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Attracting Info Seekers vs. Buyers

by The Niche Man
6 replies
I read an interesting article today, on how 73% of online marketers use keywords that attract only information seekers as opposed to buyers.

And only 27% know the difference.

Heres a question the article never addressed that I'll ask the experts here.

Other than testing, how do you tell the difference between keywords that attract buyers vs keywords that attract information seekers?
#attracting #buyers #info #seekers
  • Profile picture of the author Bradley J Anderson
    I would be interested in knowing that, myself. Could you provide a link to the article, please?
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    • Profile picture of the author The Niche Man
      Originally Posted by Bradley J Anderson View Post

      I would be interested in knowing that, myself. Could you provide a link to the article, please?
      Actually, the article was in the Business section of the Boston Globe, Dated May 10, 2011 maybe you can find it online.
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  • Profile picture of the author BloggingPro
    I've never really thought about it I guess. I've always created niche sites promoting physical products so I just go after the best keywords to drive the most traffic to those sites.

    For example when someone types into Google "Sexy Corsets", they probably aren't looking for information. Most likely they are looking to buy.

    On the contrary if someone is typing in "How to look good in a sexy corset" then not only are they seeking information, but they will also respond to a strong call to action. In this case the informational keyword is also a buyer's keyword if you write your post accordingly.
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by The Niche Man View Post

    I read an interesting article today, on how 73% of online marketers use keywords that attract only information seekers as opposed to buyers.

    And only 27% know the difference.

    Heres a question the article never addressed that I'll ask the experts here.

    Other than testing, how do you tell the difference between keywords that attract buyers vs keywords that attract information seekers?
    This is not as hard as it sounds really. For the most part buying keywords are longer and are more specific. They might be product related or actually say "buy" or "purchase" in the keyword phrase.

    Use your own brain and just think about what you would search for if you were ready to buy a product and didn't know where to find it. This is a great way to come up with some of the best buying keywords you can use.

    Benjamin Ehinger
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  • Profile picture of the author Andyhenry
    Originally Posted by The Niche Man View Post

    73% of online marketers use keywords that attract only information seekers as opposed to buyers.
    And only 27% know the difference.

    And 87% of statistics are actually made up.
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    nothing to see here.

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    • Profile picture of the author James Clark
      Here is the short answer. If you have a high CTR then you no you have touch an emotional trigger in the searchers. (I'm talking about PPC)

      Take that and run with it. Use the same trigger in your squeeze page, offer, and the download page. When it works for you tell them where you got it.

      "Statistics are as valuable a drunk under a lamp post at 3 AM in the morning"
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