Attention Warriors :0)

by Probb
12 replies
Is this the right place to ask my marketing questions? I have quite a story as well as a pile of questions, but am new to the forum and want to post it in the right place

Bc
#attention #warriors
  • Profile picture of the author Kay King
    Yes - but before asking basic questions it's good to use the search function to see if the answers are already posted.

    kay
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  • Profile picture of the author Lance K
    Yes, this would be the appropriate place.
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    "You can have everything in life you want if you will just help enough other people get what they want."
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  • Profile picture of the author TheRichJerksNet
    You can start here before you do anything ..

    http://www.warriorforum.com/main-int...ease-read.html

    James
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  • Profile picture of the author Probb
    OK.. Here goes.

    I have been online for about 10 years and have done well in the health/fitness industry. Recently, I wanted a new challange and decided to get into the bodybuilding/fitness industry. Due to some of my other businesses, I have an HD film studio, in house production company, web designers and coders and thought that I could bring my FRESH ideas to the industry and challange the industry leaders.

    My website is probodybuilding .com . This is a billion dollar industry and in my opinion, I can take a big chunck of the pie because of the very few people at the top.

    At the moment, it is being developed and should be live in 2 months. I have already got several of the biggest names in bodybuilding on staff and will be offering them to the viewers to communicate with and ask questions. The viewers will type their questions in the forum and the Bodybuilder will be on video answering the fans questions live 7 hours M-F. On top of that, we have great articles, motivational videos, weekly amatuer contests ($4,000 monthly), over 200 video exercise tutorials, photo galleries, Message Board, "musclespace" bodybuilding community like myspace, interviews, competition results, on and on and on.

    Anyway... I am in a position to challenge the industry leader (bodybuilding .com) who has been around a loong time and has a HUGE customer base. They get around 11-12 MILLION visits each month and the fitness market is NOT one that is very faithful. They go where the new information is as well as the sites that are fresh with content. I KNOW that I can keep the members on my site once I get them there, but I am wondering the best way to do that without spending crazy money in magazines (which I do not think work anyway).

    I have another related website that gets around 500k visits each month and I can direct traffic from that site to this one, but I really want to learn how to reach a lot of the same people who will WANT to find a website like mine. Once I get them there... I will probably keep them because there is only really one other place to go and they have not done much lately to keep things interesting.

    Any suggestions?

    Bc
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  • Profile picture of the author Probb
    Would buying some like interest customer lists be something worth doing?

    Bc
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  • Profile picture of the author Probb
    ^^^^^ Does anyone have any ideas?
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    • Profile picture of the author Eric Lorence
      Originally Posted by Probb View Post

      ^^^^^ Does anyone have any ideas?
      Did you read the responses you've already received?

      Anyway, as far as looking at a site like bodybuilding.com as competition, look at them as an opportunity to earn with your own website.

      They have an outstanding affiliate program, with some PPL offers as well.

      Good luck.
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      • Profile picture of the author Glenn Newsome
        Well there is SEO for long term organic traffic which is your best option, but may take a while to reach and stay at the top.
        Others that I can think of:
        (So, you don't spend crazy money--I suggest using small as possible your site name--maybe a few words when necessary).

        Magazines which you mentioned-- but instead of a big ad--just small space with "ProBodyBuilding.com" or "ProBodyBuilding.com !!!" etc.

        Even better--Press Releases to all related magazine outlets.

        Press releases to all bodybuilding retail stores etc.

        Articles--to biggest article directories.

        Radio, TV, etc.---again short and sweet with the ad.

        Backlinks from some of the other bodybuilding sites (offer to help them in return).

        Forum posting in related forums.

        Just a few there,
        Glenn
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        • Profile picture of the author Jim M
          The best way to try and keep / increase visitors in this type of market in my opinion is to set up a poll / questionnaire.

          Tell them you are making plans for 2009 and would like to know what they really want to get from your site as you want to make it their first port of call, what would they benefit from most etc.

          If you give the majority what they want - then they may well just hang around for a while - you could offer an incentive to encourage them to participate - a good free report / discount on your new membership, something of real value.

          Hope this helps.
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          Jim Montgomery www.thepublishing.press
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  • Profile picture of the author Probb
    Thanks for the feedback.

    Eric, I am not sure what you are saying here? I dont want to sell products for them, I want to get the same people who are interested in their site to come over and look at mine.

    Glen, I have about 200 active websites that are all on their own IP and all have high search placings for the URL name (such as carrots.com and the term carrot being the search term... this is just an example) so hopefully we wont take long to get good search engine placement. We are already on the 6th page for the term "bodybuilding" and the site that is there now is just for testing purposes. Hopefully it will get much higher once our actual site goes up and we have many more links back to the site due to our video and content. I have looked at pay per click for this key word and it is suprisingly very cheap to get the top spot. Should I try a pay per click campaign?? Some of the magazine ads are going to cost us around 35k a month and up to 75k!!!! That is just crazy if you ask me and we would probably just throw our money down the toilet.

    Jim, tell "who" that we are making plans for 2009?? The whole issue is getting traffic to the site. I do not think we will have a hard time keeping them there once they see what we have to offer.

    Thanks again for all the feedback guys... anything helps! :-) Please... keep it coming.

    Bc
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    • Profile picture of the author Jim M
      Once I get them there... I will probably keep them
      Jim, tell "who" that we are making plans for 2009?? ----your visitors - who else:confused:
      I was referring to your statement in your post - 'I will probably keep them' - a sure way to keep visitors is to give them what they want... and many times the only way to find out what they really want is to ask them.
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      Jim Montgomery www.thepublishing.press
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