" of your writing, the better your writing will be.
      I disagree. IMO people can easily write for people and the engines. For proof, see above.


      High quality content can even attract its own backlinks (to some extent).
      But it won't happen on it's own. The more people that see an article, the more likely "natural" links will happen.
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      • Profile picture of the author Neil Ellis
        Cheers for the advise guy's.............duly noted! Better get to work!! =D
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  • Profile picture of the author JamesGw
    I wouldn't worry too much about keyword density and LSI density, placement, and whatnot. I usually shoot for about 2% kw density, but I don't adjust my work too much to fit that.

    Early Ranking Factors Data + an April Linkscape Update | SEOmoz

    Page 28 of the slide.

    Write for your readers, not Google.
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  • Profile picture of the author Kurt
    Originally Posted by Neil Ellis View Post

    I have a review site that I am currently working on that will be wordpress based and will have several pages each with SEO optimized articles on targetting a particular keyword on each page. Now, as I have a little time on my hands, I decided to go against my usual solution (outsource), save a few dollars and write the articles/content myself. After reading various products I have, articles online and checking out various threads here on the forum there seems to be a lot of variation in peoples opinions as to how exactly an SEO optimized article should be written with respect to keyword density, LSI keywords, placement of keywords in copy etc.

    Could someone please tell me the best way to structure a solid SEO article so that I can get to work and stop twiddling my thumbs?!? =D
    This is exactly why you need to learn the basics of SEO, then learn how to vary them. Your goal should not be to try to learn the "perfect" SEO formula, but rather how to get as many different "formulas" onto as many different pages as possible.

    If someone tells you to use the keyword once in the title and someone else says to use it twice, what do you do? IMO, you do BOTH. You find ways to create content so you have one page using the keyword once, and another time you use the keyword twice.

    Same with KW "density" (which is bunk, as dynamic pages often rank the same, despite keyword density changing daily, if not more often). Try having low KW densities, high densities and some in the middle.

    Even if there was a "perfect" SEO formula, it could change tomorrow. If you vary things, you'll be prepared for far more situations.

    Here's the real secret formula to SEO: Put a lot of words on a lot of pages in a lot of different combos, then get a lot of links to those pages. Figure this part out, the rest will take care of itself.
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  • Profile picture of the author GeorgR.
    If you write a GOOD, related and somewhat longer article, you can assume it will automatically contain a bunch of LSI keywords.

    Otherwise there are some standard rules, like having the main keyword in the title, main keyword in content several times (anywhere from 1.5% density to 3% density) and so forth.

    But don't write for the search engines - write a relevant, informative article for people, Google will always reward this in the long run.

    (Sidenote: Google has not "invented" LSI keywords, Google is not the one dictating the "rules". Its exactly the other way around: Google is adapting to what humans consider relevant..and it will always reflect this in its algorithms.)
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    • Profile picture of the author Kurt
      Originally Posted by GeorgR. View Post

      If you write a GOOD, related and somewhat longer article, you can assume it will automatically contain a bunch of LSI keywords.

      Otherwise there are some standard rules, like having the main keyword in the title, main keyword in content several times (anywhere from 1.5% density to 3% density) and so forth.

      But don't write for the search engines - write a relevant, informative article for people, Google will always reward this in the long run.

      (Sidenote: Google has not "invented" LSI keywords, Google is not the one dictating the "rules". Its exactly the other way around: Google is adapting to what humans consider relevant..and it will always reflect this in its algorithms.)
      I write for both, people AND search engines, and I will continue to do so. Why people say you can't do both, I'll never know.

      Also, about LSI....Google very likely doesn't use LSI in ranking pages. Google bought the company that developed their version of LSI for use with Adsense and putting contextual ads on web pages...Google uses the LSI to determine the context.

      I do use the term "LSI" to mean secondary keywords, but it isn't totally accurate when I do.

      I disagree that Googles humans to determine themes...IMO, they use the words used on web pages to do so.

      And optimizing only for "main keywords" is a mistake, according to my own experiences, as well as the folks in this Word Tracker article that tells of a site that:

      In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords
      The long tail of keyword research | Wordtracker

      ...And this is the strategy I've used for my 15 years of SEO and I'm not changing now. IMO, here's the key point of the article:


      Head keywords remain irresistible to many SEOs and website owners. They want to see their site top of Google’s results pages for them. They become trophy keywords.
      In 2003, I wrote a report called The Word Bomb Report in which I wrote that rankings don't bring traffic, words do. Word Trackers proves this concept in their article.
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      • Profile picture of the author Paul Myers
        Some people seem to think that Kurt's use of the word 'freelance' in regard to Alexa's advice is incorrect. It is not. From Merriam-Webster Online:

        1 b : a person who acts independently without being affiliated with or authorized by an organization

        2 : a person who pursues a profession without a long-term commitment to any one employer


        I have not written for clients in 8 years, and I consider myself a freelancer. The fact that you're only familiar with one usage of a word does not mean that only one usage is valid. So get over it, people.


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        • Profile picture of the author Alexa Smith
          Banned
          Paul,

          I think I can resolve the confusion on that point: Kurt has the habit of calling me a "freelance writer", and yesterday commented in a now-deleted post that my posts were motivated by my being a freelance writer looking for clients. I'm not a freelance writer. I haven't written a word for a client for well over a year, and have made it very clear, repeatedly, that I'm no longer accepting writing clients. I wouldn't want anyone to think that any of my posts about articles are inspired by the desire to write them for other people: my services are not available. Thank you very much for allowing me to clarify this.
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          • Profile picture of the author Paul Myers
            Ms Smith,

            You seem not to have read the post to which you're responding. Perhaps you ought to scroll back up and read it before replying again.

            Writer-for-hire is NOT the only accurate usage of the word freelancer. It is also not, despite what a number of people seem to think, any sort of derogatory term, even under that usage.


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  • Profile picture of the author NicoleBeckett
    Originally Posted by Neil Ellis View Post

    I have a review site that I am currently working on that will be wordpress based and will have several pages each with SEO optimized articles on targetting a particular keyword on each page. Now, as I have a little time on my hands, I decided to go against my usual solution (outsource), save a few dollars and write the articles/content myself. After reading various products I have, articles online and checking out various threads here on the forum there seems to be a lot of variation in peoples opinions as to how exactly an SEO optimized article should be written with respect to keyword density, LSI keywords, placement of keywords in copy etc.

    Could someone please tell me the best way to structure a solid SEO article so that I can get to work and stop twiddling my thumbs?!? =D
    Like some of the others have said, there is no "magic" SEO formula for your articles.

    The most important thing you can do is to provide solid information to your readers, and naturally integrate your keywords into it. If you've got the right facts and the right keywords, this should not be difficult. In fact, in many of my articles, I don't have to *think* about placing the keywords in; I simply do it naturally.

    There are some places where your keywords need to be (at least your biggest target keyword) - in your title (the closer to the beginning, the better), in your first paragraph, and in your last paragraph. However, that's no different than "telling 'em what you're gonna tell 'em, telling 'em, and telling 'em what you've told 'em."

    While you should definitely avoid keyword stuffing, I don't believe that a hard-and-fast 2% limit works in all cases. With some keywords, I'll go over 2% because there isn't a better way to say things (how many synonyms can *you* come up with for "faux wood blinds"? ). In my opinion, as long as it reads naturally, you're OK. If that means having a keyword density of 2.5%, so be it.

    When in doubt, read your SEO article out loud. If it sounds like something you would explain to a friend over dinner (without sounding awkward with keywords or sounding too formal), you should be good to go.
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  • Profile picture of the author Racquel_McFarlane07
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    Hello,
    I write SEO optimized articles. I have written for various clients including the owner of an SEO company.

    The strategy that seems to work best is a keyword density of between 2 to 3%. This means in an article of 600 words, you will want to have the keyword in there 12 to 18 times.
    As for placement, keyword in title, subtitle, first line in the article and last line in the article.
    You will want to avoid keyword stacking by placing the keywords far enough apart.

    As for LSI keywords, you can use a free tool at lsikeywords.com. Start by searching for your keyword and use the LSI keywords generated throughout your article.

    Hope this helps you out, & if you get tired of writing articles, you can email me!
    racquelmcfarlane(at)gmail.com
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  • Profile picture of the author Lyanna
    Oh I just use this basic structure for all SEO articles

    Exact keyword in title

    exact keyword in first paragraph

    related keywords and synonyms in middle paragraphs plus some exact keywords, too

    exact keyword in last paragraph
    I honestly don't bother myself with calculating keyword density, I just make sure it doesn't sound repetitive and fake.
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