Dude made close to $2,000,000 using Facebook

34 replies
Adam Mansbach's children's book satire reaches No 1 on Amazon | Mail Online

I've mentioned before I've worked in comic books, news, animation as both writer, illustrator, and producer/publisher.

I had seen the value of the web long before many others in my fields and made good money. I practically invented working at home doing toons.

However, the spread of Facebook offered more opportunities now that I've studied some IM tactics and the guy in the story above showed just how powerful it is.

He's a visiting professor to Rutgers University and he had problems getting his four year old daughter to go to sleep. He chatted about it on Facebook and someone told him to write a book about it.

He did. Got himself an artist, and wrote a satire childrens book called "Go The F*** To Sleep". Yes he used the "F" word.

Well as luck would have it, he or someone posted the book on their profile with thumbnails of the book where his poems trying to get his daughter to go to sleep went viral in a few days. He is now at the top of Amazon having sold over 100,000 books pre-sold! It's gotten so popular he's even signed a movie deal in association with the book. Licensed merchandise is on the way as well as other money making opportunities.

Just one post with a unique and funny product that's illustrated and dude doesn't have to work again.

I've been so busy doing grunt work with IM building up to producing my own products so I can live that "Endless Summer Vacation Auto-Pilot Life" that an opportunity like this just jumped ahead of me.

He's proven that creative products, with illustrations, marketed via social networking can lead to wealth in a short time.

Yes, I've got my art supplies at the ready because if he can do it I can do it as I'm a writer and illustrator. One of these days I'm going to have to Joint Venture with one of you know-how IMers and make a fortune at this as the industry will grow especially when e-readers support better graphics.

I'm loving this because for me the overhead would be so low, but at $14-$20 per book with no other staff to pay and selling just 5,000 books would be a windfall. Can you imagine 100,000 books at those prices?

Off to the drawing board!
#close #dude #facebook #made
  • Profile picture of the author whaldorf
    It always pays to swear around children
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    • Profile picture of the author Damani Tabor
      Originally Posted by whaldorf View Post

      It always pays to swear around children
      Lol.

      Buzz and viral marketing and an innovative product can create these insane success stories.

      I remember watching an episode of Duck Tales where one of the kids created massive buzz for a product called PAP (i think) and people we queing up and goign crazy, but the product didn't exist yet.

      So they had to create it shotgun.

      Thats buzz for you.
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      • Profile picture of the author EvolBaby
        Originally Posted by Damani Tabor View Post

        Lol.

        Buzz and viral marketing and an innovative product can create these insane success stories.

        I remember watching an episode of Duck Tales where one of the kids created massive buzz for a product called PAP (i think) and people we queing up and goign crazy, but the product didn't exist yet.

        So they had to create it shotgun.

        Thats buzz for you.
        LOL! I think I remember that episode of Duck Tales. I know people who worked on the show and I'll ask around.
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  • Profile picture of the author limestone614
    That's AWESOME power.

    Self Propelling, the newspaper will sell another 100,000 copies.

    He's minted.
    I wonder if he used createspace or similar, then it really is a powerful system.
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    • Profile picture of the author EvolBaby
      Originally Posted by limestone614 View Post

      That's AWESOME power.

      Self Propelling, the newspaper will sell another 100,000 copies.

      He's minted.
      I wonder if he used createspace or similar, then it really is a powerful system.
      I know it's mind boggling but makes perfect sense. It's a novelty item but it's funny 'and' illustrated. Both he and the artist are goin gto be able to retire on 7 or 8 figures when all is said and done for just a few weeks of work.

      The pre-sold books started off at 100,000 copies. It may well shoot up to a million books sold. He can start an empire from that inflow of capital.
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  • Profile picture of the author Fazal Mayar
    woah that is insane....good job to him. 2 millions? thats what more then some people will make during their lives!
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    • Profile picture of the author EvolBaby
      Originally Posted by Fazal Mayar View Post

      woah that is insane....good job to him. 2 millions? thats what more then some people will make during their lives!
      I know, it's sick! He took the chance, got it done and is now wealthy past his dreams in just a short time.

      If I had 3 to 6 months off just illustrating and writing I could churn out several products just as catchy. Gotta go get some working capital first and that's why I'm busting my butt to get into auto-pilot mode so I can spend the time just making products.
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  • Profile picture of the author Daniel Keys
    Creative.

    I'm still debating whether or not I should buy the
    buymyf*****product.com that's available.

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  • Profile picture of the author Ephrils
    I think I may write some short stories and try this out at some point. Like the rest of us, I've got a lot of ideas that may never see the light of day unless I write them down somewhere. Maybe a short story of 3000 words to start.

    I'm terrible at graphic design though.
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  • Profile picture of the author ladywriter
    It's always the simple ideas. Every parent has probably thought those words at least once, and he just ran with it.
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  • Profile picture of the author Jimipedia
    Sometimes when you do something out of the ordinary, you'll get extraordinary result. If you ask any top Internet marketers in the world, most of them wouldn't believe of their success today if they hadn't take that "out of the ordinary" first step. Maybe we all need to try too.
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  • Profile picture of the author Harry B
    hahahahaa that's absolutely hilarious.....He just one-upped Dr. Suess
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    • Profile picture of the author EvolBaby
      Originally Posted by Tom Ato View Post

      hahahahaa that's absolutely hilarious.....He just one-upped Dr. Suess

      He one-upped everyone in the publishing industry.
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  • Profile picture of the author Alex Barboza
    I know not everybody will agree with me but some people just get lucky, and nobody can control that
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    • Profile picture of the author J Bold
      Originally Posted by Alex Barboza View Post

      I know not everybody will agree with me but some people just get lucky, and nobody can control that
      I agree 100%.

      First, you do something that's creative and funny, and a little off the wall and maybe something that people have seen before and makes them stand up and pay attention. Something that resonates with people.

      And then, you get lucky.

      You could spend 10 years trying to make something like this that will go "viral" and not make a dime. It's just luck, in my opinion.

      There are probably people out there who do well at making things go viral but you have to be really, really clever, in my opinion. And most of them are not going to be getting something like this happening to them.

      I don't worry about the lucky stories like this because frankly, it doesn't really help me in my business efforts.

      Think big but don't dream about $2 million in a very short matter of time from one product or you may end up getting down you yourself when that doesn't happen, ha ha....
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    • Profile picture of the author EvolBaby
      Originally Posted by Alex Barboza View Post

      I know not everybody will agree with me but some people just get lucky, and nobody can control that
      Don't believe in "luck". Nothing controls your destiny except what you perceive, postulate, and act upon.

      The math involved may appear astronomical thus we add that "someone or something else is responsible" for success or failure.

      In his case it was he made a product that was interesting and took advantage of a communications medium that hadn't been there before.

      He didn't get lucky, he got smart.
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  • Profile picture of the author Jake Gray
    The power of words.

    This is an interesting story for sure.
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    • Profile picture of the author Brendan Vraibel
      That is a crazy story. I'm having a hard time comprehending the market for something like that though. Are all of these buyers really going to be reading "go the f*** to bed" instead of "green eggs and ham" to their children? I didn't think it was possible but maybe people are crazier than I thought.
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  • Profile picture of the author Bruce NewMedia
    I love stories like this because they capture the imagination. Odds of a success like this are pitifully small, but it's always nice to see it happen to someone. I think doing very out-of-the-box things are going to be necessary in the future to score big online.
    _____
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    • Profile picture of the author EvolBaby
      Originally Posted by brucerby View Post

      I love stories like this because they capture the imagination. Odds of a success like this are pitifully small, but it's always nice to see it happen to someone. I think doing very out-of-the-box things are going to be necessary in the future to score big online.
      _____
      Bruce
      There are several people making great money with publishing nowadays thanks to social networking. E-Books especially. The key is a good, unique product and the communication lines.

      A few months ago there was a story about a young woman who was writing vampire stories and her e-books sold insane numbers. It took her a while to build up that fan base so she wasn't an overnight success but just in a year she's sold close to a million copies of her books making her a millionaire and she parlays that notoriety and expertise in more venues.

      No luck, just unique content a massive potential consumer base thanks to social networking and letting the public decide what they like and don't like.
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  • Profile picture of the author JK Nyerere
    When I was younger I used to think that luck did not play a part. But now I realize that luck does play a part in those fantastic success stories. there a thousands upon thousands of writers out there writing ebooks and trying to get published.

    I bet you can go to any black church on Sunday and find a Beyonce equivalent in the choir. But there is only Beyonce. Luck does play a part.

    The world and life has far too many variables to be controlled or influenced to produce those spectacular successes.

    Yes it is all hard work...and a bit of luck. Listen to any billionaire being interviewed and you will hear them say the exact same thing. Hard work...and a bit of luck.
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  • Profile picture of the author WillR
    Were these digital book sales or regular books sales? You make hardly anything off of selling a regular book these days - you certainly won't get rich doing it, even selling 100,000 + copies.

    Also, if you PLAN to go into this and replicate a story like this it will very rarely happen. This was just another case of being in the right place at the right time.

    Take a look around Youtube at all the people who have tried to replicate viral videos. The most successful viral videos are those that were never meant to go viral in the first place. Someone just placed the video online and off it went.
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    • Profile picture of the author EvolBaby
      Originally Posted by WillR View Post

      Were these digital book sales or regular books sales? You make hardly anything off of selling a regular book these days - you certainly won't get rich doing it, even selling 100,000 + copies.

      Also, if you PLAN to go into this and replicate a story like this it will very rarely happen. This was just another case of being in the right place at the right time.

      Take a look around Youtube at all the people who have tried to replicate viral videos. The most successful viral videos are those that were never meant to go viral in the first place. Someone just placed the video online and off it went.
      His sales are print books so far. However, in today's print-to-order world you can make a killing, $10 per book as opposed to traditional print. That's what is making today's self-publishing world so profitable. If you print digital you get an even bigger cut because you sell more but for a lower price.

      So with print and you sell 100,000 copies print-on -demand and make $8-$10 per book but you sell digital e-books for $3 a pop and bring home $2 per book but sell 3 million you still make a good chunk of change.

      I know, I've worked in mainstream publishing for 30 years. Everything from major newspapers like USA Today to companies like McGraw-Hill and more. Know many of the top authors too. They had been reticent to publish online but now that the statistics are in regarding e-book sales thanks to Kindle and others, you better believe they're re-thinking their business models.

      You guys know as well as me, if you have that fan base you will sell products especially if they're affordable. You can sell books far cheaper today and reach customer bases hitherto unreachable via the web.

      It's about quality, intrinsic value, marketing skill. As I write this, many of the comic book companies I've worked for are doing digital comic books that sell for .99. They're hoping to snag their huge databases of fans by having them buy more copies at a smaller price instead of the print costs of $3.95 per comic book. Comics can't afford to print anymore as the overhead is too high and the ROI too low.

      So it's no fluke people are making great money in the new publishing realm. It's having the right attitude, discipline and know how.
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      • Profile picture of the author x3xsolxdierx3x
        So, the book was inspired by him swearing at his children?

        I guess I've seen people capitalize off worse... :rolleyes:
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        • Profile picture of the author joscarff
          And it's hysterically funny. I swear the man must have been lurking outside my daughter's window at bedtime. It's like he's channelling me - and every other parent throughout history who has muttered dark obscenities when the adorable little sh*ts won't go to sleep! Not a kids book - but utterly inspired for the mommies and daddies.

          But the man's talent lies in turning that frustration into profit! I hate him. I mean, I say exactly the same things (not in front of my child I admit) and I just feel like a bad parent and pour myself another glass of red.

          It's all a matter of perspective, isn't it...
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          • Profile picture of the author EvolBaby
            Originally Posted by joscarff View Post

            And it's hysterically funny. I swear the man must have been lurking outside my daughter's window at bedtime. It's like he's channelling me - and every other parent throughout history who has muttered dark obscenities when the adorable little sh*ts won't go to sleep! Not a kids book - but utterly inspired for the mommies and daddies.

            But the man's talent lies in turning that frustration into profit! I hate him. I mean, I say exactly the same things (not in front of my child I admit) and I just feel like a bad parent and pour myself another glass of red.

            It's all a matter of perspective, isn't it...
            You soooo rock! That's the point right there about him taking his frustration and turning it into profit.

            At the end of every thought, feeling, emotion, there's profit for those that have the skills and recognize an opportunity, make a chance for opportunity.

            I stewed over this book for the past few days. It has opened the door to new ways of marketing and publishing.
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  • I imagine the curiosity factor weighs in heavily
    in this case as well.

    People are thinking "With a title like that, what's
    on the inside?"

    Michael
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  • Profile picture of the author Joshyybaxx
    I have a pdf of it, it's truly a great thing! (I found it on reddit, it hit the first page = big views with people who would likely purchase it)
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    =)

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  • Profile picture of the author omk
    LOL, looks like the good 'ol "F" word can still bring 'em in!
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  • Profile picture of the author EvolBaby
    Amazon Kindle E-Book Sales Top Print - Bloomberg

    See what I mean? Amazon posts that for the first time e-books outsell print books thanks to Kindle. The move is on.
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  • Profile picture of the author HappyHourInfo
    I think that the guy who made this children's book wasn't thinking that it would go viral like this. And sure he wanted to make some extra cash but probably wasn't thinking that it could set him up for life. His efforts were mostly sincere and that accounts to his success. Of course the "F" bomb in the title was a good, provocative luring tactic.
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  • Profile picture of the author ThelemaqueTip
    NICE.... NOT EVERYONE CAN COME UP WITH SUCH A GREAT IDEA AND MAKE MILLIONS ON TOP OF THAT.
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  • Profile picture of the author strangest
    OP, could you pm me your email as my post count is too low to pm you.
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