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Do product launches HAVE to be With NEW PRODUCTS?

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7 replies
When you do a product launch, does it have to be with a New product, a new ebook?

or even an old one, which has been around for 2 years old,


which hasn't got as much exposure as it can?

{lets assume the ebook content is good}, but marketing wasn't that good, but if it is 2 years old, can you product launch it?


or are product launches more towards NEW products, which havnv't been around? and have Not been exposed?
#launches #product #products
  • Profile picture of the author askloz
    dont matter
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  • Profile picture of the author Giftys
    Ask yourself, "How often is the 'breaking news' really breaking news?
    There's your answer.
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    WWJD

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  • Profile picture of the author MemberWing
    It definitely helps to add a "new twist" to the old stuff. Grain of creativity goes a long way.

    Gleb
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  • Profile picture of the author jjoshua
    It doesn't matter if it's new or old stuff. As long as it's interesting stuff that captures their buying interest and attention.
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    Full-time employee, part-time hustler

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    • Profile picture of the author TracyNeedham
      Gurus have done "launches" when they've re-opened a product or program for sales so no, it doesn't have to be new. If a launch was never done and very few people bought, you may be able to do a launch with the product as it currently is. You can also do this if you're launching it to a completely new market.

      Otherwise, you'll probably want to refresh/update the product or add something new to it before launching it again.
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  • Profile picture of the author pmbrent
    It doesn't have to be new to be a product launch. It could be something old that you added something to or taken away for that matter.
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  • Profile picture of the author Bradley J Anderson
    Re-brand. Re-pack. Re-launch. Rinse and repeat.
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