SNEAKY Testimonial Tactics

52 replies
Hello Warriors,

One problem that is faced when launching a new product is getting testimonials to ease the purchase decision. Well I thought of a "SNEAKY" way to use testimonials before I launch the website or make my first sale.

The website/service is related to a Fiverr gig that I have posted. A few people have ordered the gig and left positive feedback. So I thought to myself, since it's the same service I could use their feedback as a testimonial for the other service. (the gig is producing a video out of photos, the new service is doing the same thing just different niche)

I thought this was a clever/sneaky way of implementing testimonials for the product launch. What's your opinion?

1. Do you think this is clever? or Do you think it's misleading?
2. What other ways have you generated testimonials "prior" to product launch?

This should generate some interesting replies.
#product launch #sneaky #tactics #testimonial
  • Profile picture of the author Frank Donovan
    Getting testimonials isn't a matter of being clever or sneaky; you just need to be genuine. If your service is good enough, testimonials will be forthcoming.

    For a new venture, there's nothing wrong with using the feedback from a similar service you've provided, as long as you make that clear to your visitors - and as long as you've obtained permission to do so from your previous clients (if that hasn't already been stipulated).


    Frank
    Signature


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    • Profile picture of the author pmbrent
      Originally Posted by Frank Donovan View Post

      Getting testimonials isn't a matter of being clever or sneaky; you just need to be genuine. If your service is good enough, testimonials will be forthcoming.

      For a new venture, there's nothing wrong with using the feedback from a similar service you've provided, as long as you make that clear to your visitors - and as long as you've obtained permission to do so from your previous clients (if that hasn't already been stipulated).


      Frank
      I agree that if your service is good the testimonials will follow, however if no one has used your service yet they don't know if its good or not.

      Yeah it will be noted that they're based on a similar service.
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  • Profile picture of the author WillR
    I think there is a line that needs to be drawn. You don't want to mislead people, especially not with testimonials. The laws are very strict nowadays so it's not something to be "sneaky" about.

    If you are offering a specific service then only use REAL testimonials from customers who have experienced that exact service. Anything else is just misleading unless you are VERY clear about what those testimonials relate to.

    There is a trend some have noticed lately in the WSO section of this forum where people are launching a new WSO and using generalized reviews/testimonials from previous, unrelated WSO offers they have run. There are also the people who use screenshots of earnings from one business activity to back up the income claims they are making regarding a totally unrelated business activity.

    Although what you are planning to do is not on the same level as these two things I still think it can be taken as misleading. If they haven't used the exact service I am about to pay you for then I don't want to see their feedback as it is irrelevant to me.

    The reason I say this is someone who has purchased your service on fiverr and thus only spent 5 dollars on the service is going to have a completely different value expectation as the person purchasing this service on your site for whatever price you are charging. If I buy a hotdog for a couple of dollars and it tastes nice I am going to think I got a great deal. If I got that same sweet tasting hotdog but had to cough up $10 for it all of a sudden my idea of value has changed and I would feel ripped off.
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    • Profile picture of the author pmbrent
      Originally Posted by WillR View Post

      I think there is a line that needs to be drawn. You don't want to mislead people, especially not with testimonials. The laws are very strict nowadays so it's not something to be "sneaky" about.

      If you are offering a specific service then only use REAL testimonials from customers who have experienced that exact service. Anything else is just misleading unless you are VERY clear about what those testimonials relate to.

      There is a trend some have noticed lately in the WSO section of this forum where people are launching a new WSO and using generalized reviews/testimonials from previous, unrelated WSO offers they have run. There are also the people who use screenshots of earnings from one business activity to back up the income claims they are making regarding a totally unrelated business activity.

      Although what you are planning to do is not on the same level as these two things I still think it can be taken as misleading. If they haven't used the exact service I am about to pay you for then I don't want to see their feedback as it is irrelevant to me.

      The reason I say this is someone who has purchased your service on fiverr and thus only spent 5 dollars on the service is going to have a completely different value expectation as the person purchasing this service on your site for whatever price you are charging. If I buy a hotdog for a couple of dollars and it tastes nice I am going to think I got a great deal. If I got that same sweet tasting hotdog but had to cough up $10 for it all of a sudden my idea of value has changed and I would feel ripped off.
      It's not misleading because like I stated it's the same service just different niche. The quality of work isn't changing, honestly the Fiverr customers got an insane deal for the service.

      Paying a low price initially and later increasing the price is called "penetration pricing." A product is introduced at a low price to spawn interest and purchases and as time goes by the price is increased. This is done everyday by businesses and right here with WSO's. It's the same exact product/service but different price.
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      • Profile picture of the author profitsforall
        EDIT: Removed my post because I didn't read whole of thread before letting my lips flap. Shame on me.
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    • I'd say of the testimonials are related to the same service you are offering, you don't have anything to worry about.
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      • Profile picture of the author pmbrent
        Originally Posted by TBInternetMarketing View Post

        I'd say of the testimonials are related to the same service you are offering, you don't have anything to worry about.
        I think so as well.
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  • Profile picture of the author pmbrent
    Originally Posted by Chris Kent View Post

    Nothing sneaky about it if you are honest.

    You can say: "here's what my customers have said about my previous products/services".
    You are exactly right, good point
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    • Profile picture of the author ChrisQ
      There's a very fine line between marketing and fraud.

      Just make sure you stay on the correct side of that line and you'll be fine.
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      • Profile picture of the author butcher57
        Originally Posted by ChrisQ View Post

        There's a very fine line between marketing and fraud.

        Just make sure you stay on the correct side of that line and you'll be fine.
        LOL, that's sadly true...
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  • Profile picture of the author misterkailo
    [DELETED]
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Chris Kent View Post

      Nothing sneaky about it if you are honest.
      Originally Posted by misterkailo View Post

      That is definitely fraud!!
      Nice to see the customary Warrior range of opinion (and certainty).

      Personally, I agree entirely with Chris: I see no reason why you shouldn't say "Here's what my customers have said about my previous service, which was essentially the same in a different niche", or something very like that.
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      • Profile picture of the author pmbrent
        Originally Posted by Alexa Smith View Post

        Nice to see the customary Warrior range of opinion (and certainty).

        Personally, I agree entirely with Chris: I see no reason why you shouldn't say "Here's what my customers have said about my previous service, which was essentially the same in a different niche", or something very like that.
        I totally agree, I knew I would get a range of view points. It's interesting how the way you word something can be the difference between ethical or unethical.
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  • Profile picture of the author Shane Hale
    Originally Posted by pmbrent View Post

    Hello Warriors,

    One problem that is faced when launching a new product is getting testimonials to ease the purchase decision. Well I thought of a "SNEAKY" way to use testimonials before I launch the website or make my first sale.

    The website/service is related to a Fiverr gig that I have posted. A few people have ordered the gig and left positive feedback. So I thought to myself, since it's the same service I could use their feedback as a testimonial for the other service. (the gig is producing a video out of photos, the new service is doing the same thing just different niche)

    I thought this was a clever/sneaky way of implementing testimonials for the product launch. What's your opinion?

    1. Do you think this is clever? or Do you think it's misleading?
    2. What other ways have you generated testimonials "prior" to product launch?

    This should generate some interesting replies.
    Buying testimonials is like building a business foundation on sand. Be ethical and provide valuable content and you will succeed. Most people can see through crap.
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    • Profile picture of the author pmbrent
      Originally Posted by Shane Hale View Post

      Buying testimonials is like building a business foundation on sand. Be ethical and provide valuable content and you will succeed. Most people can see through crap.
      I think you misread, I didn't buy them they were provided by people who utilized a service. It was valuable because they left positive feedback. If it's the exact same service what's unethical about it?
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  • Profile picture of the author P.Sharma
    if your product is getting people results then you will get people leaving reviews about your product. I've had people spreading word about my offers even without getting paid an affiliate commission for it. They just do it because they get results
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    • Profile picture of the author pmbrent
      Originally Posted by P.Sharma View Post

      if your product is getting people results then you will get people leaving reviews about your product. I've had people spreading word about my offers even without getting paid an affiliate commission for it. They just do it because they get results
      That's the whole point, people left reviews about the service on one website. Are those reviews not relevant because it's on a different website but same service?
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  • Profile picture of the author Aussie_Al
    Originally Posted by Chris Kent View Post

    Nothing sneaky about it if you are honest.

    You can say: "here's what my customers have said about my previous products/services".
    yup got to agree with you there! That's more than fair IMHO
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by pmbrent View Post

    Hello Warriors,

    One problem that is faced when launching a new product is getting testimonials to ease the purchase decision. Well I thought of a "SNEAKY" way to use testimonials before I launch the website or make my first sale.

    The website/service is related to a Fiverr gig that I have posted. A few people have ordered the gig and left positive feedback. So I thought to myself, since it's the same service I could use their feedback as a testimonial for the other service. (the gig is producing a video out of photos, the new service is doing the same thing just different niche)

    I thought this was a clever/sneaky way of implementing testimonials for the product launch. What's your opinion?

    1. Do you think this is clever? or Do you think it's misleading?
    2. What other ways have you generated testimonials "prior" to product launch?

    This should generate some interesting replies.
    I do find it to be clever and I don't think this is misleading. However, I would get rid of that ugly word from your marketing vocabulary, "sneaky". My first thought when I saw that word was you were going to ask about or say something about something black hat that pushes the ethical boundary lines.

    I would also offer the product to a handful of people ahead of time and ask for a testimonial or full review in return.

    Benjamin Ehinger
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    • Profile picture of the author pmbrent
      Originally Posted by Benjamin Ehinger View Post

      I do find it to be clever and I don't think this is misleading. However, I would get rid of that ugly word from your marketing vocabulary, "sneaky". My first thought when I saw that word was you were going to ask about or say something about something black hat that pushes the ethical boundary lines.

      I would also offer the product to a handful of people ahead of time and ask for a testimonial or full review in return.

      Benjamin Ehinger
      The word "sneaky" was used intentionally, I wanted to see how people would take it and how they would react.

      Good suggestion.
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    • Profile picture of the author Rhia
      Originally Posted by Benjamin Ehinger View Post

      I do find it to be clever and I don't think this is misleading. However, I would get rid of that ugly word from your marketing vocabulary, "sneaky". My first thought when I saw that word was you were going to ask about or say something about something black hat that pushes the ethical boundary lines.

      I would also offer the product to a handful of people ahead of time and ask for a testimonial or full review in return.

      Benjamin Ehinger
      I agree with Benjamin, I would offer your service to some of the people who have responded here in your thread and then get a testimonial from them. And then also use the other testimonials you have from Fiverr, specifying they are from there on a different niche, as long as it's ok with those people that you use them.

      Rhia
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  • Profile picture of the author travlinguy
    No problem at all. I have tons of endorsements as a writer from various people and places outide of this forum. I only have a few from WF members. I would use any and all of them anywhere because writing is writing. As long as it's the same service there's nothing at all sneaky about it.
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    • Profile picture of the author pmbrent
      Originally Posted by travlinguy View Post

      No problem at all. I have tons of endorsements as a writer from various people and places outide of this forum. I only have a few from WF members. I would use any and all of them anywhere because writing is writing. As long as it's the same service there's nothing at all sneaky about it.
      You illustrated my point to the fullest. Thanks!
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  • Profile picture of the author Linda_C
    Originally Posted by pmbrent View Post

    The website/service is related to a Fiverr gig that I have posted. A few people have ordered the gig and left positive feedback. So I thought to myself, since it's the same service I could use their feedback as a testimonial for the other service.
    If it's the same type of service, there's nothing wrong with using the testimonials.

    Example; one of my sites offers web-dev. It doesn't matter if someone finds me through my website, facebook, a forum, or a customer referral - it's still the same service, provided by ME, no matter where they find me.

    Same thing. If the service you are offering is the same KIND of service, there's nothing wrong (or sneaky) about using testimonials by clients who already paid you for that service.

    IMHO, the price doesn't matter, either. Your website might be offering different packages (ie; above $5) but if it's the same type of service, then it's still relevant.
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    • Profile picture of the author pmbrent
      Originally Posted by Linda_C View Post

      If it's the same type of service, there's nothing wrong with using the testimonials.

      Example; one of my sites offers web-dev. It doesn't matter if someone finds me through my website, facebook, a forum, or a customer referral - it's still the same service, provided by ME, no matter where they find me.

      Same thing. If the service you are offering is the same KIND of service, there's nothing wrong (or sneaky) about using testimonials by clients who already paid you for that service.

      IMHO, the price doesn't matter, either. Your website might be offering different packages (ie; above $5) but if it's the same type of service, then it's still relevant.
      That was my logic, if it's the same service I should be able to use their testimonial.
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      • Profile picture of the author Linda_C
        Originally Posted by pmbrent View Post

        That was my logic, if it's the same service I should be able to use their testimonial.
        Agreed. If it was a totally different niche, that would be different. But for the same service, it shouldn't matter if people find you on Fiverr, your website, WF, facebook or anywhere. It's still the same service and all the testimonials are about that service.

        Good luck with your site.
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        • Profile picture of the author pmbrent
          Originally Posted by Linda_C View Post

          Agreed. If it was a totally different niche, that would be different. But for the same service, it shouldn't matter if people find you on Fiverr, your website, WF, facebook or anywhere. It's still the same service and all the testimonials are about that service.

          Good luck with your site.
          I agree and thank you.
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  • Profile picture of the author StudioArtha
    Isn't a testimonial a feedback that a given user has been given permission to be used? If you have positive feedback, use it.

    The best measure of "sneaky" is your gut feeling. Providing that you have a modicum of integrity about, and most do, stay within you integrity.

    Most of us know that if you hire people to say nice things about you, that is not really genuine.

    Whereas, if you have earnestly offered a product, others have used it and in using it have found it useful enough to say something nice about it, that should certainly constitute a testamonial worthy quote, right?
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    • Profile picture of the author pmbrent
      Originally Posted by StudioArtha View Post

      Isn't a testimonial a feedback that a given user has been given permission to be used? If you have positive feedback, use it.

      The best measure of "sneaky" is your gut feeling. Providing that you have a modicum of integrity about, and most do, stay within you integrity.

      Most of us know that if you hire people to say nice things about you, that is not really genuine.

      Whereas, if you have earnestly offered a product, others have used it and in using it have found it useful enough to say something nice about it, that should certainly constitute a testamonial worthy quote, right?
      That's how I felt about it, if they left feedback then they apparently wanted other people to know about their experience with the service.
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  • Profile picture of the author JohnsonML
    I vote for both clever and perfectly ethical in the context you described. I think most people automatically had a negative lens on this issue from your use of the word "sneaky" when introducing it...
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    • Profile picture of the author pmbrent
      Originally Posted by JohnsonML View Post

      I vote for both clever and perfectly ethical in the context you described. I think most people automatically had a negative lens on this issue from your use of the word "sneaky" when introducing it...
      You're absolutely right, it's interesting to see how some people see that and automatically disregard the context that followed. Whereas others actually read it and understood what was being done.
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  • Profile picture of the author mrozlat
    Originally Posted by pmbrent View Post

    Hello Warriors,

    One problem that is faced when launching a new product is getting testimonials to ease the purchase decision. Well I thought of a "SNEAKY" way to use testimonials before I launch the website or make my first sale.

    The website/service is related to a Fiverr gig that I have posted. A few people have ordered the gig and left positive feedback. So I thought to myself, since it's the same service I could use their feedback as a testimonial for the other service. (the gig is producing a video out of photos, the new service is doing the same thing just different niche)

    I thought this was a clever/sneaky way of implementing testimonials for the product launch. What's your opinion?

    1. Do you think this is clever? or Do you think it's misleading?
    2. What other ways have you generated testimonials "prior" to product launch?

    This should generate some interesting replies.
    they are real testimonials... so why is that sneaky?
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    • Profile picture of the author pmbrent
      Originally Posted by mrozlat View Post

      they are real testimonials... so why is that sneaky?
      Because the service is the same but different website. It provided me with testimonials for a "new" website that hasn't been launched yet.
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  • Profile picture of the author brendan9971
    Wouldn't bother with this kind of thing...
    not sure of the legal aspects of this but this is very misleading and if people were to recognise that the person in your video is also selling video testimonal gigs on fiverr that could lead to a problem...

    just create a good product send a message to everyone who bought and ask for feedback or testimonals if they are good? reward them.
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    • Profile picture of the author ladywriter
      Originally Posted by brendan9971 View Post

      and if people were to recognise that the person in your video is also selling video testimonal gigs on fiverr that could lead to a problem...
      Why?

      I agree with those who think it's ok. On my site I link to my Fiverr feedback, so it is crystal clear that I was offering a similar service on Fiverr (which is suspended atm) and that's where the testimonials come from.
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      • Profile picture of the author pmbrent
        Originally Posted by kstark View Post

        Why?

        I agree with those who think it's ok. On my site I link to my Fiverr feedback, so it is crystal clear that I was offering a similar service on Fiverr (which is suspended atm) and that's where the testimonials come from.
        I would like to know why as well.

        I guess great minds think alike .
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  • Profile picture of the author keleli
    Ya the you need to be clever & witty going about your business online but let the line between legit business and fraud remain clear.
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  • Profile picture of the author omk
    Sneaky and Testimonial should never be in the same sentence. Just try it without being sneaky and contact your first satisfied customers for some honest testimonials.
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    • Profile picture of the author pmbrent
      Originally Posted by omk View Post

      Sneaky and Testimonial should never be in the same sentence. Just try it without being sneaky and contact your first satisfied customers for some honest testimonials.
      Why not? It caused you to further read and subsequently respond. I will definetely do that as well, but for the launch this was a way to have testimonials already posted.
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  • Profile picture of the author Sarah Russell
    As long as you're clear about the fact that the feedback is taken from a related product/service - not the actual product/service you're selling - I don't think there's an issue.

    Yes, having testimonials that are specific to your new product/service would be best, but related testimonials for past products could demonstrate the quality of your work before you have any of these new testimonials.
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  • Profile picture of the author Clyde
    That doesn't sound sneaky at all when they're basically the same service.
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  • Profile picture of the author leiden
    I never read testimonials in any offering, too easy to fake.
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  • Profile picture of the author benbro
    Hi PM, what I can say is this..Ultimately its your call but just know that the Internet has a funny way of fostering or rather enforcing transparency. I don't think you'd be able to do this for long without someone finding out and once they find out your product launch is done. Maybe your name too. So you just need to ask yourself if its worth it.

    Sorry if this came off overly dramatic but I just want to know that you at least have the chance to make a very educated decision.
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    • Profile picture of the author pmbrent
      Originally Posted by benbro View Post

      Hi PM, what I can say is this..Ultimately its your call but just know that the Internet has a funny way of fostering or rather enforcing transparency. I don't think you'd be able to do this for long without someone finding out and once they find out your product launch is done. Maybe your name too. So you just need to ask yourself if its worth it.

      Sorry if this came off overly dramatic but I just want to know that you at least have the chance to make a very educated decision.
      What's there to find out? That a testimonial came from another client who experienced the "same" service but for a different purpose? That's like saying a baker can't use a testimonial from a client who bought a wedding cake for one that buys a birthday cake.
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  • Profile picture of the author scrofford
    If you are going to someplace fivver and saying you will pay $5 for anyone who just gives you a great testimonial WITHOUT them reviewing your product, then you are committing fraud. If on the other hand you are actually giving review copies to people and having them give you an HONEST review for $5 then it's not fraud. So which one is it?

    I would stay away from committing fraud as you could get in real trouble. Not to mention if people ever find out you are being dishonest then your career is pretty much done in the internet marketing world.
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    • Profile picture of the author pmbrent
      Originally Posted by scrofford View Post

      If you are going to someplace fivver and saying you will pay $5 for anyone who just gives you a great testimonial WITHOUT them reviewing your product, then you are committing fraud. If on the other hand you are actually giving review copies to people and having them give you an HONEST review for $5 then it's not fraud. So which one is it?

      I would stay away from committing fraud as you could get in real trouble. Not to mention if people ever find out you are being dishonest then your career is pretty much done in the internet marketing world.
      I suggest re-reading the original post, somewhere you got lost in translation. The reviews are from ACTUAL users not bought, paid for, gave review copies, etc. I would never FAKE a testimonial because in the long run it's not worth it.
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      • Profile picture of the author scrofford
        Originally Posted by pmbrent View Post

        I suggest re-reading the original post, somewhere you got lost in translation. The reviews are from ACTUAL users not bought, paid for, gave review copies, etc. I would never FAKE a testimonial because in the long run it's not worth it.
        Ok I guess I misunderstood. The only thing I would say after re-reading your OP is that you should probably get permission from those that left the feedback if you are going to use them as testimonials.
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  • Profile picture of the author Derek Soto
    Testimonials are necessary, period. One of the most popular questions I get asked is "What has your service done for others and can I talk to someone you've worked with?"

    I have several past clients that have given me the green light to have new people call them so they can get a REAL review from someone I've helped get the results they paid me for.

    When using testimonials, make sure to have only REAL testimonials from people who have actually got a result with your product, being fake or buying testimonials will shine through long term, if you want a sustainable source of income, take the time to EARN real testimonials.

    Also, you can give review copies to people here who are known and well respected and if they decide to review your stuff, be prepared for an honest review, so make sure it's good stuff because if you get good reviews from some people here, you will have a high selling WSO,

    but...

    your product MUST BE KILLER!
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    • Profile picture of the author pmbrent
      Originally Posted by Derek Soto View Post

      Testimonials are necessary, period. One of the most popular questions I get asked is "What has your service done for others and can I talk to someone you've worked with?"

      I have several past clients that have given me the green light to have new people call them so they can get a REAL review from someone I've helped get the results they paid me for.

      When using testimonials, make sure to have only REAL testimonials from people who have actually got a result with your product, being fake or buying testimonials will shine through long term, if you want a sustainable source of income, take the time to EARN real testimonials.

      Also, you can give review copies to people here who are known and well respected and if they decide to review your stuff, be prepared for an honest review, so make sure it's good stuff because if you get good reviews from some people here, you will have a high selling WSO,

      but...

      your product MUST BE KILLER!
      That's the whole purpose of using reviews from Fiverr, because they are REAL people who have actually used the service.

      What you explained is pretty much doing the same thing, you're providing a service and I'm willing to guess that all of your clients aren't in the same marketplace. If that's true then what your saying is you can only use reviews from clients that are doing the same thing.
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  • Profile picture of the author Damani Tabor
    I don't think it accurate to dub this sneaky.

    Testimonials can be based on one part or a series of parts of a product or service.

    If you have merged something for which you have testimonials into a greater whole, it is not unethical to include testimonials on the part of the whole.

    Cheers.
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    • Profile picture of the author pmbrent
      Originally Posted by Damani Tabor View Post

      I don't think it accurate to dub this sneaky.

      Testimonials can be based on one part or a series of parts of a product or service.

      If you have merged something for which you have testimonials into a greater whole, it is not unethical to include testimonials on the part of the whole.

      Cheers.
      Good point thanks
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  • Profile picture of the author crennyw
    the technique I've seen used here is to offer review copies to a limited number who will give you a review. You could do that openly for a short time and gather some testimonials.
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